Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. And since we deliver dozens of articles each week, this tool helps us to stay on time and keep things on track. We use Divvy to manage content across all our clients.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Anyword

OCTOBER 12, 2021

Let me guess – you’re in marketing, are very busy, and now need to improve the response that you are getting from LinkedIn text ads. So to make things a little easier, here is a short list of recommendations and LinkedIn ad copy best practices. The first rule of LinkedIn ad copywriting is that it must be unique. No Recycling.

Linkedin 98

Linkedin Ads CPC Cost Per Click 98

Marketing Insider Group

JANUARY 4, 2021

For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. You’ll need to consistently produce content with keywords that match how your audience searches. There are technical aspects, including URL formatting, meta descriptions, and alt tags.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 104

Paid Content Linkedin Social Media Top of Funnel 104

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. Meaning information is not only listed down but also carefully chosen for the right target audience. How Important is LinkedIn To Business and Employment. Why Should You Optimize Your LinkedIn Profile. Simplify your URL. It’s called a headshot for a reason.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

The Lead Agency

APRIL 2, 2024

That includes: On-page SEO (keywords, content, user experience (UX)) Off-page SEO (link building, social media engagement, brand mentions) Technical SEO (mobile optimisation, site speed, HTTPS, schema markups, URL structures, sitemaps). The easiest way to write for the Experience E is to include unique perspectives or case studies.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

seo.co

FEBRUARY 1, 2023

Local SEO vs. Traditional SEO Traditional or national SEO will target broad scope keywords. These keywords aren’t attaching a regional identity. However, if you are a local auto tire company, you want to focus your keywords around location such as “cheap tires Orlando” or “tire discounts Orlando FL.”

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

KoMarketing Associates

APRIL 10, 2020

For many, the review of this past month or first quarter’s website performance reports won’t help the situations either. To help address this we’re looking at how we can update brand mentions in third party platforms. Times are difficult for digital marketing teams right now. Analyze The Trends. Applicable industries.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Relevant, high-quality content can help leads start flowing in.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. So, making small adjustments to your LinkedIn profile can make a big difference. Our Services.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Launch Marketing

JUNE 8, 2022

Best practices show that blog posts that range from 600 to 1,000 words are where you can see impacts on search engine optimization (SEO) and keyword rankings. eBooks: eBooks incorporate valuable information and visual elements. The most commonly used B2B social media platforms are Twitter, Facebook, LinkedIn and Instagram.

Content Marketing 127

Content Marketing Paper Content SEO 127

Zoominfo

APRIL 30, 2018

And many recruiters on LinkedIn , for example, have found the leading platforms to be oversaturated. You must inform your online strategy with highly-specific data– and that’s where web analytics come in. Social media (LinkedIn, Twitter, etc.). Use the right keywords. Keyword research is crucial to online recruiting.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Optinmonster

FEBRUARY 21, 2024

We add more information to our content to make it better and more relevant. But rather than writing a brand new post, we simply take that old pillar article and freshen it up which makes it easy for users to always find the most helpful content. All of these related Google searches are LSI keywords that you can weave into your post.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

ClickZ

JUNE 15, 2023

Most of the time those who are at the very early stages of research will not only want to read the information on your blog but will appreciate that it’s there in the first place. Keyword research is how you can figure out how people are searching for relevant problems and what kind of content can solve them.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Exo B2B

NOVEMBER 28, 2023

A social network like LinkedIn isn’t a content platform. Yet… Many professionals and some companies use LinkedIn and other social networks as creation AND distribution tools in their B2B content marketing strategies. You’re publishing your brains out on LinkedIn. Do LinkedIn posts show up in any Google search?

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Martech

OCTOBER 12, 2022

You really want to be looking at trying to use a keyword, trying to use campaign content, things like that. UTM codes are text you add to a link that gives your analytics tool more information about each link. It tells you specific information about how your traffic is coming to you. What is UTM? via Google. What does UTM do?

Marketing Analytics Tools 119

Marketing Analytics Tools Tagging Analytics Google 119

The Lead Agency

JUNE 2, 2019

LinkedIn recently announced a 60% increase in engagement rates and the platform has been continuously adding to the functionality of its already powerful marketing and ad offerings. How to Leverage LinkedIn Marketing for your Business Define Your Goals and Audience The same goes for any marketing campaign.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

Contently

AUGUST 2, 2021

As Kissmetrics points out, one of Google Analytics’ best features —especially for retail sites and marketers tracking purchases—is the Goal Funnel, with which you can set up a string of URLs that a consumer clicks through when purchasing an item.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Heinz Marketing

NOVEMBER 22, 2020

Essentially, 6sense is a tool to help you figure out who is interested in buying your products and services so you can prioritize follow up at the right time. Did they all fill out a form, then download a whitepaper, and then visit a specific website URL before moving to closed? I’ve only just scratched the surface!

