Martech

OCTOBER 12, 2022

In this post we’ll be talking about UTM tagging. So it’s becoming a time where UTM tagging of more than just source medium is necessary for all of your strategies. It is auto-populated if auto-tagging on Google Ads and Google Analytics 4 are turned on. This is part 7. Links to all the articles are at the end of the post.

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Marketing Analytics Tools Tagging Analytics Google 120

Sprout Social

SEPTEMBER 22, 2022

YouTube tags are an important part of YouTube SEO. They help YouTube understand the content of your video and help your video show up in search results. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags.

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Bannersnack

AUGUST 5, 2021

3 minutes read Ad tagging is a crucial component of your display advertising efforts. Not only do ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance. Let’s kick off this article by breaking down what an ad tag is. What Is an Ad Tag?

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Tagging Ads Display Advertisements 98

seo.co

SEPTEMBER 4, 2022

Title tags are a perfect example of this. Title tags are so valuable for your SEO strategy they could almost be considered a technical requirement – and by the time you’re done reading this guide, you’ll be ready to write and publish some of your own. What Are Title Tags? What are title tags, exactly?

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The Lead Agency

APRIL 15, 2023

One of the most important aspects of B2B SEO is writing effective title tags and meta descriptions. These elements help search engines understand what your website is about, and they also play a major role in determining whether or not potential customers will click through to your website from search engine results.

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SEMrush

DECEMBER 16, 2020

In this guide, we want to help you to understand how to use robots meta tags and the x-robots-tag to control the indexation of your website‘s content and to help you to spot commonly made mistakes, as well as sharing insights as to how to implement these and when each of the two options should be used.

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Parse.ly

MAY 4, 2021

Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject matter, by its content format (blog post, roundup, webinar, etc), or if it’s sponsored. Try Smart Tags now. Not a Parse.ly

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Tagging Classified Ads Wikipedia Content 52

Parse.ly

MAY 4, 2021

Creating and implementing a robust tagging strategy is one of the best ways to help you understand your content performance. Tags can be used to categorize your content in almost any way—by its subject matter, by its content format (blog post, roundup, webinar, etc), or if it’s sponsored. Try Smart Tags now. Not a Parse.ly

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Tagging Classified Ads Wikipedia Content 52

Search Engine Journal

MAY 4, 2022

With the right knowledge, tools, and help, managing hreflang tags for international webpages can be easy. The post Hreflang For Beginners: Getting Started With Multilingual Website Tags appeared first on Search Engine Journal. Avoid mistakes and set it up with this beginner-friendly guide.

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RebelMouse

JANUARY 20, 2023

We’ve recently integrated with OpenAI to analyze content to detect potential content tags for your articles. Once enabled, you’ll be able to very quickly have the AI analyze your article and provide suggested tags. At this point, I have not yet analyzed my content for additional suggested tags.

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Sprout Social

MAY 5, 2022

I know what you’re thinking: “I’m pretty sure I understand the benefits of tagging on social media”. We’re talking about Tagging—a game-changing Sprout feature that can demystify the performance of both your inbound and outbound social content. If you’re new to Tagging, we’re here to show you the ropes.

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Tagging Social Media Webinar Metrics Marketing Report 89

Martech

JANUARY 2, 2024

Marketers are critical in helping facilitate the gathering and reconciling of all this data customer coming from different channels, as they are the ones interfacing with such channels the most. Here is a four-step approach to help marketers ease customer data flow through various marketing platforms: Help collect and use clean data.

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Ideal Customer Profiles Advertising Agencies Paid Search Agency Top of Funnel 117

Search Engine Journal

OCTOBER 26, 2022

Content tagging can help optimize your tag pages for better performance in search results. Learn how to implement a tagging policy for your publication. The post How To Create Content Tagging Policies For News Publishers appeared first on Search Engine Journal.

