This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Google+. YouTube. Google+. Google+ activity data is available within the new social media reports in Google Analytics, as below.  . YouTube. YouTube Analytics is the source for much YouTube metric data. Keep in mind that this is based on personal influence, so no Facebook business pages or Google+ business pages are included in the calculation. .    . REACH. MORE >>

Facebook (75%) and Twitter (74%) are almost as commonly used, with YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), Pinterest (19%) and LinkedIn’s SlideShare (13%) also represented. Here, LinkedIn (34%) bested Facebook (19%) by far, with blogging (17%), Twitter (12%), customer communities (10%) and YouTube (5%) following. The sample of respondents was largely from small-to-midsize businesses: 62% of respondents represented companies with less than $100 million in annual revenue. Technology companies comprised 30% of the sample. MORE >>

Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. 40% of Facebook users said their motivation for liking a brand there was “to receive discounts and promotions,&# 36% said it was to get a freebie (sample, coupon, trial etc.), Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. million business-oriented queries on YouTube every week. Google’s share of the U.S. MORE >>

Sweet Leaf Tea ‘s April Riggs showed up with free samples and was promptly brought on stage for a impromptu case study on how the brand has used social media to engage with costumers online, and quickly turn potential negative comments into positive feedback. Google Bookmarks. by Jesse Noyes | Tweet this. Oh, you thought I was done posting content about this past week’s Digital Marketing Forum? No, no. still have some goodies left. Some you might of already seen, but there’s plenty you haven’t yet. For example, have you heard from Eric Granof? Share email. MORE >>

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). When dealing with ad networks other than Google, it’s important to ask the right questions as you determine which network to do business with. A Look at Online Display Advertising for Lead Generation. Retargeting. MORE >>