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The 15 Best Special-Purpose SEO Tools

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Showcase reviews: RazorSocial (Technology), HubSpot, iMedia Connection, Perception System, MarketingLand, Cent Muruganandam, SmartBug Media, StoreYa Blog, Robbie Richards. 2) MozBar. HubSpot. Previous posts in this series have covered tools for specific SEO functions including content ideation , keyword research , and rank tracking. Google Review Count:  600. Pricing:  free.

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20 Tremendous Digital Marketing Stats and Facts

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HubSpot ). HubSpot ). HubSpot ). Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Image credit: MarketingProfs. combined. Measurement remains problematic. Consumers hate online ads.

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The 29 Best Social Media Monitoring Tools

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Live TV dashboard software that enables you to build dashboards that show live progress towards goals; integrates with Google Analytics, Buffer, Facebook, MailChimp, HubSpot, mixpanel, Twitter, Trello, Salesforce.com and other data sources. Social media monitoring is vital for virtually every B2B or B2C brand. 58% 58% of consumers follow brands on social media. 71% Google Review Count:  345.

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The 23 Best Content Ideation Tools

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Enter any three terms (preferably nouns) and HubSpot’s Blog Topic Generator will display multiple headline options. HubSpot. Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. PR Daily.

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B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

The 24 Best Online Writing Tools and Apps

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Showcase reviews: HubSpot, TNW News, Quick Sprout. 6) Hemingway App. Showcase reviews: HubSpot, Buffer Social, Econsultancy, Quick Sprout, StoreYa Blog. 7) CopyPasteCharacter. Showcase reviews: Hubspot, SiteTuners. Showcase reviews: Hubspot, Quick Sprout, Rebekah Radice, Robbie Richards. Showcase reviews: Hubspot, Quick Sprout. Showcase reviews: HubSpot.

The 32 Best Twitter Marketing Tools

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HubSpot has noted Twitter has more than 300 million active monthly users, and “accounts for 16% of referrals to longer articles from social sites and 14% for shorter news articles.” While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Google Review Count:  436. like it.” — 

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Seven Ways to Humanize B2B Marketing

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Stories are used commonly in consumer marketing, but are also increasingly part of B2B marketing campaigns as well, with notable examples including GE, HubSpot, and Intel. HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). The notion that business buyers are dispassionate and coldly rational is overstated. Certainly, practicality plays a large role in B2B procurement. Tell stories.

87 More Vital Social Media Marketing Facts and Stats for 2012

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Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally.  ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process.  ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012.  ( HubSpot ). HubSpot ). HubSpot ). billion) are smartphones.  ( HubSpot ).

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B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

The Five Best Infographic Creation Tools and Services

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” —  HubSpot. Showcase reviews:  Small Business Trends, HubSpot, Programming Graphics Resources & Reviews, Cent Muruganandam, QuickSprout. 3) easel.ly. HubSpot. Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. Infographics are in some cases the first choice for presenting research findings.

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6 Reasons a Blog Should be the Center of Any Social Content Strategy

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According to research from HubSpot , “Businesses with websites that have 401-1000 web pages get six times more leads than those with 51-100 pages. Business Blogging Content Marketing Social Media Marketing 79% more twitter followers blog adoption Fortune 100 fresh content HubSpot Inc. Despite the many business benefits of blogging , it remains an underutilized tactic. Ownership.

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48 Phenomenal SEO Guides, Tips & Tactics

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How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. As Geddy Lee of Rush sang in the band’s 1981 hit Tom Sawyer , “changes aren’t permanent. But change is.” ” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. Image credit: Stone Temple Consulting. by Forbes.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

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The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog. How Google+ Is Changing the Web, Even Though No One Wants It To by HubSpot Blog. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It will fundamentally change SEO.

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B2B Marketing Trends for 2016

industry blogs including Moz, HubSpot, MarketingSherpa, MarketingProfs, Social Media Examiner, and Ragan's PR Daily. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for.

Six Expert Guides to Measuring Content Marketing Results

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Content ROI Is a Myth by HubSpot. Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” ” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Image credit: B2B Marketing Insider. Yet the question remains: can the results from content marketing be measured? That is, really measured—in ways that matter to the business? But is it really possible to quantify the ROI or business value of content marketing efforts? What do you think?

What CMOs Need to Know That Will Keep CEOs and CFOs Happy

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When they want to know if all the time and money they’re pouring into web marketing is working, they’re handed reports generated by campaign management systems—Hubspot, Marketo, Vocus, and even Salesforce come to mind. This guest post from Kirsten Chapman was originally published on LinkedIn. Modern marketing and business are defined by one thing: The Web. Good question. The Web is a Market.

The Six Best Screen Capture Tools

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” — HubSpot. Showcase reviews: Kathryn Aragon Media, HubSpot. HubSpot. Screen capture apps can be a simple yet valuable addition to any content marketer’s toolbox. They let you capture your computer screen or any portion of it and add annotation, as well as capture short animated sequences (e.g., to show mouse-click or mouse-over actions) as GIFs. Pricing:  free.

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22 Expert Guides and Reviews of 200+ Social Media Tools

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Catherine Pham presents the basics about a range of helpful social media tools in this slide deck, from commonly used platforms like HubSpot, Buffer and Hootsuite to more specialized tools such as Tweepi and Twitonomy for Twitter, viralWoot and Piqora for Pinterest and Instagram, and Circloscope for Google+. Image credit: Buddy Media. Which are most worth investigating and investing in?

