Google Authorship: Are Top Social Media Influencers Using It?
NOVEMBER 30, 2012
Google Author Rich Snippet Search Result. As excited as I have been about the rise of Google Plus, I’ve been even more pumped about a Google feature intimately tied in to Google’s social network: Google Authorship. Authorship was rolled out about the same time as Google+ last year. Why Low Adoption of Google Authorship? future.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Google Review Count: 1,190,000. Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. Includes social media scheduling and workflow planning, and integrates with WordPress, Google Docs and Evernote. BuzzBlogger.
Your team is the best content source for search
MAY 17, 2016
However you may lie to yourself, you’re doing all your content-creation and content marketing for Google , aren’t you? That’s not perfect but you’ll really want to over-sample the time you put into this project as much as you can in order to create a digital master, just like they do in recording studios. Google isn’t OK with that any more. Yikes
7 Recent or Unique Google Adwords features you should be utilizing today.
MAY 5, 2013
When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads. You’ve seen those Site links at the bottom of Google ads that appear within the top 3 positions? Subscribe to newsletter. Subscribe. Get updates.
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
He even provides sample outreach email text that’s been proven to drive significant response. YouTube Marketing Guides and Tips. How to Optimize Your YouTube Video for Maximum Traffic by jeffbullas.com. YouTube Gives Video Publishers Calls-to-Action With External Annotation Links by Cloud Tactix. ** 5 STARS. Best Social Media Marketing Guides and Tips.
Cookie Deletion and Measurement: What you Need to Know
Digital B2B Marketing
APRIL 16, 2012
Using Google Ad Planner , you can see the difference between the number of estimated cookies and actual people for a site. Here is comparison data for a range of sites (all stats are for US visitors through Google Ad Planner): Yahoo: 190M unique people, 980M unique cookies YouTube: 170M unique people, 1.1B times Google’s estimated number of users. times up to 6.5
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. Also: A Forbes study: Three-quarters (75%) of executives surveyed said they watch work-related videos on business-related websites at least weekly; more than half (52%) watch work-related videos on YouTube at least weekly. YouTube Targeting.
A Social Media Measurement Dashboard; One Approach
AUGUST 9, 2012
This post includes a sample dashboard based on our real world approach to social media clients. For the social media measurement dashboard below, you’ll note 4 columns: Previous Period Number, Current Period Number, Percent Change, and Weight. We’ll focus on Twitter, Google+, Facebook and YouTube. Google+. YouTube. Google+. Google+ activity data is available within the new social media reports in Google Analytics, as below. . YouTube. YouTube Analytics is the source for much YouTube metric data. REACH. Twitter.
Top 30 Most Useful Facebook Blog Posts of 2010
DECEMBER 23, 2010
There are quite a few gems in the comments as well, like using those “missing contacts to increase your LinkedIn network and syncing this with your Google Contacts and phone address book for a “holistic address book. Dig into this for a little more detailed look at tips like embedding YouTube videos and creating images with clickable links for your Page. Enough said.
Online Display Advertising, Targeting, and Capturing Leads
SEPTEMBER 9, 2012
It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Retargeting. Summary.
A Social Media Measurement Dashboard; One Approach
AUGUST 9, 2012
This post includes a sample dashboard based on our real world approach to social media clients. For the social media measurement dashboard below, you’ll note 4 columns: Previous Period Number, Current Period Number, Percent Change, and Weight. We’ll focus on Twitter, Google+, Facebook and YouTube. Google+. YouTube. Google+. YouTube. REACH. Twitter.
Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it
MARCH 5, 2013
Facebook (75%) and Twitter (74%) are almost as commonly used, with YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), Pinterest (19%) and LinkedIn’s SlideShare (13%) also represented. Here, LinkedIn (34%) bested Facebook (19%) by far, with blogging (17%), Twitter (12%), customer communities (10%) and YouTube (5%) following. Twitter is too low too.).
Generating Leads from a Facebook Fan/Business Page Engagement Strategy
MAY 19, 2012
Below is a sample Welcome tab developed by app maker PageMagix. Here are some ways to find content to share: Blogs you subscribe to, Twitter feeds, Google Alerts, YouTube videos, and pages that your firm likes on Facebook. Facebook’s own Insights, and Google Analytics. I’ll go over detailed measurement approaches in a future post. Facebook and B2B lead generation.
The new guide to minimizing legal risks in Social Media Marketing
grow - Practical Marketing Solutions
JUNE 4, 2015
Google+ : No YouTube video contests (e.g. contests contests that require posting videos on YouTube or posting YouTube videos on Google+). Don’t offer Everything from a sample product to an all expenses paid European vacation should be mentioned. Find Kerry on Google+ and Twitter. Don’t use other people’s work (without permission).
My Brief, Absurd Stint Blogging for a Giant Tech Brand
JUNE 15, 2016
” All I had to do was upload a résumé and include a sample of “authoritatively styled” writing on the winning subject of “how to create a sales team.” ” Of course. I’d love to. “Be sure to jump on our Friday scrum from eleven to twelve,” she said. “We use Google Hangouts.” ” I Google the term: software as a service.
