Moz

NOVEMBER 13, 2018

Posted by Emily.Potter Google’s increasing dominance of their own search engine results pages (SERPs) has kicked up a lot of panic and controversy in the SEO industry. Is this an ethical move by Google? Is this an ethical move by Google? They’ve been doing that for years. Barry Adams (@badams) March 15, 2018.

SERP 53

SERP Paid Content Traffic Features 53

Martech

NOVEMBER 16, 2022

These solutions have a fraction of the crawl Google has. Obviously, Google does not use any of these scores when deciding how to rank websites or treat links from them. In an ideal world, other websites within your vertical would link to you – it’s a natural fit. We’d argue none of them.

Link Building 117

Link Building Internet Marketing Ad Building Planning 117

Moz

FEBRUARY 21, 2019

If you haven't heard the news, the Domain Authority metric discussed in this episode will be updated on March 5th, 2019 to better correlate with Google algorithm changes. This wasn't just Google not using links anymore or using links less. This wasn't just Google not using links anymore or using links less. Video Transcription.

SERP 54

SERP Correlation Domain Content 54

Kevin Indig

MAY 29, 2023

I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. How Google might make SGE cost-efficient The first realization is that Google doesn’t show AI results by default , at least in the SGE beta. and save money.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Contently

MAY 18, 2018

I wrote at Newsweek alongside veteran investigative reporters who struggled to take Google traffic as seriously as magazine subscribers, but this resistance isn’t just limited to older generations. If you’re publishing anything online, figuring out what Google wants will only help your craft. To improve your pitches.

SEO 167

SEO Long Tail Marketing CMS Development SERP 167

Martech

MAY 3, 2023

How do you track and report on SERP features? That location and reporting feedback helps to quantify strategic and tactical efforts, which is especially important given that these SERP features can drive substantial or more-targeted traffic. You will want to know if and where your site was listed on the results page.

Enterprise Management 110

Enterprise Management Digital Asset Management Work Management Marketing Management 110

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). It’s safe to assume Google didn’t think this would be a very disruptive change because it was rolled out across 100% of pages globally, rather than tested incrementally.

Features 111

Features SEO CTR SERP 111

Moz

MAY 13, 2019

Posted by Dr-Pete In 2018, Google reported an incredible 3,234 improvements to search. Our first peek into this data came in spring of 2010, when Google's Matt Cutts revealed that "on average, [Google] tends to roll out 350–400 things per year." Is the Google algorithm heating up? Should we even try? 2018 – 89.9° /88.0°

Google 69

Google Verticals Click Rate Eye-Tracking 69

Brightedge

JUNE 15, 2020

The legal vertical is one of the most competitive in search, and for good reason. Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.”

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Moz

FEBRUARY 25, 2020

Posted by Dr-Pete Being #1 on Google isn't what it used to be. A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. Is the #1 listing on Google being pushed even farther down the page? What's the worst-case overall?

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Conductor

NOVEMBER 22, 2021

It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. This is the page title that Google shows in the search results. Search engine results pages (SERP). Google gives title tags a 600-pixel width limit. Did you know?

Tagging 110

Tagging SEO SERP Lead Scoring 110

Moz

SEPTEMBER 27, 2020

Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. Over 90% of content gets no traffic from Google. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there.

SERP 74

SERP Optimization Content Keywords 74

Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. So, I checked our STAT data across desktop queries (en-US only) — over two million daily SERPs — and saw the following: STAT recorded an 11% day-over-day drop.

Features 60

Features SERP Stats Long Tail Marketing 60

Content Standard

OCTOBER 28, 2014

With the proliferation of mobile and new additions to Google, such as the Knowledge Graph, Carousel, and a new style of answer boxes, search engine results pages (SERPs) will never be the same. New elements like the Knowledge Graph, which displays information directly from Google atop the SERP, impacted the results.

SERP 40

SERP Features Eye-Tracking Mobile Marketing 40

Content4Demand

JUNE 25, 2021

With even minor updates to reboot SEO, you can extend its shelf life at the top of the search engine results page (SERP). . I like to format my data in tables so that it’s easier to sort for variables later, particularly if you include more details like buyer stage and vertical. Even a superficial update can make a difference.

SEO 64

SEO SERP Content Budget Programs 64

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” Did I just compare Google Ads to The Sims? Think your AdWords clicks are expensive? Let’s get right to them.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

Content Standard

FEBRUARY 24, 2016

As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ads at the top and bottom of the page. ” Did I just compare Google Ads to The Sims? Think your AdWords clicks are expensive? Let’s get right to them.

SERP 40

SERP Paid Search Agency Cost Per Click Ads 40

seo.co

APRIL 29, 2021

If you’ve been trying to optimize your site for search engines, chances are that you’ve had a passing introduction to Google’s crawlers or spiders. Crawl budget is the number of web page URLs Googlebot crawls and indexes in a given timeframe, i.e., the maximum number of URLs that Google crawls on a website.

Budget Programs 64

Budget Programs SEO Lead Ranking Lead Scoring 64

Martech

NOVEMBER 30, 2021

Navigating Google updates, algorithm changes, and diagnosing specific causes of traffic loss can be challenging. Throughout the past year, Google has been more aggressive , rolling out changes to their search algorithm, launching three Core Updates along with a variety of more narrowly focused improvements during the year.

Traffic 106

Traffic SEO Mobile Advertising CAN-SPAM 106

Webbiquity

JUNE 5, 2019

Serpstat also sets itself apart in terms of databases, as it has one for every country and state in the world (230) and has a Google keyword database of 2.4 For example, SEMrush has a “Sensor” feature that enables webmasters to track how volatile certain SERPs might be, enabling you to analyze changes happening on a macro level.

