Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. That’s the reason you need advanced Google search strategies. Take a moment now to learn advanced search tactics and become a Googling Jedi. Also, Google will get rid of operators from time to time.

Search Marketing 281

Search Marketing Google Optimization Tips 281

illumin

APRIL 26, 2024

Google has, for the third time, delayed its self-imposed deadline to eliminate third-party cookies from its Chrome browser. Google announced the deadline shift on April 23, 2024, breaking its previous promise to remove all third-party cookies by the end of the second quarter of 2024. This potentially violates anti-competition rules.

Google 111

Google Privacy API Work Management 111

Martech

MAY 8, 2024

Google manipulated ad auctions and inflated costs to increase revenue , harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. Google’s monopoly power This was defined by the DOJ as “the power to control prices or exclude competition.” More ad revenue for Google.

Advertisements 107

Advertisements Advertising Google Ad Exchange 107

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. Link Google Analytics accounts to organizations. What is Google Marketing Platform? To use the tools provided by the Google Marketing Platform, specialists are required to obtain relevant certifications.

API 109

API Doubleclick Google Marketing Analytics Tools 109

Martech

APRIL 5, 2024

Google issued a reminder that it will be discontinuing all Universal Analytics (UA) services and APIs on July 1. With Google Analytics 4 (GA4) properties fully replacing UA, access to UA properties through the Google Analytics front-end and APIs will no longer be available starting in July. Exporting your data. What is changing?

API 113

API Analytics Google Marketing Analytics Tools 113

Martech

MAY 1, 2024

Google Ads introduced six new AI-powered features for Performance Max campaigns. Google believes this will aid in identifying potential areas for strategic budget shifts. The post Google launches new AI-powered features for Performance Max campaigns appeared first on MarTech. Customer Value mode. Customer retention goal.

Marketing AI 113

Marketing AI Features Google Campaigns 113

Content Marketing Institute

MAY 31, 2024

Has Google been lying for years about how to optimize for search? The explosive release of internal documents contains interesting revelations. But what should marketers do about it?

Paper 77

Paper Google Search Marketing Optimization 77

CMSWire

APRIL 16, 2024

After a rough start, more within the tech industry are looking at Google's technical capabilities, resources, and silicon and reassessing it in the AI race. Continue reading.

Google 92

Google Resources 92

BOP Design

MARCH 30, 2024

The post Google Page Speed Insights for B2B Websites appeared first on Bop Design. We also implement many search engine optimization (SEO) best practices as part of the scope for certain websites and ongoing marketing projects. While every B2B website design and audience is unique, one thing that affects the SEO of all of them is page speed.

Marketing Websites 119

Marketing Websites Google B2B SEO 119

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

Cost Per Click 111

Cost Per Click Google Optimization CPC 111

Martech

MARCH 19, 2024

Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google partnered with Lowe’s as an early beta partner. Get MarTech! In your inbox.

Paid Search Agency 106

Paid Search Agency Google Ads Media 106

SocialPilot

MAY 1, 2024

Google Business reviews serve as a virtual word-of-mouth, appearing whenever someone looks for your business online. But how to get Google reviews? To leverage the power of Google Business reviews effectively, you need a strategy in place. Why Google Reviews Matter? Well, Google reviews can help you.

Google 89

Google Examples Ideal Customer Profiles Lead Scoring 89

Ahrefs

MAY 13, 2024

Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends. Learn more Check out more resources on how Google works:

Statistics 89

Statistics Google Trends Resources 89

Martech

JANUARY 10, 2024

Websites made with Google Business Profiles will be turned off in March. If your Ads campaign is linked to a website from Google Business Profile, either change the link before March 1 to keep your ads running or choose to pause your campaigns. Google Sites. Beyond this date, visitors will encounter a “page not found” error.

Ideal Customer Profiles 121

Ideal Customer Profiles Profiling Google Marketing Websites 121

Martech

SEPTEMBER 18, 2023

Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. Google is automatically migrating configurations – such as “goals”, “audiences”, etc. What is happening?

Google 123

Google Opt-out Opt-in Paid Search Agency 123

Contently

APRIL 5, 2022

Have any companies shaped the digital era more than Google and Facebook? Since its foundation in 1998, Menlo Park-headquartered Google has won the search engine war so consummately that it’s now a verb. Of course, one could argue that Google hasn’t always lived up to its core “don’t be evil” message.

Facebook 193

Facebook Google Paid Search Agency Content Marketing 193

Martech

JULY 5, 2023

Marketers aren’t having the easiest time migrating from Universal Analytics to Google Analytics 4. Some are so frustrated with the new tool, that they’ve even been holding funerals for UA in the hope that Google might get the message and make a sudden U-turn. Google should be ashamed!” Total cr*p!” “GA4 GA4 = LAME!” “One

Marketing Analytics Tools 113

Marketing Analytics Tools Analytics Google Stats 113

Optinmonster

MARCH 21, 2024

Do you want to learn about Google ads retargeting, more commonly known as just remarketing? In this article, I comprehensively cover everything related to Google ads retargeting so you can get started with your remarketing ASAP. What Is Google Ads Retargeting?

Paid Search Agency 87

Paid Search Agency Ads Google Marketing Analytics Tools 87

Top Rank Marketing

DECEMBER 11, 2023

There are two competing questions in search marketing that may not have obvious answers: Why spend money on a Google Ads campaign if I can just rank organically? Why try to rank organically if I can just run a Google Ads campaign? Google Ads and where digital marketers should invest their time and resources.

