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The Ultimate Guide for Mastering Long Tail Search


But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords? Why Target Long Tail Keywords?

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy


For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.” Why Is Bidding on Long-Tail Keywords a Good Idea?

Quick Wins to Help Your School's Website Convert Better


Your school's website is your largest online asset. Don't forget to make sure you're getting valuable information about your website visitors in return. The earlier you can get a website visitor to self-identify, the sooner you get them in your database. Improving your keyword optimization is a time and cost-efficient way to improve the content on your site. They won't.

How to Optimize Your Landing Pages for Long-Term Lead Generation


One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. What about three years later?

How One Company's New Blog Strategy Increased Lead Flow by 700% in One Year


Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Once they did that, they found it fairly easy to actually research and write optimized blog posts around those keywords.

11 tips and tools to jump-start your SEO


Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If 54% of people come to a website from a search engine (source:  Forrester ). This refers to  “long-tail” vs. “short tail” keywords.

Top Internet strategy, marketing and technology links for the week of January 14, 2012


Why Search Marketers Are Grabbing the Long Tail (Marketing Profs Daily). The Anatomy of Conversion-Optimized ‘Thank You’ Pages (HubSpot). 15 Tenets of Proper Email Marketing Etiquette (HubSpot). Deadly Marketing Myths BUSTED (HubSpot). Create Or Improve Your Own Websites Using These Great Tools ( Internet Marketing).

17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)


moments at my time here at HubSpot. So. I put together a list of some -- okay, 17 to be precise -- terms and concepts that you can brush up on (or maybe learn about for the first time) and your Google search history will be none the wiser. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.”

17 Marketing Terms You Were Too Embarrassed to Google (But Should Definitely Know)


moments at my time here at HubSpot. So. I put together a list of some -- okay, 17 to be precise -- terms and concepts that you can brush up on (or maybe learn about for the first time) and your Google search history will be none the wiser. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.”

Keyword Strategies for eCommerce Search Engine Optimization


Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. With each product owning its own page proper long-tail keyword research and implementation is effective for two main reasons: 1. Now's the time to implement your own long-tail keyword strategy.

Best SEO Guides, Tips and Resources of 2010


That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? How can PDF content be optimized for search? Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. SEO 101: Defining the long tail by Conversation Marketing. How important are footer links to SEO?

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5 Quick Fixes To Get Your Website Found


The same question has been asked repeatedly on our website optimization webinars. Customers submit their websites and we have a panel of experts that review three sites per week. The burning question that all of our listeners ask is "what are the key things I can do right now to improve my Website Grader score?" Connect with HubSpot Create a conversion form.

How to Get 100,000 People to Read Your Blog [Free Ebook]


For many marketers, just getting 100,000 visitors to a website seems impossible -- never mind figuring out how to entice them to become active email subscribers. These niche phrases and long-tail keywords will help you come up with blog post topics for a week, a month, or even a year. What does it take to drive 100,000 visitors to your blog? Blogging

10 Ways to Drive Instant Results With Inbound Marketing


The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Make sure your website has the right messaging to help visitors pass the blink test. Add offers to your website that appeal to visitors and leads in all stages of the funnel. called Website Grader (now Marketing Grader ).

How To Turn Your B2B Blog Into a Golden Egg-Laying Goose

The Forward Observer

Long story short, there were no more golden eggs in the pipeline. In HubSpot''s State of Inbound Marketing Report , the benefits are pretty darn clear: More traffic: Companies that blog get 55% more website traffic than those that don''t blog. Additionally, your content needs to be optimized for lead generation by adding a relevant call to action on each post.

The Marketer's Guide to Pinterest SEO


Optimization! To get you started, below we’ll outline 10 great tips to optimize your business' Pinterest presence for search. 1) Choose an Optimized Company Username. Going the “business” route also makes it easier to verify your website, add links to your Twitter and Facebook accounts, and add Pinterest buttons and widgets to your company site or blog. and more!

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The Ultimate Dictionary of Marketing Terms You Should Know


Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. HubSpot has APIs that developers use to get information from our software into theirs. 54) Long-Tail Keyword.

Paid Advertising 101: Understanding Search and Display Advertising


The Google Search Network includes the Google search engine, along with other Google sites such as Google Maps and Shopping, as well as hundreds of non-Google search partner websites that show AdWords ads matched to search results. With ad retargeting, you can show text, image, or video ads to people who already visited your website when they browse other sites on the Display Network.

How One Company’s Investment in Blogging & SEO Increased Traffic By Over 2,500% in One Year


Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. As part of HubSpot's 2015 Year in Review , we wanted to celebrate the success of our partners and the impact they've had on their clients businesses.

12 Amazing SEO Infographics


Search engine optimization (SEO) is an industry and practice in constant flux. As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Long Tail SEO. 9. Connect with HubSpot Order of SEO Operations. 2. SEO Tactics. 3.

FAQ 17

Why Your Keyword Strategy Is Incomplete Without User Intent


Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. You can also use your own data to see if people are actually finding the resources they need once they arrive at your website.

Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]


In this new world of search -- new in the grand scheme of things, at least -- it's critical for businesses to understand how to properly optimize their online presence for search. These experts come from various SEO companies, and all have a vested interest in the art of organic search optimization. What can you do to optimize your online presence so it better benefits the searcher?

Everything You Need to Know to Dominate Local Search


You do everything in your power to get your website in the top search engine ranking positions! From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the SERPs. Why Optimize for Local Search? Source: HubSpot via Google ) Tweet This Stat! How to Optimize for Local Search on Your Website. Optimize the 5 crucial on-page SEO elements. Here's an example of a page that is well optimized for local search.


How to Teach Yourself SEO in 30 Days


Search engine optimization is complicated. HubSpot Marketing Blog. HubSpot’s Inbound Marketing Certification is a free and comprehensive way to learn the basics of SEO and how it fits within Inbound Marketing. They encompass anything that affects your search engine visibility outside of the information that can be read on your website. Let's get started. Backlinko.

Content Marketing Strategy: A Comprehensive Guide for Modern Marketers


That is to say you're about to dive into a pretty in-depth post (that's a nice way of saying "long") about content marketing, one which you may want to bookmark to read later. But I think it covers most of the aspects of content marketing that modern inbound marketers need to consider, beyond the basics of simply writing content optimized for the web. Optimize that content for SEO.

What Exactly Does Google Consider High Quality Marketing Content?


Useful content might answer questions the company website does not, provide reviews about the products or services, or perhaps suggestions for use. Will your search rankings suffer if you’re occasionally using long tail keywords in a slightly unnatural way? Bill Faeth is Founder and CEO of Inbound Marketing Agents (IMA), a gold HubSpot partner in Nashville, TN. Cloaking.

Answers to Your Top 7 Questions About the State of SEO in 2012


SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length. Think about it. Less competition.

Websites Get Traffic From 16% Fewer Keywords After Google's SSL Change [New Data]


Google ostensibly made this change to provide additional privacy to its users; however, this is also at the very dear cost to many marketers of understanding how their visitors are finding their website. This is a valuable number, because it helps give clarity to the success of your inbound marketing strategy and long-tail keywords. Connect with HubSpot

6 Tips for Creating Content That Spreads Naturally


If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. 1) Don't try something new. Plus, recent data from HubSpot shows that photos on Facebook generate 53% more likes than the average post.


How to Arm Your B2B Blog for Maximum Marketing Firepower

The Forward Observer

If you think back 15+ years, most companies had or were beginning to get their own websites. Now, all companies have websites, but those on the forward edge of the marketing battlefield are blogging. It’s similar to the mid 1990s with the advent of websites, except now blogs are what''s becoming mainstream. Optimize for your readers AND search engines – But do it in that order.

12 Critical Building Blocks to a Successful Digital Marketing Campaign


For an overall look at your competition’s digital marketing efforts, use HubSpot’s Marketing Grader to see where everyone stands. Successful inbound marketing and content creation campaigns require targeted search engine optimization strategies. Use either Google Adwords or HubSpot’s Keyword Tool for the actual research. Maybe it was one that made you stop and think.

How to Track, Analyze, and Improve Your SEO Strategy


Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance.


8 Ways to Solve Prospects' Problems Through Your Marketing


HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. For example, HubSpot has released tons of ebooks that show marketers how to do something, like set up their Facebook page timeline , for instance. — HubSpot (@HubSpot) May 14, 2012. You're in business because you provide solutions.

7 Keyword Research Mistakes That Stifle Your SEO Strategy


Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. Connect with HubSpot

How to Conduct a Competitive SEO Audit to Outrank Industry Rivals


A lot of marketers are interested in keeping tabs on their competitors' search engine optimization (SEO). Search for your top keyword phrases -- short and long tail -- to see who else is listed with you in the SERPs for those phrases. For example, you can easily identify which websites use shopping carts, what type of analytics they're using, etc. So, how do you do this?


40 Essential SEO Terms Marketers Should Know [Glossary]


Do you want to optimize your website but have trouble communicating with the technical folks running it? This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. Blog - A part of your website where you should regularly publish content (e.g.

Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More

Modern B2B Marketing

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. Let’s take a look at four sessions that had an impact on us and our audience: ABM, Is it “And” or “Or”.


87 New (Really) Marketing Automation Stats

Marketing Action

Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales calls – are getting a bit long in the tooth. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Search Engine Optimization. Website articles (59%). Not at all.

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Industrial Blogs for Lead Generation Using Inbound Marketing

Industrial Marketing Today

Source: HubSpot). With a static Web page, it would be difficult if not impossible to rank high using those long tail keywords as a keyword phrase. Site visitors from your blog are more receptive to giving up their contact information in exchange for more valuable content that is locked behind registration forms on your Website. Why is it so important?

A Cold, Hard Lead Conversion Case for Low-Volume Keywords


We pulled out all the inbound stops for optimization. Recently in Client A's website, we found a year-old, untouched landing page that was converting at a miraculous 50%. In fact, it was labeled as a "low volume" keyword in our HubSpot portal, meaning you could count monthly searches on two hands. Make sure to optimize the landing page around the keyword with best practices.