Webbiquity

MAY 18, 2021

First, there are other significant voices questioning that placement, and suggesting other networks may have already overtaken Twitter as the second-best social platform for B2B marketing: CMS Wire muses that the #2 social network for B2B marketers might still be Twitter…but it may be Facebook, Instagram, or YouTube.

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Marketing Insider Group

APRIL 6, 2021

Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel. The Power of Customer Retention Marketing. Listen to Customer Feedback.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

Atomic Reach

MAY 2, 2019

In your opinion, which brand(s) do Content Marketing really well? I tap into MeasureSchool for free GA learning on YouTube. But a community is what keeps them coming back from more. Brands that combine a strong community element into their content program are going to see higher results moving forward. HackoftheYear.

Communities 78

Communities Budget Programs Deliverability Planning 78

Onalytica B2B

APRIL 3, 2018

Topical communities are great influencers to engage and slowly build relationships with, while brand advocates are already out there advocating your brand and just need identifying and activating. They’re advocates of brands that they know, love and trust; whose audience highly trust their opinion.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Eric Mower + Associates

APRIL 9, 2019

The way we see it, community and regional banks are uniquely positioned to benefit from social influencer campaigns. These locally focused institutions that often do so much to give back to their communities have a personal story to tell. The influencer community is tightly knit. But what does it mean?

Paid Content 69

Paid Content Communities Positioning Campaigns 69

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. 60% had no opinion. If in the early stages, most consumers are confused, out-of-the-loop or distrustful, there is a cohort primed for metaverse adoption among the gaming community.

Gartner 138

Gartner Paid Search Agency Opinions Internet Marketing 138

Oktopost

JUNE 6, 2022

Disclaimer: The opinions expressed in this blog and podcast are the views of Bev Barnett and not those of Workday. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube. She breaks down step by step the importance of the voice of your customers, the role of community, and best practices for social media managers.

Top of Funnel 69

Top of Funnel Work Management Youtube Touchpoints 69

Atomic Reach

APRIL 3, 2023

RAD Visual Arts lets brands collaborate with best-in-class creatives to develop unique products, cultural moments, content, and community. This makes each artistic production an authentic, unique creative event which is both culturally significant for communities and financially profitable for brands.

Creativity 59

Creativity Advertising Agencies API Class 59

Martech

APRIL 2, 2024

Finally, platforms like Discord or Twitch offer a great place for hosting and participating in conversations, making them a good fit for brands seeking to foster a greater sense of community. Avoid influencers with differing goals and industry opinions and make sure you’re getting in front of the right people.

B2B Marketing 123

B2B Marketing B2B Planning B2B Thought Leadership 123

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Anyone this far right on the model will be actively out there creating their own content and formulating their own opinions.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

JUNE 7, 2023

By giving them something they want, you make customers feel like they are important and their opinions matter. In addition, you’ll need to know your target audience’s purchase motivations, buying behavior and opinions on competing brands. Netflix Netflix garners tons of social media comments from its 232 million subscribers.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Spiralytics

NOVEMBER 14, 2023

They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. Prefers visual content Gen Alphas have an affinity for visual content, spending ample time on platforms like Instagram, YouTube, and TikTok.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Webbiquity

JANUARY 5, 2021

Opinions mine. All opinions are my own, although coworkers/family agree ~37% of the time. My opinions are correct. Formerly @Google @YouTube. Iowa State Cyclone Fan, Opinions are mine. sr developer advocate @awscloud / board @minnestar / opinions are mine and only mine. Tweets last 90 days: 11. Eric Caron.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Marketing Insider Group

SEPTEMBER 28, 2020

By putting extra time into developing high-quality content with original ideas and opinions, you can clearly stake your position as a leader rather than a follower. Rather than collecting a portfolio of companies, they see themselves as building a community of entrepreneurs.

Thought Leadership 319

Thought Leadership Enterprise Management Work Management Marketing Management 319

Contently

JUNE 16, 2022

Purdue Pharma went to great lengths to disburse false information, including a multi-facted marketing campaign designed to alter the medical community’s opinions about the risks. The result of this misinformation? Misinformation is when someone is unaware that the information is flawed or misleading. Think before you link.

Paid Search Agency 135

Paid Search Agency Ethics Case Studies Guidelines 135

Hubspot

APRIL 17, 2019

But what about key opinion leaders, or KOLs … have you heard of them? To consider what a KOL (key opinion leader) is, let's start with a real-life example. Jaclyn Hill is a makeup artist and YouTuber whose channel focuses primarily on beauty products. million YouTube subscribers (as well as 6.2 How to Find a KOL.

Marketing Budget 76

Marketing Budget Marketing & Strategy Marketing Strategy Advertising Agencies 76

Onalytica B2B

DECEMBER 14, 2017

Always-on community social outreach. Follow your influencers’ (both your engagement targets and the wider influencer community) social profiles and engage with their content. Always-on community social outreach works very well when a brand is targeting micro influencers, as they’re far more likely to engage back.

