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5 Real Life Examples of Fantastic Calls-to-Action


GoDaddy. GoDaddy is a web and email hosting company that also sells domain names and other related services. The objective of this particular page is to get a user to purchase a domain name they've selected, and this GoDaddy CTA uses one of the most fundamental best practices to achieving visibility: using a button color that starkly contrasts the rest of the site's design scheme.

Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Rather, the most successful small business systems tend to do one thing: think accounting ( Intuit Quickbooks), Web hosting ( Godaddy ), email services ( Constant Contact ) or CRM ( ). More aggressive businesses might add auto-responders such as Aweber , with pricing as low as $19 per month for 500 subscribers. From there, it's a logical progression to the small business marketing automation vendors I mentioned earlier, although the big jump in prices poses a hurdle: costs start upwards of $200 per month. On one level, this broader scope makes perfect sense.

The 9 Must-Have Components of Compelling Email Copy


They didn't order me to purchase tickets by saying "Purchase Tickets Tomorrow for Bruce Springsteen and the E Street Band," though such a subject line may have performed just as well. Some of them are looking to rent, some prefer to buy; their ideal location ranges across several cities and zip codes; they all have different price points with which they're comfortable; some are looking for a studio, while others want a mansion; you even know that a group of them will only accept homes that have been renovated in the past 5 years. So how do you write a great marketing email?