MLT Creative

OCTOBER 8, 2010

If the energy of the first HubSpot User Group (HUG) Conference is an indication of future economic gains and customer confidence, we can foresee double-digit growth for the software company over the next year. Here’s some HUG highlights from the morning session: Keynote: Brian Halligan, HubSpot co-founder, author. Power Panel.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

MLT Creative

OCTOBER 8, 2010

If the energy of the first HubSpot User Group (HUG) Conference is an indication of future economic gains and customer confidence, we can foresee double-digit growth for the software company over the next year. Here’s some HUG highlights from the morning session: Keynote: Brian Halligan, HubSpot co-founder, author. Power Panel.

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Webbiquity

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Inbound Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. According to Rick, inbound marketing is a magnet, attracting new business to your enterprise.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

SmartBug Media

JUNE 10, 2019

And it’s become a cornerstone of both inbound marketing and more traditional marketing. Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot. 30 percent should be your own content (such as blogs and white papers).

Social Media 71

Social Media Social Marketing Media Tips 71

Tomorrow People

APRIL 25, 2012

With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. To be truly effective, copywriting needs to be part of a well considered and carefully planned content and inbound marketing strategy , based on the specific demands and needs of your target audience.

Copywriting 120

Copywriting Buying Cycle Inbound Marketing Ideal Customer Profiles 120

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Webcast 100

Webcast Lead Scoring Lead Ranking Lead Gen 100

Envy

MARCH 4, 2021

Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. Lead Scoring and Marketing Automation Go Hand in Hand. Nurturing leads does not need to be a ton of work. Don’t do one without the other!

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

SmartBug Media

MARCH 19, 2020

Calls to action are essential to any marketing endeavor, including video. Point viewers to your website for a free white paper, more information, or a discount offer. When you post a video, make it easy for viewers to share via Facebook, LinkedIn, Twitter, Pinterest, email, and embed codes on their own blogs. Make It Social.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Tomorrow People

MARCH 21, 2012

This is surprising at a time when £1 in every £10 is spent online (Source: Office of National Statistics) and when 78% of internet users conduct product research on the internet (Source: Hubspot). But a website used as part of a wider inbound marketing strategy can create serious results.

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Some people call it Content Marketing (Junta42) some people call it Inbound Marketing (HubSpot) but the meaning is basically the same. Why you need to build your Social Capital?

Ad Building 100

Ad Building Branding Brand Identity Digg 100

Hubspot

SEPTEMBER 24, 2019

These are the kinds of numbers you won’t see about Twitter — an app 24% of adults use. But because of this mix of traditional and digital marketing, “Disgraceland” has over 100 million downloads for a podcast that’s less than two years old. As the world becomes more digital, the way we market has evolved. Image source: Twitter.

Paid Search Agency 78

Paid Search Agency Classified Ads Marketing & Strategy Paid Social Agency 78

Hubspot

JANUARY 7, 2013

And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to. What I Look for in an Inbound Marketing Manager. Don't overlook this.

CMO 28

CMO Hubspot Work Management Marketing Management 28

Marketing Insider Group

AUGUST 26, 2014

She felt that the ability to take a story idea, interview stakeholders and put pen to paper should be on the short list of important content marketing strategy skills. In the post I included “Inbound Marketing Mindset” as one of the skills needed. The post Do Content Marketers Need To Have Writing Skills?

Content Marketing 100

Content Marketing Enterprise Management Planning Paid Search Agency 100

Optinmonster

FEBRUARY 21, 2024

Invest in Your Education When Luke Summerfield was hired to help develop Savvy Panda’s content marketing strategy, the very first thing he did was to invest in his education. The lead magnets included educational ebooks, webinars, checklists, and white papers. They also saved it to Delicious and StumbleUpon.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Hubspot

OCTOBER 8, 2012

We talk to people all the time that are totally sold on the inbound marketing methodology , but there's just one thing standing in their way from becoming a full-fledged inbound marketer. they can't convince their boss they can switch to inbound marketing without experiencing a painful blow to their current marketing.

Inbound Marketing 28

Inbound Marketing Paid Search Agency Companies Landing Pages 28

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Hubspot

FEBRUARY 12, 2018

Vanity metrics include data such as social media followers, page views, subscribers, and other flashy analytics that are satisfying on paper, but don't move the needle for your business goals. They offer positive reporting, but no context for future marketing decisions -- something actionable metrics can do. Twitter Followers.

