SmartBug Media

AUGUST 27, 2021

It takes a lot of planning and strategy to successfully combine them, and I spoke with four digital marketing professionals who have experienced success layering paid media tactics onto their organic inbound efforts. Use HubSpot Ads Software to make reporting easy. Use paid media to drive inbound efforts.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

SmartBug Media

SEPTEMBER 23, 2020

Whether Google announced a new update or the top SEO gurus discovered a new tactic, it’s essential for marketers to be constantly reading up on the latest trends to help get their content to the top of search engine results pages (SERPS). Don’t rely solely on keyword research tools to come up with your content ideas.

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

DAGMAR Marketing

APRIL 15, 2022

It is predicted that Google processes approximately 63,000 search queries every second ( HubSpot ) 70 percent of marketing experts believe that SEO yields better results than PPC ( SERPWATCH ) 49 percent of respondents say that organic search has the highest return on investment (ROI) of any marketing channel ( Search Engine Journal ).

Statistics 94

Statistics SEO POS Lead Ranking 94

Hubspot

MARCH 26, 2020

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. Here are some important factors and tactics to consider, and what they mean in the context of local lead generation.

Paid Content 95

Paid Content Lead Generation Budget Programs Lead Scoring 95

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Within two years, we more than doubled the keywords for which we rank on page one. As Editor of HubSpot's Marketing Blog, this left me with a bit of a void. Of course, it was also often a matter of guess-and-check.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

SmartBug Media

JULY 2, 2021

When traffic bounces from each blog post without exploring the rest of your website, you may start to wonder if your time would be better spent on other marketing tactics. Step 1: Reassess Your Keyword Strategy. For your blogging efforts to make an impact on your website traffic, you need to have a quality keyword strategy.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

SmartBug Media

FEBRUARY 5, 2020

So, without further ado, here are nine tactics you can use to outrank your competitors in search engine results. Use the Right Keywords. Keywords: Incorporates search terms appropriately. Use the Right Keywords. Keyword research helps you: Determine what topics people are talking about. Update Old Content.

SEO 87

SEO Tips SERP Content 87

B2B Marketing Insights - WE

MARCH 16, 2022

Keyword research. A first step when you embark on your journey to create content is keyword research. Whether creating service pages, product pages, or a blog post, in order to rank in the Google search for a target keyword, or cluster of keyword phrases, you need to make sure that you are targeting them in your content.

SEO 98

SEO Practices Best Practices Lead Ranking 98

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). Local search marketing is the process and tactics you use to reach your local audience online. Source: Kelsey Group ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

APRIL 25, 2019

Your title is prime real estate for two things: product information and keywords. For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. Product Images. Upload images that include charts, lists, or competitor comparison tables.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Hubspot

JULY 22, 2020

Find and optimize keywords on your website. Think about some of the keywords most commonly associated with your company. Your industry, target audience, and offerings are most likely keywords essential to your business. When you figure out useful keywords, use them on webpages and in supporting content following SEO rules.

Paid Search Agency 99

Paid Search Agency Advertising Agencies Marketing Agencies 1 Ad Agencies 99

seo.co

OCTOBER 27, 2020

Source: Hubspot. Experienced SEOs would build new sites, establish some links, write great content, and optimize for low-competition keywords—yet they wouldn’t be able to rank the way they should. The level of keyword competition. Is the Sandbox effect real? And if it is, what can you do to combat it?

Google 116

Google Effectiveness Domain CAN-SPAM 116

Hubspot

JUNE 16, 2020

Conduct keyword research. This happens through keyword research. Keyword research is an SEO tactic that identifies possible words and phrases on the minds of your target audience. At HubSpot, keyword research informs the topics we write about each quarter. For example, HubSpot's socials do both.

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. Another great tool you can use to find LSI keywords is LSI Graph. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot. Rank Higher in Search.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

SmartBug Media

OCTOBER 12, 2020

We believe that people don’t lie to their internet search bar (like Google), and we keep a tight ear to the ground for what keywords prospects are searching that take them to your website—or your competitor’s website. Contextual Marketing. Paid Search and Paid Social. Do you want to become an industry leader for your segment?

Paid Search Agency 80

Paid Search Agency Paid Social Agency Service Lead Ranking 80

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here. Win SERP features. Sitelinks.

SEO 61

SEO SERP CTR Click Rate 61

Hubspot

MARCH 15, 2019

Sure, both of those titles have my keyword "marketing" in them, but they won't answer my direct question. While HubSpot's "What Is Marketing? FAQ]" piece needs to be compelling -- and follow other SEO tactics -- to land on page one of Google, it will never reach its desired audience with the wrong title. Don't use caps.

Tagging 76

Tagging SEO Marketing Websites FAQ 76

Vidyard

OCTOBER 27, 2019

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot. Give the People What They Want From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.

