Optinmonster

MAY 7, 2020

Are you struggling to get enough conversions on your sales pages? Or, like a lot of new marketers, are you scratching your head right now wondering, “Wait… what is a sales page?” ” A sales page is your best opportunity to explain your products and services to visitors and make them want to buy.

Top of Funnel 87

Top of Funnel Advertising Funnels Digital Marketing Funnels Funnel Advertising 87

Marketing Insider Group

OCTOBER 20, 2020

How can you effectively build a webinar strategy that drives ROI? Quick Takeaways : Webinar marketing helps B2B businesses establish thought leadership and convert qualified leads. If you’re using webinars for lead generation , remember that they are not just a sales pitch. You’re sitting in a conference room. Source: ON24.

Webinar Metrics 346

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 346

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. To convert them, you need to speak their language, address their pain points, and answer their questions.

Top of Funnel 114

Top of Funnel SEO B2B Paid Search Agency 114

Marketing Insider Group

NOVEMBER 6, 2023

What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely.

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Marketing Insider Group

AUGUST 10, 2021

Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sales qualified lead (SQL), depending on which type of CTA you present. Design: The CTA button or text must stand out from other elements on a webpage, landing page, or ad through eye-catching design.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Webbiquity

APRIL 13, 2022

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. Affiliate sales support independent publishing. Image credit: Andrea Piacquadio on Pexels. Target decision makers.

SEO 292

SEO Marketing Websites B2B Marketing & Strategy 292

SocialPilot

APRIL 15, 2024

But if your followers fail to convert, the entire marketing strategy becomes pointless. But if your followers fail to convert, the entire marketing strategy becomes pointless. For every $92 that brands spent on acquiring leads, only $1 were incurred on converting them -(Econsultancy, 2016). But is that enough? But don’t worry.

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Martech

JANUARY 4, 2024

Here’s why taking a more holistic view of digital experience is key and how to balance best practices with your business’s unique circumstances. Goldshvartz spoke about how, in the hospitality industry, the tier of service affects the content needed to convert website visitors.

Optimization 127

Optimization Analysis Comparison Opt-in 127

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. And you make your article longer.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Optinmonster

FEBRUARY 15, 2024

Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. Lead magnets are how Social Media Examiner added over 250,000 subscribers to their list in just one month, and how Nick Gray grew his list by 600%.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Optinmonster

APRIL 12, 2024

Because we understand just how valuable case studies are in educating customers and increasing conversions. Then, it explains how your company stepped in with a solution specifically designed to tackle those problems. It’s a real account that helps other potential customers see how they might benefit in a similar way.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. For example, B2B content marketing may require more touch points throughout the buying journey, in part because the sales process can take months (or even years), and multiple leaders are usually involved in the decision.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Optinmonster

APRIL 26, 2024

Do you want to learn how to use Google search operators to improve your content marketing research? In this post, I’ll discuss how I use Google search operators to help me accomplish these tasks. Advanced operators help you fine-tune your Google search queries, speeding up your research and making your job a lot easier.

Search Marketing 70

Search Marketing Google Content Marketing Case Studies 70

SmartBug Media

MARCH 30, 2023

If you’re trying to increase sales and e-commerce conversion rates, a vital step to take is to audit and optimize your website to make the shopping experience simple and enjoyable. The more intuitive a shopping experience is for your customers, the higher the chance is of them converting. Is there a high bounce rate on certain pages?

Conversion Rate 98

Conversion Rate Optimization Conversion Marketing Websites 98

Contently

APRIL 4, 2023

How are you leveraging technology and the people on your team right now — and could you be doing better? For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Review and track content marketing metrics like: Conversions per page view (i.e., ” Why?

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Anyword

DECEMBER 29, 2021

Attracting an online audience and encouraging them to convert requires multiple elements. Nowhere is this more important than on landing pages. What Is Landing Page Copywriting? Visitors reach a landing page directly after clicking an email link or an ad found on Google or a social media channel.

Landing Pages 97

Landing Pages Copywriting Conversion Rate Conversion 97

Metadata

JUNE 16, 2021

Why do so many B2B landing pages fail to convert well? The uncomfortable answer is that most landing pages struggle to convert because the copy is often pulled together at the last minute. Whatever a B2B marketer writes, it’s copy. It’s great when B2B marketers and campaign managers write copy for these assets.

Landing Pages 98

Landing Pages B2B B2B Thought Leadership Copywriting 98

Scoop.it

APRIL 11, 2024

According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. A webinar is a virtual seminar. It is any workshop, tutorial, or demonstration taking place online.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Contently

MAY 26, 2020

Content is all about building trust and loyalty with people so that when they’re ready to buy something, you’re their first choice—driving continuous demand and making the sales process much easier. When the time is right, they request a demo to learn how we can help. It doesn’t, but that’s not a bad thing.