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Tagging Content Optimization SEO 101

ClickZ

OCTOBER 2, 2020

As a result, many organizations are overburdened with the tags that are now loading on their site. There is a need to build governance processes to streamline these tags, their data collection, and monitoring efforts. Tag Inspector’s pricing model is built on the number of pages and hits, not the number of domains. billion tags.

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Sprout Social

APRIL 19, 2021

In this article, we’ll walk you through how Sprout’s Tagging capabilities can help even the busiest customer service teams maintain and scale their customer responsiveness on social. 3 ways to improve customer service with Tags. 3 ways to improve customer service with Tags.

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Tagging Brand Identity Branding Work Management 125

Martech

FEBRUARY 1, 2023

In this article, we’ll discuss the common reasons for miscategorization in GA4 and tips to make sure your marketing campaign links are properly tagged and tracked. But one thing we can easily address is how our online marketing efforts are tagged to ensure they get classified into our preferred channels. Get MarTech!

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Biznology

MAY 31, 2018

Have you tagged them with the industry that they are targeted to? As long as the people that need it can find that page, either in search or through navigation, maybe having no tagging is fine. So maybe you are convinced at this point of the value if industry tagging, but not sure how to do it. Tagging the content.

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Tagging Classified Ads SIC Automation 156

EveryoneSocial

MARCH 23, 2023

In addition to new filter options for searching EveryoneSocial content, users will also be able to tag and @mention companies on LinkedIn now. (As As for the supplemental options, these will help you narrow your search if you know for example that the Post you’re looking for is “Branded.” Mentions make the social media world go round.

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Conductor

NOVEMBER 22, 2021

Meta tags are important for ensuring your content is SEO-optimized. Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. What are meta tags? Think of a meta tag as a short summary of your page. Why are meta tags so important to SEO?

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Tagging SEO SERP Lead Scoring 110

Search Engine Journal

DECEMBER 10, 2021

Will adding H2 to H6 subheadings and using specific keywords in them help your content rank higher in Google Search? The post Are HTML Heading Tags (H2-H6) A Google Ranking Factor? appeared first on Search Engine Journal.

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Tagging Google Keywords Ads 138

SmartBug Media

MARCH 2, 2020

Unless you’ve been literally sucked into an episode of Mad Men, you’re currently sitting in the year 2020 and have probably heard of Google Tag Manager (GTM) and understand that it’s related to advertising. Maybe you’ve heard GTM can help you track visitors way easier than other tools? What Is Google Tag Manager (GTM)?

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Marketing Analytics Tools Tagging Work Management Marketing Management 91

Parse.ly

JUNE 10, 2020

Why do we tag content? At their core, tags exist to group and categorize content. Tags make it easy to house content under an umbrella label so we can say things like “All of these articles are about Nintendo or deep sea fishing or yerba mate” and then say “Okay, so is this type of content working? How to use Tag Groups.

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Tagging Display Traffic Tactics 52

Litmus

JUNE 22, 2022

Merge tags in Litmus Builder. With our latest updates in Litmus Builder, you can easily build with (and preview*) merge tags to create more personalized emails, faster. Merge tags in Litmus Builder. Easily create and preview merge tags. Merge tags from multiple ESPs—all in one place. User searching. User searching.

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Tagging Enterprise Management Marketing Automation Services Marketing Management 74

seo.co

FEBRUARY 19, 2021

And it all starts with mastering the H1 (header) tag. What Is an H1 Header Tag? Within this HTML are various “tags,” or short pieces of code that provide instructions or content. In HTML, there are actually six different heading tags designed to inform a browser (or a search bot) which headers are most important.

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Tagging SEO Lead Scoring Lead Ranking 85

BenchmarkONE

SEPTEMBER 24, 2020

It also doesn’t hurt to have a tool with tagging capabilities , so you can take that information, label, and segment your leads based on whatever organizational approach works for you. Tagging is a simple way to filter your leads and customers into lists so you can target them with content that will be most relevant to them.

