Lake One

APRIL 23, 2019

Here are tips for identifying B2B SEO keywords. The Long and Short of It. Long Tail Keywords: Long tail keywords are longer searches and can often contain more intent. Long Tail Keyword: How do I identify keywords for B2B SEO? Space is less crowded. Short Keyword: SEO. Keyword Inspiration.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

SmartBug Media

FEBRUARY 5, 2020

This blog post will cover nine SEO-friendly content writing tips to improve rankings. Blog posts should target mid- to low-volume, low-competition long-tail keywords, while comprehensive resources like pillar pages can go after shorter-tail seed keywords that have high volume and high competition.

SEO 87

SEO Tips SERP Content 87

chiefmartech

DECEMBER 27, 2021

It’s a long tail with consolidation at the head and continuous invention (and reinvention) stretching far into the tail. Agile Marketing Crossed the Tipping Point. Finally, on a more personal note, 2021 was a remarkable year for HubSpot’s platform ecosystem. And it’s not just martech.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. The topic clusters model. Topic cluster model explained. Click To Tweet.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Biznology

FEBRUARY 24, 2014

Here are 11 tips and tools to jump-start your SEO. This refers to “long-tail” vs. “short tail” keywords. Marketing Grader from HubSpot can tell you. These tips and tools are some of what you learn in the Biznology JumpStart Workshop on Search Marketing. So what are you waiting for?

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

OCTOBER 27, 2010

These types of "long tail" terms are searched for less frequently, but they are more specific and therefore will bring more qualified traffic to your site. Download this free eBook for tutorials on keyword research, on-page SEO, link-building, and tips for ongoing SEO improvement! Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

Hubspot

MARCH 3, 2020

And luckily, there’s a lot you can do to tip the scales in your website’s favor. Source: HubSpot via Google ). Target long-tail keyword variations. So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first? Source: comScore ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

DECEMBER 22, 2020

Since Nextiva is mentioned positively and has excellent reviews on GetVoIP's listing page, this is a strategic chess move which is part of the surround sound search marketing playbook, coined by Irina Nica from HubSpot. HubSpot pioneered the buyer's journey in B2B before it was a big thing. Google shopping results. Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Your keyword strategy should include both broad-scope, short-term keywords and long-tail keywords. What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

JUNE 5, 2019

Below is a list of five tips that ecommerce marketers can use to gain an edge on competition without overspending. Identify and expand on long-tail keywords. They likely be typing in long-tail keywords like, "red capri pants in petite," or "Red Sox bleacher seats.". Ecommerce PPC.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

Hubspot

JANUARY 29, 2020

Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot. For example, HubSpot CRM allows users to create ads right through the portal. But let's see what an expert has to say: Christina Perricone - HubSpot. For more tips and information, check out our ultimate guide to SEO. Keyword Surfer.

Keywords 96

Keywords Paid Search Agency Google Ads 96

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Hot tip: A good content and keyword strategy involves striking the right balance. Keyword research tip: Your DA influences your keyword strategy. Broad terms, such as “best dog breeds,” receive larger keyword volumes.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Download this ebook for data-driven tips on writing catchy headlines. ).

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

SmartBug Media

APRIL 2, 2020

Sometimes, marketers will rely on quantitative metrics as the only basis for decision-making, such as by going to HubSpot, pulling 300 keywords, and not doing any of the qualitative research of reading industry forums or talking to customers to see which of those highly searched terms their personas care about. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

APRIL 27, 2013

You can do this with any keyword research tool -- we use HubSpot''s Keyword Tool to do this, but if you''re not a HubSpot customer, you can use your own tool. Once you''ve sorted the way you like, look for long-tail keywords -- keyword phrases that are typically three words or more -- off of which to generate topics.

Keywords 28

Keywords Long Tail Marketing Tools Tips 28

SmartBug Media

JUNE 30, 2020

Outlining what you want this virtual event to achieve will help you establish the foundation of your digital marketing efforts—from what long-tail keywords you’ll target, to the content you’ll need to generate, to the influencers and industry professionals you’ll flag for outreach. Create Phase Two Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Hubspot

JULY 22, 2015

Get a bunch great tips on how to better market your website and blog. We have one goal in mind: Provide as many tips as possible in eight minutes or less. In a recent episode, we mentioned several essential tools and tips that people can use to improve their website and blog. We choose three to review on camera.

