Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). 30% of Google searches are for local information. Source: HubSpot via Google ). Source: comScore ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

APRIL 4, 2019

While it's critical you employ organic strategies to attract traffic over the long-term, sometimes, you can't properly compete on the SERPs without putting money behind it -- and that's where SEM comes into play. Google Trends. Google Trends. Google Ads Keyword Planner. Google Trends. Best SEM tools.

Search Engine Marketing 100

Search Engine Marketing SEM Search Marketing SERP 100

Scoop.it

MARCH 2, 2023

Improve search ranking Content is the fuel that drives you to the top rankings on search engines like Google. According to HubSpot , most marketers who leverage blogging say it’s effective, and 10% say it generates a higher ROI (return on investment). Videos are undoubtedly one of the best marketing assets you can produce.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Branding 91

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. Once a month, we all met in a conference room with a list of ideas on Google Docs which were pitched one-by-one (intricate, I know). As Editor of HubSpot's Marketing Blog, this left me with a bit of a void.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. Let's look at another reason why long-form, valuable writing is successful: page rank on Google. As a result, Google is more likely to suggest that page above others.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

The Lead Agency

APRIL 14, 2024

You can post them on your website, upload them to YouTube, include them in your eDMs or use them in ads. Using Premier Pro and Envato Elements, we could turn raw footage into captivating videos, which we then shared across their website, YouTube channel, and social media channels.” I go to Google to fact-check. Not at all.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Google Ads.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Hubspot

AUGUST 2, 2018

billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. A Google auction isn’t like your typical auction for antiques, though. With over 3.5

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Hubspot

AUGUST 7, 2018

But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Writing online press releases is an additional way to increase online coverage of your business from other sources, which will also positively affect your ranking in the SERPs. SEO: Brian Dean’s YouTube strategy.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Hubspot

MARCH 10, 2021

Fortunately, I've had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include How to Give a Persuasive Presentation , How to Develop a Content Strategy: A Start-to-Finish Guide , and How to Write a Request for Proposal. The B2C How to Guide.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Valasys

MARCH 5, 2020

After the January 2020 core update by Google, it has been made apparent that the research methodologies of the prospects, as well as customers, are being prioritized less based on keyword centricity & majorly based on the intent from which the searches began. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Outbrain

JUNE 18, 2018

Google is forever optimizing its search algorithm. To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them. Why Should You Optimize for Featured Snippets?

CTR 50

CTR Features Organization SERP 50

Hubspot

JANUARY 26, 2017

Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common? The solution?

Google 28

Google Contingency Planning Clickthrough SERP 28

Moz

FEBRUARY 24, 2021

Social media stars might be the first people who come to mind when you think of Gen Z (also affectionately called Zoomers), but this age group is more than just TikTokers and YouTubers. This is especially true when it comes to video content on sites like YouTube and TikTok. of the total population. How does Gen Z use search?

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

TrustRadius Marketing

APRIL 23, 2021

Blogs, SERP, social media, and newsletters people sign up for are common examples of this. If you need a practical demonstration, open up a google tab, and search for “best laptops under $1,000”, a few times, with a few variants. A youtube video might go over all the information of the product.

Work Management 52

Work Management Marketing Automation Services Marketing Management Paid Search Agency 52

Hubspot

JULY 10, 2017

Before I worked at HubSpot, when I created my very first series of marketing videos, I was stumped. When people think of “video marketing,” often, the first thing that comes to mind is YouTube. After all, about a third of all Internet users -- all of them -- use YouTube. Funny story, right? Frustrated. online adults using it.

Video Marketing 78

Video Marketing Youtube Content Tagging 78

Marketing Insider Group

FEBRUARY 5, 2024

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Leadspace

FEBRUARY 19, 2018

For example, data from Google shows that B2B buyers conduct an average of 12 searches before they visit a company’s website. According to research conducted by HubSpot , B2B companies that blogged 11 or more times per month had nearly three times more traffic than those who only blogged zero or one time per month.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Hubspot

OCTOBER 6, 2016

They also need to be refreshed to reflect changes in your keyword strategy or to adapt to changes in Google's SERP priorities, which happen constantly. HubSpot's Website Grader will point out some quick wins and areas that need further development. Google constantly changes its SEO algorithm and tag properties.

SEO 70

SEO Tagging Blogger Keywords 70

Hubspot

MAY 14, 2019

At HubSpot, we have an agency partner program where inbound marketing agencies sell our product to their clients and we give our partners a cut of the revenue. Video marketing is creating videos and uploading them to your website, YouTube, and social media to boost brand awareness, generate conversions, and close deals.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Outbrain

JULY 3, 2019

They are delivered to web pages by an ad server or ad network, such as Google Display Network. Examples of display ad networks include Google Display Network, Yahoo Display Ads, Facebook Ads, Linkedin Ads, ONE by AOL, native ad platforms, such as Outbrain, and many more. trillion searches on Google in 2017. Banner Ads.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

Single Grain

JUNE 26, 2020

Take Advantage of YouTube SEO. Google’s getting smarter and more powerful all the time — not only at analyzing and understanding web pages, but also at how effective it is at keeping people within its framework. Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline.

