Ambal's Amusings

MAY 6, 2010

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Blog WhitePaperPundit Twitter Jonathan_Kantor. " Jonathan Kantor.

Paper 100

Paper Enterprise Management Buying Cycle Lead Ranking 100

Anyword

NOVEMBER 8, 2021

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

SnapApp

AUGUST 11, 2015

So while tools like white papers are powerful, there are many other content options to consider when you really want to connect with your audience. Podcasts can be powerful lead generators that bring in new customers and build brand awareness much in the same way a traditional white paper would. Double whammy!

Paper 54

Paper B2B Marketing Planning Screencast 54

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Navigate the Channel

NOVEMBER 9, 2023

On the other hand, creating white papers and ebooks is a good way to improve your standing as a thought leader in your industry. A recent survey from Cision-PRWeek noted that 88 percent of respondents said that Facebook was the most effective social media network, followed by Twitter at 72 percent and Instagram with 52 percent.

Public Relations 65

Public Relations Social Media Paper FAQ 65

Customer Experience Matrix

MAY 27, 2009

In honor of the event, they sponsored a white paper by Yours Truly on the general topic of, um, why it’s important to make it easier for salespeople to review prospect behaviors that are captured by the demand generation system. These are already assembled by various vendors, so all that’s needed is a relatively simple integration.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Navigate the Channel

DECEMBER 7, 2023

Target Through LinkedIn LinkedIn has been proven to be the most effective of all the major social platforms, including Facebook, Twitter, Instagram, and more. B2B companies are finding success on LinkedIn by using sponsored InMail to invite prospects to webinars, posting white papers on Dynamic Ads to reach high-level decision makers.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Trade Press Services Newsletter

JANUARY 4, 2024

As you chart your course, here are seven tips to help navigate the journey forward. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Now is the perfect time to prepare for the stormy waters ahead. Set your North Star.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Top Rank Marketing

SEPTEMBER 22, 2023

percent using Twitter/X having — an 18.6 In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4 If so, please don’t hesitate to drop us a line in the comments below.

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

DealSignal

APRIL 27, 2023

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. Analyzing intent data can also help you uncover Ideal Buyers that you may have overlooked and thereby expand your total audience. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

Onalytica B2B

JULY 15, 2015

We’re here to help! We have just built a new tool that allows you to find influencers using your latest blog or white paper. We match the proportional usage of nouns in your content against an aggregate of what an influencer has posted on Twitter over the past 12 months to return the most relevant influencers.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Launch Marketing

OCTOBER 20, 2021

Anyone can create a white paper, but if the information is not accurate or not well presented, audiences members consuming the content will not be impressed and most likely not deem you a credible source or thought leader. White papers: Similar to a research report, white papers are a complete guide to a complex topic or focus area.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Online Marketing Institute

DECEMBER 15, 2010

White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line? as outlined in my new book: “Crafting White Paper 2.0?. as outlined in my new book: “Crafting White Paper 2.0?.

Paper 40

Paper Best Practices RSS Landing Pages 40

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It also positively impacts web traffic, search engine optimization and brand visibility; helping increase your organization’s discoverability , especially if you’re in a crowded market.

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

KoMarketing Associates

APRIL 4, 2014

In KoMarketing’s 2014 B2B Web Usability Report , 38% of buyers consider case studies, white papers, articles, and blog posts as “must have” content. White Papers. Below are some areas B2B marketers can expand to if they want to add on to their content strategy. Tutorial Library. How To Guides.

Marketing & Strategy 120

Marketing & Strategy Marketing Strategy Content Marketing Paper 120

Webbiquity

MARCH 7, 2023

They cut corners, overbill, and try to manipulate results rather than focusing on quality work that will help clients over the long term. This burst onto the scene like nothing before it, reaching one million users in just five days (for comparison, it took Facebook 10 months, and Twitter two years, to reach that milestone).

Consulting 347

Consulting Marketing AI Paid Search Agency Ad Building 347

Webbiquity

MARCH 31, 2022

Integrate your PR plan with a blog or other content that can help drive credibility and trust among visitors. Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

DealSignal

MAY 6, 2019

A century later, we have analytics, intent data, and AI which help us define whom to call, when to call, and what to say. Analyzing intent data can also help you uncover Ideal Buyers that you may have overlooked and thereby expand your total audience. Follow Michael on Twitter @Michael_R_Levy.