Cost Per Click 28

Cost Per Click Traffic Marketing Websites CPC 28

Hubspot

FEBRUARY 28, 2015

As one of HubSpot''s earliest employees, Roberge scaled the sales team from one employee to 450, and increased revenue by 6000%. Here are 15 tips from the book that can help sales leaders ramp revenue in a hurry. 8) "Focus your content on long-tail topics. Without a playbook, Roberge largely formulated his own.

Tips 28

Tips Long Tail Marketing Cross-Selling Demand Generation Agencies 28

Optinmonster

FEBRUARY 21, 2024

These approaches highlight important elements that you’ll need for any content marketing strategy , so add these tips to your blog traffic arsenal when following the 5 steps outlined above. They also started actively participating in HubSpot webinars and round-tables, and started an Inbound Marketing user group for locals.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Atomic Reach

JANUARY 21, 2019

As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. This is why it is essential to find competitive long tail keywords that are searched for quite a bit but are not so broad that your content will get lost in the shuffle. So we ask, is content creation actually challenging?

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Moz

FEBRUARY 24, 2021

They found that out of all the generations, Gen Z has the highest preference for long-tail queries. They know that a short-tail query will produce broad results, and they may not find what they’re looking for. The findings of a recent Fractl survey clearly align with each of these trends.

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

FEBRUARY 9, 2016

When it comes to success with SEO, long-tail is the name of the game. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”. tips for increasing membership rates for nonprofits”. tips for increasing membership rates for nonprofits”.

Keywords 28

Keywords Long Tail Marketing Research Peer-to-peer 28

Hubspot

DECEMBER 22, 2016

We’re sharing 5 essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today: 1) Pick highly-effective keywords. Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

JULY 1, 2013

The following list is full of social media tips to help you focus your social media efforts on the right conversations and interactions. We''ll describe how a marketer can implement each tip, as well as how a current HubSpot customer could do it using our new social media monitoring tool, Social Inbox.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

Hubspot

SEPTEMBER 28, 2016

A great tip is to try ranking for a keyword that your competitor is already ranking for! To help supercharge your blog’s ranking, follow these 7 tips: 1) Increase blog ranking with optimization. As a good inbound (or otherwise) marketer, I know this is the most obvious tip when it comes to helping your blog rank organically.

Organization 28

Organization Tips Correlation Domain 28

Hubspot

NOVEMBER 4, 2010

Here are 3 tips to improving search engine optimization for your product pages: 1. This will increase the probability of ranking for long-tail keywords which typically have less competition and are extremely relevant to your product offerings. For a more comprehensive set of tips download our free eCommerce marketing eBook.

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

MARCH 8, 2016

You don't need a web team to write a host of new content to benefit from this tip. Use these messages to build a working list of long-tail phrases (also called "long tail keywords" or "LTKs"). HubSpot users do this with "smart content.". Simply re-work some of your current content.

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Hubspot

FEBRUARY 17, 2011

3 Social Media Marketing Tips From Rapper Lil' Wayne. This will not only help you to attract a loyal following, but it will also help you start ranking for long tail keywords that your competitors may not be focused on. I hope that you found these tips useful. Connect with HubSpot : Never Stop Creating Content.

Social Media 28

Social Media Social Marketing Tips Media 28

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. For example, HubSpot has released tons of ebooks that show marketers how to do something, like set up their Facebook page timeline , for instance. — HubSpot (@HubSpot) May 14, 2012.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

DECEMBER 23, 2010

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. With each product owning its own page proper long-tail keyword research and implementation is effective for two main reasons: 1.

eCommerce 28

eCommerce Keywords Long Tail Marketing Webinar Metrics 28

Hubspot

SEPTEMBER 20, 2010

Write blog posts that are optimized for the long-tail of “holiday” centric keywords. will help your website rank better for these longer-tail niche keywords. Join HubSpot's VP of Sales in this live webinar as he provides actionable tips and compelling case studies! Connect with HubSpot :

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28

Hinge Marketing

SEPTEMBER 30, 2015

In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. As a long-tail strategy, you can track prospects along the buying cycle and eventually even show how many of those contacts converted into opportunities and then paying clients. A/B Test Results.

Work Management 48

Work Management Buy Analytics Marketing Management 48

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

MAY 20, 2010

The Extra Long Tail - Say for example your website sells small electrical supplies. Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. This article was written by Shaun Pinney, a member of our consultant team at HubSpot. Connect with HubSpot :

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Hubspot

SEPTEMBER 24, 2013

Here are some tips for finding prospects on your favorite social media sites quickly, and some insight as to how I search for leads on each site listed below. 1) In terms of finding the right leads for HubSpot, the first thing I do is write down my top 3 or 4 keywords I care about. How I Locate Leads on Twitter.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28