Traffic 145

Traffic Paid Content SEO Organization 145

Marketing Insider Group

SEPTEMBER 14, 2020

Half of the clicks on SERPs go to the top 3 results. On average, Google receives more than 77,000 searches per second. About 90% of website pages acquire zero organic traffic from Google. Roughly 12% of search queries have a highlighted Snippet box in their Google search results. Think with Google ). Optinmonster.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Webbiquity

FEBRUARY 1, 2010

by YouTube. Are You Blogging or Doing Social Media for SERPs & Links? 10 SEO tips for YouTube by iMedia Connection. 10 Ways a Start-Up Can Use Social Media to Market Itself by HubSpot’s Inbound Internet Marketing Blog. Google Wave: The Next Social Media King? Amber Naslund. Taddy Hall. Did You Know 4.0

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Hubspot

JANUARY 20, 2020

Consider, for instance, what happens when I search for the term "Skiing": I'm immediately shown images of skiers, as well as top stories related to skiing, and even a local Google Maps panel with nearby ski mountains. If your product isn't as snazzy as "email marketing" or as Google-able as "skiing," that's okay. data and opportunity.

Keywords 84

Keywords Hubspot SEO Research 84

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. Long tail keywords: unicorn games online, unicorn costumes for kids, unicorn videos on youtube. It often contains a head term, which is a more generic search term 1 or 2 words in length.

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

FEBRUARY 26, 2014

To try to sort it out, I took a look at both LinkedIn and Google''s best practices and recommendations. ” What does Google say? First of all, Google could always end up treating republished content on LinkedIn differently down the road. Let''s take, for example, YouTube, which is a comparatively high value domain.

Linkedin 28

Linkedin Domain SERP Content 28

Hubspot

JUNE 18, 2012

Google is the most used search engine on the web. With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. If it's because you're intimidated by Google's AdWords interface, we get it. If it's because you're intimidated by Google's AdWords interface, we get it.

Adwords 28

Adwords Cost Per Click Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. Many blogging platforms like WordPress and HubSpot automatically offer this feature within its software; you'll just need to turn it on and sync it with your Page.

Facebook 28

Facebook Work Management Marketing Management Paid Search Agency 28

Hubspot

APRIL 17, 2014

One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers.

Social Media 28

Social Media Advertising Channels Optimization Ad Frequency 28

Marketing Insider Group

FEBRUARY 9, 2021

SEO performance: Track SERP (search engine results page) rankings for focus keywords over time. The higher your rankings are on SERPs, the more traffic and leads you’ll get. Authority: The higher your website’s Domain Authority (DA), the more likely your website will rank on SERPs. The “ideal blog post length” increases yearly.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. 71% of B2B buyers begin their research with a Google search. Use Google. Most B2B research starts with a Google search. Lastly, look at the “Searches related to” section at the bottom of the SERPs.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Hubspot

FEBRUARY 18, 2013

Or it could be a sponsored story on Facebook, a promoted video on YouTube, or a promoted account on Twitter, among other things. So why would an inbound marketing software company like HubSpot be telling you about the benefits of native advertising, which, by most accounts, is just advertising? Google made the process even easier.

Paid Content 28

Paid Content Inbound Marketing Advertisements Advertising 28

Spiralytics

NOVEMBER 20, 2022

There are multiple types of digital marketing disciplines to learn, and the list below is arranged based on what businesses or marketing agencies typically employ: Search Engine Optimization (SEO): the purpose of SEO is to increase a business’s rank in Google search results, driving more traffic to its website. Google Ads.

Course 118

Course Training Paid Content Paid Search Agency 118

Scoop.it

MARCH 17, 2022

People listen to their favorite podcasts on Apple Podcast, Google Podcast, or Stitcher during lunch or while driving or working out. Google Analytics is one place to see where most of your traffic and engagement comes from, and you can promote more content through that channel. Audio content is another format people love.

Small Business Marketing 90

Small Business Marketing Webinar Metrics Top of Funnel Ad Building 90

Moz

SEPTEMBER 29, 2019

I argued Google appears to be ranking websites heavily based on searcher intent — this is more true now than ever. In fact, it might be algorithmically impossible to get your website on top of the SERPs. As co-owner of an SEO agency, it would be amazing to rank in Google for "SEO services," right?

Lead Scoring 60

Lead Scoring Lead Ranking Traffic Organization 60

SmartBug Media

MARCH 18, 2020

Google Ads is Google’s advertising platform and the largest ad platform on the internet. Google Ads allows your business to skip the period of waiting for your website to move up in the organic search rankings. As you might imagine, Google Ads is a tremendous platform. An Introduction to Making Google Ads Work for You.

Paid Content 73

Paid Content Cost Per Click Google Ads 73