Contently

MARCH 23, 2023

These metrics measure how well users interact with content , such as how long they spend on an article, how many shares it receives, or which sections of a page are clicked. Engagement content metrics can also help you determine the best times and formats for distributing your content, as well as which topics generate the most interest.

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

Envy

APRIL 5, 2022

The increasingly prolific use of third-party tracking cookies over the past three decades, has led to an erosion of trust by online users. Measuring Lift to Optimize Everything fr om B2B PPC Campaigns to LinkedIn Lead Generation. This can have a significant impact on B2B PPC campaigns, B2B lead generation, ROAS as well as revenue.

B2B Marketing 118

B2B Marketing Work Management Marketing Management Paid Search Agency 118

Go Beyond SEO

MARCH 12, 2024

PPC increases the visibility of your products and services, helping you generate qualified leads. Manufacturers who harness the power of PPC can reap significant benefits, from increased visibility to generating qualified leads and running targeted advertising campaigns. But PPC goes beyond just getting seen.

PPC 78

PPC ROI Sales Qualified Leads Landing Pages 78

The Lead Agency

MAY 13, 2024

Mobile-responsive sites, especially B2B websites, must also meet user experience needs beyond the interface. Make user experience (UX) key We are well beyond just having all the same content and design adjusting for a smaller screen. Changes to small audiences that increase quality leads by 5% can have a huge impact on ROI or ROAS.

Design 62

Design Marketing Websites Paid Search Agency B2B 62

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Unlock efficiency with AI-powered campaigns by automatically generating segments, email subject lines, body copy, and visual assets based on your natural language inputs and your first-party data.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Hubspot

OCTOBER 26, 2020

However, we'd lost sight of the quality of those users. For HubSpot, we track content leads and user signups in addition to organic traffic. Frost says, "If all three of those metrics are trending in the right direction, we know we're generating the right type of traffic.". Return on ad spend (ROAS). Or: Organic search.

Cost Per Click 99

Cost Per Click Cost per Acquisition Paid Search Agency Search Marketing 99

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. When a user visits your website, a small piece of code (often called a pixel) places a cookie on their browser.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

SocialPilot

JANUARY 14, 2024

of LinkedIn users are males, while 42.8% The number of LinkedIn users is projected to reach over 1 billion by 2025. of the LinkedIn user base is aged between 25-34. Over 75% of LinkedIn users are based outside the United States. of LinkedIn users from the United States of America are males, while 47.9% are females.

Statistics 76

Statistics Linkedin User-Generated Content CTR 76

Matchcraft

MARCH 7, 2023

With over 2 billion monthly active users , YouTube offers a massive opportunity for businesses to promote their products and services to a broad and diverse audience. Some of the key metrics to monitor and measure include: Impressions: The number of times your ad was displayed to users on YouTube.

Youtube 98

Youtube Paid Search Agency Advertising Agencies Ads 98

Outgrow

MARCH 18, 2024

A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. It provides insights into your website traffic and marketing effectiveness by tracking metrics like traffic sources and user behavior. This resulted in an enhancement in its return on ad spend (ROAS) by 30%.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. It provides insights into your website traffic and marketing effectiveness by tracking metrics like traffic sources and user behavior. This resulted in an enhancement in its return on ad spend (ROAS) by 30%.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Zoominfo

JUNE 28, 2023

At ZoomInfo, we think of go-to-market as encompassing the entire revenue-generating lifecycle: a cohesive motion that targets ideal customers through aligned sales and marketing strategies, built with high-quality data, seamless outreach and engagement, and scalable automation and orchestration. What is a Go-to-Market Strategy?

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Work Management Marketing & Strategy 130

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. According to a report from McKinsey , 14% of business leaders regularly use generative AI in their marketing and sales activities.

Marketing AI 71

Marketing AI Work Management Marketing Budget Marketing Management 71

Martech

DECEMBER 7, 2023

These metrics demonstrate how successful your business is at turning prospects into customers and generating revenue. Click here to take the survey Cost per acquisition (CPA) and return on ad spend (ROAS) reports To make data-driven decisions about resource allocation, closely analyze CPA and ROAS reports. Get MarTech!