Paid Search Agency 112

Paid Search Agency SEO Allocation Google 112

CMSWire

FEBRUARY 8, 2024

Google takes a major leap in AI, renaming Bard to Gemini, signaling a new era for its AI services and user access. Continue reading.

Google 113

Google Service 113

Martech

MAY 9, 2024

HubSpot’s earnings and revenue beat expectations for the ninth consecutive quarter amid more reports of a sale to Google’s parent company Alphabet. The post HubSpot earnings stay hot amid reports of sale to Google appeared first on MarTech. The Cambridge, Mass., digital marketing vendor reported earnings at $1.68

Hubspot 105

Hubspot Google Marketing Management Acquisitions 105

Martech

OCTOBER 4, 2023

X (formerly known as Twitter) has joined forces with the Google Display Network. Moving forward, advertisers will be able to tap into the X home feed inventory through Google Ads Display campaigns – however, exact details of the deal terms remain undisclosed. What has Google said? Powerful marketing. Stay tuned. Get MarTech!

Advertising Agencies 130

Advertising Agencies Paid Search Agency Twitter Google 130

Martech

MARCH 1, 2024

Google is facing a $2.27 The publishers assert that Google has abused its dominant position in the advertising eco-system causing a decrease in the value of the publishers’ inventory. Reuters Google’s response. Google denies the allegations and has described them as “speculative and opportunistic.” The claims.

Google 103

Google Advertising Agencies Custom Publishing Advertisements 103

Ahrefs

MAY 29, 2024

that obsessing over your content score is unlikely to lead to significantly higher Google rankings. This suggests (correlation does not necessarily imply causation!) Does that mean content optimization scores are pointless? You just need to know how best to … Read more ›

Lead Scoring 101

Lead Scoring Lead Ranking Google Correlation 101

CMSWire

MARCH 6, 2024

Culture war narratives give Google's organizational coherence a bit too much credit. There's more to the story. Continue reading.

Google 87

Google 87

CMSWire

APRIL 23, 2024

How Google Privacy Sandbox is a privacy-first alternative, and how it fits into the future of cookieless marketing and advertising. Continue reading.

Privacy 93

Privacy Google Brand Identity Branding 93

Contently

FEBRUARY 8, 2023

Fortunately, Google Trends is a free tool to help solve these challenges. Such long-tail keywords found through Google Trends are easier to rank for. Google Trends also enables you to parse search results by geography for further segmentation, which is useful for targeted pay-per-click campaigns.

Marketing AI 209

Marketing AI Trends Google SEO 209

Martech

SEPTEMBER 11, 2023

The Justice Department’s antitrust case against Google and its search engine dominance is set to begin Tuesday. Google , focuses on the company’s popular search engine, alleging Google used its 90% market share to illegally throttle competition in both search and search advertising. The case, U.S. The defense.

Google 125

Google Ad brokers Search Marketing Privacy 125

Contently

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. The post Improve Your Google Ranking with Search Intent & Optimization appeared first on Contently. With that kind of search volume, how is a business supposed to get its content to rank high, let alone rank on page one?

Intent 217

Intent Optimization Google SERP 217

33Across

MAY 10, 2024

Explore Google's evolution, business units, and key trends in this comprehensive guide, empowering marketers and advertisers to strategically navigate and capitalize on the dynamic. The post Guide to Google for Marketers and Advertisers appeared first on 33Across.

Advertisements 62

Advertisements Advertising Google Trends 62

HG Data

MAY 29, 2024

View HG Insights’ full market report: The Google Cloud Platform Ecosystem in 2024 As highlighted in our recent market report, Google Cloud Platform (GCP) remains locked in a heated competition with Amazon Web Services (AWS) and Microsoft Azure to capture market share.

Google 52

Google Lock-In Amazon Marketing Report 52

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Martech

MARCH 28, 2024

Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including: Style recommendations. Google is testing Style Recommendations, now accessible to signed-in U.S. shoppers via mobile browsers and the Google app, aiming to deliver more personalized results. Why we care.

Google 90

Google Personalization Tools Marketing AI 90

RebelMouse

NOVEMBER 9, 2023

Google has rolled out its November 2023 core update, marking this year's fourth core algorithm update. Google's November 2023 Core Update Google's November 2023 core update is currently underway and is expected to take up to two weeks for its full implementation to be completed.

Lead Scoring 105

Lead Scoring Lead Ranking Google CAN-SPAM 105

Martech

OCTOBER 10, 2023

Google Ads has started rolling out Demand Gen globally so that all customers now have access. The Google Ads feature was designed to help generate conversions, site visits and actions across entertainment-focused touchpoints such as YouTube (including Shorts), Discover, and Gmail. What is Demand Gen? Product feeds for retailers.

Cost per Acquisition 118

Cost per Acquisition Demand Ads Google 118

Search Engine Journal

MARCH 13, 2023

Google Ads will use Google Analytics 4's conversion window settings starting March 31 to ensure consistent reporting. The post Google To Unify GA4 & Google Ads Conversion Windows appeared first on Search Engine Journal.

Google 111

Google Conversion Ads Analytics 111

Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Get MarTech! In your inbox. Business email address Subscribe Processing.

Youtube 128

Youtube Optimization Ads Google 128