Top of Funnel 214

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 214

Unbounce

OCTOBER 14, 2021

How we think about marketing is similar to those childhood memories of washing cars. How we think about marketing is similar to those childhood memories of washing cars. ) And then we’re sold by the idea of saving a coupla bucks. Twenty bucks for a car wash these days?! That’s robbery. ). You’re sweating. Wait—there is.

Planning 132

Planning Landing Pages Paid Search Agency Small Business Marketing 132

Optinmonster

JULY 16, 2021

Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. How to write a promotional email. 9 promotional email examples. What Is a Promotional Email? What Is a Promotional Email?

Promotion 140

Promotion Examples Landing Pages Click Rate 140

seo.co

MAY 16, 2022

How do you know what to write about on your blog, though? Digging into keyword research is one of the most important things you can do to decide the topics to write about. But how will you know if you have missed out on some great topic opportunities? Below is more information about how to do a content gap analysis.

Analysis 110

Analysis Top of Funnel SEO Work Management 110

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

ClearVoice

APRIL 4, 2022

Yes, there are many tips and tricks to help you optimize for conversions in your web writing; however, the absolute most important thing you can do is to help your audience feel something when they read your writing. How to convert customers with stellar Ecommerce copywriting. Pre-writing. Sounds nice, right?

Copywriting 85

Copywriting Optimization Conversion Psychographics 85

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

The Marketing Blender

MARCH 22, 2024

Understanding B2B Digital Marketing Strategies Unlike B2C marketing, which focuses on reaching individual consumers who can often make an immediate decision, B2B marketing typically involves multiple decision makers, longer sales cycles, and higher price points. But you have to know what’s important and what isn’t.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? You also don’t need to dedicate hours of your day improving your writing. With a few quick writing exercises, you can improve your writing in only 10 minutes every day (even if you don’t consider yourself a writer ).

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

Martech

AUGUST 2, 2021

Conversions are the lifeblood of all businesses… building your database, boosting form submissions, closing more sales, or increasing LTV. Join us online at SMX Convert , August 17, for just $149 to learn actionable tactics that drive more organic and paid conversions … no matter your KPIs.

Peer-to-peer 104

Peer-to-peer PPC Landing Pages Bundling 104

Optinmonster

MAY 11, 2023

Wondering how to promote your website for free? The first page of search engine results gets far more clicks, and organic search traffic is free. You’ve already invested plenty of time and resources in building your business website. Now it’s time to get it in front of your target audience! Absolutely!

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Imagine writing an email in 20 seconds instead of 20 minutes, completing hours of research in minutes, or automatically receiving a full summary of a customer’s service history. The technology is now being applied across sales, service, marketing, retail, and many other industries and roles. You won’t find this assistant on a website.

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Salesforce Marketing Cloud

OCTOBER 18, 2023

Here’s how. There are many ways to approach or think of demand generation marketing, but at its core it has five basic steps: Brand awareness and education: Make potential customers aware of your brand and product, and how they’re unique. It’s not quite as easy as it sounds, so we’re here to make it simpler.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Demand Top of Funnel 111

Anyword

JANUARY 26, 2022

When your visitors look at your website, they are actually making a decision about whether you are a trustworthy seller, how good your products or services are, whether they can trust you with their information, and ultimately, whether to make a purchase or not. Any website acts as a salesperson for a business, brand, product or service.

Copywriting 84

Copywriting Marketing Websites Landing Pages Lead Scoring 84

Unbounce

MARCH 10, 2022

You’d much rather spend your precious time serving clients and growing your sales, right? You plug in a company’s website, and SpyFu will find the keywords they’re bidding on both at present and in the past, give you an estimated monthly budget, and how long they’ve been bidding on particular keywords. Even better?

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Salesforce Marketing Cloud

JANUARY 4, 2024

A marketer’s job is to find and understand high quality leads, then help convert them to sales. A marketer’s job is to find and understand high quality leads, then help convert them to sales. In this piece, we’ll give you a clear understanding of drip marketing and how you can use it. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Optinmonster

DECEMBER 7, 2023

Are you getting traffic to your Shopify store that’s not converting well? A countdown timer is a clock displayed as a popup or a countdown timer bar to help online stores improve the conversion rate on a landing page. Adding a countdown timer to your Shopify site can help you solve that problem.

Conversion 66

Conversion Urgency Marketing eCommerce Display 66