Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Then, grab your free planning template to master on-page SEO. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

SmartBug Media

APRIL 2, 2020

Alignment is the process of making sure the topics or keywords that you're optimizing for are the same topics that your target audience cares about in their particular stage of the Buyer's Journey. Beware of being overly focused on the qualitative side and not allowing data to inform what you are optimizing for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. On-Site Optimization.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Valasys

NOVEMBER 23, 2022

Search engine optimization is the process of optimizing the content in a way that it ranks better on the search engine. This works well for big companies that have an online presence, but for local vendors, there is local SEO. Local SEO’s work here is to make sure your cake shop ranks higher, especially in your area.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Convert

NOVEMBER 16, 2020

However, this can be a sub-optimal use of resources as the population in its entirety is impossible to capture. For instance, assume that you are trying to flesh out the best headline for your landing page. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests. This is where samples come in handy.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. HubSpot’s fully integrated, user-friendly solution aligns marketers and salespeople while lowering the need for technical expertise and giving leadership a clearer picture of the efforts powering their company. Talk about a juggling act!

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Hubspot

FEBRUARY 10, 2012

Marketers talk a lot about advanced techniques for working with their leads: lead flow, lead management , lead nurturing. But all of that is meaningless without consistent lead generation, and landing pages are the strongest tools in a marketer's arsenal to meet that looming monthly lead goal. Subpar Landing Page.

Landing Pages 28

Landing Pages Optimization Lead Scoring Lead Ranking 28

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. You're not making an automated report — even a HubSpot intern can do that. You're making human analysis.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

APRIL 4, 2016

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Malone attributes this largely to keyword optimization on the blog.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

FEBRUARY 12, 2014

When it comes to keyword selection for startups, long-tail terms are great ones to go after. Once you know broad terms related to your business, do some research to figure out some of the popular long-tail searches related to those terms. How are their ads and landing pages different from yours?

PPC 28

PPC Startups Long Tail Marketing Planning 28

Hubspot

MARCH 8, 2016

Attract: Work those Keywords. Improving your keyword optimization is a time and cost-efficient way to improve the content on your site. Simply re-work some of your current content. Look at some of your pages with the highest engagement. Clarify what message you're trying to get across in each sub-page or blog post.

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. above the fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. above the fold.

Long Tail Marketing 28

Long Tail Marketing Work Management Marketing Management RSS 28

Convert

MAY 12, 2022

CRO is about solving customer problems and pains, not shifting pixels on a page. Talia Wolf , Founder and Chief Optimizer, Getuplift. We’ll show you how to use that to improve your conversions no matter what aspect of your Shopify store you’re trying to optimize. Shopify Store Search Engine Optimization Checklist.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Hubspot

NOVEMBER 1, 2016

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. How and When to Use SEO.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. Create lead gen content that will help your readers be more successful -- at work, at home, whatever it is your customers need. — HubSpot (@HubSpot) May 14, 2012.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Create dedicated, conversion-optimized landing pages. Track and test all of your activities so you can get a more accurate gauge of what's working. 4) Newsjack.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

SEPTEMBER 15, 2016

Here's how we improved conversions with low-volume keywords, and how you can make them work for your own strategy. We pulled out all the inbound stops for optimization. Recently in Client A's website, we found a year-old, untouched landing page that was converting at a miraculous 50%. How did it work so well?

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28

KoMarketing Associates

MAY 3, 2022

That’s a long time to nurture a lead. . The problem is, not all content marketing is effective, and many businesses get so caught up in creating content that they fail to track the content marketing metrics that actually help them see what works—and what doesn’t. . But is it working? Time On Page. .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. 4) User Intent Helps You Craft Better Landing Pages and Increase Conversions.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

DECEMBER 13, 2012

How Can I Optimize My Holiday Campaigns for Success? Once you've got the basics down, optimizing your campaign for the holidays is the next step. Once you've got the basics down, optimizing your campaign for the holidays is the next step. Once you've got relevancy down, you also need to optimize for the post-click experience.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. The trouble was, none of these pieces were working together -- that is, until the team at Leighton stepped in.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

NOVEMBER 22, 2010

The same question has been asked repeatedly on our website optimization webinars. You will instantly receive search engine optimization credit for increasing the time to expire date. You've worked hard to earn this credit, so make sure you get it! Each time you create a blog post, another page is created.

