Hubspot

SEPTEMBER 11, 2023

Unfortunately, many reps don't actually have a closing strategy to help support their process … and if they do, they’re uncomfortable bringing it up. By openly discussing the sales process with your potential clients upfront, you can alleviate apprehension, foster transparency, and pave the way for smoother, more effective closes.

Transparency 72

Transparency Work Management Startups Lead Scoring 72

SmartBug Media

MARCH 7, 2024

Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals. This series will dive into the latest product updates and how they can benefit your e-commerce business.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

Webbiquity

AUGUST 22, 2019

Understanding and fulfilling your existing customers’ expectations will help you build a loyal base of customers. Creating engaging experiences through marketing strategies will help to grow that base. Your marketing strategies should be developed to help establish better connections with your audience. Offer Rewards .

Marketing Strategy 246

Marketing Strategy Marketing & Strategy Loyalty Churn Rate 246

Marketing Insider Group

JANUARY 18, 2021

It’s now marketing’s job to build interest in a product or service, get into consumers’ minds, and persuade them to take desired actions. Remote workers are more productive than in-office workers. Communication will be more transparent. Remote Marketers are More Productive. Source: SuperOffice.

Top of Funnel 281

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 281

Buffer

MARCH 31, 2022

At Buffer, one of our values is ' default to transparency ,' which means that we're a glasshouse – everyone can see what's going on inside. Most people balk at the idea of transparency. This article delves into why you might want to take the transparent approach to goal-setting and achieving.

Transparency 73

Transparency Paid Search Agency Ad Building Co-Registration 73

Navigate the Channel

JULY 24, 2023

Public Relations (PR) plays a pivotal role in shaping a company’s brand image and promoting its products or services. For building product executives, selecting the right PR agency is crucial for their success. The Non-Transparent Communicators Effective communication is the cornerstone of a successful PR campaign.

PR 65

PR Paid Search Agency Advertising Agencies Ad Agencies 65

Biznology

MARCH 17, 2020

If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. Our employee population was diverse – a cross-section of cultures and backgrounds – passionate, and compassionate; all aiming to help remedy the less popularized ills of the world. The year was 2014.

Peer-to-peer 145

Peer-to-peer Consulting Work Management Lead Ranking 145

Animalz blog

DECEMBER 14, 2023

There’s a hidden epidemic in the Product-Led Growth (PLG) movement, and it’s happening right under our noses: the waste of valuable by-products. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency. This waste contradicts a core feature of Product-Led Growth (PLG): efficiency.

Product 81

Product Lead Ranking Opinions Lead Scoring 81

Navigate the Channel

DECEMBER 4, 2023

If you’re still working on putting your brand voice “into words” so to speak, we’ve put together five tips that may help you through the process. They should convey the emotions and feelings you want your audience to associate with your products or services. Here’s how to achieve that: 1.

Brand Identity 65

Brand Identity Branding Tips Urgency Marketing 65

Oktopost

APRIL 4, 2024

Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to drive effective AI governance.

Marketing AI 69

Marketing AI Work Management Product Marketing Management 69

Webbiquity

MARCH 1, 2018

Who would you trust more, a brand trying to sell a product or a friend who vouches for it? Here is how influencer marketing will help your SEO efforts. It Helps You Build a Diverse Link Profile. Gift them one of your products and ask them to share their opinion about it online. Guest post by Nate Vickery.

SEO 224

SEO Opinions Transparency Communities 224

SmartBug Media

NOVEMBER 9, 2023

As an agency specializing in full service digital marketing, we understand the importance of staying on top of the latest tools and features to help our clients reach their marketing and sales goals. HubSpot has been our trusted partner and continues to innovate with new and improved products that drive results for our clients.

Hubspot 59

Hubspot Product Industry CMS Paid Search Agency 59

Top Rank Marketing

NOVEMBER 1, 2023

Having released a robust offering of new platform features over the past few months, let’s take a look at six of them and how they can help B2B marketers shine. In addition to providing plentiful new paid advertising options, LinkedIn has also kept the pedal down with innovative new organic content publication and promotion opportunities.

Paid Content 123

Paid Content Features B2B Marketing B2B 123

Hubspot

AUGUST 3, 2023

Everyone’s talking about AI and ChatGPT, but despite the buzz, selling AI products presents challenges for salespeople. In this article, we’ll delve into the challenges and share expert tips for selling your AI products to an apprehensive buyer or within a competitive market. The data hopefully brings some peace for salespeople.

Marketing AI 59

Marketing AI Hubspot Product Tips 59

Zoominfo

APRIL 26, 2018

The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process. Today we share our own set of productivity tips, in the form of sales productivity statistics. . Keep reading for fifty-one important sales productivity statistics! Technology and Process.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Digilant

NOVEMBER 12, 2020

Brands need a transparent view of their marketing efforts to optimize limited budgets. Diglant’s Analytics solution successfully provides the integration of various platforms and channels for a transparent, 360-degree view of a brand’s advertising and marketing efforts.”. – Wes Farris, VP of Product, Digilant.

Transparency 52

Transparency Analytics Multi-Touch Attribution Multi-Channel 52

Buffer

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. We can offer valuable insights and suggestions to help shape the feature.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

Hubspot

FEBRUARY 20, 2019

Trust and transparency are fundamental to business success. A host of factors improve trust in the workplace -- from diversity and inclusion to individual leaders being more open and transparent with their teams. If you meet with employees once a week for 10-15 minutes and simply ask, ‘what are you working on and how can I help?’,

Transparency 78

Transparency Ad Building Work Management Positioning 78

Magisto

MARCH 17, 2020

Read on to see how you can stay productive and connected with colleagues during this difficult time. Being transparent about what you’re working on is extremely important because your manager is responsible for getting you the resources you need in order to be successful. This will help you stay organized and efficient.

