Webbiquity

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? Recently, James did a founder’s interview here, telling the story of Paladin. How do we apply that through the lens of B2B?

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Marketing Insider Group

JUNE 22, 2020

And influencing buyer decisionsis what marketing is all about! Let’s look at how much B2B companies are using content marketing. But how can you get to that point? In a survey of decision-makers about the content they receive , there were complaints about relevance. It also tells you about formats they like.

Top of Funnel 290

Top of Funnel Buyer's Journey Trends Lead Scoring 290

Sales Engine

AUGUST 20, 2015

When we’re providing information in a business environment such as spreadsheets, a series of bullet points in a presentation or a list of facts, the two parts of our brain that are activated are for language processing, but that’s about it. Alternatively, something fascinating happens when we listen to a story. What about emotion?

Storytelling 120

Storytelling Work Management Acquisitions Marketing Management 120

Oktopost

SEPTEMBER 30, 2020

For law firms, the idea of showing up on the same feed alongside cat photos and viral videos may lack a certain gravitas. How can this gap be bridged, and why is it worth your attention? Social media shares and other activities around your posts and videos can help boost your practice’s search engine rankings.

Social Media 125

Social Media Media Guidelines Buyer Personas 125

ClearVoice

DECEMBER 13, 2019

Many founders believe they are the best people to tell the story of their company. However, in many marketing mediums, customer stories add character, clarity and specific examples that turn a just-fine narrative and make it great. Here, a few reasons why customer stories can’t be ignored. What’s a customer story?

Burn Rate 93

Burn Rate Work Management Case Studies Case Study 93

Animalz blog

SEPTEMBER 19, 2022

“I’ll write a fictional story for one of my clients.” “A fictional story for a customer? ” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. But stories, stories are works of art. Well, for one, stories are hard work.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Marketing Insider Group

MAY 22, 2023

Here’s how to create effective prompts of your own, and 111 examples to help you level up your digital marketing strategy. Before we jump into our examples, it’s ideal to understand how to best create your own ChatGPT prompts for digital marketing. See how specific I was? Generate a creative Twitter thread about [topic].

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Sprout Social

SEPTEMBER 30, 2020

LinkedIn outlines an integrated paid-organic strategy in three simple steps: Build a compelling organic presence. In this article we’ll expand on those steps and demonstrate how Sprout can help you optimize your strategies, determine what content to invest in and measure ROI. Boost organic reach and engagement via paid.

Paid Content 103

Paid Content Linkedin Social Media Top of Funnel 103

seo.co

JANUARY 14, 2021

How to Structure Your SEO Education. Search engine optimization (SEO) is an incredibly powerful and popular marketing strategy. But the way people talk about it, you’d think it was some kind of mysticism. There’s a lot to learn about SEO. You’ll need to know how the Google search engine algorithm works.

SEO 71

SEO Lead Scoring Lead Ranking Opinions 71

Circle Studio

FEBRUARY 7, 2019

When visitors land on your page, they should be able to quickly understand what they’re downloading and how it will be valuable to them. To achieve the goal of your landing page, you should make clear for visitors the action you want them to take and how to get there. Clear, compelling headline (and sub headline).

Landing Pages 84

Landing Pages Design Lead Scoring Lead Ranking 84

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. How many multiplication problems could we knock out in a minute?

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Metadata

AUGUST 30, 2021

You captured all the data to position your product effectively You educated the hell out of your audience to prep them for your launch You introduced totally new technology to the market And you made sure every rep and buyer had every tool they needed to know how to use it. How many multiplication problems could we knock out in a minute?

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. We can now communicate directly with our customers and prospects, if we have compelling and relevant information to share with them (can you say opt-in?).

Work Management 142

Work Management Marketing Management Marketing Automation Services Service 142

Convince & Convert

MARCH 27, 2012

In my second trip down to SXSW , I had the distinct pleasure of presenting with Jay Baer , my good friend, a CMI consultant , and one of the best social media minds in the game. We can now communicate directly with our customers and prospects, if we have compelling and relevant information to share with them (can you say opt-in?).

Work Management 130

Work Management Marketing Management Marketing Automation Services Service 130

Valasys

JULY 2, 2021

The prosperous passageway of productive information corresponding from a psychological viewpoint knows how the individual brain operates and responds to appropriate words. It will encourage you to learn how individual expression resonates in the browsers’ thoughts. How to Write Productive Description That Supports Sales.

Merchandising 52

Merchandising Lead Ranking Product Lead Scoring 52

KEO Marketing

OCTOBER 23, 2017

Video – Telling a visual story has gained importance in recent years. A strong content marketing program will deliver valuable information through video on a regular basis. SnapChat offers a platform to consider for your video distribution since it has surpassed Facebook in total video views.

Marketing AI 48

Marketing AI Trends Content Marketing Planning 48

Golden Spiral

MAY 2, 2019

Google says that 82% of people use search engines to find local businesses, and that’s not just restaurants and dry cleaners. Or maybe your SEO efforts have paid off and you’ve won a place in the coveted top 10 organic search positions that make up the other 70% of the Search Engine Results Page (SERP). Add your business name.

Paid Search Agency 86

Paid Search Agency Paid Content Google B2B Marketing 86

Martech Advisor

DECEMBER 16, 2019

It spans the journey from the moment when a prospect hears about your brand until they become your customer and it goes well beyond that. Learn how your buyers phrase their problems and use this information to formulate your product and messaging. So, how can you use the hero’s journey to deliver amazing CX?

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Valasys

SEPTEMBER 12, 2019

Chris Brogan, the American author journalist & marketing consultant explained the importance of social media marketing as follows: “Social Media puts the “public” into PR and the “market” into marketing.”. Instagram claims to have about 2 million monthly advertisers. Source: Instagram blogs).

