Buzz Marketing for Technology
The top 10 tricks for sales lead generation
APRIL 9, 2014
Yesterday’s webinar with Ruth Stevens and me was about making sure the leads you send to your sales team are qualified and the process of how to qualify them. The productivity of a sales force or distributor improves dramatically with a steady supply of qualified leads. Lead qualification techniques that make your sales force happy. Ruth P.
How to Generate Sales Leads Using Personality Quizzes
It's All About Revenue
NOVEMBER 23, 2015
Imagine using a personality quiz that your audience loves to bring in leads that you know a ton about and can be followed up with in a human way. There are three steps in this process, and by the end you’ll know how to create a piece of content that is not only share-able and enjoyable for your audience, but also brings in targeted, sales-ready leads. And Hi!”
How much should you pay for a sales lead?
OCTOBER 28, 2015
When planning a B2B lead generation program, you need to deliver leads to your sales team at an affordable price. A neat way to determine in advance how much you can spend on a lead is to calculate the Allowable Cost per Lead for your campaign. Then, estimate the costs associated with qualifying a lead. Lead qualification rate. 2,000. 6,000.
Rebuilding a sales lead generation business after a crisis
FEBRUARY 24, 2013
My sales lead generation firm Find New Customers was left behind. The business I had left behind, the sales lead generation company Find New Customers , was suffering from neglect. The sales pipeline was dry. The sales pipeline has filled nicely. Thank God, our sales pipeline is healthy again. Great job. High salary. What do you think?
Doubling Down on the Blog SEO Strategy. Sales Lead Generation becomes key.
APRIL 5, 2013
Buffer At the start of 2013, the sales lead generation company Find New Customers made a MAJOR investment in this blog. ” Case in point, one of the keywords we selected is “sales lead generation.” ” So we designed a cornerstone thought leadership page around sales lead generation.(click More about that in a bit.)
Sirius Decisions Thinks Websites Will Generate 71% of All B2B Sales Leads by 2015. I Disagree.
DECEMBER 16, 2013
In fact, I’ll make almost the exact opposite prediction: “By 2015, the percentage of B2B leads that arrive via corporate Websites will shrink dramatically as marketers maintain multiple, distinct online channels that are optimized for demand generation.”. By way of context, I happen to work for a B2B marketing agency that helps clients generate, nurture, and convert sales leads.
7 Keys to Lead Scoring Success in Sales Lead Generation
AUGUST 9, 2013
Combined with a best-practices lead nurturing program, lead scoring helps you “separate the wheat from the chaff” and identify likely buyers at optimal times. “When given fewer, but better leads, salespeople win more deals and drive more revenue.” ” Dan McDade in The Truth About Leads. With lead scoring.
Happy Birthday, sales lead generation company Find New Customers – belatedly
MARCH 1, 2013
Buffer On February 13, 2009, the sales lead generation company Find New Customers was born. Find New Customers, the demand generation company, is led by the award-winning marketer Jeff Ogden , who’s also the creator of the very popular and highly syndicated online TV show, Marketing Made Simple TV. Email us – sales at findnewcustomers.com.
Summary of this week’s posts from the sales lead generation company Find New Customers
MARCH 9, 2013
Buffer Here is the summary of the posts from this week from the sales lead generation company Find New Customers. Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers. Sales lead generation works a lot better. The Definitive Guide to BtoB Demand Generation – How to Find New Customers.
B2B Sales Lead Generation Marketing Trends – by Holger Schultz
FEBRUARY 27, 2013
Buffer. H ere are the top 5 Take-Aways from this study of sales lead generation. Generating quality sales leads. The most effective sales lead generation tactic used. The greatest barrier to sales lead generation success. Cost per lead, revenue, and lead volume. Staff, budget and time (Outsource!).
3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group
APRIL 6, 2013
Buffer Sales lead generation - 3 Recommendations from Carlos Hildago. The three things Carlos recommends to someone getting started with lead management include: Conduct an audit. Go though your sales lead management steps and determine where you are with you data, lead planning, metrics, etc. Do some kind of lead nurturing. Carlos Hildago.