Marketing Automation Services 138

Marketing Automation Services Work Management Marketing Management Buying Cycle 138

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. ” “Generate a LinkedIn post discussing a recent trend in [Industry]. Ensure it’s engaging and includes keywords for SEO.”

Examples 78

Examples ROI Planning Work Management 78

B2B Marketing Traction

OCTOBER 30, 2010

Here’s a video that show you how to optimize your LinkedIn Profile website links with keywords. Please comment below if this information is helpful or if you have other questions about optimizing your LinkedIn profile! Instructions on Optimizing Your LinkedIn Profile Website Links. Congratulations!

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Optimization 100

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. In addition, your site will tell a more cohesive story if brand and product information is up-to-date. Step 2: Refresh, Redirect, or Remove.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

Heinz Marketing

NOVEMBER 18, 2021

Rank is fed by off-site links to your page, and on-page keywords. Links from other websites help build authority. . also uses the Google Suggest feature to generate keywords. URLs, alt text, file names, and meta keywords are less visible places for keyphrases. Images also do not help. Good links… .

Paid Content 133

Paid Content SEO Blogger Keywords 133

SmartBug Media

MARCH 4, 2020

Great marketers are able to gather data and use it to weave a powerful story—one that informs decisions, spending initiatives, and future campaigns. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. This might be Facebook, Twitter, LinkedIn, or Reddit. Why Use UTM Parameters?

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. LinkedIn’s Social Selling Index (SSI). You can’t talk about social selling without mentioning LinkedIn’s Social Selling Index (SSI). This will help you build a valuable network. Focus on the right prospects. Engage with insights.

B2B Thought Leadership 138

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 138

ClearVoice

SEPTEMBER 28, 2022

Search engines like Google identify content via their web page URL. If the same content is published on two or more URLs, it’s flagged as duplicate content. Referring domains may point to the wrong URL. With duplicate content, other websites may link to the wrong URL, causing you to miss out on the benefits of backlinks.

Lead Scoring 72

Lead Scoring Lead Ranking Content Tagging 72

Unbounce

AUGUST 4, 2020

Quality Score is an approximation of your keywords’ and ads’ relevance to your target audience. Your landing pages must be relevant to keywords and ads that your visitors clicked on, yes, but it’s just as important to Google that your landing page loads quickly, is secure, and looks great on all screens. .

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

Contently

DECEMBER 13, 2022

And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Ready to take your content to the next level?

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Martech

FEBRUARY 16, 2023

For the global brand effort, Andrews and her team used 6Sense Targeting, which found “more than 160 accounts that we wanted to get our message and information through,’” says Andrews. “We Knowing this informed their pricing strategy for ad buying. “If To do this they partnered with 6Sense, an ABM platform provider.

Paid Search Agency 125

Paid Search Agency Ads Campaigns Account Based Marketing 125

Conductor

FEBRUARY 22, 2022

Account Management : Helping clients establish their SEO goals. Looking at the Career sections of these companies or at employee LinkedIn profiles will help you understand the job titles for each department. and strategic needs through the productive use of your company’s platform or service. Consultant/Freelancer.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Exo B2B

MARCH 6, 2024

Create quality content: Add value for your readers with informative, relevant and engaging articles. Optimize your search engine optimization (SEO): Choose relevant keywords and use them judiciously in your titles, articles and meta tags. 2- Offer quality content: Make sure your content is informative, relevant and engaging.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

KoMarketing Associates

MARCH 13, 2018

Use Google Search Console to find the URLs that link to 404 pages on your site. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Hinge Marketing

MAY 20, 2015

And it’s not just advertising, promotion, direct mail and website content that helps you sell. Highlight Your Visible Experts℠ on LinkedIn As your employees’ expertise gains greater visibility in professional circles, becoming what we call Visible Experts℠ , your professional services firm benefits tremendously.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Linkedin Optimization 48

Thinkers360

MARCH 7, 2024

Thinkers360 is a full-service platform helping thought leaders of all levels build and amplify their personal brand and access a suite of monetization opportunities as an academic, advisor, analyst, author, consultant, entrepreneur, executive, influencer, and speaker. We also share your content on our web site and in our weekly newsletter.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Profiling 52