Oktopost

SEPTEMBER 9, 2021

Listen to the podcast: For more thought leadership on healthcare marketing, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. As the VP of Marketing at Veyo , Sarah manages the marketing, communications, public relations, and driver recruitment effort for Veyo’s stakeholders.

Advertising Agencies 112

Advertising Agencies Planning B2B Thought Leadership Work Management 112

Vidyard

OCTOBER 26, 2021

Powered by a community of sales professionals and enthusiasts, Sales Feed is committed to helping sellers sharpen their skills, stay ahead of the competition, and enjoy a well-deserved laugh after a long day of cold calling and hot rejection. Now live on the Sales Feed YouTube channel. To learn more about Vidyard, visit vidyard.com.

Top of Funnel 100

Top of Funnel Generation Media Digital Marketing Funnels 100

Webbiquity

MARCH 31, 2022

So, when it comes to launching your business, it’s vital to be strategic about how you handle PR and media relations. Develop a comprehensive media blitz and public relations plan to get the word out to influencers and decision-makers in your market. Account-based marketing is here to stay.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Content Marketing Institute

AUGUST 31, 2023

Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. They can also help you stay on-brand, providing editing tips for tone and style.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Scoop.it

APRIL 20, 2021

helps them share valuable content with their audiences. . But we probably have over 100 volunteers online and we have huge social presences on Youtube, Facebook, Instagram and Tiktok. So do you have more of a management role and public relations for Big Cat Rescue? Hi, Thanks for taking the time to speak with me.

Public Relations 93

Public Relations Content Youtube Work Management 93

Contently

JANUARY 26, 2023

To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. She became popular during the pandemic by helping people find cost-free ways to get virtual care. Many of them offer COVID-19 vaccinations.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Oktopost

MAY 20, 2021

Listen to the Podcast: Or Catch Us on YouTube: For more mind-blowing conversations on the challenges confronting legal marketers and to keep up with the show everyone is talking about this year, subscribe to Radically Transparent for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , YouTube and Oktopost on LinkedIn.

Work Management 62

Work Management B2B Thought Leadership Marketing Management Advertising Agencies 62

Lake One

SEPTEMBER 28, 2022

Although born in the Dominican Republic, he grew up in Florida and then moved to Boston to study Public Relations and Marketing at Suffolk University. During his time at Suffolk, he helped start the school’s TikTok account and assisted in running the school’s Instagram account. “Success lies outside your comfort zone.”

Public Relations 52

Public Relations Youtube Hubspot Advertising Agencies 52

seo.co

DECEMBER 18, 2020

A positive online reputation will help you get more of these opportunities. A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. This new type of public relations activity addresses the matter of negative search engine results, which can be devastating to e-Commerce success.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Sprout Social

JULY 12, 2022

Simply, crisis communication is a method of sharing information intended to improve public brand perception in the face of a scandal or other negative event. While there are certainly lessons to learn from these public relations debacles, there is perhaps even more to take away from successful responses. DOING LAUNDRY.

Examples 112

Examples Brand Identity Branding Public Relations 112

Convince & Convert

JUNE 26, 2014

Most and Least Used Platforms Unsurprisingly, Facebook and Twitter were the most widely used platforms by brands, with LinkedIn and YouTube following closely behind. PR is working hard to find placements and increase brand awareness, but they haven’t fully transitioned to using the tools that help them do this at-scale.

PR 152

PR Social Media Studies Media 152

Sprout Social

JANUARY 18, 2022

Honing your social media skills can help you evolve alongside the profession, so you can create an even bigger business impact and remain competitive for future job opportunities. . To help you create a more personalized learning path, we created this list of essential corporate communications skills that can be revolutionized by social. .

