Top Rank Marketing

DECEMBER 20, 2023

Then, compare it to what you find in SEO tools, and include both in your next content piece.” — Debbie Friez @dfriez Click To Tweet Pins Have a Long Lifespan When reviewing and comparing to other social platforms , Instagram and LinkedIn posts typically may have a maximum life of 48 hours. Repurpose social content across channels.

Paid Content 114

Paid Content Search Marketing Promotion Advertising Agencies 114

Marketing Insider Group

NOVEMBER 12, 2014

Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. And while none of my posts “went viral,” I am engaging with thousands of new readers each month on that platform as well. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Contently

NOVEMBER 9, 2017

Google advises people to limit titles to 60 characters if they want them to appear in full in search results. On Twitter, it’s between 71 and 100 characters. On Linkedin, between 80 and 120. While the data suggests that audiences prefer long titles, SEO best practices tell a different story.

Studies 144

Studies CTR Viral Marketing Click Rate 144

QuanticMind

JULY 31, 2023

Threads hits 30 million users one day after launch [:03] Earlier this month, Meta released Threads, its Twitter competitor where users can share text, photo, or video posts, as well as like, comment, share, and repost others’ content. Note: the platform is without advertising opportunities.for now.) You’re saying they have even more users?

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52

Martech Advisor

JANUARY 3, 2020

million followers on Twitter, and 2.4 Derek Thompson is a successful journalist and author, well known for his book ‘Hit Makers’ He has a massive fan following on twitter, and he is also the host of the podcasts, Crazy Genius. on LinkedIn: Creating Online Relationships and Opportunities by David J.P. Gary has 7.4

Social Media 135

Social Media Social Marketing Media Planning 135

Optinmonster

FEBRUARY 21, 2024

Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Create Internal Links Google has a much easier time indexing your content, and understanding what content is the most important when you crosslink your posts.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 108

Public Relations Stats Work Management PR 108

Buffer

APRIL 13, 2023

Responding to and engaging with our community across social media platforms, primarily Twitter, Facebook, Instagram, and LinkedIn. You can’t be expected to create professional videos, post content, head a team of other social media managers, go viral and keep your sanity. Own community management.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Buffer

NOVEMBER 2, 2022

Learning why some posts go viral while others don’t is nigh on impossible. Well one hypothesis is that Twitter, and other social networks, simply don’t want users to leave the app. It’s a difficult question to answer. Each social network has a different algorithm.

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

Sprout Social

MARCH 16, 2022

The platform is often touted as the most popular search engine behind Google. Essential LinkedIn video metrics . Like Facebook, LinkedIn counts a view after three seconds, and your video view count doesn’t display publicly on your post until your video has reached 500 views. Helpful Twitter video metrics. Engagements.

Video Marketing 125

Video Marketing Youtube Click Rate Allocation 125

ClickZ

JUNE 15, 2023

Clustered results Google has introduced clustered results to enhance SERPs where the initial search intent may be unclear, a searcher may be interested in either reading or buying. Everyone knows that the more quality, natural backlinks you earn for your website will help improve your rankings on Google SERPs.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

ClickZ

JANUARY 26, 2022

Millions around the world have caught on to this viral sensation of a game. In early 2021, the game went public and by December 2021 it had gone viral. Remember Google Wave and its invite-only tactic? This basic, simple yet challenging game ticks all the boxes for a runaway viral success. Are you playing Wordle?

Viral Marketing 96

Viral Marketing Advertising Agencies Thought Leadership Opt-out 96

SocialPilot

MARCH 5, 2024

In addition to that, you can also monitor and export analytics of numerous social media platforms, such as Twitter, LinkedIn, Instagram, and Pinterest. The total impressions are represented under the Viral tag. The impression metric is an excellent way to find out the virality of a post. Yes, you heard that right!

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups.

Social Media 133

Social Media Paid Content Social Marketing Advertising Agencies 133

Sprout Social

JANUARY 9, 2017

Jump to Twitter. Jump to Google+. Jump to LinkedIn. Best Time to Post on Twitter. Twitter is still one of the fastest ways businesses communicate with customers via social media. 3 Things to Know Before Posting to Twitter. Like we mentioned before, Twitter is complicated and moves at a lightning pace.

Social Media 112

Social Media Media Best Practices Viral Marketing 112

ClearVoice

FEBRUARY 2, 2024

Your content —and brand — go viral. Going viral pays. It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. To generate useful analytics: Google Analytics.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

SnapApp

SEPTEMBER 12, 2011

Viral Lift. viral marketing.?? SnapApp is built to be, among other things, a viral marketing engine, incorporating the same viral marketing tactics we used as a publisher. The portion of traffic resulting indirectly from viral sharing, rather than from direct promotion is known as the ?viral viral lift?

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Webbiquity

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Google Plus, 540 million active users. Twitter, 255 million active users. LinkedIn, 187 million active users. If your own hashtag gets picked up, then you’ll have a viral thing going.

Social Media 100

Social Media Social Marketing Media Business 100

Marketing Insider Group

APRIL 2, 2014

The Big 4: Twitter, Facebook, LinkedIn and YouTube. And while Twitter, Facebook, LinkedIn and YouTube should be top of mind for any marketer, not all businesses are creating content specifically for these channels. The Niche-Players: Google+, Pinterest, Instagram. And YouTube is a totally different thing.

Social Networks 100

Social Networks Business Youtube Viral Marketing 100

EveryoneSocial

FEBRUARY 2, 2023

Take Twitter, for example, as more users began using the micro-blogging service and sharing thoughts, links, and media, the more value Twitter had to the public at large. Other companies that credit the network effect to their success include Google, LinkedIn, TikTok, eBay, Amazon, Stubhub, Uber, Lyft, and Instacart.

