The 24 Best Visual Content Creation Tools
DECEMBER 6, 2016
Google Review Count: 366. Sample review: “You may have heard me rave about Canva before, but it is seriously worth another mention. Google Review Count: 259. Sample review: “This tool specializes in allowing real-time collaboration on diagrams and other visuals. 3) Google Charts. Google Review Count: 249. Google Review Count: 236. 1) Canva.
The 17 Best Keyword Research Tools for SEO and SEM
JULY 19, 2016
Google Review Count: 46,500. Sample review: “If your competitor is ranking for particular search terms you may be able to write content and start ranking for this content instead of them…Very handy!!” 2) Google Keyword Planner. Google Review Count: 29,800. Pricing: free (but requires an active Google AdWords account). 1) SEMrush. 4) Soovle.
The 29 Best Web Analytics Tools
JANUARY 31, 2017
1) Google Analytics. Google Review Count: 600. By far the most popular free web analytics tool, Google Analytics is used on more than half of the top one million websites. Sample review: “Google offers a ton of free tools on how to use its amazing platform so if you have the time, you can teach yourself all you need to know to manage your own analytics.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Google Review Count: 1,190,000. Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Google Review Count: 715,000. Google Review Count: 57,800. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Google Review Count: 30,700. 1) Google Scholar. 2) Podio.
Your team is the best content source for search
MAY 17, 2016
However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? Listen to anyone’s early podcasts or watch anyone’s first vlog on their YouTube Channel and you’ll see how crap, raw, confused, unformed, immature, unprofessional and scattered their first attempts were. Admit it. That’s smart.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Google Review Count: 345. Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Google Review Count: 298. 16) Nuvi.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Google Review Count: 350. Sample review: “Add and curate content from any public webpage. Google Review Count: 346. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Google Review Count: 342. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized. Google Review Count: 323.
The 20 Best SEO Rank Tracker Tools
DECEMBER 19, 2016
Web analytics tools like Google Analytics or Clicky are great for the former. Google Review Count: 217. Special features: keyword grouping/categorization; geo tracking; Google Analytics integration; keyword suggestions. Sample review: “Utilize accurate tracking with automated and white label SEO reports, SERPBook says it offers. Google Review Count: 216.
The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
MARCH 7, 2017
Google Review Count: 449. Sample review: “Competitions get social media users engaged. Google Review Count: 320. Sample review: “Split testing is an important part of your website. Google Review Count: 295. Sample review: “This is an application I have been using from the very early beta days. Google Review Count: 250. Google Review Count: 224.
Cookie Deletion and Measurement: What you Need to Know
Digital B2B Marketing
APRIL 16, 2012
Using Google Ad Planner , you can see the difference between the number of estimated cookies and actual people for a site. Here is comparison data for a range of sites (all stats are for US visitors through Google Ad Planner): Yahoo: 190M unique people, 980M unique cookies YouTube: 170M unique people, 1.1B times Google’s estimated number of users. times up to 6.5
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Also: A Forbes study: Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. YouTube Targeting.
Online Display Advertising, Targeting, and Capturing Leads
SEPTEMBER 9, 2012
It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Retargeting. Summary.
A Social Media Measurement Dashboard; One Approach
AUGUST 9, 2012
This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Google+. YouTube. Google+. Google+ activity data is available within the new social media reports in Google Analytics, as below. . YouTube. YouTube Analytics is the source for much YouTube metric data. Keep in mind that this is based on personal influence, so no Facebook business pages or Google+ business pages are included in the calculation. . . REACH.
How Long Does it Take to Get Results from Content Marketing?
NOVEMBER 16, 2016
If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. Served up with an overdose of keywords, such content used to entice Google’s spiders to crawl web pages and place them higher in the search engine rankings. Now, however, Google is smarter. “ Marketing is impatient. Be patient.
A Social Media Measurement Dashboard; One Approach
AUGUST 9, 2012
This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Google+. YouTube. Google+. Google+ activity data is available within the new social media reports in Google Analytics, as below. . YouTube. Below is the sample dashboard. REACH.
