Tiecas

MARCH 21, 2024

By the way, I published that post in 2013, and it is still pulling in traffic. Organic SEO for Manufacturers Organic traffic is the lifeblood of sustainable B2B industrial marketing, but achieving top rankings requires strategic keyword research that goes beyond generic keyword research tools. These terms signal higher purchase intent.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SmartBug Media

DECEMBER 19, 2022

Search Intent. Search intent is the searcher’s purpose when they enter a keyword into the search bar. When selecting keywords for your content, keep search intent in mind. Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. Organic Traffic. Link Building.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

nDash

MAY 10, 2021

Identify keywords and searcher intent. Use Google Suggest for Identifying Long Tail Keywords. Finding long-tail keywords using Google Suggest is as easy as typing in your main keyword and watching what happens. .” Develop content ideas and expand clusters. Examples include: Answer the Public. Keywordtool.io.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Hubspot

JANUARY 29, 2020

To do this, some SEO research was required because we wanted to improve organic traffic. It's still a useful column because if people are bidding on a keyword, that means there's commercial intent that's more likely to convert. Analyze search intent. Search intent is basically what the reader wants to know.

Keywords 99

Keywords Paid Search Agency Google Ads 99

accelerate agency

MAY 9, 2020

Rethink your use of long tail keywords. We all know that long tail keywords are important. Understanding the long tail keywords associated with your niche helps you to write content which users really want. Time was that long tail keywords were also like gold dust for SERP results. Statistics.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Together, these subtopics create a cluster.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. Look for the following: Loss of organic traffic. Source: CMI.

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

SmartBug Media

FEBRUARY 5, 2020

It requires content writers and digital marketers (now one and the same) to understand search engine ranking factors, prioritize searcher intent, and publish valuable, high-quality content that appeals users and Google’s algorithms. Identify and Capture Search Intent. Identify and Capture Search Intent. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Hubspot

JUNE 5, 2019

Identify and expand on long-tail keywords. They likely be typing in long-tail keywords like, "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have resulted in conversions and try to identify long-tail keywords which may contain a few specific product details.

PPC 77

PPC eCommerce Long Tail Marketing Advertisements 77

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. SEMRush allows you to conduct extensive keyword research, keyword rank tracking, site audits, traffic analysis, and more.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Lake One

APRIL 23, 2019

The SEO landscape is ever changing; however, the need for traffic and for your company to rank on Search Engine Results Pages (SERPs) is not. According to MOZ , SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. The Long and Short of It.

Keywords 40

Keywords SEO Long Tail Marketing Tips 40

Ledger Bennett

MARCH 25, 2020

Think of organic search as “free” traffic – no paid ads required. An investment in an SEO strategy means your site will be optimized for organic traffic – specific search terms that visitors type in Google to find your page. By February, organic traffic skyrocketed to ~65k/month. Market with Intent.

Paid Content 40

Paid Content Paid Search Agency Enterprise Management Google 40

SmartBug Media

APRIL 2, 2020

Sometimes, marketers will rely on quantitative metrics as the only basis for decision-making, such as by going to HubSpot, pulling 300 keywords, and not doing any of the qualitative research of reading industry forums or talking to customers to see which of those highly searched terms their personas care about. What Is a Buyer’s Journey?

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

APRIL 10, 2013

While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent. User intent'' is a concept that’s known to most SEO professionals, but unfortunately, used by too few.

Keywords 28

Keywords Intent Marketing & Strategy Long Tail Marketing 28

Hubspot

JUNE 27, 2011

1) Got rid of PPC and decided to focus on earned traffic through blogging. For River Pools and Spas, this meant it was time to focus on organic content and traffic. For River Pools and Spas, this meant it was time to focus on organic content and traffic. 5) Optimized for long-tail keywords. Connect with HubSpot :

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Hubspot

NOVEMBER 9, 2016

The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. of all featured snippets.

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Moz

FEBRUARY 20, 2019

Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. The traffic analyzed is for of a monetizing blog, whose marketing team also happens to be one of most fun to work for. You're not making an automated report — even a HubSpot intern can do that. Google Data Studio.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

Outbrain

JUNE 18, 2018

Because they appear directly below the user’s query and often provide the answer, there’s been a huge drop in traffic for that top spot. When HubSpot ran a test, a page that achieved the No. 1 result but failed to grab the featured snippet saw traffic drop by 38%. Featured snippets are eating up the search traffic.

CTR 50

CTR Features Organization SERP 50

Hubspot

AUGUST 16, 2011

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. Go for the relevant, long-tail keywords instead.

Keywords 28

Keywords Long Tail Marketing Tools Adwords 28

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. This is typically 90 days.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Hubspot

FEBRUARY 9, 2016

When it comes to success with SEO, long-tail is the name of the game. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”. 4) Mix Long-Tail and Head Terms. improve distribution to your blog posts”.

