Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

SEO 124

SEO Top of Funnel Buyer Personas B2B 124

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. For example, take a look at the blog published by marketing and CRM software company, HubSpot. Building Trust. Building Customer Loyalty.

Ad Building 346

Ad Building Content Marketing Brand Identity Branding 346

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Conductor

MARCH 8, 2022

The SEO industry is rapidly changing. While SEO has long been male-dominated , many of the leading voices driving innovation and inspiring others within the industry are women. Who are the top women in SEO? 10 Women driving innovation in SEO. Aleyda Solís | International SEO Consultant & Founder at Orainti.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. Persona development keyword research is all done in a bubble. Not doing qualitative and quantitative research simultaneously.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

NOVEMBER 30, 2020

Each business will use video for a completely different goal — ranging from increasing brand awareness, to boosting SEO. Here, we dove into new research from Wave.video to explore the top five reasons brands use video. HubSpot Academy, for instance, often uses YouTube as a platform to educate its viewers.

Video Marketing 101

Video Marketing Research Brand Identity Branding 101

Hubspot

JULY 25, 2019

In the early days of the web, design and SEO weren't really friends -- websites with good SEO often had a weak design, while websites with impressive design often weren't great for SEO. When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale.

Design 71

Design Hubspot SEO Lead Scoring 71

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

FEBRUARY 4, 2020

What Is SEO Share of Voice? SEO share of voice is analysis that shows which websites rank most frequently for a given set of keywords or topics in organic search. How You Calculate SEO Share of Voice. Interviewing actual prospects, customers, partners, and sales reps to validate your research. Is it long-form or shorter?

SEO 96

SEO SERP Domain Analysis 96

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. As we brainstormed how to start our research, we had a few inputs to work with. First, we knew our target audience consisted of marketing managers, as we were re-launching our Marketing Hub Enterprise product that month. Running the Surveys and Creating the Report Content.

Acquisitions 97

Acquisitions Hubspot Lead Scoring Lead Ranking 97

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing? Content Marketing.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

B2B Marketing Insights - WE

MARCH 16, 2022

In this article, we are going to break down the top SEO best practices that you can do without having any experience in SEO or web development. Funny enough, this technical SEO is not all that technical. What is SEO (Search Engine Optimization) and why do you need it. Keyword research.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Zoominfo

NOVEMBER 20, 2023

Each new example proves tantalizing hints of how much of a productivity game-changer generative AI can be. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 billion in the next 10 years.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Hubspot

APRIL 6, 2020

In fact, research shows that the more passionate you are about a job, the more work you'll actually do. In fact, research shows that throwing yourself into work too heavily could cause stress, burnout, and -- commonly -- a lonely personal life. Have you ever heard the phrase, "If you love your job, you'll never have to work again."?

Work Management 98

Work Management Hubspot Peer-to-peer Paid Search Agency 98

FunnelEnvy

APRIL 4, 2022

As impressive as it may seem when SEO helps increase monthly views by 50% or allows a page to rack up thousands of additional visits, traffic generation is meaningless unless it leads to a positive increase in revenue. For example, the first part of identifying products or services that meet a need is knowing what’s out there.

Traffic 73

Traffic SEO Generation Conversion Rate 73

Martech

JULY 21, 2023

HubSpot has been rolling out new generative AI features. This tool aims to make HubSpot’s software more interactive and user-friendly. Using HubSpot’s AI Content Assistant A notable difference between HubSpot’s Content Assistant and ChatGPT is its line-level and paragraph-level text generation. SEO made simple.

Marketing AI 92

Marketing AI Tools Paid Search Agency Work Management 92

Televerde

DECEMBER 1, 2020

People no longer open a phonebook when they need to research a new partner or vendor. The right SEO strategy meets visitors where they’re at in the sales funnel. Your SEO should focus on helping visitors and gently nurturing them. SEO Lets You Reach Buyers at Every Stage of the Sales Funnel with Relevant Content.

Top of Funnel 85

Top of Funnel Marketing AI Lead Scoring Lead Ranking 85

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

BOP Design

SEPTEMBER 7, 2021

We may not have all the answers, but we’ve done some research, called on some great sources, and compiled a list of B2B marketing stats for 2022 and beyond. A large majority, 73% to be exact, of B2B buyers involved in doing research and making the decision are millennials and over 1/3 are the sole decision-maker. Source: HubSpot).

Stats 106

Stats Work Management B2B Marketing Marketing Management 106

Hubspot

JUNE 1, 2021

In this post, learn what SEO copywriting is and discover best practices for the process that will help you draw in customers, convert leads, and drive more sales. SEO copywriting differs from other SEO content writing you may be familiar with, like blogging , as the end goal is to convert leads rather than generate organic traffic.