Campaigns 78

Campaigns Planning Marketing Analytics Tools Click Rate 78

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. For example, you could assign 5 points for an email click and 10 points for a white paper download. Impressions.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. My boss told me about inbound versus outbound marketing.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

Industrial Marketing Today

APRIL 26, 2010

Here’s a short but highly informative slide show that explains how to use content effectively as inbound marketing. Using content for inbound marketing HubSpot , calls inbound marketing as flipping traditional outbound marketing on its head. Get Engineers Can Sell white paper now.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

APRIL 20, 2010

Just this week, I received two invaluable reports with charts and graphs to answer many of the questions that B2B marketers have about using social media. The first report is titled “2010 Social Media Marketing Industry Report” and it is from Michael Stelzner , the founder of WhitePaperSource and the author of Writing White Papers.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Schubert B2B

FEBRUARY 5, 2019

It’s a great feeling when you first sign up for a marketing automation platform. Finally, you have access to the data you need to improve engagement and move the needle with your B2B digital marketing efforts. For example, you could assign 5 points for an email click and 10 points for a white paper download. Impressions.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

Hubspot

MARCH 20, 2013

HubSpot is currently hiring about 30 people a month, so normally a new hire isn't news. But the latest addition to our marketing team is: the remarkable Dan Lyons. The writer and editor formerly known as "The Fake Steve Jobs" will be joining our inbound marketing team from his current role as Editor-in-Chief of ReadWrite.

Paid Search Agency 28

Paid Search Agency Mobile Advertising Class Inbound Marketing 28

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. HubSpot in their recent study of over 1,400 small- and medium-sized businesses, found that marketers with blogs generate 67% more leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

MLT Creative

MAY 25, 2011

” As Internet marketers, we have access to a tool that can elicit a similarly obsessive diligence about earning a good website grade. HubSpot’s Website Grader assesses key components that support getting found on search engines, such as: Content: blogs, indexed pages, readability. Analysis: traffic rank, score summary.

Lead Scoring 40

Lead Scoring Lead Ranking Marketing Websites Paid Search Agency 40

Hubspot

JULY 24, 2020

To alleviate this, specify your offerings — for instance, one Twitter campaign for one month could be its own rate. Inbound Marketing. Agencies can make money from their marketing efforts. Of course, your agency most likely runs marketing campaigns for clients. Value-based.

Advertising Agencies 96

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 96

Hubspot

SEPTEMBER 8, 2011

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). So if you haven't already, sign up for an RSS reader like Google Reader , and start taking advantage of some of the following helpful uses of RSS feeds to assist your inbound marketing efforts.

RSS 28

RSS Paid Search Agency Blogger Youtube 28

Hubspot

AUGUST 1, 2011

It was brilliant to advertise new toys during episodes of kids' shows, showcase a restaurant in the local paper, be persuasive over the phone, and sell clothing through catalogues. Today, marketers must learn how to transform and adapt their marketing to gain competitive advantage in their industry. Connect with HubSpot :

Telemarketing 28

Telemarketing Salesforce.com Business Webinar Metrics 28

NuSpark Consulting

OCTOBER 28, 2011

To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium. In fact, a Hubspot study shows that companies that blog attract 55% more visitors, 97% more inbound links and greater SEO with 434% more indexed pages. There are plenty of reasons why a business should have a blog.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Hubspot

OCTOBER 11, 2011

In industries where this is the case, the response should be larger,” said Luca in an email interview with HubSpot. So how would a Yelp 'star' measure up to a Facebook or Twitter 'connection'? Are you leveraging positive customer reviews in your inbound marketing efforts ? Connect with HubSpot :

Positioning 28

Positioning Research Leads Lead 28

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Trade Press Services Newsletter

MAY 4, 2023

LinkedIn Learning covers your continuing education needs, from Adobe software to Twitter ads to marketing automation tools, in a convenient, user-friendly interface. The training arm of HubSpot, HubSpot Academy , allows savvy marketers to complete free certifications and add industry-recognized badges to their LinkedIn profiles.

Paid Content 130

Paid Content Education Marketing Automation Services Cost 130

Paul Gillin

OCTOBER 5, 2011

Marketing Charts – This is an invaluable daily digest of the latest market research in media and consumer behavior. HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50

Hubspot

FEBRUARY 12, 2013

Blank screens are the enemy of inbound marketing. As an inbound marketer, your job is to take that empty page down a peg or two. When you're writing content as frequently as most inbound marketers do, you're bound to stumble over a few duds. Write more about Twitter for marketing! So taunting.

Content 28

Content B2B Thought Leadership Keywords Hubspot 28