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KoMarketing Associates
FEBRUARY 10, 2021
Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results.
KoMarketing Associates
MAY 3, 2018
Google Analytics has over 100 different reports available out-of-the-box. That’s why I’ve pulled together this collection of 27 Google Analytics reports that are sure to provide value to B2B marketers. This list is structured to work progressively down the left-hand navigation within Google Analytics. Follow along! Acquisition.
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KoMarketing Associates
MAY 13, 2020
“Google it.” While it’s sometimes used in jest, the reality is, we can count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.
KoMarketing Associates
APRIL 16, 2015
Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Needless to say, Google continues to launch new functionality and change product offerings. Google AdWords Features History. Google AdWords Features History. Google Analytics Release Notes.
KoMarketing Associates
DECEMBER 8, 2021
The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now. B2B buyers have access to more data and information than ever — and that isn’t always a good thing. To view it in GA, look under Acquisitions. Unique site visitors.
KoMarketing Associates
SEPTEMBER 20, 2016
“Google it.” While it’s sometimes used in jest, the reality is, we can now count on Google to help us answer all types of questions. Much of this thanks can be given to Google’s “Hummingbird” algorithm update , which focused on improving “conversational search” at its core.
KoMarketing Associates
FEBRUARY 5, 2019
On the most basic level, it’s the results that are showing up on Google. Google’s search algorithm is constantly evolving. In fact, Google updates its algorithm hundreds of times each year. While a lot of these instances are minor, we’ve gradually seen the information and features found in search results expand.
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