Work Management 98

Work Management Product Tips Order 98

Marketing Insider Group

JANUARY 5, 2021

Trader Joe’s has a blog highlighting new products and recipes and also a podcast that offers listeners an insider view into the company. While there are other factors at play that contribute to brand trust, it’s undeniable that providing significant value through your content helps. Quick Takeaways. Source: [link].

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Buffer

JANUARY 6, 2021

In July, we shared that we were looking for a product leader to help us take Buffer forward in our next phase. After speaking to an incredible group of talented folks in product, I’m happy to share that Maria Thomas has joined us as our new Chief Product Officer.

CPO 94

CPO Product Peer-to-peer Small Business Marketing 94

Salesforce Marketing Cloud

JANUARY 23, 2023

Tune in By going with one comprehensive and connected platform, you can eliminate spending on mix-and-match products. Here are three ways that investing in the right tools and the right actions can help you weather economic uncertainty. Salesforce President and CFO Amy Weaver shared her advice in a Dreamforce session.

Work Management 98

Work Management Marketing Management Service Paid Search Agency 98

Oktopost

APRIL 18, 2024

Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.

Work Management 88

Work Management Intent Data Buyer Intent Marketing Management 88

BenchmarkONE

DECEMBER 28, 2022

If you’ve ever shopped on Amazon, noticed a suggestion for a more expensive version of a product in your cart, and then replaced your cart item with the more expensive version, congratulations. Upselling focuses on convincing a customer to buy a more expensive version of the product they were originally interested in.

Marketing Automation Services 88

Marketing Automation Services Marketing Automation Automation Cross-Selling 88

Sana Commerce

NOVEMBER 10, 2023

Plus: how digital commerce is relevant to B2B product sellers today, along with the strategies and tools you need to implement a digital commerce ecosystem that works for your business. Digital platforms empower wholesalers to showcase: vast product catalogs automate order processing, and offer personalized pricing for bulk orders.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Marketing Insider Group

JULY 8, 2020

We need to think of content marketing as our solution, more than our products. Your expertise, not your products and services, positions you as an authority in your field. Your products and services are mere props that help you tell your story. Be transparent about any flaws in your products and services.

Work Management 337

Work Management Marketing Management Content Marketing Content 337

Webbiquity

MARCH 31, 2022

So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? So is every new product launch thereafter.). What about the customer experience?

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Zoominfo

OCTOBER 20, 2021

With their approach, Betts not only provides their clients with top talent, but more importantly the right people to help scale any business. By advising and educating buyers on the best technology for their needs, this company helps them to improve their business and simplify their operations. We help U.S. Check it out.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Salesforce Marketing Cloud

JUNE 21, 2022

To increase productivity, managers need to ask their teams how they want to work — and support that. autonomy, productivity goes up, burnout decreases, and wellbeing increases,“ said Carson Tate, managing partner at Working Simply , a consulting and executive coaching firm. Here, we discuss ways to put all of this into practice.

Work Management 98

Work Management Product Gartner Deliverability 98

Marketing Craftmanship

FEBRUARY 13, 2015

To survive and prosper in a marketplace where transparency and trust are now valued by investors and promoted by regulators, hedge funds will be increasingly required to build a rational and risk-averse approach to external communication. In an online world, websites are the mother ship of market transparency.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

SmartBrief - Marketing

MARCH 19, 2024

These consumers demand transparency and authenticity from brands. In its Business of Sustainability Index , PDI Technologies found that 68% of American consumers are willing to pay more for products that are environmentally sustainable. This has become a movement that generations from baby boomers to Generation Z have embraced.

Ethics 102

Ethics Trust Marketing Paid Search Agency Lead Ranking 102

Martech

FEBRUARY 27, 2024

When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan. Up to 81% of consumers report having been influenced — by an influencer, creator, friend or family member on social media — to purchase a product.

Advertising Agencies 124

Advertising Agencies Brand Identity Branding Marketing & Strategy 124

Martech

OCTOBER 7, 2021

Supporting the Quaker Oats “Good Starts Here” campaign, Good-Loop helped feed hunger-insecure families at scale, while fueling a 44% uplift in the perception of Quaker Oats as a brand focused on community good. One piece was product-driven, the other was championing some of their purpose initiatives.

Ethics 96

Ethics Advertising Agencies Advertisements Advertising 96

nDash

JUNE 5, 2019

Sadly, this level of transparency can also lead to doubt and worry about the dedication and quality of the work that will be delivered. As an example, one of the biggest threats to productivity is that the point of contact at the agency is a person – a human being – meaning there is a real possibility of illness.

Transparency 61

Transparency Paid Search Agency Advertising Agencies Ad Agencies 61

Salesforce Marketing Cloud

MAY 11, 2022

Consumers rely on customer service agents for help with everything from address changes to insurance claims. New technologies can help, but risk alienating agents. Finally, focus on use cases that help agents – or customers –find information to solve problems. Build trust with transparency. Center agent experiences.

Contacts 97

Contacts Lead Scoring Lead Ranking Training 97

Marketing Insider Group

MARCH 4, 2024

On one hand, they want to learn about new products and services. They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. They’ll help you refine your digital advertising so it aligns with consumers’ desire to have more say in their digital ad experiences.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Vision Edge Marketing

APRIL 11, 2023

In fact, 70% of B2B buyers cite company reputation as the most influential factor when choosing with which company to do business. Authentic branding can help B2B companies differentiate themselves from their competitors, establish trust and credibility with their customers, and increase customer loyalty.

Loyalty 198

Loyalty Brand Identity Branding Ad Building 198