SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? You can also find Neal on Twitter, where he shares thoughts and news on digital and social media marketing strategies for every platform. Madalyn is for Twitter, what Mari is for Facebook. Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Hubspot

FEBRUARY 26, 2019

Braden Becker ’s journey to becoming an SEO specialist at HubSpot is a slightly unconventional one. As the Historical Optimization Lead on HubSpot's Blog Team, Braden’s main responsibility is to identify blog posts that are falling in organic traffic and optimize them for search engines to rank higher on Google.

SEO 101

SEO Marketing Analytics Tools Hubspot Lead Scoring 101

Navigate the Channel

OCTOBER 5, 2022

Check out a few of our favorite tips to get the most out of your event through crisp and thorough social media event marketing: Customize Twitter and Instagram Hashtags, Livestream to Engage Trade Show Attendees, and Follow Up with LinkedIn Connections. Use this HubSpot blog post to get an idea about what questions are best for event surveys.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Optinmonster

DECEMBER 30, 2023

Originating from the newspaper industry, where the most important stories were placed above the physical fold of the paper, this concept has evolved significantly in the context of web design. HubSpot HubSpot is all about growth, and that’s exactly what its above the fold design shows.

Examples 90

Examples Content Trigger Marketing Eye-Tracking 90

Envy

MARCH 4, 2021

Marketing automation platforms like HubSpot, Marketo, and Pardot offer automated lead nurture workflows as a series of emails, each with a clear CTA. Lead scoring involves setting a value for each activity carried out by a lead, such as opening an email or downloading a white paper, and totting them up to create an overall score.

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

Marketing Insider Group

MAY 17, 2023

It’s essentially deciding whether to serve your delicious content on fine china or paper plates. Organic Social Media: HubSpot Social media activity can be notoriously difficult to convert into sales. Instead, it asks sincere and thought-provoking questions that focus on the human element in its HubSpotLife Twitter posts.

Examples 64

Examples Campaigns Paid Search Agency Lead Ranking 64

Porch Group Media

APRIL 22, 2021

By 2006, Facebook and Twitter both became available to users throughout the world and other sites rapidly began to be introduced. 88% of social advertisers use Twitter. LinkedIn performs 277% better than Facebook and Twitter when it comes to generating visitor-to-lead conversions. Social media is a way of life today.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.

Acquisitions 149

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 149

Convince & Convert

APRIL 19, 2014

They are perhaps best known as a provider of social sign-in, whereby you can register or sign-up just by clicking Facebook or Google or Twitter or Linkedin logos, and providing permission. Slim’s Pickins records used this solution and ended up getting their contest hashtag trending worldwide on Twitter world-wide.

Ideal Customer Profiles 159

Ideal Customer Profiles Work Management Budget Programs Advertising Agencies 159

Hubspot

MARCH 3, 2015

Unsurprisingly, a Twitter bio is equally challenging. to explain to the Twittersphere who I am, what I do, and why my Twitter is worth the follow? The basic Twitter bio above was generated here. We’ve seen enough “Actor/Entertainer/Jazz Pianist” Twitter bios, seriously. American actor Nelson Franklin gets us.

Twitter 28

Twitter Paper Social Media Impressions 28

SmartBug Media

JUNE 10, 2019

Tools like HubSpot make publishing on social media a breeze, but effective social media marketing requires more than posting things through HubSpot. I love the analogy from HubSpot about how your social media efforts should be like a cocktail party. 30 percent should be your own content (such as blogs and white papers).

Social Media 71

Social Media Social Marketing Media Tips 71

Scoop.it

MARCH 18, 2021

Before you start building out your content hubs, take some time to first define how you want to organize your content on paper. Click on Add more+ to connect any social channels you want: Twitter, LinkedIn, Facebook Page, LinkedIn Company Page, Buffer, Pinterest, Yammer, or Tumblr. Tweets from a Twitter user. Tag your content.

Process 53

Process Optimization Curation RSS 53

Digital B2B Marketing

MARCH 19, 2012

Rallying an organization accustomed to producing product information sheets, webcasts and white papers around creating content that is optimized for search, easy to consume, timely and worth sharing is a difficult organizational change. However, HubSpot is the only provider that is widely recognized as a provider for inbound marketing.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Webcast 100

chiefmartech

DECEMBER 1, 2020

You can download our full paper , including many terrific interviews from WPP executives. And many digital marketplaces are built around a platform, such as Apple’s App Store for iOS, Google’s Play Store, HubSpot’s App Marketplace, and Salesforce’s AppExchange. You can also download the full paper at any time.

Digital Asset Management 92

Digital Asset Management Trends Work Management Marketing Management 92

Sales Engine

FEBRUARY 25, 2016

It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars. People simply won’t read your blogs, watch your videos, or download your white papers unless there’s some sort of problem that they’re trying to solve.

Acquisitions 120

Acquisitions Webinar Metrics Marketing & Strategy Marketing Automation Services 120

Convince & Convert

JANUARY 28, 2014

As a content marketer, I am always backing up my white papers, ebooks, and blogs with powerful statistics and research that tell a story. This sharing functionality provides amazing word-of-mouth for HubSpot and generates social signals like Tweets and Retweets pointing back to HubSpot. More Backlinks for SEO.