Copywriting 69

Copywriting SEO Buyer Personas Intent 69

Hubspot

DECEMBER 7, 2020

While we’ve all found different answers to these questions, one thing is consistent: COVID-19 has forced us to learn how to stay connected, motivated, and productive in new ways. Canva + HubSpot Marketing Survey. Download the research here , and keep reading to unpack some of our most important findings. Majority in-house (50%).

CMS Development 101

CMS Development Research Contingency Planning Paid Search Agency 101

Hubspot

MAY 17, 2021

Focusing on selling products rather than helping your audience. While YouTube might have been a place for entertainment before, it's now also a place for people to learn new skills and conduct research. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. Not optimizing your videos.

Youtube 100

Youtube Hubspot Tactics Video Marketing 100

seo.co

APRIL 4, 2022

Let’s say you have the “perfect” product; it’s cheap, it’s something everyone needs, and it’s something that generates mass appeal. You’ll run into a number of potential problems: Your users might not understand how to buy your product. Your users might not realize your product is for sale.

Conversion Rate 98

Conversion Rate A/B testing Optimization Conversion 98

Valasys

NOVEMBER 23, 2022

For them, the word-of-mouth marketing seemed to be the only option, until ‘Local SEO’ came in the picture. This works well for big companies that have an online presence, but for local vendors, there is local SEO. The question that arises here is, how effective is local SEO? What is Local SEO? Why is Local SEO important?

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Hubspot

NOVEMBER 11, 2019

Basically, structured data tells bots, “This is a video,” “This is a product,” or “This is a recipe,” leaving no room for interpretation. However, HubSpot’s research revealed a few additional ways to optimize your content for featured snippets. We recommend that you also invest some time in researching this new feature.

SEO 62

SEO SERP CTR Click Rate 62

Contently

JANUARY 23, 2020

Then, when the user needs the product or service you offer, there’s a good chance they’ll think of you first. The free version functions just about the same as the paid product. HubSpot’s Website Grader. The folks over at HubSpot are masters of providing free tools and templates for digital marketers.

Tools 166

Tools Word of Mouth Hubspot Interactive Marketing 166

Meerkat Marketing

DECEMBER 28, 2023

Here are 4 key trends that will define success and reshape how brands connect with audiences in 2024 Artificial intelligence in marketing 64% of marketers already use AI as part of their toolbox (according to Hubspot ) for content creation, research, search, admin tasks, customer experience and more.

Trends 80

Trends Advertising Agencies Lead Scoring Lead Ranking 80

ClearVoice

APRIL 29, 2021

Ranking on Google as a local business requires a special set of strategies and tactics we call local SEO. Some tactics overlap with regular, non-local SEO, but most of them are unique to businesses targeting other local businesses or local consumers. How to perform local SEO for a business in one market. Google My Business.

SEO 69

SEO Business Ideal Customer Profiles Enterprise Management 69

Golden Spiral

DECEMBER 18, 2020

sell the product. Without the establishment of trust and reputation, selling a product—especially in a competitive marketplace—is difficult. You must understand the difference between marketing your company and marketing your product(s). 21% of product marketers never have any interaction with their customers.

Paid Search Agency 62

Paid Search Agency Planning Product Companies 62

Only B2B

DECEMBER 29, 2022

Through promoting interaction with your brand and product. The best-performing content forms for B2B businesses in 2022 were research papers, ebooks, blogs under 3,000 words, and virtual events like webinars or online courses. Search Engine Optimization (SEO). However, don’t compromise quality for SEO.

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

Hubspot

MARCH 27, 2023

When we think about online selling, we usually think about selling products like clothing or electronics. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. Implement SEO strategies You’ve created this beautiful website, now what? Perfect your landing page.

Service 84

Service Purchase Intent Landing Pages Psychographics 84

BOP Design

DECEMBER 27, 2022

While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. Here is an example of a case study HubSpot created: [link]. Second, the case study mentions HubSpot’s client by name and includes clear metrics and specific data.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Oktopost

JANUARY 11, 2024

Generating demand for your product takes more than a one-off campaign. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Best For: SEO specialists and digital marketing teams.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Hubspot

JUNE 26, 2019

Who helps create content that excites consumers about new and/or updated products, like the Volkswagen bus, to the point they want to buy them? Product marketers. So, what makes product marketing unique? Product Marketing vs. Conventional Marketing. Product marketing is actually part of conventional marketing.

Product 101

Product Buyer Personas Work Management Paid Search Agency 101

Hubspot

MARCH 13, 2020

As marketers, we know that search engine optimization (SEO) is necessary. So for traffic, SEO is a must. But have you ever considered using SEO practices for, say, informing marketing decisions? Types of SEO Data. Page speed is important to SEO because a slow speed could cause a visitor to leave the site.

SEO 99

SEO SERP Buyer's Journey Lead Scoring 99

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. To start, the blogging team partnered with the SEO team.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70