Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Copywriting is a critical marketing skill because it helps you: write effective ads; produce engaging posts for existing and new followers; and.

Social Media 308

Social Media Work Management Marketing Management Media 308

Moz

NOVEMBER 15, 2018

Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. This week we're chatting about YouTube SEO.

Youtube 66

Youtube SEO Correlation Lead Scoring 66

Webbiquity

SEPTEMBER 28, 2022

These lists help the brands group recipients by important attributes (age, location, work role, preferences, etc.). Every popup, feedback form, subscription, and newsletter signup form is valuable for collecting data to help segment your customers based on their activity, demographics, psychographics, and professional characteristics.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Navigate the Channel

DECEMBER 7, 2023

Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. People value the opinions of other customers no matter what the product or service, and influencers are adept at explaining the benefits of services or products in an intimate, personal, yet non-salesy manner.

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

Webbiquity

MAY 18, 2021

First, there are other significant voices questioning that placement, and suggesting other networks may have already overtaken Twitter as the second-best social platform for B2B marketing: CMS Wire muses that the #2 social network for B2B marketers might still be Twitter…but it may be Facebook, Instagram, or YouTube.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Contently

JANUARY 26, 2023

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. To meet this goal, the company produced videos for its YouTube channel featuring pharmacists discussing the COVID-19 vaccine in a relatable manner. What is thought leadership?

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Onalytica B2B

MARCH 12, 2018

In this case the solution has been influencer marketing – reaching your target audience through the people that they know, love, trust and whose opinion influences their decisions. In helping the influencer create value for their audience, you’re showing you care about the influencer. Don’t buy their opinion.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Oktopost

JUNE 17, 2021

Listen to the podcast: For more straight-forward thoughts on the state of B2B marketing, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. She also shares thoughts on how a certain type of education helped her become a passionate and sought-after B2B marketing all-star! Stay in the Loop.

B2B Marketing 118

B2B Marketing B2B Thought Leadership B2B Transparency 118

Scoop.it

APRIL 11, 2024

For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. Finally, webinars are great for getting the word out.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Marketing Insider Group

APRIL 6, 2021

Providing real value today and consistently into the future will help you connect with customers on a deeper level. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. User manuals, how-to guides, and forums can also be helpful for onboarding.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Vidyard

JULY 12, 2021

These 25 social media marketing facts will help you figure out where video is today and where it’s headed on social media channels across the globe. YouTube remains ubiquitous among video marketers–with 87% leveraging the platform. 83% of video marketers say video has helped them generate leads. Twitter, 2021 ) Tweet this!

Social Media 151

Social Media Social Marketing Video Marketing Media 151

Onalytica B2B

APRIL 3, 2018

They may not necessarily have a large following, but this is something you can help with, either by using your brand as a platform, giving them access to your audience, or by driving more traffic to their site. They’re advocates of brands that they know, love and trust; whose audience highly trust their opinion.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

SocialPilot

FEBRUARY 6, 2024

1.25% 1% YouTube 3.5% More than 55% of marketers use YouTube to promote brands Ideally, when it comes to ads, the first thing that many people think about is YouTube. Before the advent of YouTube Premium or ad blockers (which impede ads from appearing when watching videos), we all complained about these ads.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Sprout Social

MARCH 17, 2020

During times of uncertainty, social media is the first place that people go to share opinions, look for answers or follow the news. If you have any questions or would like any additional education on using these features, please contact us—we are here to help. Essential tools available on all Sprout plans. Inbox Rules and Chatbots.

Features 101

Features Brand Identity Branding Paid Search Agency 101

Hubspot

JANUARY 28, 2019

Executed properly, controversial ads can be an unexpected, emotional delight that can not only deepen your connection with your core audience, but can also help you reach new audiences. It’s an attention-grabbing technique for stating an opinion, and brands use it to spark productive conversations about certain moral values.

Advertisements 75

Advertisements Advertising Examples Brand Identity 75

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. With all these different virtual experiences, and many more on the horizon, the association with Facebook might not help an early adopter brand. 60% had no opinion. Ads in the metaverse.

Gartner 145

Gartner Paid Search Agency Opinions Internet Marketing 145

ClickZ

JUNE 3, 2020

Quarantainment programming, as defined by Betches, is “a digital getaway that combines curated and original content to help their audiences stay informed, engaged and entertained through COVID-19-induced quarantine.”. Betches is open to working with new brands to help them find creative ways to become involved with Quarantainment programming.

Impressions 77

Impressions Curation Newsletter Ideal Customer Profiles 77

Marketing Insider Group

MARCH 31, 2021

Contrary to popular opinion, using natural language is best. Research shows that “mirroring,” tailoring your speech and body language to those with whom you are communicating, helps you get your message across better, making you seem more likable. However, avoid awkward keyword phrases, like ‘best plumbing company Pittsburgh PA.”

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Moz

MARCH 29, 2020

The most helpful thing any local business can do right now, whether it’s deemed an essential or non-essential service, is to provide accurate information to its community. People will be looking to your brand for help and, also, seeking ways that they can help, too. Communicate abundantly. Operate as fully as you can.

