Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. Don’t ignore low-volume and long-tail keywords.

SEO 118

SEO Top of Funnel Buyer Personas B2B 118

SmartBug Media

AUGUST 27, 2021

Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Paid media can help you compete for keywords that are valuable to large top-of-funnel audiences.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Engineers are Skeptical: Don’t mistake their thirst for information as a love for more marketing fluff. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

nDash

MAY 10, 2021

You and your team have probably tested keyword research tools and conducted link and SERP analysis. Google developed this feature to help users find the best matching words or phrases for their main keyword. How Google Trends rank the popularity of the keyword’s suggestions. Identify keywords and searcher intent.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Hubspot

APRIL 22, 2020

If you're a marketer that has thrived on search engines, it could be helpful to familiarize yourself with how the up-and-coming generation aims to discover new products, events, experiences, or information online. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

accelerate agency

MAY 9, 2020

So you can find those that are most useful to you, we’ve split them up into four main categories: Keyword Tips. Keyword tips. Keyword research is key to improving SERP results and to SEO in general. Researching the right keywords to target and implementing that research takes time and effort. Metadata Tips. Content Tips.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. This is information you can use to not only solve your problem but also save money while doing so! Keyword strategy. The best part?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

SmartBug Media

DECEMBER 19, 2022

A foundation for putting together a strong keyword and content strategy. An understanding of the KPIs you need to determine if your keyword and content strategy is performing. Keyword Research. Keyword Research Practices to Follow. Your keyword research should support this goal, not overshadow it. Keyword Stuffing.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

NOVEMBER 9, 2016

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. One of the ways in which content producers will evaluate the performance of content is by looking at keyword rankings within the search engines. Now what?". The takeaway here for marketers?

Keywords 78

Keywords Lead Ranking Top of Funnel Effectiveness 78

Hubspot

MARCH 19, 2020

SEO works to get your website to the top of the list when your audience looks for certain keywords in search engines. Keyword Research. To put it simply, keyword research lets you see what search terms you're currently ranking for, what others in your industry are ranking for, and which keywords could use more of your attention.

Lead Ranking 101

Lead Ranking Traffic SEO Lead Scoring 101

Martech

MAY 26, 2023

Why are those same people also okay with using other AI-driven tools like Grammarly, Descript and even HubSpot? These tools quickly sift through large volumes of data, identify relevant information and generate initial drafts. This information helps AI algorithms deliver personalized content recommendations and tailored experiences.

Marketing AI 92

Marketing AI Work Management B2B Marketing Management 92

The Lead Agency

AUGUST 8, 2019

Businesses that blog witness their monthly leads rise by 126% more than those who don’t” – HubSpot If you want to achieve exceptional results through blogging, differentiation is key. Google’s algorithm is centred on delivering valuable information to users and blogging is a practical way to do just that.

Marketing Websites 63

Marketing Websites Long Tail Marketing Lead Ranking Lead Scoring 63

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101

nDash

AUGUST 25, 2022

Another facet of good content writing is using keywords. Keywords are specific words or phrases (called “long-tail keywords”) which boost the chances of content showing up in search engines such as Google. . HubSpot: Content Creation Courses . Content writing also uses a lot of white space.

Course 98

Course Content FAQ Long Tail Marketing 98

Hubspot

JANUARY 24, 2020

They're usually keyword-centric. These should also be keywords. Not only are they used to differentiate important pieces of content, but they hold weight with keyword relevancy and readability. That's why it's important when using header tags to make sure they're correctly matching a keyword intent. Google favors headers.

Tagging 99

Tagging eCommerce Classified Ads Long Tail Marketing 99

Hubspot

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Optinmonster

FEBRUARY 21, 2024

We add more information to our content to make it better and more relevant. All of these related Google searches are LSI keywords that you can weave into your post. All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Hubspot

MARCH 3, 2020

30% of Google searches are for local information. Source: HubSpot via Google ). It lets you write helpful content about your geographic area in a relevant way so you're not faced with awkward keyword stuffing that Google's algorithm punishes. Target long-tail keyword variations. Source: comScore ).

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

SmartBug Media

APRIL 2, 2020

As a marketer, I must admit that when I first began implementing SEO strategies, I was so focused on keywords and properly formatting websites that I forgot actual human beings would be using the search engine. A common mistake companies make is choosing topics or keywords that do not match the keywords people search for.

Top of Funnel 102

Top of Funnel Buyer's Journey SEO Buyer Personas 102

Hubspot

JUNE 5, 2019

Balance out broad and ultra-specific keywords. You find that many of those walking into your store tend to talk with your employees for advice and end up leaving with you in mind, but clearly look elsewhere for better prices now that they're more informed. To do this, you might try keywords like model numbers, part names, or UPC codes.

