Hinge Marketing

MARCH 8, 2021

As a result of all this turbulence, most Government Contracting (GovCon) firms took a financial hit to their business (53%). In this article, we’ll share a few highlights from the full research study. Figure 1: Government Contracting Industry Breakdown. Purchase the 2021 High Growth Study: Government Contracting Edition.

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Hinge Marketing

DECEMBER 3, 2020

The Hinge Research Institute has just released a special government contracting version of its breakthrough study of professional services buyers and the firms that they hire. It’s called Inside the Buyer’s Brain: Government Contractors Edition. Focused on Government Contracting. Why This Study Is Needed. Chaotic times.

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Hinge Marketing

MARCH 20, 2018

In our all professional services report, we discovered firms that derive a majority of their business from government contracts grew faster than all others in the study. Download the 2018 High Growth Study, Government Contractor Edition Executive Summary. High-Growth Government Contractors Grew 4X Faster than Average.

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Research Peer-to-peer Marketing Automation Services Marketing Management 48

Salesforce Marketing Cloud

JULY 28, 2021

Governments worldwide are facing a trust deficit with their constituents. Trust in government is needed to get communities back on track on the heels of the global pandemic. Now, recent research is a good indicator of the way forward for government organizations. The Trust Imperative Report. Read the report.

Work Management 98

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Mereo

JUNE 24, 2021

Governance ensures these investments stay on track. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive. Practice Product Management Governance.

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Hinge Marketing

FEBRUARY 8, 2017

Hi, I’m Liz Harr and for those of you who know Hinge even just a little, you probably know that we regularly conduct research on the professional services marketplace and then release the results of that research. Because within government services they do in fact, secure business in very different ways.

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Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

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Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. You’ll find these firms quoted often in the press.

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Ataccama

APRIL 28, 2022

Ataccama Named a Leader in the Forrester Wave™: Data Governance Solutions, Q3 2021. Get your complimentary copy now.

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Salesforce Marketing Cloud

AUGUST 29, 2022

You probably have an opinion about the effectiveness of our government. But new Salesforce research shows that there is still room for improvement when it comes to digital service delivery in the public sector. And 75% believe the pandemic changed the way government delivers services. Most of us do. Get started now.

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Hinge Marketing

MAY 7, 2020

There are a number of marketing techniques a government contracting firm can choose to prioritize, but often the question is, “Where do I start?” High Growth Study 2020: US Government Contractor Edition Executive Summary. High Growth Study 2020: US Government Contractor Edition Executive Summary.

Marketing Strategy 74

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Hinge Marketing

SEPTEMBER 14, 2022

About the Research. At the Hinge Research Institute , we’ve studied more than 40,000 buyers and sellers–giving us unparalleled insight into the professional services industry. Government Contractors. Our research found that the perception of a highly visible firm fell from 23.1% Consulting. in 2020 to 14.6%

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Outgrow

FEBRUARY 13, 2023

Navigating and evolving the relationship between tech and governance 3. Data governance challenges in the next years About our host: Johan Lievens is the podcasting host at Outgrow.co She works with the Edgelands Institute, focusing on information governance in cities with an emphasis on security and surveillance.

Work Management 52

Work Management Planning Paid Search Agency Marketing Management 52

nDash

OCTOBER 13, 2022

But your pitch will need more than just an idea, and that’s where good research comes in. Getting Started with Research. While researching a brand, make sure your idea meets the brand’s needs. Research Tools for Content Writers. Research your idea before pitching a content idea. Research databases.

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Hinge Marketing

SEPTEMBER 27, 2017

Become seen as a credible player in the ever-changing landscape of selling to the federal government. Here are some SEO tips for the Government Contractor. Hi, I’m Liz Harr, and in today’s post, I’m going to be sharing some ideas around SEO for the government contractor. Transcription.

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Televerde

OCTOBER 19, 2021

Responsible business practices and investments have become mainstream, and they rely on three primary criteria pillars: environmental, social, and governance (ESG). Key Takeaways: Environment, social, and governance (ESG) criteria promote sustainable and responsible investments. ESG stands for environmental, social, and governance.

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Excelsior Research

JANUARY 3, 2022

Market Research Guide. A step-by-step guide to completing your own market research. Also, companies have realized the importance of market research for the business. A snippet from Statista , Research plays a pivotal role in the product line and audience segmentation. Why Market Research? Types of Market Research.

Research 52

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Aberdeen

FEBRUARY 6, 2019

Data governance has never been the highest priority on any tech leaders’ to-do lists. Together, they seize the robustly actionable insights found within vast sets of market intelligence information such as buyer intent data, purchase intent signals, content consumption and active online-research monitoring, and win / loss analyses.

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Hinge Marketing

SEPTEMBER 30, 2019

For example, our research shows that when we ask a firm who their competitors are, and then we ask their clients and prospects the same question, we find that the average overlap is only about 30%. Similarly, our research also shows that about 70% of the time your clients admit they don’t really know all your firm does. “So what.”