7 Keys to Lead Scoring Success – for your sales lead generation programs
JUNE 12, 2013
7 Keys to Lead Scoring Success. How do you separate the good leads from the not so good leads? How do you ensure you don’t give unqualified leads to Sales. The answer: Lead Scoring. Lead scoring is the concept of assigning values to behaviors. Keys to B2B Lead Scoring Success. Marketing Find New Customers lead-generation lead-scoring
Pruning my list of contacts from my sales lead generation company
APRIL 13, 2013
These include New York Times best-selling authors ( Daniel Pink ), leading authors like Guy Kawasaki , social media experts like Scott Monty of Ford, great people like Jeffrey Hayzlett and Ted Rubin and the wonderful men Chris Brogan and Scott Stratten of Unmarketing. The post Pruning my list of contacts from my sales lead generation company appeared first on Fearless Competitor.
SCORE Demand Generation strategy from Find New Customers fixes the sales leads problem
APRIL 3, 2013
Buffer B2B Demand Generation strategy called SCORE uses Innovative Methodology to Improve Qualified Sales Opportunities, Increase Conversion Rates and Win More Sales. “When I interviewed b2b demand generation expert Brian Carroll, he shared data that indicated the top challenge for BtoB sellers today is the lack of qualified sales leads.
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
According to recent research conducted by InsideSales.com and reported by MarketingProfs , websites, blogs and search are among the most effective tactics for both lead generation and brand awareness. study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.
Top 10 Reasons NOT to Contact the sales lead generation company Find New Customers
MARCH 4, 2013
This is one of my favorite posts – teasing my own sales lead generation company. We present our Top 10 List – Ten reasons NOT to contact the sales lead generation company Find New Customers. Jeff Ogden, President of the sales lead generation company Find New Customers shares a witty look at 10 reasons NOT to talk to Find New Customers. One
Summary of this week’s posts from the sales lead generation company Find New Customers
MARCH 16, 2013
Introducing Demand Generation University – to teach demand generation best practices. The Importance of Lead Nurturing (Radio Show) in sales lead generation programs. This blog is provided by the sales lead generation company Find New Customers. Buffer In case you missed any of this week’s posts, we share them now in summary form.
3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
APRIL 28, 2015
The ways sales executives follow up on leads is a little like trying to win games with the Hail Mary. There are three main reasons why sales rep follow-up on leads is relatively ineffective: The leads suck. If you are sending raw, unfiltered and mostly unqualified leads to sales they will never follow-up on them. Sales ProcessPeriod. Reheat.
MobileIron Harnesses End-User Demand to Drive Mobile IT Sales Leads
MAY 30, 2012
If end users want your product, but their IT department makes the purchase decision, can you leverage that demand to drive IT sales leads? That was the question contemplated by the marketing team at MobileIron , a leading provider of mobile device management technology. Typically an ad campaign succeeds when it generates a single response.
The Critical Importance of Sales Lead Generation today
FEBRUARY 18, 2013
Sales Lead Generation is a must. His post: Sales as we have known it is dead. This is why companies need to invest in sales lead generation today. This is why smart companies invest in sales lead generation programs including: Finely targeted accounts. Lead management process. Lead Nurturing and scoring. It seems clear to me that companies that fail to invest in best practices sales lead generation programs are going to struggle to make quotas and their businesses will fail. Metrics.
How to build a Sales Lead Funnel
Direct Response Coach
NOVEMBER 5, 2014
The post How to build a Sales Lead Funnel appeared first on McCarthy and King Marketing. Copywriting Direct Mail Direct Marketing Email Marketing General Lead Generation Lead Nurturing Online Advertising Print Advertising Survey Marketing Web Marketing As marketers, most of us spend a lot of time worrying about of the “front end” of our marketing efforts.
7 Benefits of Using Lead Generation Software
JANUARY 13, 2014
In the same way that driving sales is hugely important, the manner in which you market your business also has a direct impact on your own success. This is where lead generation software can be invaluable. Online lead generation With lead generation software you will able to determine the identity of your unknown website visitors. In
Sales Lead Generation: The Hub and Spoke Marketing Approach
JULY 22, 2012
This Slideshare presentation, with audio (IMHO – a best practice) shares a recommended approach to marketing campaigns by Jeff Ogden of the sales lead generation company Find New Customers. (By the way, Slideshare was re-written in HTML 5 – Google can search inside your slides too. Nurturing and Scoring Leads. You can score behaviors and qualify leads, passing to Sales (If they told the inside salespeople they were ready.) Sales either closes the deal or kicks it back to nurturing. Don’t confuse buyers with complexity.
