by Jesse Noyes | Tweet this Gargantuan search king, Google, announced changes yesterday intended to provide people with highly personalized search results and drive folks to the company’s nascent social network Google+. Google is billing its new social search initiative “Search plus Your World.” You can get a full synopsis at Google’s blog. Here I am highlighting the most significant changes for marketers and why it will push many to create Google+ pages, if they haven’t already. Google will enable easy off/on for personalized search results. MORE >>

You have to design different creative at a wide variety of sizes for Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Google+. Online Advertising Social Media facebook google linkedin pinterest sizing guide social media twitter youtubeConsistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example. MORE >>

There are lots of success stories and case studies documenting business success through Twitter. 1) Using Twitter search and other simple listening tools, monitor real time conversations about your brand that can assist your marketing and management teams in seeing what is really being about your company today. There 2) Customer service is a popular use of Twitter by many companies and other organizations. When people are “calling you” on Twitter, are you picking up the phone? He felt he knew me through my Twitter posts. Facebook, etc. MORE >>

by Jesse Noyes | Tweet this Twitter announced a new look on Thursday. Twitter’s Chief Revenue Officer, Adam Bain, told Advertising Age that brand pages on Twitter were a frequent request of CMOs. Twitter brand pages hinge mainly on two elements: A branded header marketers can use to more prominently promote their logos and taglines; The ability to promote a particular tweet at the top of a brand’s timeline, which can contain an embedded video or photo. Just last month, Google+ unveiled brand pages for its nascent social network. What do you think? MORE >>

I’ve been very active on Twitter for about four years now and I would say the aspect that has changed the most in that time is the explosive popularity of Twitter Chats. Twitter Chats have become an important networking and sales tool. In fact, you can even make money off of Twitter chats. The idea behind a Twitter Chat is very simple. Yes, you can make money from a Twitter chat! The best way to keep up with this dynamic list is to google “Twitter chat schedule” and you will find a detailed list of chats by subject, day, and time. MORE >>