SEO 159

SEO Tools Paid Search Agency API 159

Brightedge

MARCH 17, 2022

Google has now finished implementing its desktop page experience update. Google Search Advocate John Mueller provided extra context about how page experience works in an office-hours hangout earlier this month. While they have yet to sign up, Google has shown some interest. Desktop Page Experience Rollout Finishes.

SEO 52

SEO Lead Scoring Lead Ranking SERP 52

Magisto

JANUARY 13, 2020

If you want to go further in the optimization, you can even start prioritizing vertical videos as a growing part of the users consume on smartphones. with Magisto’s video maker you can easily create vertical and horizontal versions of the same video that will fit all social channels. SERP Position 0 ranking.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Sprout Social

JANUARY 31, 2024

Google tells us that “Impressions are counted if the thumbnail is shown for more than 1 second and at least 50% of the thumbnail is visible on the screen.” Think of this as a sort of stripped down version of a Google Analytics report. Not to mention they’re like candy to both the YouTube algorithm and Google.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100

Moz

FEBRUARY 26, 2019

From an explosion of SERP features to increased monetization to the key drivers of search this year, our SEO experts have consulted their crystal balls (read: access to mountains of data and in-depth analyses) and made their predictions. Further SERP feature intrusions in organic search. Answers will drive search. Russ Jones ].

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

KoMarketing Associates

AUGUST 29, 2013

Like other verticals, SEO measurement goes far beyond traffic and keyword visibility and into broader business performance metrics. Authorship – Google Authorship aligns perfectly with content marketing efforts. Bottom line, the fixed position in SERPs (i.e.,

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This is simply because the world of SEO and the way Google is presenting data has changed. January 2018 Updates.

Paid Content 79

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 79

EMagine B2B Blog

DECEMBER 3, 2018

The greatest takeaway from this year is that what worked before in SEO may still work and you may still rank on page one of Google, but your actual website traffic and conversions may have completely different results. This is simply because the world of SEO and the way Google is presenting data has changed. January 2018 Updates.

Paid Content 76

Paid Content SEO Marketing Analytics Tools Long Tail Marketing 76

Valasys

MAY 13, 2020

The latest addition to the series of Google’s core algorithmic updates, following the January 2020 core update, is the May 2020 core update that was rolled out on May 4th around 3:50 pm ET on Monday. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Adobe Experience Cloud Blog

JUNE 16, 2017

Google launched more than 1,600 changes to their algorithm last year. If you haven’t had time to keep up with the endless cycle of SEO news and Google changes, there’s no need to worry. Google Is Claiming More Clicks, so Build Your Audience Now. Google Aims to Destroy Popups, so Consider Alternatives for.

CMO 113

CMO SEO Banner Ads B2B Thought Leadership 113

Hubspot

NOVEMBER 14, 2018

This “David vs. Goliath” story may sound like a silicon valley fluke, but Nerdwallet’s content-first strategy has been replicated by other small companies in a variety of verticals, helping them achieve stunning success. What We Can Learn From Nerdwallet about Ranking on Google and Organic Search.

Startups 69

Startups Google Press Domain 69

seo.co

SEPTEMBER 4, 2023

Google uses bots to crawl the web and index pages. The crawling path plays a role in how your pages are indexed, and therefore, presented in search engine results pages (SERPs). How you structure and name your navigation links can play a role in how Google analyzes and indexes your website. Website structure and hierarchy.

SEO 64

SEO Practices Best Practices Lead Scoring 64

SmartBug Media

APRIL 22, 2019

When it comes to the debate around using subdomains versus subfolders, even Google doesn’t provide the answer we’re looking for. It would also give you a second opportunity to rank on the search engine results pages (SERPs) and compete with yourself. To the search giant, subdomains and subfolders are equal.

SEO 63

SEO Domain Long Tail Marketing SERP 63

Directive Agency

JUNE 29, 2018

Today we’re going to be talking about the gap between Google and results and what you can do about it. The reality is is that as Google keeps changing and search engines are evolving, the distance between what Google is focusing on and then what’s working for B2B marketers is growing wider every day and that gap keeps expanding.

Demand Generation Agencies 40

Demand Generation Agencies Google Paid Social Agency Paid Search Agency 40

Outbrain

SEPTEMBER 19, 2019

Gifford believes that entities are the most important concept in SEO and that everything happening in your SERP is a result of entities and their relations. It started with the introduction of the Knowledge Graph back in 2012 when Google announced they are “moving from keywords towards knowledge of real-world entities and their relationships.”

SERP 27

SERP Verticals FAQ Landing Pages 27

Kevin Indig

MAY 15, 2023

word) Reduce SEO risk through low AI-detection scores Reduce the risk to your brand of publishing inaccurate or biased content Create higher value content that humans actually want to read LEARN MORE A CEO I advise recently told me about a conversation he had with Marissa Mayer during her time at Google. That’s going away.

SEO 144

SEO Google SERP Verticals 144

BenchmarkONE

MAY 13, 2021

A simple Google search will show you that there are tons of free trials and plans out there for you to consider. With their free Link Explorer , you can get up-to-the-minute metrics on any site, plus SEO and SERP (Search Engine Results Pages) analysis. Moz has been around for ages, but they’re keeping up with changes to the SEO scene.

Budget Programs 62

Budget Programs Marketing Automation Services Marketing Budget Marketing Management 62

Content Standard

AUGUST 29, 2018

The AMP carousel jumps ahead of all organic results in a Google mobile search, and as mobile audiences tend to prioritize the visual, anything you can do to highlight your content away from the organic SERPs is an advantage. Munro says mobile has been the biggest driver of the move from horizontal to vertical video formats.

Paid Content 55

Paid Content Marketing AI Verticals Marketing & Strategy 55