How Should Our Staffing Firm Use LinkedIn? Part II
OCTOBER 9, 2015
This may include volunteer work, samples of your work or links to any published works you may have. How Should My Staffing Firm Use Google+. How Should My Staffing Firm Use YouTube? In the first part of this series, we discussed LinkedIn company pages and shared tips on how to effectively use this page. In this article, we will focus on sharing from your personal profile.
Accountants are Cool (No, Really!).Show the World with Video Marketing
DECEMBER 14, 2012
Just recently, I was searching YouTube for some interesting samples of how accounting firms have integrated video marketing into their marketing strategy. Google analytics showed the most traffic to the Web site ever, including media hits. Of course, there were a few (very few) negative comments via YouTube, but for each negative comment there were multiple comments of support.
Branding, Bail Bonds & Sweet Tea: A Video Roundup
It's All About Revenue
FEBRUARY 8, 2011
Sweet Leaf Tea ‘s April Riggs showed up with free samples and was promptly brought on stage for a impromptu case study on how the brand has used social media to engage with costumers online, and quickly turn potential negative comments into positive feedback. Google Bookmarks. by Jesse Noyes | Tweet this. Oh, you thought I was done posting content about this past week’s Digital Marketing Forum? No, no. still have some goodies left. Some you might of already seen, but there’s plenty you haven’t yet. For example, have you heard from Eric Granof? Share email.
A Primer on Sales Competitive Battle Cards
The Effective Marketer
MAY 27, 2015
Sure, everyone knows how to use Google to query competitor names and other pieces of intelligence, but not everyone is aware of some powerful Google search parameters that can find stuff that would otherwise be hidden. Other than Googling the heck out of your competitor, another great online tool for competitive research is LinkedIn. My process is the following: 1. Analysis. 4.
Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
JULY 21, 2015
You write a few posts a week, and eventually those blog posts start to rank in Google and other search engines. When tax season rolls around and people are Googling answers to their tax preparation questions, they stumble upon your blog posts, and realize you offer tax preparation services. I've written my share of blog posts about content marketing. mean, where do I start? Not bad.
The Essential Guide to Creating an SEO-Friendly Customer Journey
SEPTEMBER 24, 2014
If you bought a pair of sneakers, perhaps you found them by searching "best sneakers for marathons" or "sale on running shoes." If Google was the first place you went to find the product or service you wanted, then you''re a very typical buyer in today''s internet-driven world. Getting found on Google was where it all started, which places SEO in a critical part of the customer journey.
Social Marketing Wisdom from the Insurance Industry – Really
AUGUST 26, 2011
sampling of what New York Life has done: Partnered with the NFL on a “ protection index ” of pro football teams; Created the New York Life Game of Life in partnership with Hasbro. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials. Farmers Insurance for example, hasn’t accumulated 2.3 “It was a huge win for them. “.
17 Smart Ways B2B Marketers Can Use Pinterest
JANUARY 9, 2015
The header image in the example above could be used in a tweet, shared on Google plus, or posted on Facebook. You can also include a link to the board on your email sign-up page so subscribers can see samples of what they’ll be getting. 5. Pinterest boards do actually rank on Google search. This is the result of a Google search for “search engine optimization infographics.”
How to Write a Press Release in 4 Easy Steps [+Examples]
MARCH 3, 2016
Useful tips: Use good keyword research tools like Google AdWords and Ubersuggest – they will save time and effort and help you find the most relevant keywords for your niche. To save time and effort, we’ve selected several great press release examples: The Big Press Release Samples Book by eReleases. Sample Press Releases by Industries. Wondering how to write a press release? Great
How to Create a Content Strategy That Actually Drives Organic Traffic
SEPTEMBER 29, 2014
Here''s what a sample buyer persona might look like: This is only a few questions you''ll want to answer about your buyer personas. Not every company has a blog or a newsletter, but they may be all over social media. I’m aware of companies who have found their target audience on Twitter or on Google+. That’s why their YouTube account is both viral and intense.
It’s Time to Audit Your Website’s Social Functionality (Checklist)
Modern B2B Marketing
JANUARY 24, 2013
Sample Follow-Me type buttons (image from contentmarketinginstitute.com): What I found is that many sites had one of the following issues: Links to socially share the content on the brand’s site, but no links to follow their accounts/content on these same social media sites. Google+ Post: ? Google+ Business Page: ? YouTube Account: ? Simple plan, right? Wrong!
7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
AUGUST 7, 2012
And you'll never get clicks if that first slide doesn't capture visitors' attention, so be sure to treat your title slide like you would an enticing video thumbnail on YouTube. As an example, you can take a large ebook (like we did with our " 75 Customer Service Facts, Quotes & Statistics ") and create a slideshow that showcases just a sampling of the content -- not the whole book.
Marketing with Videos: What’s Wrong with the Script?
Writing on the Web
MARCH 29, 2011
I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. Since videos are posted to YouTube and other video directories besides their own website pages, their viewers need to know who the commercial is for. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader.