New Chapter for the B2B Lead Blog
B2B Lead Generation Blog
JULY 19, 2016
You may have noticed the B2B Lead Blog has a new look. Over the next few months, I’ll be starting a business and working on my next book, a sequel to Lead Generation for the Complex Sale. Back when I started this blog in 2003, I couldn’t find any place where people were sharing ideas related to lead generation and the complex sale.
Why blogging should be part of your marketing (or sales lead generation) strategy
AUGUST 13, 2013
This award-winning marketing blog believes in his advice that blogging should be part of your marketing or sales lead generation programs.). Editor’s Note: Blogging should be part of your sales lead generation programs.). The post Why blogging should be part of your marketing (or sales lead generation) strategy appeared first on Fearless Competitor.
The Awesome and Remarkable Power of Guest Posts in Sales Lead Generation
SEPTEMBER 24, 2013
Promotion like that feeds your sales lead generation programs. You can read here: 5 Reasons Sales Teams Fail to Generate Leads. Jeff Ogden is an award-winning marketing expert, President of the sales lead generation company Find New Customers , and he’s also the Creator and Host of the very popular and syndicated online TV show, Marketing Made Simple TV.
10 Ways to Generate More Leads from Your Business Blog
SEPTEMBER 23, 2015
If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog.
The Awesome Power of Story in BtoB Sales Lead Generation
APRIL 8, 2013
Buffer Sales Lead Generation is powered by great stories. You need to be very patient to get your sales lead generation to work optimally. So if you want results from your sales lead generation programs, tell a story. It works! There is a good lesson for BtoB marketers here. Let me share it. It’s about the awesome power of story.
31 Tips for Improving Sales and Marketing Lead Generation Alignment
B2B Lead Generation Blog
OCTOBER 6, 2014
Tweet More often than not, there seems to be a disconnect between Marketing and Sales. How does your sales team perceive the leads Marketing produces? They complain about lead quality. They complain about lead volume. The say leads, what leads? Marketing gives us leads? Centralize the lead qualification process. Be honest. Be flexible.
How to Get More Sales Leads – SalesOpTV with marketing experts @eriklurs, @iannarino, @fearlesscomp and @gerhard20
MAY 14, 2013
In this fun and engaging video show, four sales and marketing experts share their best ideas for. Generating Sales Leads. Lead Nurturing. Improving leads with social and business intelligence. Qualifying leads and lead scoring. Lead distribution. Marketing automation. What do you think? Sign up for free bi-weekly marketing tips here.
Aligning Sales and Marketing in Sales Lead Generation – Why It’s Not Working and What to Do About It
JUNE 14, 2013
Align sales and marketing for sales lead generation | Why It’s Not Working. Each day I hear the drumbeat… Align Sales and Marketing for revenue results. Marketing and Sales are as far apart as ever in most firms. Align Sales and Marketing is a message that is squarely directed at Riders. The Rider and the Elephant. It makes sense.
Please stop talking. And start listening. Sales lead generation works a lot better.
MARCH 5, 2013
Buffer To be successful in sales lead generation, stop talking and start listening. In fact, if you want your sales lead generation programs to work, stop talking and start listening. In fact, many things are counter-intuitive in sales lead generation, such as: Talk less and you will sell more. Sales lead generation works a lot better.
Getting Demand Generation Right: 5 Things You Need to Change
NOVEMBER 13, 2015
While the way B2B buyers buy has changed significantly, many marketing and sales departments are struggling to keep up. Here are 5 things that B2B Marketing and Sales teams need to do differently in order to meet the needs of today’s modern buyer: 1. And they need to remove the cultural mantle that says sales is marketing’s customer. Unfortunately, my friend is right.
The Sorry State of Sales Leads Today
MARCH 16, 2011
points out the sorry state of sales leads today. Here are two take-aways: What Percentage of Marketing-Generated Leads do you Feel Fit your Sweet Spot? (i.e. “The leads marketing gives me are crap and the few that might fit have the wrong people identified. I feel sorry for salespeople. Quality leads matter. You can download the study here.