Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

Navigate the Channel

DECEMBER 7, 2023

An exciting way to make emotional connections is through video content. Use video to tell a story that highlights each benefit. Users love watching live video, so you could engage them up to three times longer by producing a show on Facebook Live or YouTube. FAQs How can I make my B2B content more engaging?

Social Media 122

Social Media Social Marketing B2B Marketing Marketing Attribution 122

FMG Suite

APRIL 26, 2021

There are many advantages to using video in your marketing strategy. And as advisors adopt video, one challenge remains the same: Where do you start? So, if you’re just diving into video marketing , this is the place to start. Preparing To Create Your Video. You don’t want extra sound in your video. Let’s jump in.

Video Marketing 64

Video Marketing Distribution Marketing & Strategy Youtube 64

Moz

NOVEMBER 15, 2018

Posted by randfish If you have an audience on YouTube, are you doing everything you can to reach them? Inspired by a large-scale study from Justin Briggs, Rand covers the top factors to invest in when it comes to YouTube SEO in this week's episode of Whiteboard Friday. This week we're chatting about YouTube SEO.

Youtube 66

Youtube SEO Correlation Lead Scoring 66

Convince & Convert

MARCH 17, 2016

In the past few years, videos have started taking over—and it’s easy to see why. Videos are also very diverse in their application. From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. Here’s where user-generated videos come in.

User-Generated Content 110

User-Generated Content Video Marketing Peer-to-peer Generation 110

Contently

JANUARY 26, 2023

Thought leaders inspire or move others to action with new ideas, uncommon opinions, predictions, or industry commentary. These include videos, webinars, podcasts, articles, and social media posts. Review buzzy articles or opinions gaining traction in your market to see if your thought leaders have an alternative point of view.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Martech Advisor

NOVEMBER 27, 2019

With the growth of digital video’s popularity, we’ll explore why brands should tap into consumer interest points and deliver key messaging through videos on social media, brand websites, and within online articles or blogs, writes, Chris Roebuck, Founder, and CEO, Clicktivated. Keep up with a Changing Industry.

Video Marketing 98

Video Marketing Allocation Marketing Budget Planning 98

Vidyard

JANUARY 3, 2019

Video as a new touchpoint for support We’ve always used traditional means of support (typically phone or email) to connect with our customers. But about a year ago, my boss came to me and asked me to explore using video as another channel for customer support. I managed to get about 12 videos done.

Video Marketing 94

Video Marketing Enterprise Management Webinar Metrics Youtube 94

Onalytica B2B

MARCH 12, 2018

In this case the solution has been influencer marketing – reaching your target audience through the people that they know, love, trust and whose opinion influences their decisions. Casey Neistat is a well-known creative filmmaker on YouTube. In this Instagram video, Zanna shares a vegan chocolate protein shake recipe.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Marketing Insider Group

APRIL 6, 2021

You can also create other types of content consistently like ebooks, guides, demos, podcasts, videos, or vlogs (video blogs). You could also send a series of videos that walks them through the setup process step by step. You could offer free content to everyone through your blog, podcast, weekly newsletters, or YouTube channel.

Top of Funnel 338

Top of Funnel Work Management Marketing Management Content Marketing 338

SocialPilot

FEBRUARY 6, 2024

1.25% 1% YouTube 3.5% More than 55% of marketers use YouTube to promote brands Ideally, when it comes to ads, the first thing that many people think about is YouTube. Before the advent of YouTube Premium or ad blockers (which impede ads from appearing when watching videos), we all complained about these ads.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Vidyard

MARCH 7, 2017

I came across this video from Harry’s , a shaving company based out of the US. They are awesome, and I can’t believe how well this video shows off who they are — check it out! Every company tries to make an explainer video that goes over what they do, but in my humble opinion, Harry’s really nails it with this one.

Video Marketing 83

Video Marketing Startups Opinions Youtube 83

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. To get attention, video is better but it'll have to work without audio. Notably, video production is usually based on a script.

Paid Content 101

Paid Content Facebook Video Marketing Paid Search Agency 101

Scoop.it

APRIL 11, 2024

For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. But a webinar makes the process feel more personalized and credible: A video conference is the closest communication alternative to an in-person conversation.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Marketing Insider Group

MAY 18, 2021

Take this stat on video marketing, for example. 54% of customers say they’d like to see more video content from brands – more than any other type of content. Video also increases conversion rates on landing pages by 80% while 90% of customers say video helps guide their buying decisions. Video Hosting and Narration.

Content Marketing 277

Content Marketing Planning Webinar Metrics Content 277

Adobe Experience Cloud Blog

MARCH 14, 2017

Author: Cameron Jahn Live video has tremendous power to bring people together. And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Content Creation. Engagement.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Magisto

JANUARY 13, 2020

We conducted thorough research to find the best video ads from both big and small brands, so you’ll start your 2020 with a nice dose of inspiration. One of the best ads in our opinion? This unpretentious video ad was created by the shop owner and his friend, and starred by the owner’s sweet son. Vimeo: Simple Is Better.

Video Marketing 52

Video Marketing Best Practices Paid Search Agency Youtube 52

Convince & Convert

NOVEMBER 6, 2017

Live video is nothing new. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. Any brand trying to increase their trust and awareness with their customer can and should go live on video.

Facebook 225

Facebook Paid Search Agency Companies B2B 225

Hubspot

APRIL 9, 2018

2017 was the year of the “ Pivot to Video.” Publishers decreased or entirely scrapped their written editorial operations to focus on creating video. And right on cue, the internet erupted with opinions (and a fair amount of panic) on the shift. Will this shift to video last? And how hard is it to learn video anyway?

