Hubspot

APRIL 2, 2018

Here's a cliche among digital marketers: Search engine optimization (SEO) isn't what it used to be. Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. Then, grab your free planning template to master on-page SEO.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. On-Site Optimization.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. You don't want to just drive a lot of visitors to your website. Optimizing the wrong page for the wrong topic.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Valasys

NOVEMBER 23, 2022

An online presence in the form of websites or social media posts has the ability to reach a wider audience, but what about the brick-and-mortar businesses that neither have any website or social media accounts nor require one? Focusing on optimizing your local SEO ranking can give you a significant competitive advantage in the market.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Convert

NOVEMBER 16, 2020

Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population. However, this can be a sub-optimal use of resources as the population in its entirety is impossible to capture. To ensure the reliability of the tests, Convert uses two-tailed Z-Tests.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

SmartBug Media

AUGUST 24, 2023

HubSpot's content management system (CMS Hub) is not your average CMS. The CMS Hub is the next generation of website platforms because it allows companies to integrate their external-facing brand with their internal sales and marketing engine. Depending on your current process, you might find yourself with a substantial tech stack.

CMS Development 98

CMS Development Hubspot Marketing Websites Work Management 98

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. Email has elaborate automated flows that strive to leverage subscribers that come from the stellar content on the website. You're not making an automated report — even a HubSpot intern can do that.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Hubspot

APRIL 4, 2016

Well, when Conversant Bio started a blog with the help of HubSpot Partner SmartBug Media and started creating content around disease research, their blog visits went from about 5,000 visits in December 2014 to 34,000 visits per month ten months later in October 2015. Not only that, but they saw the number of quality leads increase by 700%.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Long Tail Marketing 28

Hubspot

MARCH 8, 2016

Your school's website is your largest online asset. Don't forget to make sure you're getting valuable information about your website visitors in return. Don't forget to make sure you're getting valuable information about your website visitors in return. Look at some of your pages with the highest engagement.

Marketing Websites 28

Marketing Websites Long Tail Marketing Digital Marketing Funnels Keywords 28

Valasys

AUGUST 19, 2019

Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance. According to the Content Marketing Institute, Content marketing lies at the very core of all the lead generation efforts.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. above the fold.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. above the fold.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

NOVEMBER 4, 2010

When I’m making a purchase online I hate having to navigate through a website to find what I’m looking for. Bring me to that page quickly and easily and I’ll be more likely to continue through checkout without getting frustrated beforehand and abandoning the cart. Categorize and Optimize Product Page URLs.

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Convert

MAY 12, 2022

CRO is about solving customer problems and pains, not shifting pixels on a page. Talia Wolf , Founder and Chief Optimizer, Getuplift. We’ll show you how to use that to improve your conversions no matter what aspect of your Shopify store you’re trying to optimize. Shopify Store Search Engine Optimization Checklist.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Hubspot

NOVEMBER 1, 2016

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. How and When to Use SEO.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

Hubspot

MARCH 29, 2013

The best inbound marketers do, indeed, play a good long game, but you can use inbound marketing tactics and strategies to move the needle immediately, too. Make sure your website has the right messaging to help visitors pass the blink test. Add offers to your website that appeal to visitors and leads in all stages of the funnel.

Paid Content 28

Paid Content Inbound Marketing Long Tail Marketing Landing Pages 28

Hubspot

DECEMBER 23, 2011

Keep other web pages up to date. Blogging is a great solution to this, but don't neglect the rest of your website. Update your event pages, news pages, product and service pages, and 'about us' pages to stay up to date with the pace at which your industry moves. Optimize your content for organic success.

Lead Generation 28

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 28

KoMarketing Associates

MAY 3, 2022

That’s a long time to nurture a lead. . B2B content marketing goes beyond copy on a web page, and includes audio and video, social media communication, and the vast array of assets used for demand generation. Track how SEO efforts impact your website, leads, and overall revenue. . A recent study found 74.6% SEO Success .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Navigate the Channel

MAY 22, 2023

And, if you’re not a search engine optimization (SEO) specialist, you may not be sure why keywords matter so much TO YOU. Think of keywords as topics, or ideas that form content on a website. Everything on a webpage page, including text, videos and images are primary keywords. Wait, what? Keyword relevancy? Nothing complex here.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Hubspot

SEPTEMBER 15, 2016

We pulled out all the inbound stops for optimization. Recently in Client A's website, we found a year-old, untouched landing page that was converting at a miraculous 50%. Many of Client A 's offers convert well, but this landing page was especially high. Then we began implementation. but not conversions.