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Research Ad Frequency Paid Search Agency Work Management 91

Bluetext

APRIL 14, 2023

Digital transformation creates challenges and opportunities for B2G marketing leaders seeking to sell to government agencies. PR may be required to address the fact that, among government workforces, transformation can create uncertainty. Are state and local government leaders tapping AI to deliver citizen services?

Digital Transformation 26

Digital Transformation PR Marketing AI Thought Leadership 26

Valasys

MARCH 7, 2023

Market research is essential for businesses to make informed decisions and achieve growth. So let’s dive in and unlock the power of market research data. What Is Market Research? Market research is gathering and analyzing information about a target market. It aims to get answers to a specific research question.

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Research Paid Search Agency Business Analysis 52

Aberdeen

JANUARY 30, 2019

Brink, Aberdeen’s VP and Research Fellow of Information Security and IT GRC. In his research report, In Data, We Trust: How Business Users Benefit from More Effective Data Governance , Brink explores the impact an investment in more effective data governance capabilities has on the quality and speed of business decisions.

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Intent Data Intent Intent Signal Buyer Intent 40

Aberdeen

JANUARY 30, 2019

Brink, Aberdeen’s VP and Research Fellow of Information Security and IT GRC. In his research report, In Data, We Trust: How Business Users Benefit from More Effective Data Governance , Brink explores the impact an investment in more effective data governance capabilities has on the quality and speed of business decisions.

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Hinge Marketing

AUGUST 17, 2017

This video blog discuses three ways an employer brand is beneficial to those in government services. Hi, I’m Liz Harr, and I’m really looking forward to this particular post because I get to share some recent research that we just uncovered, and that is on employer brand. Video Transcription.

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Aberdeen

APRIL 10, 2019

Industry-leading companies take advantage of the plethora of data types and are able to realize benefits because of effective data governance. According to “The Other Side of Data Governance: Data Privacy, Data Security, and Data-related Compliance” by Aberdeen VP and Research Fellow of Information Security and IT GRC Practices Derek E.

Enterprise Management 40

Enterprise Management Privacy Correlation Organic Leads 40

Albert

JULY 20, 2018

Head of Search & Display Data Research. UK Government Releases Framework for Development of Ethical AI. A recent report issued by the House of Lords lays the groundwork for a regulatory regime governing artificial intelligence in the UK. by Noa Segall.

Marketing AI 66

Marketing AI Ethics Transparency Marketing Proposals 66

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Research Library.

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Hinge Marketing

FEBRUARY 7, 2017

In our 2016 AEC Research: Growth & Insights we learned that 72.8% of AEC firms contracted with government agencies to some degree. conducted the majority of business through government contracts. The post The Role of Government Contracting in AEC Marketing appeared first on Hinge Marketing.

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Vision Edge Marketing

FEBRUARY 21, 2019

Many organizations believe that social listening is a good substitute for traditional market and customer research. Certainly, social listening has its merits and can provide powerful and relevant insights when combined with traditional research. But it is an adjunct to, not a replacement for, traditional market research.

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Biznology

JULY 13, 2016

Any individual can do keyword research with readily available tools such as Google’s Keyword Planner or Trends. So the first step in any keyword research program is to build a central database of keywords and develop governance around them. In this way, keywords become a tagging system that governs what content is needed.

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Keywords Marketing Attribution Paid Search Agency Research 80

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. If your company plans to do business with government entities or deals with sensitive legal matters or highly technical material, use a sworn translator to translate your existing content into your new markets’ languages. Conduct a Market Analysis.

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Zoominfo

MARCH 31, 2023

Control and governance of business data, especially when there are regulatory and compliance standards at hand, are mission-critical tasks for any enterprise company. Calculate this to help win them over and dive into the research to come up with tangible project costs after you get initial approval. Focus on financial upsides.

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Vision Edge Marketing

OCTOBER 12, 2021

Here’s why this research step is growth-critical, product adoption, and how to do it. Let’s say you have a technology product that you’ve been successfully selling to commercial and government call centers. Validation Research Wins the Market! Validation is at its essence a research effort.

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Salesforce Marketing Cloud

FEBRUARY 26, 2024

Tens of thousands of organizations in nearly every country use Tableau to solve data problems‌ — ‌including Fortune 500 enterprises, small and midsize businesses, government agencies, universities, research institutions, and nonprofits. And Tableau skills aren’t just for data scientists and business analysts.

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Content4Demand

NOVEMBER 12, 2019

One thing we review is research references, because these can cause content to lose its relevance and impact if the research is outdated. We have a strict standard here of flagging any research older than two years, but that’s not the whole story. Research definitely has a longer shelf life in academic circles.

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Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. And, whenever they make those purchases, 21% of consumers aim to do more brand and product research than they had for pre-pandemic purchases. In the U.S. Image Source. How Brands are Navigating.

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