Webbiquity

JULY 18, 2023

Those are just a few of the takeaways from HubSpot’s recently released The State of Marketing: Marketing Trends in 2023 from AI to Z report. This 46-page report is packed with stats and insights on all aspects of marketing from HubSpot and partners including Wistia and Litmus. ” Only 29%?! That doesn’t sound right.

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Hubspot

MAY 20, 2022

According to research published by HireDNA, sales roles shot up by 65% in 2021, totaling around 700,000 positions in the US alone. Be a Certified Professional HubSpot Sales Representative. That's where the HubSpot sales representative certification comes in. Lead Management with HubSpot. Sales Reporting with HubSpot.

Hubspot 79

Hubspot Training Work Management Buyer's Journey 79

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

Paid Content 94

Paid Content Research Product Youtube 94

Zoominfo

OCTOBER 28, 2020

In a larger sense, industries continue to push forward with offer expansion through product releases and additional features, and some of these launches will surprise us. Such efforts may involve creating new products, modifying or upgrading offerings to satisfy market demand, or refreshing the value proposition.”. Source: ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Tomorrow People

DECEMBER 2, 2020

A guide to the key principles of product marketing, what it involves, and how it delivers for organizations. In the past few years, a relatively new discipline has emerged, bringing together aspects of product strategy, sales, customer success, and marketing. The rise of product marketing. What is product marketing?

Product 156

Product Planning Buyer Personas Paid Search Agency 156

Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. To gain perspective on the evolving industry, I’ve created a series where you’ll hear from the people behind the top marketing technology products out there. When it first came on the market, what made Hubspot stand out? So much to manage!

Enterprise Management 99

Enterprise Management Work Management Marketing Management Hubspot 99

BenchmarkONE

OCTOBER 5, 2022

If you’re using a marketing automation tool or in the market for one, chances are high that you’ve heard of HubSpot’s software and a little bit about what it can do for you. While HubSpot may be one of the most popular marketing automation tools out there, it isn’t always the best fit for small businesses. What are HubSpot Sequences?

Hubspot 68

Hubspot Marketing Automation Services Enterprise Management Work Management 68

Hubspot

AUGUST 18, 2020

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? Skeptics might say no. Data Source: Lucid.

Paid Content 101

Paid Content Purchase Product Research 101

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 69

Research Customer Satisfaction Hubspot Lead Scoring 69

Hubspot

FEBRUARY 12, 2024

Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Identify In this stage, salespeople do research to start the sales process with prospects who seem like good fits. Your product is needed but isn’t a company priority right now. Buyer beware.”

Hubspot 80

Hubspot Process Verticals Marketing Prospects 80

Hubspot

APRIL 7, 2023

They're all digital products. These products aren’t tangible, but they play a role in our daily lives and are no less valuable than physical products. Because digital products are so ubiquitous, selling them can be profitable for your business. How can your business sell digital products? Why sell digital products?

CMS Development 72

CMS Development Product Buyer Personas Industry CMS 72

Hubspot

DECEMBER 10, 2019

In college, research was always my favorite part of writing papers. But, even though I love research, it's not exactly my forte — and I know I'm not alone. Conducting market research is a necessity for both B2B or B2C companies. If you find yourself striking out during the research process, we've got you covered.

Research 63

Research Customer Satisfaction Hubspot Lead Scoring 63

Hubspot

NOVEMBER 14, 2023

Of course, when we talk about the future of sales, it's less about the products we might sell (flying cars, anyone?) Here, I spoke to sales leaders at Bardeen.ai , Aircall , and HubSpot to get their top predictions for the future of sales. and more about how we'll sell them. However, he also cautions against too much personalization.

Hubspot 64

Hubspot Lead Ranking Outreach Lead Scoring 64

Hubspot

FEBRUARY 4, 2021

While keyword research, overlap tests, and link-building, are a must for creating an online presence, there's much more you can do to increase the amount of traffic coming to your webpages. That's why we spoke to experts on HubSpot's SEO team to learn how they've improved content strategy over time. How to Improve SEO Like HubSpot.

Hubspot 101

Hubspot SEO Content Lead Scoring 101

Hubspot

JANUARY 7, 2020

At HubSpot, we have a wealth of creative marketers who strive to come up with unique and attention-grabbing campaigns, like this one. To help you, here are five tips for staying creative under pressure I got from my colleagues on the HubSpot marketing team. 5 Ways to Stay Creative Under Pressure. Work when you feel most creative.

Hubspot 92

Hubspot Creativity Work Management Marketing & Strategy 92

Seismic

NOVEMBER 8, 2021

Seismic’s AI-powered platform surfaces hyper-relevant content you can use to connect with prospects, and when combined with the HubSpot CRM, reduces time spent on sales activities and research. Sales organizations that use CRMs see increased sales, revenue, and productivity when used effectively and regularly.

Hubspot 59

Hubspot Marketing Analytics Tools Sales Cycle CRM 59

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Navigate the Channel

JULY 12, 2023

Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. The post Email Benchmarks for Building Product Marketers appeared first on ER Marketing. Improvements to email strategies can yield better engagement and ROI.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Hubspot

MAY 19, 2020

According to HubSpot's State of Marketing Report, more than 67% of brands are leveraging it in 2020. After a year or two has passed, it’s common for buyer requirements and product capabilities to grow and change. What if the decision maker misses a demo meeting or the end-user wants to research on their own time?

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan?