Paid Content 71

Paid Content Acquisitions Cost per Acquisition Marketing AI 71

Anyword

MARCH 18, 2022

Whether you’re looking for more generated leads, higher return on ad spend, higher sales, etc., Headlines are valuable real estate — so use them to drive higher intent users. Verbiage like this can lead to the e-commerce gold standard: a boost in ROAS. use this data to determine your copy’s effect on performance.

Activities 63

Activities Facebook ROAS Copywriting 63

FunnelEnvy

FEBRUARY 5, 2024

Google’s New SERP and Search Generative Experience (SGE) Google’s new AI search experience, Google Search Generative Experience (SGE), integrates AI into the SERP. On-page SEO now leverages AI tools for optimizing keywords, content relevance, and enhancing user experience.

Paid Content 62

Paid Content PPC Traffic SEO 62

SmartBug Media

JULY 22, 2022

If you’re planning on running a paid media campaign on Google Ads, the first thing you should know about is ad rank and ad extensions and how they help your business increase the return on ad spend (ROAS) and decrease the cost per click. User Signals and Attributes Such as Location and Device Type. But first things first. Ad Position.

Correlation 88

Correlation Ads ROAS Cost Per Click 88

Oktopost

SEPTEMBER 4, 2020

By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . billion users. If you’re looking at consistently active users in the United States, as many marketers are, the numbers flatten out somewhat : Facebook has 223 million compared to LinkedIn’s 170 million. But is bigger always better?

Linkedin 150

Linkedin Facebook Cost Per Click B2B Thought Leadership 150

Oktopost

DECEMBER 21, 2023

Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Of course, what works for one company may not work for another, which is why it’s important to measure Return on Ad Spend (ROAS) when evaluating all advertising campaigns and how much budget should be given to each platform.

Marketing Budget 62

Marketing Budget Budget Programs Paid Content Marketing Budget Creation 62

Choozle

APRIL 18, 2023

Or perhaps, drive website traffic, generate leads, or boost sales? The best digital advertising platforms enable users to evaluate successes, and better understand where to evolve approaches. Set Clear Goals It is essential to set clear goals before starting a campaign. Do you need to increase brand awareness and brand affinity?

Advertising Agencies 82

Advertising Agencies Advertisements Advertising Campaigns 82

Directive Agency

MARCH 25, 2020

The top SaaS companies are all leaders in demand generation. If you are unable to manage your demand generation campaigns effectively, you may be wasting money and missing growth opportunities. These giants continue to dominate the market share of revenue generated by the overall software industry. Activation. Discoverability.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

Martech

AUGUST 25, 2022

Optimize the structured data and feeds that Google uses to generate creatives and match ads to queries. Instead, machine learning determines on the fly what queries could be relevant and then generates a dynamic ad for each. Think things like: Set correct targets that are related to business goals. Automation needs space to learn.

Campaigns 89

Campaigns Paid Search Agency PPC ROAS 89

Valasys

JUNE 4, 2024

When a user interacts with a website, their digital data, including browsing behavior and device information, is transmitted from the publisher to the ad exchange , and then to a DSP. The highest bidder wins the opportunity to display their ad to the user, ensuring effective targeting and engagement.

Ad Exchange 40

Ad Exchange Paid Search Agency Allocation Ads 40

Marketing Insider Group

SEPTEMBER 1, 2020

Other times they might depend on IT or business analysts to generate those insights for them (which is a separate problem for another post). Cost Per Lead/ Opportunity/ ROAS. Of course, this validated with leadership at the end. The last part of this Agile planning cycle is of course the marketing execution team. Brand Marketing.

Planning 239

Planning Work Management Marketing Management ROAS 239

Liveintent

OCTOBER 19, 2021

billion email users worldwide, which is expected to reach 4.6 The campaign generated almost 1,000 post-click conversions and delivered a 183% return on ad spend (ROAS) — outperforming its social campaigns. As a result, the brand saw a 147% increase in ROAS and 57% decrease in CPA compared to previous acquisition campaigns.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Lake One

NOVEMBER 12, 2020

Understand ROI and ROAS. In a nutshell, it all comes down to how much traffic you generate, how much of that traffic converts, and how much it costs you to make that happen. The name of the game in Google Ads is ROI (Return on Investment) and ROAS (Return on Ad Spend). ROAS = Total Revenue / Cost of Ads.