Ad Exchange 233

Ad Exchange Work Management B2B Thought Leadership Marketing Management 233

Sprout Social

DECEMBER 6, 2023

Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). There’s even the WorkTok community on TikTok, if you want to experiment with short-form video.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

Outgrow

APRIL 29, 2024

According to a study by Referral Rock 4 , 70% of people trust “consumer opinions posted online,” even if done anonymously. It also invites customers to participate actively, fostering a sense of community and loyalty. They often have highly engaged communities and niche expertise, resonating deeply with specific target audiences.

Outgrow 52

Outgrow Customer Satisfaction Case Studies Advertising Agencies 52

Heinz Marketing

MAY 26, 2020

Although it may not seem like a social media platform, YouTube has over 1 billion users around the world and it can be a great marketing tool. Using influencers is a great tool because they are trusted by their audience so, their opinion holds high value. Some believe Snapchat is just a messaging app, but it has so much more to offer.

Social Media 128

Social Media Social Marketing Media Paid Search Agency 128

Vidyard

MAY 18, 2015

Check out their YouTube channels for some motivation on how to do it right: Workfront Formerly known as AtTask, Workfront is a cloud-based Enterprise Work Management solution that gives teams greater visibility into the entire lifecycle of work, from request to report. Taulia Unsure how to manage all the content on your YouTube channel?

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Industrial Marketing Today

OCTOBER 20, 2011

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels. A community forum overcomes this challenge because new content is user generated.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Sprout Social

JULY 28, 2022

For example, when we launched the Sprout Community Hub , many of our teams came together to create the announcement video. If you decide to take the plunge, make sure to tie it back to content themes relevant to your community. Film videos in a flash. We only jump on trends that fit our brand and audience. Build a content equation.

Social Media 97

Social Media Template Video Marketing Media 97

Unbounce

JUNE 28, 2022

Influencers already have an audience of loyal followers that trust their opinions. Source: YouTube. Source: YouTube. Landing pages also help customers learn more about your brand and create a sense of loyalty to your brand’s social media community. Team up with influencers.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Onalytica B2B

APRIL 11, 2017

Simultaneously, they’re criticised, trolled, and called out on their opinions. Influencers are all in a position of authority within their community. Map: Organise and categorise the influencers that have been identified as leaders in your chosen communities. It’s this integrity that resonates with a community.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Sprout Social

AUGUST 10, 2022

For the Black community, this signified a breach of trust. With this arsenal of influencers who promoted Starbucks products and other genius moves, the brand regained its trust among the Black community, which now forms around 8% of its partners. Starbucks closed down more than 8,000 stores to conduct racial bias training.

PR 132

PR Work Management Paid Search Agency Planning 132

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. You can argue that thought leadership is all about taking a stand and presenting a strong opinion to challenge the way people think.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Huptech Web

OCTOBER 6, 2023

It’s those Instagram selfies with a brand-new outfit, that glowing review of a skincare product on a blog, or the unboxing video that pops up on YouTube from everyday shoppers who’ve already experienced the product. It’s even that random food vlogger on YouTube raving about the best cafe in town.

User-Generated Content 52

User-Generated Content eCommerce Trends Generation 52

Contently

JULY 11, 2017

million views on YouTube after only a few hours, it generated five times as many downvotes as upvotes. People tend to click, read, and share because they have an opinion and want the rest of the world to know about it. People like to say there’s no such thing as bad publicity. But even though the clip had more than 1.6

Youtube 156

Youtube Sample Trigger Marketing Storytelling 156

Brandpoint

JANUARY 23, 2020

But in my opinion it’s when you’re able to reach previously unreachable audiences, and your social media posts live outside your community. We can also reach outside our community with “newsjacking”; for example, posting content linked to the cinema release of “geeky” movies. What KPIs are important to focus on today?

Social Media 77

Social Media Media Analytics Communities 77

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. Wojcicki said all the right things at VidCon.

Youtube 40

Youtube Advertorials Funnel Advertising Budget Programs 40

Optinmonster

APRIL 29, 2022

One of the best compliments you can give is to show that your business values your customers’ opinions. This shows that you take their opinion seriously. Participate in Community Service. Give your employees and leadership time to help on community service projects. Generosity. Compliments. Ask for a Referral.

Lead Generation 98

Lead Generation Lead Ranking Generation Lead Scoring 98

Biznology

APRIL 17, 2020

And for those, like me, that need daily doses of laughter, you will find a link to the recently launched Robin Williams YouTube channel. And please stay safe and look out for your families and your community. Opinion: A Politician Takes a Sledgehammer to His Own Ego. As always, happy reading and listening! Be well,-kj.

Youtube 104

Youtube Conference Work Management Validation 104

Sprout Social

MARCH 8, 2019

Consider the sheer popularity of sites such as YouTube, Reddit and Quora. And while you may not think of these platforms as social sites, bear in mind that they do represent active communities with profiles, comment sections and opportunities to engage with businesses. Online social listening on YouTube starts with your brand name.

Youtube 99

Youtube Eye-Tracking Ideal Customer Profiles Curation 99

Oktopost

JUNE 21, 2022

These thought leaders have a following for a reason: people trust their opinion. If an expert in a specific industry is taken notice of by numerous companies, industry leaders, and other experts, their opinion on one product has the potential to shape the entire industry. Why is influencer marketing key for B2B? Gary Vaynerchuk.

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88