Keywords 28

Keywords Long Tail Marketing Research Peer-to-peer 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 10) Churn.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

OCTOBER 14, 2013

moments at my time here at HubSpot. 1) Long-Tail Keywords. 1) Long-Tail Keywords. Long-tail keywords are cool. So, for example, a regular keyword for HubSpot would be “HubSpot.” But a long-tail keyword could be something like “inbound marketing software.”. 10) Churn.

Long Tail Marketing 28

Long Tail Marketing Work Management RSS Marketing Management 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Single Grain

OCTOBER 6, 2020

HubSpot released statistics stating that updating old blog posts increased traffic to old posts by 106%. In fact, not only do some posts remain flat after an update, but sometimes the traffic even tanks. Updating Blog Posts Increased Traffic by 96%. Ultimately, updating old content increased our traffic by nearly 96%.

Case Studies 111

Case Studies Case Study Traffic Long Tail Marketing 111

Hubspot

OCTOBER 4, 2013

This post originally appeared on Inbound Ecommerce , the brand new ecommerce section of the HubSpot Inbound Marketing blog. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search results -- especially for long tail queries, or “semantic search.”. What is Hummingbird? SEO Ecommerce'

Inbound Marketing 28

Inbound Marketing Google Long Tail Marketing eCommerce 28

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. 10 Effective SEO Techniques to Drive Organic Traffic.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

SEPTEMBER 15, 2016

The rationale seems sound: We'll attract more traffic, generate more leads, and close more customers. Our main focus was especially high-volume keywords (a few thousand searches a month) — we were shooting for the stars, and hoping for big wins in organic traffic. More clicks = more business, right? Not always. but not conversions.

Keywords 28

Keywords Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

JANUARY 20, 2020

For instance, let's say you find there's high monthly search volume (MSV) on the long-tail keyword , "How to improve your open-rate.". Ultimately, zero-click search steals traffic from websites, but it's still an opportunity to outrank your competitors. But this misses the bigger picture you should be exploring. Vertical Growth.

Keywords 88

Keywords Hubspot SEO Research 88

Hubspot

JUNE 12, 2018

When I joined the HubSpot Blog team in 2016, our editorial strategy looked drastically different than it does now. In March 2018, we started to see the impact of these changes: a new all-time traffic record across our three blogs -- Marketing, Sales, and Service -- and a renewed sense of purpose for the future.

Traffic 76

Traffic Hubspot Lead Ranking SERP 76

Marketing Insider Group

SEPTEMBER 21, 2020

Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. It’s in this range that traffic steadily increases, and you’ll start to see the benefits of compounding organic traffic. HubSpot has also found similar results, with some variation based on blogging goals.

Top of Funnel 307

Top of Funnel Paid Search Agency Companies Marketing Automation Services 307

Single Grain

FEBRUARY 13, 2024

We created this playbook to show you how to launch pSEO using a real-life example from Single Grain, in which our team created 5,000 pages and grew our organic traffic by 2X in 6 months using this AI-enhanced approach. Yes, programmatic SEO works for exponentially scaling your traffic and conversions using AI, but there are drawbacks.

SEO 84

SEO Long Tail Marketing Marketing AI Lead Ranking 84

Hubspot

APRIL 18, 2013

Long-Tail Keyword Expansion. These are your long-tail keywords , things like "red capri pants in petite," or "Red Sox bleacher seats.". Sort by the keywords that have converted and try to identify those long-tail keywords, which will tend to contain a few specific product details. Competitive Campaign.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

OCTOBER 10, 2013

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. We''ve been trying to provide you with content on how to deal with the changes if keyword traffic analysis was part of your strategy. We at HubSpot are known for being hopeless romantics. 30) "hubspot rentals".

Keywords 28

Keywords Google Lead Ranking Long Tail Marketing 28

Valasys

AUGUST 19, 2019

Furthermore, two independent studies by HubSpot unveil following statistics: 65% of the businesses acceded that driving traffic on their websites & generating quality leads were amongst their biggest marketing challenges. 74% of the companies stated that converting leads into customers was their top priority .

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

accelerate agency

FEBRUARY 12, 2023

Implementing a comprehensive SEO strategy that includes creating high-quality, helpful content, optimizing for relevant keywords and acquiring backlinks, can significantly enhance a website’s chance of increasing visibility and driving organic traffic. The higher ranked you are, after all, the more traffic you get.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Hubspot

FEBRUARY 2, 2011

Long term keyword analysis development. Website traffic analysis and optimization. Bottom line was that 8 months after the launch of the new site, Client 1 had a nice new design but mediocre keyword rankings, resulting in a low volume of traffic, qualified leads and no sales improvement to speak of. Connect with HubSpot :

SEO 28

SEO Lead Scoring Lead Ranking PPC 28