Social Media 128

Social Media Ideal Customer Profiles Paid Search Agency Press 128

SmartBug Media

MARCH 19, 2020

Use structured data or a video sitemap : Structured data helps Google understand your video better. A video sitemap helps Google find new or changed content. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about. Make It Social. Think with Google.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Vidyard

OCTOBER 26, 2021

Powered by a community of sales professionals and enthusiasts, Sales Feed is committed to helping sellers sharpen their skills, stay ahead of the competition, and enjoy a well-deserved laugh after a long day of cold calling and hot rejection. Now live on the Sales Feed YouTube channel. To learn more about Vidyard, visit vidyard.com.

Top of Funnel 50

Top of Funnel Generation Media Digital Marketing Funnels 50

Sprout Social

FEBRUARY 1, 2024

It helps you earn more customers Earning new customers involves understanding and responding to their needs. It does so by helping you: Cultivate brand advocates : Engaging with users who already show a positive inclination highlights potential players for customer advocacy. What is customer advocacy?

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Brandpoint

NOVEMBER 6, 2019

He pretends to be a YouTuber, for example, and his reaction to having a great ice cream cone at a local shop is to give the workers “a tweet out” for not just the good food, but a job well done. “We have a duty to help shape the messaging that will impact their future,” Wexler explains.

Conference 108

Conference Generation PR Peer-to-peer 108

Convince & Convert

FEBRUARY 22, 2017

Social strategists must now be able to unearth appropriate influencers and connect with them; skills that are right out of the historic public relations toolbox. And one more change has helped shift the necessary social media capabilities index: Channel proliferation. Overseeing organic Facebook and Twitter is one thing.

Paid Social Agency 164

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 164

Zoominfo

JANUARY 31, 2019

In fact, “How-to” searches are growing by a rate of 70% year-over-year on YouTube, and 91% of smartphone users turn to their phones for ideas or advice while doing a task ( source ). Keywords will help you identify what your prospects are looking for. Identify where your prospects and customers turn for assistance during micro-moments.

Marketing Analytics Tools 124

Marketing Analytics Tools Top of Funnel Class Zoominfo 124

Biznology

JUNE 2, 2021

Health guidelines to stay at home have created an entertainment boom for Netflix, Spotify, YouTube, Apple Plus, and many other entertainment streaming services. Adam Leipzig , CEO of MediaU, an innovative media education and training company providing programs that help individuals assimilate advances in media industry work.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

Biznology

JANUARY 5, 2016

Will this help or hinder the growth of the category? How can communicators help prevent or overcome these issues? He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. During our hour and thirty-seven minutes together, face-to-face via video Skype, we covered a lot of ground: The U.S.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Zoominfo

APRIL 24, 2019

If you’d like to learn more about SEO, beyond these six outdated SEO tactics, check out the following articles: How to Optimize a YouTube Channel for SEO Success Buyer Personas: The Missing Piece of Your SEO Strategy 5 SEO Lessons for the Modern Content Creator Public Relations and B2B SEO Best Practices.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Convince & Convert

APRIL 26, 2013

Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn’t do it without their help! And from Cision , a free content marketing kit to help you get the most of your brand storytelling. 69% of marketers expect to put the most increased efforts into YouTube in 2013.

Television marketing 138

Television marketing Skype Social Media Public Relations 138

Buffer

FEBRUARY 21, 2023

I’d reach out to journalists via Help a Reporter Out and hear crickets. Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz. And then I remembered a lesson from my own disability experience.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

QuanticMind

APRIL 9, 2020

The vast majority of marketing organizations harbor strengths and weaknesses in particular areas and agencies likewise have different experiences, knowledge, and technologies to help with certain channels and strategies. With their help, your business can dive right into new opportunities without having to learn the ropes first.

Paid Search Agency 59

Paid Search Agency Advertising Agencies Paid Social Agency Ad Agencies 59

Biznology

MARCH 20, 2018

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “Mizuno USA hired me to join their AOR, McKinney, to help them leverage the power of online influencers and social media to help introduce an online runner’s community they were launching called the Mezamashii Project.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Convince & Convert

NOVEMBER 17, 2015

As she consciously transformed her position to fit the unique needs of her company, Glenda has taken it from a professional-only brand sold through salons to maintaining a perfect social engagement balance that is both B2B and B2C —helping distributor, vendor, and consumer alike. ” —@GlendaVee. ” —@GlendaVee. ” —@GlendaVee.