Video Marketing 65

Video Marketing Dwell Work Management Lead Ranking 65

Stevens & Tate

JULY 24, 2020

If you have a strong SEO strategy in place, your website will receive more exposure on Google’s SERP (search engine results page). To receive the most exposure on Google’s SERP, you will need to rank high on their page. The following are a few SEO factors that contribute to Google’s page rankings: Keyword use.

B2B Marketing 66

B2B Marketing Marketing Strategy Marketing & Strategy Buyer Personas 66

Velocity Partners

FEBRUARY 20, 2024

We bring together thoughts and ideas from folks on the client’s side, all backed up by rigorous data analysis which involves scrutinizing SEO metrics, delving into GA4 analytics, exploring HubSpot databases, reviewing past campaign performance and checking out what our competitors are up to.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Marketing Insider Group

JUNE 15, 2015

If you’re lucky, a prospect will convert after several, meaningful encounters with your brand across multiple channels (email, social, SERP, mobile). Publish Keyword-Driven Content. Keyword research is one of the best ways to influence your site traffic — not just in overall volume, but in quality. Image Credit: Rand Fishkin.

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

KoMarketing Associates

JULY 19, 2016

Note: We have grouped the tools into different categories based on the best match, but many of these tools can be used across online marketing tactics. . SERP Snippet Optimization Tool. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

JANUARY 4, 2021

This may seem like a cheap tactic to hoard traffic, but it's not. Google recommends a responsive web design that adapts to desktop computers, phones, and tablets, and it rewards mobile-optimized sites with higher rankings on SERPs. During this phase, keywords and phrases needed to appear naturally.

Lead Ranking 101

Lead Ranking Lead Scoring Dwell SEO 101

SmartBug Media

NOVEMBER 6, 2018

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. Business blogging is when a company shares posts focused on a topic related to its line of business—a marketing tactic that is both powerful and cost-effective. The History of Blogging. What Is Business Blogging?

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Hubspot

MAY 27, 2020

Guest blogging is a content marketing tactic that involves writing and publishing one or more articles for other websites. Most importantly, a SMART goal will tell you if this tactic is right for your business and how much you should invest in it in the future. Improve your SEO performance or SERP visibility by X%.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Hubspot

AUGUST 7, 2018

With 89% of B2B buyers and 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

The Lead Agency

JUNE 23, 2019

Considering nearly 80% of users ignore paid ads in search results , ranking in the top positions of the search engine results pages (SERPs) is the ideal way to boost traffic to your B2B site. Master these tactics and your website will dominate the SERPs and generate leads and revenue for your business.

SEO 48

SEO Paid Search Agency Trends SERP 48

Hubspot

MARCH 11, 2020

You can use marketing tools like HubSpot's branding resources to help you along the way. With tools like HubSpot's marketing software , you can create surveys, segment your audience , and monitor the feedback and comments customers are leaving, all in one place. Brand identity helps you stay in the mind of customers.

Promotion 93

Promotion CMS Development Work Management Business 93

Moz

AUGUST 7, 2019

Keyword difficulty (and CPC) has skyrocketed in most verticals. In my current space, Unified Communication as a Service ( UCaaS ), some of the CPCs have nearly doubled since 2017, with many keywords hovering close to $300 per click. They want actionable and tactical advice they can implement immediately. The outcome?

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

MARCH 6, 2017

To ensure that your website shows up in search ahead of your competitors, It's important for your company to invest in search engine optimization (SEO) and keyword research. To find a marketing agency, try looking through HubSpot's Agency Partner directory. Do-It-Yourself Tools. Speaking of SEO and Google rank, what's that all about?

Small Business Marketing 101

Small Business Marketing CMS Development Advertising Agencies Paid Search Agency 101

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal. Tell the reader why it matters.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Hubspot

FEBRUARY 18, 2015

Remember when the meta keyword tag was popular? Or when a good SEO strategy was to put keywords in everything (URL, title, description, headings, images ALT text, side nav, main nav, footer nav, in the keywords and 231 times in the body content)? Search engines no longer value pages filled with targeted keywords.

Tactics 28

Tactics SEO SERP Keywords 28

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

seo.co

JUNE 4, 2021

Blog networks are an old, ineffective, black hat SEO tactic that is essentially a link farm. For example, web pages are linked with anchor text that may not have anything to do with the content of the page, but anchor text is used in an attempt to rank for specific keywords. Link wheels can generate link power.

Work Management 75

Work Management SEO Lead Ranking Lead Scoring 75

SmartBug Media

AUGUST 4, 2020

As an added bonus, ensuring that keywords are present can help your listing rank on search engine results pages (SERPs). Use a tool like HubSpot or Mailchimp , and be sure to incorporate personalization tokens throughout. Some good options to facilitate these surveys include HubSpot Service Hub , Promoter.io , and GatherUp.

Acquisitions 94

Acquisitions Ad Building Marketing & Strategy Top of Funnel 94