How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
DECEMBER 22, 2016
Under the analytics category, we can see that Google dominates the market, with 98% of all HubSpot customers leveraging Google Analytics -- that's great market share. The top-used video platform -- by wide margin -- is YouTube, followed by Vimeo and Wistia. In our sample, Zopim and LiveChat were the chat leaders. But what does that look like? 1) General Technologies.
The 24 Best Email Marketing Tools
FEBRUARY 2, 2017
Google Review Count: 446. Sample review: “You need a tool to manage your email list and subscribers. Google Review Count: 349. Sample review: “Ever forget to follow up with a contact? Google Review Count: 332. Sample review: “There may be some other email management tools out there but this one is working well for me. Google Review Count: 285.
Generating Leads from a Facebook Fan/Business Page Engagement Strategy
MAY 19, 2012
Below is a sample Welcome tab developed by app maker PageMagix. Here are some ways to find content to share: Blogs you subscribe to, Twitter feeds, Google Alerts, YouTube videos, and pages that your firm likes on Facebook. Facebook’s own Insights, and Google Analytics. Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation?
The new guide to minimizing legal risks in Social Media Marketing
grow - Practical Marketing Solutions
JUNE 4, 2015
Google+ : No YouTube video contests (e.g. contests that require posting videos on YouTube or posting YouTube videos on Google+). Everything from a sample product to an all expenses paid European vacation should be mentioned. Find Kerry on Google+ and Twitter. Here’s an update, so can continue to keep your marketing on the right side of the law.
Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it
MARCH 5, 2013
Facebook (75%) and Twitter (74%) are almost as commonly used, with YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), Pinterest (19%) and LinkedIn’s SlideShare (13%) also represented. Here, LinkedIn (34%) bested Facebook (19%) by far, with blogging (17%), Twitter (12%), customer communities (10%) and YouTube (5%) following. Twitter is too low too.).
How Should Our Staffing Firm Use LinkedIn? Part II
OCTOBER 9, 2015
This may include volunteer work, samples of your work or links to any published works you may have. How Should My Staffing Firm Use Google+. How Should My Staffing Firm Use YouTube? In the first part of this series, we discussed LinkedIn company pages and shared tips on how to effectively use this page. In this article, we will focus on sharing from your personal profile.
What is the role of content marketing in an ad-free world?
grow - Practical Marketing Solutions
NOVEMBER 21, 2016
Traditionally, those provocations might be ads, coupons or product samples. Pop-up ads are so annoying that Google is taking action to penalize sites that use them. The “ influencer frenzy ” where brands are paying enormous amounts of money to be aligned with a YouTube star or Snapchat queen is really just beginning, and it’s all fueled by content. By Mark Schaefer. Here’s the current state of my advertising consumption. I subscribe to digital versions of The New York Times , The Wall Street Journal and my local paper. Maybe longer. No more malware.
Accountants are Cool (No, Really!).Show the World with Video Marketing
DECEMBER 14, 2012
Just recently, I was searching YouTube for some interesting samples of how accounting firms have integrated video marketing into their marketing strategy. Google analytics showed the most traffic to the Web site ever, including media hits. Of course, there were a few (very few) negative comments via YouTube, but for each negative comment there were multiple comments of support.
3 Neglected Content Distribution Trends You Should Test in 2017
DECEMBER 5, 2016
Another option is to include a short sample of the original post with a referral link back to that page. Just be sure to include a canonical link in any republished content so that Google is tipped off to the reuse—that way, your SEO won’t get dinged. Instead, marketers are seeking solutions to squeeze more value out of their content. What are those approaches, exactly?
Marketing with Videos: What’s Wrong with the Script?
Writing on the Web
MARCH 29, 2011
I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. Since videos are posted to YouTube and other video directories besides their own website pages, their viewers need to know who the commercial is for. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.