Social Media 98

Social Media Effectiveness Media Work Management 98

Adobe Experience Cloud Blog

JANUARY 15, 2020

Digital tools such as Google Analytics, Google Search Console, SEMRush, and SurveyMonkey can help you identify what your ideal customers’ interests are, what keeps them up at night, and how you can approach them with a highly-personalized, warm proposal and, eventually, convert them into buying customers. Facebook and Google ads.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Metadata

SEPTEMBER 21, 2018

It’s not necessary to make a viral video to make video marketing effective. Research from Google shows that 72 percent of business buyers use video in their product consideration decisions, watching up to 30 minutes of video before making a purchase. Business purchasers use Linkedin as their social media platform of choice.

B2B Marketing 65

B2B Marketing Video Marketing B2B Viral Marketing 65

Optinmonster

DECEMBER 28, 2023

40% of Gen Z prefer social media over Google to find answers to their questions. Recently, LinkedIn changed its algorithms to prioritize posts that share “knowledge and insights.” You can do that organically by making your content go viral or by paying for social media ads. different social media channels every month.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Buffer

FEBRUARY 15, 2023

Tools like Chat-GPT, DALL-E and Google’s Bard are sweeping the market and dramatically changing the way we work. Repurpose posts: Easily repurpose a viral post into dozens of variants for different channels to maximize the reach. It’s an aide, designed to lend a hand. Not a stand-in for you.

Allocation 86

Allocation User-Generated Content Paid Search Agency Viral Marketing 86

Martech Advisor

JANUARY 24, 2020

The successful completion of the test qualifies you for a free certification that you can embed on your website and LinkedIn profile. Become a Content Marketer - LinkedIn Learning. This is followed by a module on viral marketing that shares a six-step framework to craft messages that get shared by people.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Martech Advisor

MARCH 22, 2020

Web content with virality factor. When it comes to inbound marketing, the virality factor of content is key to driving shares and setting up a snowballing effect- be it social media posts. For example, let’s say one of your videos or articles became very popular among a certain set of readers and went viral.

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Sprout Social

OCTOBER 25, 2022

As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. For example, check out how Hinge has their Twitter profile set up. According to 72% of our LinkedIn community , the answer is yes. Take this viral content series from creator Emily Zugay. emilyzugay.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

seo.co

FEBRUARY 15, 2022

Sure, Facebook-ing and micro-blogging with Twitter are hot, but a lot of people still prefer the meatier stuff that only blogging can deliver. If you are just starting out, check out Blogger.com, a blogging platform owned by no less than Google. Blogger.com seems to be a popular choice among newbie bloggers for its ease of use.

Paid Content 117

Paid Content Traffic RSS Blogger 117

SocialPilot

JANUARY 21, 2024

Online platforms such as TripAdvisor and Google Reviews offer a wealth of insights into your hotel’s performance directly from the guests. On their Twitter handle, @HyattConcierge , they demonstrate an active and empathetic approach to customer feedback. Take Hyatt Hotels Corporation, for instance. Let’s dive in!

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. A Google auction isn’t like your typical auction for antiques, though. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

There are various sales prospecting techniques, from making calls to sending direct mail, attending networking events, and connecting on social platforms like LinkedIn. When it comes to sourcing prospects online, LinkedIn is the biggest game in town,” says Stephanie Svanfeldt, a strategic account executive at Salesforce. Still no luck?

Sales Qualified Leads 69

Sales Qualified Leads Ideal Customer Profiles Outreach Work Management 69

Scoop.it

NOVEMBER 11, 2021

As we can see from the chart above, curated content consists of around 48% of the links that marketers post on social media – with ratios reaching and exceeding 50% for Twitter and LinkedIn respectively. Harnessing the Power of Hashtags. This helps to make content more discoverable, and thus easier for users to engage in.

Curation 85

Curation Efficiency Allocation Generation 85

Martech Advisor

AUGUST 26, 2019

Google and Snapchat both partnered with Netflix to create AR-powered interactive ads. Netflix put up a series of print ads in The New York Times, which came to life when users scanned them through Google Lens. Let us know your thoughts and predictions on LinkedIn , Facebook , or Twitter. The Snapchat Lens Preview.

Paid Content 50

Paid Content WOM Advertising Agencies Google 50

Metadata

JULY 21, 2022

Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. Twitter may not be the first social media platform that comes to mind when you think of advertising, its versatility and easy-to-digest format are two big reasons to consider it. 38 CPC , no platform rivals Twitter in terms of ROI.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Lenny's Newsletter

SEPTEMBER 5, 2023

We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. So Dylan actually built a custom script to find the most influential designers on Twitter and cold-DM’d them to show them Figma. So they were all cold through LinkedIn.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Oktopost

MARCH 5, 2019

Tip: Note below how Microsoft specifically calls out Amazon and Google. This is the same tactic that made the ice bucket challenge go viral. Use specific “callouts” to make your RTM campaign go viral, one person (and their followers) at a time. One way you can do this is by participating in industry Twitter chats.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

NetLine

JULY 2, 2020

We’ve seen this question asked hundreds, if not thousands, of times on LinkedIn, Twitter, and in dozens of newsletters. Yes, your title and headers matter quite a bit for SEO purposes, but do you know what matters more than a Google results page? Where Does B2B Marketing Go From Here? Photo by Javier Allegue Barros on Unsplash.

Lead Scoring 94

Lead Scoring Lead Ranking Generation Leads 94