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

MAY 14, 2012

HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. For example, HubSpot has released tons of ebooks that show marketers how to do something, like set up their Facebook page timeline , for instance. — HubSpot (@HubSpot) May 14, 2012.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Their main topic of discussion was around “spelling for long queries.”

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Create a new blog section on the HubSpot platform with blog posts catered to those buyer personas.

Traffic 28

Traffic Buyer Personas Top of Funnel SEO 28

Hubspot

APRIL 10, 2013

Keyword research has long been heralded as a pillar of a proper SEO strategy. As is often the case with things like this, in the long run, it also helps to establish your brand as a trustworthy and reliable source of content your audience can rely on. 1) User Intent Tells You What Users Are Looking For.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

DECEMBER 13, 2012

You can set up a campaign , and within a few hours, people will be able to see your ads and click through to your website. How Can I Optimize My Holiday Campaigns for Success? Once you've got the basics down, optimizing your campaign for the holidays is the next step. How Can PPC Help Me Fast? Simple: PPC has immediate results.

PPC 28

PPC Lead Ranking Lead Scoring Long Tail Marketing 28

Hubspot

NOVEMBER 22, 2010

The same question has been asked repeatedly on our website optimization webinars. Customers submit their websites and we have a panel of experts that review three sites per week. The burning question that all of our listeners ask is "what are the key things I can do right now to improve my Website Grader score?"

Long Tail Marketing 28

Long Tail Marketing Allocation Marketing Websites Keywords 28

Hubspot

JULY 15, 2010

“Our philosophy at MediPurpose is that it takes the experience and knowledge of everybody at the company to make this website work,” Derek Rudnak told me recently, explaining the reason behind his company’s marketing success. Teach Employees to Create Landing Pages. Connect with HubSpot :

Online Marketing 28

Online Marketing Work Management Long Tail Marketing Business 28

Hubspot

SEPTEMBER 20, 2010

Write blog posts that are optimized for the long-tail of “holiday” centric keywords. will help your website rank better for these longer-tail niche keywords. will help your website rank better for these longer-tail niche keywords. Connect with HubSpot : Photo curtesy of Luiz A.

eCommerce 28

eCommerce Tips Landing Pages Long Tail Marketing 28

Hubspot

APRIL 10, 2012

Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. For this post, I'm going to show you how we do it using HubSpot's software. From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs).

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Hubspot

OCTOBER 15, 2015

Search engine optimization is complicated. After completing days 1-4 you’ll have a basic understanding of how search engines work, a clear sense of the difference between on- and off-page SEO, as well as an overarching understanding of how Google's algorithmic updates have shaped how people approach SEO today. HubSpot Marketing Blog.

SEO 28

SEO Inbound Marketing Marketing Analytics Tools Link Building 28

Single Grain

JUNE 26, 2020

Optimize for Voice Search. Target Local Searchers with Local Landing Pages and Listings. Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. Create better pages and faster websites.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

MAY 26, 2010

A few of us at HubSpot sat down together and developed a guide and some questions to ask search engine marketing consultants that you are consider hiring. Are you looking for more long tail keyword rankings? How long did it take? For a quick check, run their websites through Website Grader.

Consulting 28

Consulting Work Management Marketing Management SEO 28

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. In this guide, we’ve curated 37 important B2B SEO statistics about essential topics like keywords, backlinks, search rankings and content optimization. HubSpot ) 3.2-3.5

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Hubspot

DECEMBER 29, 2011

A successfully optimized search campaign can help your business generate more leads and get found by potential customers. The key to successful SEO is concentrating on long-tail keywords, which are associated with more qualified traffic and users that are most likely further down their path of intent. Tweet this resolution! ).

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

Hubspot

FEBRUARY 2, 2011

During our initial sessions we asked about the website and the leads being generated. He was especially not pleased that they were failing to close any business that came from the website leads. Landing page content with optimization. Long term keyword analysis development. Directory investment evaluation.

SEO 28

SEO Lead Scoring Lead Ranking PPC 28

Hubspot

FEBRUARY 17, 2012

To do so, group blog articles by topic (for HubSpot customers, export Blog Analytics and then sort in Excel) and then take a look at the views for those individual blog posts. Using this information, you might want to start targeting other long-tail keyword variations based on these high performing keywords.

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Analytics Lead Scoring 28