Skype 125

Skype Paid Search Agency Advertising Agencies Impressions 125

Sprout Social

AUGUST 22, 2022

As a powerhouse for video content, it’s no wonder that YouTube continues to be one of the most popular websites in the world. In this post, we’ll explain everything you need to know about moderating and editing your YouTube comments. Why businesses should monitor their YouTube comments. Positively? Negatively? Not at all?

Youtube 79

Youtube Verticals Click Rate Communities 79

SmartBug Media

JULY 15, 2019

Rather than simply using various media to help tell parts of a brand's overall story, integrated marketing communication leverages each channel's intrinsic strengths to achieve a greater impact together than each channel could achieve individually. Social media: Facebook, Twitter, YouTube, LinkedIn, Pinterest, Instagram.

Classified Ads 75

Classified Ads Planning Word of Mouth Telemarketing 75

Optinmonster

DECEMBER 21, 2023

Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. And generating leads helps you build an email list of the most engaged customers. Publishing high-quality, relevant content helps you get leads and grow your audience.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

The Marketing Blender

DECEMBER 28, 2020

They receive a higher click-through rate (CTR) than text or a static image, are shown to more of your followers, and get placed higher on the user’s feed compared to those shared via an external website, like Youtube. Here are some tools for help: Lock leads into lists with OptinMonster. Marketing Automation.

Trends 130

Trends Marketing Automation Services Paid Search Agency Budget Programs 130

Leading Results Rambings

OCTOBER 2, 2013

Testimonials from your clients (or partners) are traditionally used in the sales process to help a prospect develop trust. 3: Create a public relations activity based on the testimonial. 4: Get the testimonial as a video, and leverage YouTube. Trust that you or your product does what you say it does.

Lead Scoring 58

Lead Scoring Lead Ranking Generation Public Relations 58

KEO Marketing

MAY 4, 2017

Start by thinking about-about who your audience is and how you can help them. You must have buy-in from all the relevant departments at your company, from the executives to the public relations team and your salespeople. Your content marketing strategy cannot be created in a silo.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Top of Funnel Planning 59

Hubspot

FEBRUARY 20, 2017

1) YouTube. What it Replaced: Video streaming website YouTube replaced phrases like “search for a video” or “watch a video online.”. Used in a Sentence: “You should YouTube the latest Saturday Night Live monologue, Kate McKinnon was hilarious in it.”. Four Brands That Replaced Product Names.

Skype 78

Skype First-Mover Advantage Youtube Advertising Agencies 78

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. Vidyard delivers these capabilities and more to help marketers easily scale their use of video while maximizing the impact and value of each asset.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

Navigate the Channel

MAY 24, 2023

Launching a new product—even a well-researched B2B product—has grown more complex in large part because the responsibilities attributed public relations have evolved and technology has advanced. (We Gone are the days when a well-written news release, one article in a trade publication and few social posts did the deal.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Eric Mower + Associates

DECEMBER 19, 2018

But it’s not enough to create a blog or post an occasional YouTube video. Video, photo and even VR assets, if you have the budget for them, are especially crucial for travel content, as they help your potential guests, passengers and visitors visualize themselves experiencing what you have to offer. Help your audience find you.

Top of Funnel 84

Top of Funnel Marketing & Strategy Tips Budget Programs 84

Convince & Convert

DECEMBER 14, 2013

Further, many content repositories have rich social media overlays (the new G+ fueled comments on YouTube, for example) In no way will content marketing overtake social media in any corner of the universe with the possible exception of professional marketers. Social media is the new telephone. About the Jay Baer: Follow @jaybaer.

Social Media 167

Social Media Social Marketing Marketing Budget Content Marketing 167