Cost Per Click 52

Cost Per Click Paid Search Agency ROAS Google 52

Lake One

NOVEMBER 12, 2020

Understand ROI and ROAS. In a nutshell, it all comes down to how much traffic you generate, how much of that traffic converts, and how much it costs you to make that happen. The name of the game in Google Ads is ROI (Return on Investment) and ROAS (Return on Ad Spend). ROAS = Total Revenue / Cost of Ads.

Cost Per Click 52

Cost Per Click Paid Search Agency ROAS Google 52

Hubspot

APRIL 12, 2021

The better and quicker you are at identifying areas for improvement, the better your chances of maximizing your return on ad spend (ROAS). You can instruct your partner to direct traffic to your landing page and they will only earn a commission once a user has filled out the form. Generate and assign IDs.

Paid Content 95

Paid Content Work Management Advertising Agencies Paid Search Agency 95

Martech

MARCH 13, 2023

Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. We can leverage generative AI tools to level up the content creation process. This is a key theme across these generative AI tools, highlighting the need for human oversight and careful editing.

Marketing AI 73

Marketing AI AIDA Marketing Analytics Tools Template 73

Porch Group Media

APRIL 15, 2021

Retailers who are succeeding in social marketing are using these platforms to build exceptional customer experiences, provide customer service, and engage with younger generations such as Millennials and Gen Z. And they expect their favorite brands to be so as well. Consumers are also making purchases on social channels.

Advertisements 72

Advertisements Advertising ROAS Marketing Budget 72

QuanticMind

JUNE 21, 2023

of the United States’ total TikTok users, US adults overall spend almost an hour on the platform each day—more than YouTube, Twitter, Snapchat, Facebook, or Instagram! On TikTok specifically, more than half of users say they feel closer to brands that publish unfiltered, human content on the platform. While Gen Z does represent 44.6%

Advertising Agencies 52

Advertising Agencies Planning Viral Marketing ROAS 52

Salesforce Marketing Cloud

FEBRUARY 2, 2022

The latest Marketing Cloud release mobile enhancements allow users to easily orchestrate customer journeys using customer behavior from mobile push notifications and in-app engagement. Watch the demo to learn more. New partner integration on AppExchange. This helps you better personalize your customers’ experiences across all touchpoints.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

ClickZ

FEBRUARY 27, 2020

And the benefits will generate a “data flywheel” effect—companies that learn faster will have better offerings, attracting more customers and more data, further increasing their ability to learn. 30-second summary: Companies will increasingly adopt and expand their use of AI, raising the competitive bar for learning. Customer Acquisition 2.0

Acquisitions 99

Acquisitions Marketing AI Ideal Customer Profiles Cross-Selling 99

seo.co

APRIL 11, 2021

For most products, the user is directed to another company’s website, whether it be Walmart or Target or a smaller retailer website. Not only is it free, but you get access to a giant user base. Learn the difference between ROI (return on investment) and ROAS (return on ad spend). It has to pass a certain standard.

Work Management 107

Work Management Google Marketing Budget ROAS 107

Martech Advisor

JANUARY 8, 2020

A common contention among the top management is, ROI is in the revenue that you generate, not in the likes or comments. For instance, if your organization generated a gross profit of $10,000 while spending $4500 on marketing, the ROI can be calculated as: Marketing ROI = (10000-4500) / 4500 = 1.23. However, this is debatable.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

EMagine B2B Blog

MARCH 21, 2019

Ideally, this would ensure that the automatically-generated ad looked highly relevant to the original query and increase click-through rates, all without any additional work on the advertiser’s part. Google has petabytes of data around how people create search queries and how those queries translate into actual user behavior.

PPC 96

PPC SEO Ads Lead Scoring 96

Outgrow

MARCH 2, 2021

Pro Tip 2: Check out this buyer’s persona tool to generate a customizable buyer’s persona for your brand. . Bose provided their users with a simple scratch card in their email newsletter. . This scratch card helped generate curiosity about the Black Friday sale in an engaging way. Pro Tip 6: Not sure where to build a chatbot?

Case Studies 104

Case Studies Case Study Studies Marketing & Strategy 104