Tips 85

Tips Business Enterprise Management Work Management 85

Vidyard

MAY 18, 2015

Last week’s final blog post discussed tips and advice to help modern marketers brainstorm awesome marketing campaigns that have a direct and impressive impact on sales. To help light your creative spark, here are six brands that are proving that B2B marketing can be at least as exciting as it is in the B2C market.

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Atomic Reach

APRIL 3, 2023

Through our first of it’s kind partnership with LNDMRK, we help artists and brands meet this anticipation by promoting custom, one-of-a-kind art integrations, delivered via brand specific marketing campaigns. Some of our other partner connections include Google Analytics, TikTok, Meta, Twitch, YouTube and more.

Creativity 59

Creativity Advertising Agencies API Class 59

Zoominfo

JUNE 27, 2018

90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). 67% of marketers promote content with the help of influencers ( source ). 18% of purchase decisions are influenced by YouTube videos ( source ). On average, businesses generate $6.50 32% of U.S.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Martech

APRIL 2, 2024

Quality content Quality should always be at the top of your mind anytime you bring in a third party to help with your marketing needs. Avoid influencers with differing goals and industry opinions and make sure you’re getting in front of the right people. Quality content, engagement rate, value alignment and industry expertise.

B2B Marketing 134

B2B Marketing B2B Planning B2B Thought Leadership 134

Contently

JUNE 16, 2022

Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. Therefore, even evergreen health content needs constant updating and monitoring to ensure accuracy, help, and meeting ethical guidelines and standards.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Stevens & Tate

NOVEMBER 4, 2022

They have a foot in both camps and are just as at home with print media, as they are with blogs, Facebook and YouTube. Generation X is not shy of technology, so utilizing channels such as YouTube, along with approaches such as email marketing , is vital if you are to get your brand’s story across in a meaningful way. Sure we do!

Generation 95

Generation Brand Identity Branding Ethics 95

Sprout Social

JUNE 7, 2023

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. By giving them something they want, you make customers feel like they are important and their opinions matter. Let’s dive into the advantages in detail.

Work Management 114

Work Management Marketing AI Brand Identity Branding 114

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. As digital marketers , our job is to join the conversation and be the medium to help our clients meet their goals. Instagram and YouTube still reign supreme. Influencer Marketing Hub ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Spiralytics

NOVEMBER 14, 2023

They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. Over half (63%) said they would work somewhere helping to save the planet. Collaborating with influencers of similar age groups can help get your message across more clearly to them.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Influencers, by definition, have an established and dedicated group of followers who trust their opinions and recommendations.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Opinions 52

Marketing Insider Group

MAY 18, 2021

Video also increases conversion rates on landing pages by 80% while 90% of customers say video helps guide their buying decisions. Companies like HubSpot share granular stories on their employees to help followers connect with their team on an individual level. Take this stat on video marketing, for example. Editorial Blog Categories.

Content Marketing 276

Content Marketing Planning Webinar Metrics Content 276

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If done correctly, the type of content helps build awareness and positions your brand as an industry expert. What is Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Content Marketing Institute

AUGUST 31, 2023

Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. They can also help you stay on-brand, providing editing tips for tone and style.

Marketing AI 122

Marketing AI Content Marketing Planning Ethics 122

Onalytica B2B

NOVEMBER 10, 2016

However, 84% of Millennials are influenced by User-Generated Content (UGC) and 73% say it’s important to read others’ opinions before purchasing. To break this statistic down further, 51% of Millennials say consumer opinions found on a company’s website have a greater impact on purchase decisions than recommendations from family and friends.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Contently

FEBRUARY 8, 2022

Influencer marketing works because influencers build a loyal following with like-minded people who begin to trust them and their opinions. Having those videos on YouTube can also help you rank for certain keywords. Make it a pleasant emotion and a raving review that can help inspire your next marketing campaign.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Webbiquity

JANUARY 5, 2021

Cofounder of helpful. Opinions mine. All opinions are my own, although coworkers/family agree ~37% of the time. My opinions are correct. Formerly @Google @YouTube. Father of 5 and #MarriedWayWayUpClub | Help founders ? Here’s they are. Casey Allen. casey__allen. I build startup ecosystems. Eric Caron.

Twitter 260

Twitter Startups Work Management Marketing Management 260

SmartBrief - Marketing

OCTOBER 30, 2023

Whether it’s Facebook, Instagram, YouTube, TikTok or one of countless other social media platforms, there are always influencers sharing their opinions and expertise with their enthusiastic followers. Influencers, by definition, have an established and dedicated group of followers who trust their opinions and recommendations.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Marketing & Strategy 52

Hubspot

APRIL 17, 2019

But what about key opinion leaders, or KOLs … have you heard of them? To consider what a KOL (key opinion leader) is, let's start with a real-life example. Jaclyn Hill is a makeup artist and YouTuber whose channel focuses primarily on beauty products. million YouTube subscribers (as well as 6.2 What are KOLs?

Marketing Budget 74

Marketing Budget Marketing & Strategy Marketing Strategy Advertising Agencies 74