Anyword

NOVEMBER 8, 2021

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Sprout Social

MARCH 21, 2019

Twitter is an excellent platform to engage with friends and follow your favorite industry experts. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. Sprout Social. Union Metrics.

Twitter 105

Twitter Analytics Work Management Marketing Management 105

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 109

Twitter Marketing & Strategy Marketing Strategy Tips 109

Marketing Insider Group

JULY 3, 2023

Don’t worry — we’re here to help you out. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. You can adjust your settings for Twitter and YouTube to see what interests people in other locations. Twitter Twitter offers a Trends section on its app and website.

Trends 274

Trends Marketing AI Lead Ranking Lead Scoring 274

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. Twitter makes it easy to distribute content. What is a Twitter marketing strategy? Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Optinmonster

MAY 18, 2021

Do you want to set up a dedicated page for visitors who come from Twitter? By sending your Twitter crowd to a generic homepage, they’re less likely to be engaged. Instead, you can boost conversions, traffic, and followers by creating a Twitter landing page that shows who you are and what you do. And much more.

Landing Pages 79

Landing Pages Twitter Optimization Template 79

Webbiquity

MAY 9, 2023

These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns. Start with these questions to help create an effective plan of action. Define and refine your objectives clearly.

Social Media 310

Social Media Social Marketing Planning Tips 310

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

APRIL 18, 2023

These practices can help you expand your online business while providing your customers with more control of their buying experience. Videos are great for search, immersive, and help you reach new users and leave a long-lasting impression. Twitter is still the second-best social media platform for B2B marketing …at least for now.)

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Sprout Social

AUGUST 22, 2018

That’s why having a concrete Twitter customer service strategy is a must-have for brands who want to keep their customers happy. Why Twitter Customer Service Matters. Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service.

Twitter 99

Twitter Service Tips Eye-Tracking 99

Convince & Convert

MARCH 10, 2013

Twitter is on its way to becoming something entirely different. This isn’t a new phenomenon, as Twitter’s first incarnation as short form narcissism gave more than a kernel of truth to the old complaint among non-users that “they didn’t want to know what people had for lunch.” Twitter as a Ratings Service.

Twitter 167

Twitter Digg RSS Television marketing 167

Convince & Convert

AUGUST 28, 2013

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. I’ve been a skeptic of the relationship between Twitter chatter and TV ratings for a long time. Is Social TV Overrated?

Twitter 136

Twitter Research Television marketing Bandwidth 136

Convince & Convert

APRIL 5, 2016

Twitter bring people closer to their peers. Twitter brings people closer to brands. Twitter brings people closer to celebrities. But Twitter also brings citizens closer to their government. Of that group, 186 mayors were on Twitter. 74% of big city mayors are on Twitter. mid-atlantic Twitter battle!).

Twitter 88

Twitter Microsite Peer-to-peer Best Practices 88

KoMarketing Associates

MARCH 24, 2014

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Additional research shows us that Twitter outperforms LinkedIn and Facebook 9 to 1 for lead generation.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. Ø Twitter is just.05%. Now, that’s a little different than Facebook or Twitter. Pinterest helps boost your website presence and increases site traffic.

Social Media 359

Social Media Advertising Channels Media Business 359

Webbiquity

OCTOBER 7, 2014

There are few things more satisfying to an online marketer than witnessing your brand’s Twitter account reach critical mass. But after that success, how do you make the most of Twitter as a traffic driver to your blog posts, landing pages, and other valuable content? Gaining followers is only half the Twitter battle.

Click Rate 100

Click Rate Twitter CTR Eye-Tracking 100

Webbiquity

MAY 16, 2023

MixPanel Capterra rating: 4.5 (117 Price (based on the parameters above): $140 per month Matomo Capterra rating: 4.8 (52 Price: $129 per month Plausible Capterra rating: 5.0 (6 Zoho Analytics : This is a self-service BI tool to help drive decision making. Your pricing will vary based on your traffic volume.