PPC 77

PPC eCommerce Long Tail Marketing Advertisements 77

Hubspot

NOVEMBER 17, 2020

An entertaining and informative podcast is an opportunity to build brand awareness among Millennials and Gen Z. Including keywords in authoritative and helpful blog posts can drive traffic to your website. It’s not enough to pick a topic based on the keywords people are searching in your industry. DemandMetric ). WordPress ).

CMS Development 101

CMS Development Business Best Practices Lead Ranking 101

Hubspot

SEPTEMBER 19, 2017

Pillar pages help organize your website and blog content architecture according to the changing ways people are now searching for information. This strategy doesn't advocate for the abandonment of keywords as a strategy -- it just calls for focus on topics so you can choose the keywords you base blog posts on more effectively.

Long Tail Marketing 74

Long Tail Marketing Keywords Buyer Personas Hubspot 74

Hubspot

APRIL 4, 2019

When a user types in a certain keyword, SEM enables your business to appear as a result for that search query. Google Ads Keyword Planner. Google Ads Keyword Planner. SEMRush allows you to conduct extensive keyword research, keyword rank tracking, site audits, traffic analysis, and more. Google Ads Keyword Planner.

Search Engine Marketing 101

Search Engine Marketing SEM Search Marketing SERP 101

Hubspot

FEBRUARY 7, 2014

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same. Step 2: Fill in those topic buckets with keywords. Make sense?

Keywords 28

Keywords Long Tail Marketing Research Marketing Automation Services 28

EveryoneSocial

FEBRUARY 26, 2019

Put yourself in the consumers’ shoes and with the above info, it will help you determine what information would be most valuable to read. Don’t just target keywords, be strategic. In your B2B content marketing strategy, you may also be targeting specific keywords to rank well for in search engines. Techclient ).

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. 1) keywordtool.io.

Sales Qualified Leads 28

Sales Qualified Leads Lead Ranking Lead Scoring Keywords 28

Hubspot

MAY 31, 2018

Use long-tail, conversational phrases for content keywords. Keyword research isn’t dead. This is why HubSpot recommends a topic cluster approach to SEO. The Marketing AI Institute is a content hub that provides actionable information on AI for marketers. But you’ll want to target more conversational terms.

Marketing AI 73

Marketing AI Forrester Long Tail Marketing Act-On 73

Valasys

NOVEMBER 23, 2022

To answer this, we have cumulated some statistics –Research by ‘Social Media Today’ shows that 97% of search engine users search online to find a local business, and a total of 46% of Google searches seek local information. For SEO that is solely focused on voice, you must investigate and identify long-tail keywords.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

SmartBug Media

FEBRUARY 5, 2020

Use the Right Keywords. Keywords: Incorporates search terms appropriately. When a search engine crawls and indexes your site, it also looks at non-content factors like inbound and outbound links, URL structure, page load speed, time on page, and keyword usage in tags to understand what your site is about and how to rank your pages.

SEO 87

SEO Tips SERP Content 87

Hubspot

AUGUST 16, 2011

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. Go for the relevant, long-tail keywords instead.

Keywords 28

Keywords Long Tail Marketing Tools Adwords 28

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. IDENTIFY KEYWORDS THAT MATTER: The currency of the internet is keywords.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

OCTOBER 7, 2016

According to HubSpot's annual State of Inbound report , 60% of marketers reported "blog content creation" as one of their top priorities -- with interactive content creation (41%), long-form content creation (33%), and visual content creation (33%) not far behind. New to keyword research? Start with this beginner's guide. ).

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

OCTOBER 10, 2020

If you have a high engagement rate, it’s likely your audience sees you as a relevant source of information. According to the HubSpot Instagram Engagement Report , posts on the platform generate 23% more engagement than Facebook, even though Facebook has 2x more monthly users. They vary by industry and depending on your strategic goals.

Lead Ranking 101

Lead Ranking Lead Scoring Advertising Agencies Click Rate 101

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. there are kind of a lot of keywords out there. there are kind of a lot of keywords out there.

Keywords 28

Keywords Research Long Tail Marketing SEO 28

Hubspot

SEPTEMBER 15, 2016

Not all keywords are created equal. As marketers, we're often conditioned to go after attainable high-volume keywords. We always knew that targeting some low-volume keywords was a sound strategy, but one surprising discovery backed it up with cold, hard evidence. Low lead conversion with a "typical" keyword strategy.

Keywords 28

Keywords Sales Qualified Leads Lead Ranking Lead Scoring 28

Hubspot

OCTOBER 25, 2019

Great slugs use keywords to describe posts. Keywords are words that have a lot of significance to them. When we talk about keywords in the context of SEO, we’re referring to words that tell the reader — and the search engine — what’s on your webpage. If you’re targeting a long tail keyword (i.e.,

SEO 70

SEO Long Tail Marketing Keywords Tagging 70