Among the findings: “Three-quarters of all executives said they watched work-related videos on business websites at least once a week, and more than half did the same on YouTube.” And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere. are the most retweetable day/time of the week, per Dan Zarella of HubSpot. Social Media 2011 Just The Stats by Reciprocate Karen Emanuelson shares research from HubSpot showing that there are 10.3 just 4% contains links to non-blog corporate website content. MORE >>

One of the great things about inbound marketing is that your content keeps paying dividends over time, long after it was originally promoted. Just consider what HubSpot CMO Mike Volpe said during his session at the LeWeb'12 Paris conference earlier this month: “We’ve built up these big marketing assets that continue driving an ROI for our business. So I could send the whole marketing team on vacation at HubSpot, and our new lead flow wouldn’t actually drop by that much because of all these assets we’ve built up.”. The Long Term Impact of SEO on Lead Generation. MORE >>

The key to successful SEO is concentrating on long-tail keywords. The good news is that choosing the right long-tail keywords for your website pages is actually a fairly simple process. Optimizing for “swimming pools” has its place, but there is no doubt that this keyword will attract a much more generic audience that may not be looking for what you have to offer. Go for the relevant, long-tail keywords instead. Another factor to consider when optimizing for the right keywords is location-based searches. MORE >>

The same question has been asked repeatedly on our website optimization webinars. Customers submit their websites and we have a panel of experts that review three sites per week. The burning question that all of our listeners ask is "what are the key things I can do right now to improve my Website Grader score?" You will instantly receive search engine optimization credit for increasing the time to expire date. Blogging is yet another chance to create content around long-tail keywords. Connect with HubSpot Create a conversion form. MORE >>

When I’m making a purchase online I hate having to navigate through a website to find what I’m looking for. Here are 3 tips to improving search engine optimization for your product pages: 1. Categorize and Optimize Product Page URLs. Search engines use page URL’s as a major resource for understanding the content of each page of your website. This will increase the probability of ranking for long-tail keywords which typically have less competition and are extremely relevant to your product offerings. Connect with HubSpot MORE >>