Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. According to MOZ , SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Here are tips for identifying B2B SEO keywords.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

accelerate agency

MAY 9, 2020

If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. So you can find those that are most useful to you, we’ve split them up into four main categories: Keyword Tips. Metadata Tips. Content Tips. User Experience Tips. Keyword tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Are you seeking to drive more, less relevant traffic to your site? Hot tip: A good content and keyword strategy involves striking the right balance. Keyword research tip: Your DA influences your keyword strategy.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Biznology

FEBRUARY 24, 2014

Here are 11 tips and tools to jump-start your SEO. Keywords that drive traffic for your brand may also keywords for big brands that are always going to have a higher rank than most companies. This refers to “long-tail” vs. “short tail” keywords. Marketing Grader from HubSpot can tell you.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

DECEMBER 22, 2020

They've got a killer landing page targeting " Business VoIP " and it's soaking up both organic and paid traffic. Since Nextiva is mentioned positively and has excellent reviews on GetVoIP's listing page, this is a strategic chess move which is part of the surround sound search marketing playbook, coined by Irina Nica from HubSpot.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

JULY 22, 2015

Get a bunch great tips on how to better market your website and blog. We have one goal in mind: Provide as many tips as possible in eight minutes or less. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. We choose three to review on camera.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Hubspot

JUNE 5, 2019

Below is a list of five tips that ecommerce marketers can use to gain an edge on competition without overspending. Identify and expand on long-tail keywords. They likely be typing in long-tail keywords like, "red capri pants in petite," or "Red Sox bleacher seats.". Ecommerce PPC.

PPC 77

PPC eCommerce Long Tail Marketing Advertisements 77

Hubspot

OCTOBER 27, 2010

To actually generate organic traffic from them, however, is incredibly difficult, if not impossible, for most companies; there is just way too much competition. As it turns out, these popular search terms are also rather vague and are less likely to send high quality traffic your way. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Look for the following: Loss of organic traffic. Source: CMI.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot. For example, HubSpot CRM allows users to create ads right through the portal. But let's see what an expert has to say: Christina Perricone - HubSpot.

Keywords 99

Keywords Paid Search Agency Google Ads 99

Atomic Reach

JANUARY 21, 2019

As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. Additionally, proper keyword research is the key to getting the traffic you need on your website and blog. You are guaranteed to find plenty of written material online about the best quick weight loss tips.

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

SmartBug Media

APRIL 2, 2020

Sometimes, marketers will rely on quantitative metrics as the only basis for decision-making, such as by going to HubSpot, pulling 300 keywords, and not doing any of the qualitative research of reading industry forums or talking to customers to see which of those highly searched terms their personas care about. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Create Phase Two Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Hubspot

MAY 3, 2010

There are many great reasons for businesses to blog but one clearly stands out, increasing your keyword rankings and growing your organic search traffic. Because of this, blogging is an absolutely essential practice for SEO and traffic building. For example "HubSpot | How to use a Blog." The answer, write about your keywords.

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. Show Them the Website Traffic. In our own experience, we’ve seen a high correlation between website traffic and firm revenue. Content marketing is red-hot. To your blog? A/B Test Results.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

SEPTEMBER 28, 2016

But are they bringing in traffic? A great tip is to try ranking for a keyword that your competitor is already ranking for! To help supercharge your blog’s ranking, follow these 7 tips: 1) Increase blog ranking with optimization. Not only did these case studies show higher ranking, but they also show an increase in traffic!

Organization 28

Organization Tips Correlation Domain 28

Hubspot

FEBRUARY 9, 2016

When it comes to success with SEO, long-tail is the name of the game. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”. tips for increasing membership rates for nonprofits”. tips for increasing membership rates for nonprofits”.

Keywords 28

Keywords Long Tail Marketing Research Peer-to-peer 28

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

MARCH 8, 2016

You don't need a web team to write a host of new content to benefit from this tip. And, use an updated keyword strategy to grow organic traffic, and steer visitors to the right part of your site from the start. Use these messages to build a working list of long-tail phrases (also called "long tail keywords" or "LTKs").

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. You're not making an automated report — even a HubSpot intern can do that. Google Data Studio.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

JULY 1, 2013

The following list is full of social media tips to help you focus your social media efforts on the right conversations and interactions. We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

DECEMBER 23, 2010

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. With each product owning its own page proper long-tail keyword research and implementation is effective for two main reasons: 1.

eCommerce 28

eCommerce Keywords Long Tail Marketing Webinar Metrics 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. You need to convert that blog traffic into leads, and if you've written some amazing content, your readers will probably want to learn more from you. — HubSpot (@HubSpot) May 14, 2012.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

SEPTEMBER 20, 2010

Write blog posts that are optimized for the long-tail of “holiday” centric keywords. will help your website rank better for these longer-tail niche keywords. Develop Promotional Landing Pages that are designed to target Holiday traffic. Connect with HubSpot : Are you prepared to take advantage?

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. 10 Effective SEO Techniques to Drive Organic Traffic.

Traffic 145

Traffic Paid Content SEO Organization 145

KoMarketing Associates

MAY 3, 2022

Tracking metrics like traffic and engagement, provides insights into what topics and formats your prospects prefer. Find areas for improvement, for example, if content is not bringing in leads or if traffic to a previously popular post has fallen, it might be time to revise it. Use an SEO tool like Ahrefs to track it. . Engagement .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Hubspot

MAY 20, 2010

The Extra Long Tail - Say for example your website sells small electrical supplies. Is there a subset of phrases that drive a lot of traffic & convert at a decent rate? Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. Connect with HubSpot :

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Hubspot

JANUARY 21, 2016

Your keyword strategy should incorporate short-tail (generalized) terminology backed by an extensive list of long-tail (targeted) phrases. At the minimum, you’ll want to know how your website is behaving and performing: traffic by source, conversion rates by offer, and bounce rates. So go ahead.we double dog dare you!

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hubspot

NOVEMBER 1, 2016

You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. While both strategies can drive traffic, they have different virtues. It's a long-term investment that has a lower cost with slower rate of return.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. In fact, not only do some posts remain flat after an update, but sometimes the traffic even tanks. Updating Blog Posts Increased Traffic by 96%. Ultimately, updating old content increased our traffic by nearly 96%.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

APRIL 18, 2013

All of these tips still allow you to be inbound-minded with your PPC spend -- finding fantastic opportunities to keep your business top of mind for consumers right when they''re looking for you. Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.".

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

SEPTEMBER 15, 2016

Others, like "marketing tips for small shoe store companies," might squeak out a couple hits. The rationale seems sound: We'll attract more traffic, generate more leads, and close more customers. But even though traffic was solid, we weren't seeing astounding organic lead conversion success from these high-volume keywords.

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

MARCH 27, 2019

In 2017, HubSpot experienced something that has never happened to us before -- our blog’s monthly traffic flattened. So after months of stressing over the mysterious cause of our blog’s traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit. Even worse, it started to decline. Compress your images.

Lead Ranking 101

Lead Ranking Hubspot Lead Scoring Organization 101

Marketing Insider Group

SEPTEMBER 21, 2020

Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. Here are eight tips any business owner can use to create a world-class company blog. It’s in this range that traffic steadily increases, and you’ll start to see the benefits of compounding organic traffic.

Top of Funnel 301

Top of Funnel Paid Search Agency Companies Marketing Automation Services 301