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21 of the Best Social Media Marketing Guides of 2013 (So Far)

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” 30 Terrible Pieces of Social Media Advice You Should Ignore by HubSpot. The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” stage to the “how do I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” ” phase.

The Top #Nifty50 Women in Technology on Twitter for 2012

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Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology.

26 Outstanding LinkedIn Tips and Tactics

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Lessons from HubSpot’s LinkedIn Company Page by Business Insider. Amanda Maksymiw shares lessons from examining how HubSpot utilizes its LinkedIn company, such as “Build a robust product tab…HubSpot has done a really nice job utilizing the Products tab within the company page.  11 LinkedIn Marketing Gems You’re Missing Out O n by HubSpot. ** 5 STARS.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

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According to research by HubSpot, “SEO leads have a 15% close rate, on par with the close rate for direct traffic, and ahead of referrals (9%), paid search (7%), social media (4%), and outbound leads (2%).” “Increased frequency of blogging correlates with increased customer acquisition, according to…HubSpot. And their competition. And…even social media itself.

Lessons from HubSpot’s State of Inbound Marketing Report

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HubSpot last week released its 2013 State of Inbound Marketing report,  this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. At HubSpot, we see the distinguishing factor as how people are using a specific channel more than the definition of the channel itself.” Inbound marketers plan to hire an average of 9.3

The 14 Best Marketing Automation Tools

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Showcase reviews:  SnapApp. 2) HubSpot. HubSpot’s “all in one” marketing software includes a complete content management system (CMS) for building a website and blog, SEO and social tools, analytics, a landing page builder, and email segmentation and sequence automation. HubSpot handles inbound holistically. Marketing can’t be automated.) Pricing:  free.

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88 Expert Content Marketing Posts Worth Another Read

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Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot. Jumpstart: The Guide To Growing A Startup With Inbound Marketing by HubSpot (on SlideShare). These writers face the same challenge. Some date back a year or more but remain timely and helpful. by Comms Axis. Cohen.

19 Remarkable Guides on Business Strategy, Leadership and Motivation

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” 6 Expert-Endorsed Ways to Improve Your Marketing TODAY by HubSpot. It’s a (sometimes forgotten) truism of business that no company can cut its way to growth. As the economy continues to slowly recover from the great recession, smart leaders, having pared back spending during the lean times, are looking at how to invest for growth. Leadership Guides. ” Paid to Post?

The 14 Best Content Planning and Research Tools

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Showcase reviews:  HubSpot, SnapApp. HubSpot. With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). Siasat.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

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Compelling Reasons You Should Use Pinterest for Marketing by HubSpot. Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? Get a dog.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

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Places You’re Guaranteed to Find Great Content to Tweet by HubSpot. Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. It was the second-largest Internet IPO ever by an American company, trailing only Facebook. There are 9,100 tweets posted per second; one billion tweets every five days. Twitter Guides and Tips.

12 of the Best Guides and Sources for Free Stock Images

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Getty’s New Free Stock Photos Come With a Price by HubSpot. At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. But text alone isn’t enough; to really make a blog stand out, it needs to include compelling images as well. But a 1000-word blog post with a great picture to go with it? Compfight.

10 B2B Marketing Lessons from Walt Disney World and Universal Studios

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In the B2B realm, these can include free or freemium online tools (like HubSpot’s Marketing Grader ); useful and share-worthy content like research findings and how-to guides; customer conferences (with associated SlideShare presentations and videos); online customer community sites; open source sharable components; and other forms of content. 8. Be true to your brand. Well, no. 32.17.

Best Twitter Tips, Tools and Tactics of 2011

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Retweets from relevant and highly influential Twitters, however, can have a significant impact on ranking. 7 Key Ways to Optimize Twitter for Search by HubSpot Blog. It has enabled revolutions in real life as well as in digital marketing. Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. More than 80% of U.S.

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011

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How to Be an Awesome Blog Commenter by HubSpot Blog. Despite any recent recent rants you may have seen about how blogging is dead or blogs are passé , the fact of the matter is that business blogging is now more important than ever. But as the blogosphere continues to expand (as noted by Diana Adams below), it becomes more difficult to stand out and be heard above the noise.  Stuart W.

The Nifty 50 Top Women of Twitter for 2011

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Based in Boston, Rebecca is a singing Inbound Marketer with all-in-one marketing software platform developer HubSpot. Few phenomena have ever spread as far and grown as rapidly as social media; obviously, this has tapped into something essential to our nature. What is it? The answer may come from the email marketing field. That is what has driven social media adoption. Jennifer Aaker. aaker.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

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How to Create a Facebook Business Page in 5 Simple Steps (With Video!) by HubSpot Blog. Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. What common mistakes should marketers avoid? ” The solution?

106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

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HubSpot ). HubSpot ). HubSpot ). HubSpot ). HubSpot ). HubSpot ). As Wallis Simpson, Dutchess of Windsor, famously said , “You can never be too rich or too thin. Or have too many social media marketing statistics.” Image credit: Business 2 Community. How effective is social media in comparison to other digital marketing channels? 68% of U.S.

54 Pearls of Marketing Wisdom from HubSpot

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The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” optimize to be read on-the-go with mobile call-to-action and phone number. But for many others it’s in the single digits.

29 Guides to Beautiful and Effective Website Design

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The English is a bit rough, but the examples of noteworthy and distinctive navigation approaches from sites like Ralph Van Rentergem , Yodabaz , and Form Follows Function (right) are well worth exploring for inspiration. 6 ‘About Us’ Pages That Are Probably Better Than Yours by HubSpot. Long gone are the days when websites were essentially static online brochures. ”).