8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013
DECEMBER 14, 2012
The fact of the matter is that the People Search functionality of LinkedIn should be viewed as Google Search for Professionals. Sometime ago LinkedIn had already stopped supporting the Google Presentations application, which was the preferred method I recommended to embed a video into your LinkedIn profile. Don’t Forget the Basics: Photo, Name & Professional Headline.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Well, about two-thirds (64%) of the traffic from third-party sites to video sources currently comes from Google, followed by Yahoo (11.9%), Facebook (4.3%), Bing (2.6%), and Twitter at 1.2%. Among the global Forture 100 companies, 65% use Twitter, 54% are on Facebook and half post videos to YouTube. million business-oriented queries on YouTube every week. Post on Google Buzz.
MARCH 9, 2012
Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing. said what the heck. It was the best decision I’ve made in the last five years. Support From the Top.
Online Reputation Management Strategies for Higher Education
OCTOBER 14, 2013
Take the information you’ve gathered and write sample responses to the common things people ask or say about your school. Free techniques include searching social networks such as Twitter and Google+ for brand mentions. You can set up Google Alerts to scan the Web for you, or you can use SocialMention to search. Develop a Response Strategy. Don’t feed the trolls.
Why Reddit Is Relevant To Marketers [CHART]
It's All About Revenue
FEBRUARY 25, 2013
To measure engagement with consumer related topics versus general interest, we analyzed the average number of comments on submissions across a broad sample of categories — including an index of 20 brand specific sub-reddits comprised of manufacturers, consumer products, retailers, and sports. Successful Modern Marketing takes an integrated approach to social media.
The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing
Modern B2B Marketing
OCTOBER 26, 2011
Videos of both Marc’s presentation and the press conference are available on YouTube, and you can still find the latter on Facebook. Shortly after the live streaming events concluded, I saw ads on Google and Facebook for the keynote and press conference. by Maria Pergolino You’ve heard all press is good press—but how good? It depends how good you make it. Larry’s reaction?
Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
AUGUST 16, 2011
There are many more social networks outside of the “Big Three, so for some companies it might make sense to look into targeting up-and-coming networks such as Google+ (although it is limited until Google releases Business Profiles ) or, if you were a restaurant, to look into Foursquare marketing. minutes YouTube 17.8 minutes Empire Avenue 25.1 minutes Reddit 10.1
8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
JANUARY 14, 2013
Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc. valuable SEO pro will keep up-to-date with SEO blogs and best practices, through resources like SEOMoz and Google Webmaster Tools. Content samples that demonstrate writing skills. Strong Google AdWords experience (certification is a plus). Definitely!
New Research Points the Way to Success in Your Content Marketing Strategy
FEBRUARY 24, 2014
While this overview isn’t as industry-specific as our research, the study includes a substantial sample of professional services, and I think it offers some relevant context, strong data points, and solid guidance on making content marketing more effective in 2014. YouTube. Google+. Content marketing is powerful. It’s also relatively young. Articles on your website.
How to Buy a Higher Klout Score and Increase Your Social Media Influence
MAY 2, 2012
It’s an interesting topic, because everyone knows that any algorithm, whether it be the Google search ranking algorithm being duped through Black Hat SEO techniques or Facebook EdgeRank being “duped” through the purchase of Facebook Ads, can be gamed. Disclaimer: This blog post is in no way condoning the gaming of, or attempts to “buy,” a higher Klout score.
Are Webisodes Just for B2C? Who Hired Bob?
Anything Goes Marketing
FEBRUARY 24, 2008
Here is a clip I found on Youtube. Using Paid Search to Enhance the Campaign I would use a tool like WordTracker to see which terms are searched on the most in search engines like Google and Microsoft but Tassimo may want to consider creating sponsored ads on Google for Keywords (have you checked out www.google.com/trends ? You can check it out at www.whohiredbob.com. Possibly.
11 Ways to Come Up with a Rocking Content Marketing Strategy
APRIL 10, 2014
While the undoubtedly star of their content marketing strategy is their YouTube channel, they do all kinds of content extraordinarily well. Studies have shown that sites ranked #1 on Google capture around 90% of all organic search traffic. Check out 15 Call to Action Samples for Rocking Blog Posts that Convert. Image source. No more mediocrity. Are you with me? Image source.
Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
found your sample profile… er… dry. google. youtube. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. Make Your LinkedIn Profile Work for You. May 19, 2008. LinkedIn is a professional network built around one’s employment capabilities. It is often referred to (I believe somewhat incorrectly) as an online version of your CV or resume. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. Write to be Read. Uncategorized.
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
This is often displayed on search engine results pages below the page title as a sample of the content on the page. PageRank - A number from 0-10, assigned by Google, indicating how good your overall SEO is. Read a marketer's guide to understanding Google Panda here. Google AdWords is the classic example of this. R. 40 SEO Terms You Must Know! Directory and Dmoz.
Which Links in Your Email Marketing Get the Most Clicks?
JULY 11, 2012
To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. We separated our sample of email sends into two groups based on the offer they promoted — emails revolving around a marketing ebook and emails revolving around an upcoming webinar. Main Call-to-Action Link. ” 2.