My Brief, Absurd Stint Blogging for a Giant Tech Brand
JUNE 15, 2016
” All I had to do was upload a résumé and include a sample of “authoritatively styled” writing on the winning subject of “how to create a sales team.” We use Google Hangouts.” As a person nearing a half-century in years, I definitely needed YouTube assistance. ” I Google the term: software as a service. ” Why not? I thought.
The Essential Guide to Creating an SEO-Friendly Customer Journey
SEPTEMBER 24, 2014
If Google was the first place you went to find the product or service you wanted, then you''re a very typical buyer in today''s internet-driven world. However, even when 90% of the journey is offline, the critical starting point is online -- when the customer first searches in Google. Interview several experts on vacation affordability, and post a video series on YouTube.
MARCH 9, 2012
Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing. I said what the heck. It was the best decision I’ve made in the last five years. New Measures of Success.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. We require work samples to apply for this position.). I mean, where do I start? Not bad.
A Primer on Sales Competitive Battle Cards
The Effective Marketer
MAY 27, 2015
Sure, everyone knows how to use Google to query competitor names and other pieces of intelligence, but not everyone is aware of some powerful Google search parameters that can find stuff that would otherwise be hidden. Other than Googling the heck out of your competitor, another great online tool for competitive research is LinkedIn. My process is the following: 1. Structure.
Using Content Marketing in the Professional Services Industry
DECEMBER 27, 2016
You have the perfect sample to draw from when identifying these problems, too: real-life, existing clients. We haven’t incorporated Google into our lexicon as a verb for no reason, people. If you want to go the extra mile, consider shooting some videos where you talk through specific client problems and post them to YouTube. First Up: Who Are You Attracting? Blogging. Busines
Online Reputation Management Strategies for Higher Education
OCTOBER 14, 2013
Take the information you’ve gathered and write sample responses to the common things people ask or say about your school. Free techniques include searching social networks such as Twitter and Google+ for brand mentions. You can set up Google Alerts to scan the Web for you, or you can use SocialMention to search. Develop a Response Strategy. Don’t feed the trolls.
How to Create a Content Strategy That Actually Drives Organic Traffic
SEPTEMBER 29, 2014
Here''s what a sample buyer persona might look like: This is only a few questions you''ll want to answer about your buyer personas. I’m aware of companies who have found their target audience on Twitter or on Google+. Their YouTube channels pulled in revenue, attracted clients, and sold goods and services. That’s why their YouTube account is both viral and intense.
How to Write a Press Release in 4 Easy Steps [+Examples]
MARCH 3, 2016
Useful tips: Use good keyword research tools like Google AdWords and Ubersuggest – they will save time and effort and help you find the most relevant keywords for your niche. Add some multimedia elements (images, YouTube videos etc.) To save time and effort, we’ve selected several great press release examples: The Big Press Release Samples Book by eReleases. Follow their lead.
5 Content Marketing Trends to Plan Your 2017 Budget
AUGUST 29, 2016
Of course, this is just a sample of companies and lines of business across marketing and technology. YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings. ” It’s a good question, and one that’s simply explained without jargon. There are many others. Finally, I found it. Live Stream Video. ” 2.
7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
AUGUST 7, 2012
And you'll never get clicks if that first slide doesn't capture visitors' attention, so be sure to treat your title slide like you would an enticing video thumbnail on YouTube. As an example, you can take a large ebook (like we did with our " 75 Customer Service Facts, Quotes & Statistics ") and create a slideshow that showcases just a sampling of the content -- not the whole book.
It’s Time to Audit Your Website’s Social Functionality (Checklist)
Modern B2B Marketing
JANUARY 24, 2013
Sample Follow-Me type buttons (image from contentmarketinginstitute.com): What I found is that many sites had one of the following issues: Links to socially share the content on the brand’s site, but no links to follow their accounts/content on these same social media sites. Google+ Post: ? Google+ Business Page: ? YouTube Account: ? Simple plan, right? Wrong!