Paid Content 40

Paid Content Click Rate Cost Per Click Social Media 40

Industrial Marketing Today

AUGUST 16, 2011

Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers.

Social Media 60

Social Media Effectiveness Media Work Management 60

Convert

OCTOBER 4, 2023

Picture a child who dismantles a toy, not to break it but to understand how it works. But it isn’t just about lab procedures and petri dishes. It’s about tapping into that childlike curiosity that drives us to understand and improve. We don’t grow out of that. And applying it in a structured, methodical way. Primal, if you may.

Budget Programs 59

Budget Programs Lead Ranking Paid Search Agency Marketing Proposals 59

Marketing Insider Group

AUGUST 29, 2023

On social media, this trend manifests as: Engaging videos Infographics Quizzes Interactive posts The goal is to convey valuable information in a fun and captivating manner. How can your brand take advantage of Edutainment? Tutorials and how-tos. Create entertaining tutorials showcasing how to use your products or services.

Social Media 258

Social Media Marketing AI Trends Peer-to-peer 258

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. In this guide, I’ll show you exactly how to optimize your search engine ranking in 2020. Read my pro guide on how I increased my website traffic to 250k/mo ). Read my pro guide on how I increased my website traffic to 250k/mo ). 1) What is SEO.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. And That’s Where the Story Ends But, the genius of this approach begins and ends with the sign. A visit to the main T-Wolves Web site finds absolutely none of the humility and forthrightness that made the original ad so compelling. So, I peeked at YouTube.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Marketing Insider Group

AUGUST 31, 2021

Sure, your numbers people won’t be likely to suggest a thrilling hero’s journey story to market your company’s latest widget. However, your content marketing teams can use the data they generate to come up with a genius brand story. Well-researched news stories. Well-researched books, films, and videos. Internal Data.

Storytelling 331

Storytelling Case Studies Paid Search Agency Top of Funnel 331

Hinge Marketing

JUNE 24, 2020

Check out Hinge’s Lead Generating Website Guide for a compelling look at what a professional services website should be. If neglected by your internal team, your website will soon begin to tell an unhelpful story. In this article you can learn about some top B2B website metrics you should be tracking. Don’t forget!

Top of Funnel 170

Top of Funnel Design Marketing Websites B2B Thought Leadership 170

Zoominfo

SEPTEMBER 17, 2018

According to the Content Marketing Institute, “Although most people think content marketing is brand new, telling stories to attract and retain customers is, perhaps, the oldest of marketing disciplines.” Through each episode, learn how to strengthen, monetize and build your own industry-leading influence. Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Goodish Agency

MARCH 18, 2021

So, you want to know about the go-to-market strategies of 2021? So, let’s talk about some common pitfalls, shall we? And why does everyone and their mother keep asking me about Bitcoin? Now tell me, reader, what do you think an archer’s strategy is in a competition? To be 10 steps ahead of your competition?

Paid Content 94

Paid Content Marketing & Strategy Marketing Strategy Paid Search Agency 94

Hinge Marketing

MARCH 12, 2020

So website visitors who are looking for services like yours want to learn about your firms’ experts and understand the projects they’ve worked on. Beyond the information on a firm’s bio-pages , these audiences want to understand how your teams work. In the professional services, expertise is your product and experience is validation.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Marketing Insider Group

OCTOBER 19, 2020

Search engines cater to users, not your website. With evolving algorithms and new ranking guidelines, search engines work to serve quality content that matches the queries of their users. Let’s look at how you can pair content marketing and link building to create more optimized and strategic marketing campaigns for your B2B.

Link Building 362

Link Building Top of Funnel Ad Building Lead Scoring 362

Martech Advisor

MARCH 30, 2020

Digital marketing consists of channels such as search engine optimization (SEO), content marketing, email marketing, digital advertising, social media marketing, and web analytics. The book begins with the fundamentals of marketing and focuses on the stages of the customer journey, creating a marketing campaign, and compelling offers.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Single Grain

JUNE 26, 2020

Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. These are the 16 main features that come up in Google's SERPs: How are they changing? Displaying image and video packs. Get A Free Consultation.

Traffic 145

Traffic Paid Content SEO Organization 145

Outgrow

JULY 15, 2021

If you’re wondering what’s so unique about them, we have the answer. Their videos include topics that range from content creation and analytics to social media and idea generation. Furthermore, he explains how to use each platform more strategically for core business results. It’s all about AI here! Social Bakers.

Youtube 98

Youtube Advertising Channels Marketing AI Work Management 98

Single Grain

NOVEMBER 30, 2023

No matter why you’re posting videos, understanding the key elements of a successful YouTube strategy is crucial. In this post, we’ll dive deep into the world of YouTube videos, focusing on the importance of thumbnails, headlines and A/B testing, and why these elements can make or break your YouTube channel’s performance.

Youtube 52

Youtube Video Marketing Marketing & Strategy Lead Scoring 52

ClearVoice

APRIL 26, 2022

Once upon a time (read: before Google became a thing), search engine optimization metrics focused mostly on text length, keywords, accurate HTML tags, and internal and outbound links. Mentioning “plastic” a few times on your site pages would increase the likelihood of a top rank on a search engine. Click To Tweet. Well, not so much.

Domain 52

Domain Tactics SERP SEO 52

Hubspot

JANUARY 22, 2018

Length: How will you fit training into your and/or your sales team’s schedule? Selling With Stories. The right story, presented in the right way, can change the course of a sale. The right story, presented in the right way, can change the course of a sale. Richardson’s Consultative Selling Skills. Location: Varies.

Sales Management 101

Sales Management Budget Programs Training Work Management 101

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40