Hubspot 73

Hubspot Video Marketing Lead Ranking Budget Programs 73

flux.la

JANUARY 25, 2020

When we talk about video content today, there is everything from simple fifteen-second long clips for your social media or long feature-length movies for long-time viewing pleasure. In today’s day and age of technology and social media, the need for fast and crisp videos has increased rapidly. Digital Marketing.

Video Marketing 52

Video Marketing Template User-Generated Content Youtube 52

Martech

AUGUST 7, 2023

But no one was satisfied with just opinion. To that end, they’ve begun producing a series of two-minute videos where an older, accomplished woman wrote a letter to their younger selves about why sports helped them. “We The first video was released two weeks ago. NC Fusion needed to know if this was happening to them. “Of

Campaigns 95

Campaigns Co-Registration Marketing AI Cable 95

ClearVoice

JULY 9, 2021

Every day people can gain A-list status and earn a living by joining channels such as Instagram, TikTok, Facebook, YouTube, and beyond. Unlike traditional journalism, where the ethical standard and overall opinion are up to the writer, influencers are more ‘for sale.’ Instagram and YouTube still reign supreme. Big Commerce ).

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Heinz Marketing

MAY 26, 2020

It also deserves its hype, because Facebook has all the social media sharing capabilities such as supporting text, images, and video sharing. Instagram is a popular photo and video sharing platform, so it’s very visually stimulating. It’s most useful to B2B companies but that does not mean B2C companies cannot find it useful.

Social Media 128

Social Media Social Marketing Media Paid Search Agency 128

Onalytica B2B

OCTOBER 26, 2016

It comes as no surprise that YouTubers, on average, take home the biggest pay-cheques, earning over $300,000 with 7+ Million followers. You have to consciously decide to engage with a YouTubers’ content, meaning you’re already in a trusting, receptive position as an audience member. WHAT DOES THE DATA SAY?

Paid Search Agency 186

Paid Search Agency Ads SME Brand Identity 186

Spiralytics

NOVEMBER 14, 2023

They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. Prefers visual content Gen Alphas have an affinity for visual content, spending ample time on platforms like Instagram, YouTube, and TikTok.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Martech

APRIL 2, 2024

But a text-heavy site thriving in the era of short-form videos? Avoid influencers with differing goals and industry opinions and make sure you’re getting in front of the right people. You can create several different pieces of content from even one YouTube review or product demonstration. The difference?

B2B Marketing 123

B2B Marketing B2B Planning B2B Thought Leadership 123

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. But does she truly believe it? And Wall Street is watching.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

readwrite

JULY 23, 2014

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. VidCon attendees heard happy talk about YouTube. But does she truly believe it? And Wall Street is watching.

Youtube 52

Youtube Advertorials Funnel Advertising Budget Programs 52

Onalytica B2B

NOVEMBER 10, 2016

However, 84% of Millennials are influenced by User-Generated Content (UGC) and 73% say it’s important to read others’ opinions before purchasing. To break this statistic down further, 51% of Millennials say consumer opinions found on a company’s website have a greater impact on purchase decisions than recommendations from family and friends.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

APRIL 3, 2018

They’re advocates of brands that they know, love and trust; whose audience highly trust their opinion. E.g. an influencer posting fashion and beauty videos on YouTube to their 250k subscribers. Pay for their time, not their opinion. Casey Neistat is a well-known creative filmmaker on YouTube.

Marketing AI 278

Marketing AI Opinions B2B Thought Leadership Work Management 278

Vidyard

MAY 18, 2015

One piece of advice included looking to other brands for inspiration – not only competitors in your own industry, but companies in other industries who are doing interesting things with video marketing. The company uses video to communicate messages in an interesting way to their target audience. Workfront does that, too!

Youtube 52

Youtube Top of Funnel Enterprise Management Work Management 52

Contently

FEBRUARY 8, 2022

Influencer marketing works because influencers build a loyal following with like-minded people who begin to trust them and their opinions. Having those videos on YouTube can also help you rank for certain keywords. Allowing customers to speak for your brand leads to more user-generated content and more engaged online followers.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

Zoominfo

JUNE 27, 2018

90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). 18% of purchase decisions are influenced by YouTube videos ( source ). 6 in 10 YouTube subscribers would follow advice from their favorite creator over their favorite TV personality ( source ).

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Buffer

DECEMBER 10, 2018

Video content is one of the most popular mediums for businesses today, and for good reason. Video is more engaging, more memorable, and more popular among consumers than any other type of content. For example, did you know that 76% of businesses say video has helped them increase sales? Part I: Where to start with video content.

Top of Funnel 111

Top of Funnel Video Marketing Product Brand Identity 111

Sprout Social

DECEMBER 6, 2023

There’s even the WorkTok community on TikTok, if you want to experiment with short-form video. You rely on them because their opinions resonate, earned through a consistent display of expertise or an interesting perspective. The resulting video clips are both laugh-out-loud funny and educational.

Work Management 118

Work Management B2B Marketing Marketing Management Paid Search Agency 118

SocialPilot

JANUARY 21, 2024

You can share videos, products and so on. Set a Profile & Cover Photo The profile photo and cover photo/video create the first impression of your business in a visitor’s mind. Just ensure that your cover image/video is visually attractive, informative and attention-grabbing. Facebook Pages posts average 2.6%

Small Business Marketing 111

Small Business Marketing Facebook Business Ideal Customer Profiles 111

Content Marketing Institute

AUGUST 31, 2023

– Michelle Garrett, consultant and writer, Garrett Public Relations Do: Create production efficiencies and iterative assets I’ve turned our long-form content into short-form videos for YouTube, snippet videos for Instagram, tweets, Facebook and LinkedIn posts, and more.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121