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Vision Edge Marketing
OCTOBER 10, 2023
Processes form the backbone of every customer-centric organization. They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Here are three data points on why process management matters. But here’s the rub.
Content Marketing Institute
MARCH 16, 2020
The content production process seemed like a never-ending series of hurdles. But that changed when this content marketing team armed themselves with the right process and helpful tools. Here’s how.
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Marketing Insider Group
DECEMBER 18, 2023
Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Every product is different. Traditional marketing starts with the product.
Martech
APRIL 24, 2024
Rigid internal governance processes. The primary cause of these obstacles is the mismatch between marketing technology and processes. Given all that, let’s look at why marketers can significantly reduce these obstacles and boost martech utilization by aligning marketing technology with marketing processes. Keep it simple.
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise.
Content Marketing Institute
OCTOBER 6, 2022
Though artificial intelligence tools can’t write creatively, they can help your content marketing processes. Here are three ways and five tools to be more productive. Continue reading →
Bannersnack
MAY 20, 2021
They not only have to come up with new ideas for campaigns, but they also need to get involved in the production process and deliver on time. As a result, scaling visual content production has become a growing issue, especially when resources remain pretty much the same or may even be cut down. Through creative automation.
Speaker: Jessica Hall, Product Strategy & Design Leader and Co-Author of The Product Mindset
Every step of the product journey is informed by research: what works, what doesn’t, what customers want, what they need. But no one tool or method can create a thriving research practice for product managers. Instead, PMs and business leaders need to turn the crank of the wheel to get processes in motion and build momentum.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Many organizations fail to properly evaluate vendors during the selection process. So what’s the problem?
Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC
The process of buying new tools along with the massive organizational shift required for ABM can be overwhelming for even the most seasoned marketers. This session will help you start off on the right foot. If you are considering implementing account-based marketing, chances are you have also explored technology options.
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Intent data can also be utilized to help hone the scope of the companies that you target with your marketing efforts, helping to eliminate hours spent calling prospects who are uninterested in buying your product or services. Download this special eBook to dive deeper into: Why intent data is crucial in B2B selling & marketing.
Speaker: Deborah Olson, Lead Strategist, Genentech, a member of the Roche Group & Smita Das, MD, PhD, MPH, Medical Director, Lyra Health
The majority of these employees have difficulty quickly accessing a leave evaluation, further delaying their recovery time and contributing to meaningful loss of productivity for the company. Employees with a severe mental health diagnosis are five times more likely to go on disability leave than their peers.
Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce
There is an incredible opportunity for companies to take data from connected devices and use it to improve your sales pipeline, make your reps more effective, and even (with the help of AI) handle entire portions of the sales process for you!
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