Ideal Customer Profiles 94

Ideal Customer Profiles Account Based Marketing ABM Intent 94

Onalytica B2B

DECEMBER 8, 2016

Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. Effective influencer marketing starts with identifying relevant influencers for your brand.

Curation 192

Curation Ideal Customer Profiles Demographics Validation 192

Onalytica B2B

APRIL 3, 2018

Also started helping SMEs and startups in social media branding and visibility. Meanwhile interning at Youtern and helping them with social media and SEO strategies enhanced my skills at global market scale. In career and startup ideas to execution, I hold the belief of many people (over 1000s) as a mentor and helping hand.

Startups 231

Startups Work Management Social Media Marketing Management 231

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Write case studies, eBooks, white papers, etc.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Biznology

OCTOBER 12, 2017

A typical question from the forum probed how to identify these influencers and help them market your products for you. The year before we did this, I edited 280 white papers (average length, 40 pages). After all that grueling work, I really wanted to know how many times those white papers were downloaded in that year.

Paid Search Agency 187

Paid Search Agency Work Management Marketing Management Advertising Agencies 187

KoMarketing Associates

JUNE 4, 2019

Twitter – New and existing users – Increasing brand awareness. For example, if a white paper is being promoted in the ad, a relevant image with the title of the white paper should be created. As ads become more efficient and results improve, more budget can be added to help increase goal results.

Facebook 121

Facebook Paid Search Agency Ads Campaigns 121

Webbiquity

FEBRUARY 10, 2010

Despite the fact that Twitter has more than 32 million users , has received massive publicity from both celebrities and government , and produced remarkable results for companies like Dell and Zappos , many business executives still don’t “get&# Twitter. Here are seven reasons every business needs to be on Twitter.

Twitter 100

Twitter Business Digg Thought Leadership 100

Anything Goes Marketing

DECEMBER 21, 2008

That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter. Add a link to your company's Twitter account to all mass email communications. Use Twitter content in your email newsletters.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Marketing Insider Group

JANUARY 24, 2013

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

AUGUST 1, 2019

B2B lead generation tools help marketers more effectively develop new prospective sales opportunities. They can help generate a bigger and better lead pipeline across any business and industry. Sales Automation: A sales automation tool helps with the lead generation process as well as moving sales prospects through the sales funnel.

Marketing Automation Services 203

Marketing Automation Services Lead Generation Top of Funnel Lead Scoring 203

Convince & Convert

AUGUST 3, 2012

I’ll be helping with context, promotion, and interpretation of the findings along with Jason Falls and Mark Schaefer. Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook.

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Even Facebook asks for her help.” Why should you follow her?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

WriteSpark

DECEMBER 16, 2008

White Papers. B2B Tech Buyers Like Social Media » How Marketers Can Help Salespeople Succeed with Large Companies. Listed below are links to weblogs that reference How Marketers Can Help Salespeople Succeed with Large Companies : Comments. Twitter Updates. follow me on Twitter. White Paper Writer.

Paid Search Agency 120

Paid Search Agency Companies Copywriting Copyright 120

Webbiquity

MARCH 16, 2017

This does PDF content a real disservice as it’s a common format for in-depth information like research, specifications, white papers, and thought-pieces—the kind of content Google loves. Try some of these blogs and resources for additional help as you approach your redesign. Follow him on Twitter @alexwberg.

Design 235

Design SEO Tips Lead Scoring 235

ViewPoint

JULY 26, 2018

While she has listened to the program and gotten an idea of its possible uses, getting the script in her hands is tremendously helpful. E-books and white papers. A new white paper is also in the works. Of course, every program is supported during the interview with quotes from the guest and host on Twitter.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Biznology

OCTOBER 9, 2019

Gig work is becoming more the norm than the outlier, and while it’s helpful that U.S. To learn more about Opolis, download our Off-White Paper or join the conversation on Twitter. Furthermore, Opolis is a solution that allows workers to make decisions for themselves based on their values, goals and needs.

Paper 116

Paper Rules Automation Twitter 116

Scoop.it

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. Besides giving them a face, this maneuver also helps you take a closer look at your contacts’ social feeds. How can you go about it? You can follow them now.

Social Media 84

Social Media Media Marketing & Strategy Business 84

Scoop.it

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. Let’s dive in and see how content marketing can help your HR department achieve key business goals.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Webbiquity

AUGUST 22, 2017

Use photos of your employees and customers, to show the people behind your company: who they are, what they do, how people like working at your company, and how your business helps customers. Creating how-to’s and tutorials that help solve common problems faced by your customers. Build your own online platform.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273