Long Tail Marketing 28

Long Tail Marketing Allocation Marketing Websites Keywords 28

Hubspot

JULY 15, 2010

“Our philosophy at MediPurpose is that it takes the experience and knowledge of everybody at the company to make this website work,” Derek Rudnak told me recently, explaining the reason behind his company’s marketing success. Teach Employees to Create Landing Pages. Connect with HubSpot :

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Hubspot

OCTOBER 15, 2015

Search engine optimization is complicated. So to help set you up for success, we've put together a 30-day plan designed to give you a better sense of how SEO works, how it fits into your strategy, and what tools you can use to measure and report on your efforts. Day 1: Learn about how search engines work. HubSpot Marketing Blog.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Hubspot

APRIL 10, 2012

For this post, I'm going to show you how we do it using HubSpot's software. If you want to follow along and you're not a HubSpot customer, you can try out the software for free and track your keywords and SEO performance. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

MAY 26, 2010

A few of us at HubSpot sat down together and developed a guide and some questions to ask search engine marketing consultants that you are consider hiring. Are you looking for more long tail keyword rankings? Compare metrics - How many customers have they worked with? How long did it take?

Consulting 28

Consulting Work Management Marketing Management SEO 28

Contently

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. BuzzFeed’s calling card—quizzes—also works for B2B companies.

Lead Ranking 199

Lead Ranking Promotion Trends Top of Funnel 199

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

FEBRUARY 2, 2011

The owner of Client 1 was happy with the design work done on his site but not with the lead generation. For the $600 SEO and website management fee (4 hours at $150 an hour) the agreement between Client 1 and SEO1 included the following monthly tasks: Setup/integration of meta tags, page titles, alt tags, headers, etc.

SEO 28

SEO Lead Scoring Lead Ranking PPC 28

Hubspot

FEBRUARY 17, 2012

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Using this information, you might want to start targeting other long-tail keyword variations based on these high performing keywords. Have you ever?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28

Hubspot

JANUARY 9, 2012

It's something people will always need to know, and because of its continued relevance, it often amasses quite a readership and can even land you in the top of search engines for your own place on Google history. If you've created this type of timeless content, there are things you can do to make it work harder for you. Re-Market It.

Lead Gen 28

Lead Gen Leads Lead Marketing Qualified Leads 28

Single Grain

JUNE 26, 2020

Optimize for Voice Search. Target Local Searchers with Local Landing Pages and Listings. Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. We work harder. Design for Mobile First.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

JULY 29, 2010

If you are a marketing professional in charge of your small/medium sized business’ (SMB) Search Engine Optimization (SEO) and Inbound marketing, you are not alone. Look for multi-word phrases or ‘long-tail keywords’ as they are usually less competitive. Connect with HubSpot :

Small Business Marketing 28

Small Business Marketing Online Marketing Effectiveness SMB 28

Hubspot

SEPTEMBER 16, 2013

Raise awareness by choosing relevant keywords and creating unique ads to highlight your work. Your ad groups should have 15-30 similar keywords that align to a specific page on the website. Your keywords should be very specific to the content on the website page or landing page to which you''re sending your visitors.

Google 28

Google Adwords Landing Pages PPC 28

Hubspot

MAY 22, 2014

Take Your Personas Off the Fridge and Put Them to Work. You can target very niche long-tail keywords, and eventually, you may even decide to create persona-specific sections or channels for your blog. 10) Optimize landing pages for personas. Wait a sec. what’s wrong with this picture?

Buyer Personas 28

Buyer Personas Long Tail Marketing Lead Scoring Lead Ranking 28