Marketing Analytics Tools 340

Marketing Analytics Tools Analytics Google Work Management 340

KoMarketing Associates

JULY 31, 2014

One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. In this post, I’ve put together a list of 5 key things that Machiavelli would do with his competitors’ Twitter profiles, to unravel the competition and use it to his own advantage. Twitter Counter for network history.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Lead Ranking 120

Martech

MARCH 18, 2024

Google Analytics: Google Analytics is a free web analytics tool that provides valuable insights into website traffic, user behavior, and conversion rates. Benefits of using Google Analytics include: Understanding website performance: It helps track key metrics like the number of visitors, page views, bounce rate, and average session duration.

Budget Programs 118

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 118

Hubspot

APRIL 2, 2019

With 275 million monthly active users , Twitter is an undeniably good tool for engaging with an audience and expanding your brand's online reach. But it can be tricky to know whether you're truly successful on the site -- which is when a Twitter audit comes in handy. What is a Twitter Audit? What types of content are we posting?

Twitter 74

Twitter Click Rate Eye-Tracking Ideal Customer Profiles 74

B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. One interesting result of the survey is that, of the small portion social media contributes to B2B website traffic, Twitter constitutes 82%. Marketing Planning b2b email marketing marketing social media twitter'

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167

Twitter Paid Search Agency Personalization Planning 167

Webbiquity

JANUARY 24, 2023

Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty.

Social Media 302

Social Media Advertisements Advertising Spyware 302

Hubspot

JULY 8, 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. In fact, according to Twitter , its users are 2.7x Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. Design an eye-catching profile.

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Get to Know Your Twitter Activity Dashboard. And why not?

Twitter 96

Twitter Comparison Ideal Customer Profiles Click Rate 96

Webbiquity

JUNE 13, 2023

Personalization can help. It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences.

Loyalty 256

Loyalty Personalization Budget Programs Marketing Automation Services 256

Webbiquity

MARCH 28, 2023

Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads. Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates.

Top of Funnel 306

Top of Funnel Marketing & Strategy Marketing Strategy Planning 306

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% click-through rate and 4.5% click-to-open rate.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% click-through rate and 4.5% click-to-open rate.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Vidyard

SEPTEMBER 20, 2016

For example: Influitive saw a click-through rate on its outbound email campaign that was 8 times higher than similar campaigns. Reltio experienced an open rate on its awareness-building email campaign that was 10 times higher than the company’s average. open rate, 0.7% click-through rate and 4.5% click-to-open rate.

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Utilizing social media ad campaigns can help with promotional efforts by streamlining your target audience and expanding your content’s reach.

Branding 123

Branding Brand Identity Tips ROAS 123

Biznology

JULY 28, 2014

Specifically, viral reach has been reined in – frustrating marketers who are seeing a dip in engagement rates with their content. At any rate, the reach of page posts appears to be narrowing on Facebook, and marketers will need to adjust. The post Why Twitter just may be the better social marketing choice appeared first on Biznology.

Twitter 80

Twitter Social Marketing Social Networks Viral Marketing 80

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. TikTok 18% 12% 8% 4% X (formerly Twitter) 1% 0.75% 0.5% TikTok 18% 12% 8% 4% X (formerly Twitter) 1% 0.75% 0.5% 2% 1% Facebook 2% 1.5%

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Convince & Convert

DECEMBER 13, 2023

The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place. Or maybe your initial thoughts lack that ‘ je ne sais quois’ that ends up pushing your content to the top of the Trending Topics feed on Twitter or Instagram’s Explore pages.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Navigate the Channel

DECEMBER 7, 2023

Target Through LinkedIn LinkedIn has been proven to be the most effective of all the major social platforms, including Facebook, Twitter, Instagram, and more. Attribution helps you narrow your focus. Yes, influencers can help by providing authentic product/service reviews and sparking discussions on social media.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Vidyard

JULY 12, 2021

These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. 25 Facts & Stats on Using Video in Social Media Marketing New and older generations are embracing social media video at an exponential rate. Twitter, 2021 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Martech

APRIL 20, 2023

You need expert help. Twitter: @jaybaer (270K followers) LinkedIn: Jay Baer (42K followers) Website: JayBaer Jeanne Bliss Jeanne is a leadership and customer experience advisor, who has delivered over 2,000 speeches and workshops for nearly every business vertical. LinkedIn: Don Peppers (329K followers) Twitter: @DonPeppers (10.5K

Marketing Management 111

Marketing Management B2B Thought Leadership Marketing Analytics Tools Thought Leadership 111