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Tagging Segmentation Contacts Paid Search Agency 102

Zoominfo

JULY 5, 2023

Speedy customer acquisition without a hefty price tag is the target, but doing it effectively can be a challenge without the right tools and training. How BlueOcean Modernized its GTM BlueOcean is a predictive marketing platform that helps companies understand their brand’s market penetration. See for yourself with a free trial.

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Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy 130

Bannersnack

JUNE 6, 2019

Ad tagging is a crucial component of your display advertising efforts. Not only ad tags play a huge role in optimizing your ad strategy, but they can also help you measure its performance. Let’s kick off this article by breaking down what an ad tag is. What Is An Ad Tag? An ad tag […].

Tagging 85

Tagging Ads Display Advertisements 85

Go Beyond SEO

FEBRUARY 15, 2024

In this article, we will explore how on page SEO services can benefit your business and help it grow organically. Keyword research, meta-tag optimization, and compelling content creation are crucial for boosting relevance. This helps improve your website’s visibility in search results and drives qualified traffic.

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SEO Service High Quality Lead Lead Scoring 60

Goodish Agency

JUNE 30, 2020

In this blog post, you will learn about basic concepts and features Google Tag Manager is offering to you. Why you should use Google Tag Manager. With Google Tag Manager we can easily set up events on different user actions and track them in our analytic system. Before the Tag Manager, website tracking used to be complicated.

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Marketing Analytics Tools Tagging Work Management Marketing Management 75

Top Rank Marketing

NOVEMBER 1, 2023

Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine. In addition to providing plentiful new paid advertising options, LinkedIn has also kept the pedal down with innovative new organic content publication and promotion opportunities.

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Paid Content Features B2B Marketing B2B 123

RebelMouse

SEPTEMBER 9, 2021

One important part of a successful SEO strategy is the proper use of H1 tags, or HTML title tags. Here's a breakdown of how H1 tags work and how to make the most of them on RebelMouse. What Is an H1 Tag? To put it simply, an H1 tag is a piece of HTML, or HyperText Markup Language, that marks the heading of your web page.

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Tagging SEO Google Case Studies 52

DAGMAR Marketing

APRIL 14, 2023

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. Step 4: Test We need to test whether our tag works properly.

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Marketing Analytics Tools Tagging Google Analytics 52

SmartBug Media

DECEMBER 13, 2021

That’s where urchin tracking module (UTM) tags become an essential tool in a marketer’s arsenal to ensure we’re able to report at a deeper level. If you’re familiar with UTM tags but unsure how to get started or how to set your team up for success, this is the blog post for you. Below we outline: What UTM tags are and how they work.

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Tagging Practices Marketing Analytics Tools Best Practices 52

Customer Experience Matrix

FEBRUARY 19, 2015

Looking back once more at last month’s post on the future of marketing data , you may recall that I briefly mentioned the intriguing rise of Web tag management systems as platforms to integrate customer data. This differs from the more common approach of serving one container that holds all possible tags.

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Tagging Enterprise Management Work Management Marketing Management 120

Litmus

APRIL 26, 2024

We happen to make a pretty nifty tool that can help you prevent sending broken emails ever again, and so we know a thing or two about broken emails and how to avoid them. Regardless of how you choose to monitor your emails, we’ve got the guide for you to help protect your brand from broken emails. Where did you go wrong?

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DAGMAR Marketing

MARCH 6, 2023

We’ve developed a step-by-step guide that integrates Google Tag Manager into your GA4 setup, which reduces the amount of code required and can overall simplify the process. What is Google Tag Manager? GTM makes updating and maintaining your tracking codes simple by letting you handle all your website or app tags in one place.

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Marketing Analytics Tools Tagging Google Analytics 52

Hubspot

JANUARY 24, 2020

Now, I know there is a science, and what I was throwing into my blog posts to make them look professional was called header tags — which is an important tool for comprehension and SEO. When we talk about header tags, we're talking about those bolded words that separate sections on blog posts. Header Tags and SEO.

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