Statistics 134

Statistics Content Marketing Paid Search Agency Stats 134

Webbiquity

JANUARY 25, 2010

Late last year, I sat in on a couple of social media marketing webinars from two of the best: Rick Burnes , Marketing Manager at HubSpot , and Chris Abraham of Abraham Harrison , along with Sally Falkow of Expansion Plus. Rick noted at that time that 15% of HubSpot’s website traffic was driven by social media. Post this on Diigo.

Social Media 100

Social Media Social Marketing Enterprise Management Marketing Analytics Tools 100

Hubspot

AUGUST 11, 2019

HubSpot research shows 40% of salespeople view prospecting as the most difficult part of their jobs. Join or contribute to Twitter chats. Twitter chats are when a group of people meet on Twitter to discuss a certain topic, trend, or interest area using an agreed-upon hashtag. Check out this article. Want to hear more? ”.

B2B Sales 72

B2B Sales Lead Scoring Lead Ranking Sales Qualified Leads 72

Hubspot

MARCH 12, 2015

We all know that Twitter offers you the ability to create a trackable, branded hashtag. They quickly deleted the tweet but not after having it retweeted multiple times and seeing it become one of the top trending topics on Twitter. Twitter pandemonium ensued. But have we really thought about the implications of this?

Twitter 28

Twitter Brand Identity Branding Paid Search Agency 28

Valasys

JUNE 13, 2019

Source: HubSpot). According to a report by Pew Research Centre, 67% of Americans get some of their news on social media, primarily on Facebook & Twitter. Businesses on Twitter generate twice as much leads as businesses on other platforms (Source: HubSpot, 2018). agencies, vendors & several other resources.

ROI 56

ROI Social Marketing Work Management B2B Marketing 56

Webbiquity

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Smashmouth Marketing

SEPTEMBER 23, 2009

Tags: hubspot lead nurturing b2b events socialmedia facebook b2b marketing outbound marketing twitter b2b siriusdecisions demand gen b2b sales lead gen marketingsherpa inbound marketing.

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. There’s much more.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Marketing Insider Group

JULY 5, 2015

HubSpot State of Inbound, 2014). Leverage, a paid research report, white paper, or an e-book to collect on your customers’ relationship currency. GerryMoran " class="twitter-follow-button" data-show-count="false" data-size="small">Follow @ GerryMoran. Help Self-Educating Customers. Offer Only High-value Gated Content.

B2B Thought Leadership 100

B2B Thought Leadership Landing Pages Content Gartner 100

Webbiquity

APRIL 11, 2012

In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Three of the companies aren’t on Twitter.

Social Media 100

Social Media Media Work Management Marketing Management 100

Webbiquity

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Inbound Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Social media: visits from social media websites like Facebook and Twitter.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Hubspot

JANUARY 7, 2013

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. What I Look for in an Inbound Marketing Manager. How often do they publish content? Is the content any good?

CMO 28

CMO Hubspot Work Management Marketing Management 28

Hubspot

SEPTEMBER 24, 2019

These are the kinds of numbers you won’t see about Twitter — an app 24% of adults use. Image source: Twitter. You can’t Twitter DM a Macy’s ad to ask if the grey duvet covers will be available in your store. The effect of this would be local applicants checking the paper for opportunities — and then learning more online.

Paid Search Agency 78

Paid Search Agency Classified Ads Marketing & Strategy Paid Social Agency 78

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Social media: visits from social media websites like Facebook and Twitter.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Golden Spiral

JANUARY 27, 2022

LinkedIn is a given, but when done well, ABM can employ Twitter, Facebook, Instagram, and eventually direct text messages. We experienced some great examples of ABM after attending HubSpot’s 2019 INBOUND conference. Your company published a white paper that addresses the concern. How much are they listened to?

Account Based Marketing 62

Account Based Marketing Effectiveness Planning ABM 62

KEO Marketing

JULY 21, 2017

Some of the most effective types of Inbound marketing that B2B companies utilize include search engine optimization , sharing content (blogs, case studies, e-books, whitepapers) on their own website and with other sites, posting on social media sites like Twitter and LinkedIn, and holding webinars. One example ABM journey.

Inbound Marketing 48

Inbound Marketing Allocation Account Based Marketing Paid Search Agency 48

Marketing Insider Group

AUGUST 26, 2014

She felt that the ability to take a story idea, interview stakeholders and put pen to paper should be on the short list of important content marketing strategy skills. Hubspot calls this DARC skills (Digital, Analytic, Reach, Content) and this philosophy guided most of my hiring. First, I appreciate every comment I get.

Content Marketing 100

Content Marketing Enterprise Management Planning Paid Search Agency 100

Tomorrow People

MARCH 21, 2012

This is surprising at a time when £1 in every £10 is spent online (Source: Office of National Statistics) and when 78% of internet users conduct product research on the internet (Source: Hubspot). Yet even businesses that do have a website underestimate its value.

Design 120

Design Marketing Websites Marketing Automation Services Top of Funnel 120

Schubert B2B

FEBRUARY 5, 2019

The best way to gauge a lead’s level of interest is to set up a lead scoring system using a marketing automation platform like HubSpot or Marketo. For example, you could assign 5 points for an email click and 10 points for a white paper download. Social media: visits from social media websites like Facebook and Twitter.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

ConvertKit

JANUARY 15, 2021

I’ll put it this way: If you printed all those emails (assuming one email per sheet of paper), it would make a stack 84 miles high (and you’d use up nearly 4 million ink cartridges)! 35% of marketers are sending 3-5 emails per week to their customers ( HubSpot 2020 ). Total number of emails sent by ConvertKit in October 2020 was 1.3

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130