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Hubspot

APRIL 8, 2020

At HubSpot, which was recently ranked as Glassdoor's Best Place to Work , many of our people managers focus on employee growth rather than just their team's ability to hit quotas or goals. 3 Skills People Managers Must Master, According to HubSpot Employees. Nothing is more important for employee retention than good people management.

Hubspot 101

Hubspot Work Management Lead Scoring Lead Ranking 101

Hubspot

NOVEMBER 30, 2020

Here, we dove into new research from Wave.video to explore the top five reasons brands use video. Take this video from Tasty, a Buzzfeed brand: Ultimately, Tasty's video isn't meant to sell any products (at least, not directly) — instead, it's simply meant to entertain new audiences and, ultimately, increase awareness of Tasty's brand.

Video Marketing 100

Video Marketing Research Brand Identity Branding 100

Kaon

SEPTEMBER 23, 2015

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Many studies show that 2/3 of a buyers research is completed before even reaching out to sales. Do research on your prospect’s company and website to see where they can improve. This will give you a sense of how you should talk to your prospect.

Top of Funnel 100

Top of Funnel Hubspot Conference Buyer's Journey 100

Hubspot

AUGUST 20, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. At the end of 2019, the Education Partner Program team at HubSpot had the challenging opportunity of deciding our priorities for the coming year.

Hubspot 97

Hubspot Work Management Marketing Management Paid Search Agency 97

Data Cleaning/CRM Appending

JANUARY 20, 2021

All the enterprise processes and products are aligned to cater to the fluctuating needs and demands of the customers to boost sales and profitability. Regardless of the industry, every business is making deliberate and vigorous efforts in Market research to understand their customers […].

Hubspot 52

Hubspot Demand Research Process 52

Hubspot

JULY 23, 2020

Co-marketing campaigns can be undeniably effective for increasing brand awareness, reaching new audiences, or creating amazing — and potentially delicious — new products. For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. HubSpot's Co-marketing Campaign.

Hubspot 80

Hubspot Campaigns Advertising Agencies Work Management 80

SmartBug Media

NOVEMBER 16, 2020

In this blog post, we’ll talk about four steps to take to set scalable lead nurture workflows in HubSpot, so that all of your contacts are being touched with relevant content that moves them closer toward a purchase. Understanding each of these stages sets the foundation for creating scalable lead nurture workflows in HubSpot.

Lead Nurturing 78

Lead Nurturing Hubspot Marketing Automation Services Buyer Personas 78

Hubspot

APRIL 6, 2020

In fact, research shows that the more passionate you are about a job, the more work you'll actually do. In fact, research shows that throwing yourself into work too heavily could cause stress, burnout, and -- commonly -- a lonely personal life. Have you ever heard the phrase, "If you love your job, you'll never have to work again."?

Work Management 96

Work Management Hubspot Peer-to-peer Paid Search Agency 96

Lake One

APRIL 21, 2020

Startups and HubSpot. Many of those startups, through their venture fund or accelerator, get access to a special perk known as the HubSpot for Startups program. What is HubSpot for Startups. Is My Startup Ready for HubSpot? Which Hubs Should I Leverage From HubSpot? Two things we love here at Lake One.

Startups 52

Startups Hubspot Advertising Agencies Lead Gen 52

Hubspot

NOVEMBER 12, 2019

isn't an exact science, there are some key findings we've discovered through heavy research, and those times listed above are right in line with what we found. It’s a way to send customers unique offers — such as product sales or newsletters updates — with information your reader can’t get anywhere else.

Research 101

Research CTR Best Practices Open Rate 101

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Hubspot

SEPTEMBER 28, 2020

At HubSpot, we love brainstorms. Brainstorming is one of the most productive team-building activities we use at HubSpot. Brainstorming is one of the most productive team-building activities we use at HubSpot. Director of Marketing at HubSpot. "A How to Run a Virtual Brainstorm. Give your team a headstart.

Work Management 101

Work Management Hubspot Tips Planning 101

Hubspot

FEBRUARY 6, 2020

Consider this: you spend months creating a campaign to promote a new product launch, but once you've executed the campaign, you're noticing numbers are lower than you expected. As a marketer, this information keeps pretty consistent with prior research. Timing isn't everything in email campaigns, but it's a huge thing.

Email Campaigns 100

Email Campaigns Campaigns Research CTR 100

Hubspot

FEBRUARY 3, 2021

And to help your case, we reached out to HubSpot experts who made that jump for their input on what mastering inside sales entails. Sharen Murnaghan, HubSpot Solutions Partner Growth Specialist, about her experience transitioning from inside to outside sales, the first bit of advice she offered had to do with taking initiative.

Hubspot 86

Hubspot Tips Ideal Customer Profiles Marketing Prospects 86

Hubspot

MAY 18, 2021

In this post, let's review the top strategies you can use to get to know your email subscribers according to research. For HubSpot's Service Blog, the daily email newsletter includes a question of the day. Do buyer persona research. But, how do you do that? Use analytics. Find out what emails perform best. Is there a pattern?

Research 101

Research Buyer Personas Open Rate Click Rate 101

Hubspot

JANUARY 30, 2020

While research says that interactive stickers, such as Quizzes, Polls, or Questions are highly engaging, you might also be thinking about the times you've tapped through an influencer or brand's behind the scenes videos via their Story. Here's an example of a Question sticker in a HubSpot Story. A Mix of Content.

Research 101

Research Work Management Storytelling Custom Publishing 101

Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. At the beginning of the pandemic, as entire cities began to close non-essential businesses, consumers raced to stores or hopped online to order essential products they'd need in the coming months.

Research 101

Research Brand Identity Branding Budget Programs 101