ViewPoint

APRIL 3, 2014

Email, texting, social networking—these certainly have their place in business today, but none of them replaces the power of an in-person connection. So how do you get past their gatekeepers and into the conference room? Follow Joanne on Google+ or Twitter @ReferralSales , or connect on LinkedIn and Facebook.'

Cold Calling 120

Cold Calling Ideal Customer Profiles Cross-Selling Rules 120

Only B2B

MARCH 23, 2022

B2B appointment setting is a sales process that involves contacting potential buyers via several channels (phone, email, and social media) and qualifying and nurturing them in order to establish an appointment. Furthermore, it is 40 times more successful than Facebook and Twitter combined in attracting new clients.

Sales Management 118

Sales Management B2B Sales Ideal Customer Profiles Top of Funnel 118

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Enterprise Management 231

Enterprise Management Work Management Marketing Management Twitter 231

Webbiquity

FEBRUARY 23, 2021

Social media hadn’t taken off yet. We’re doing lot of work through avenues like LinkedIn and other social networks, our blog, online events, content marketing, video…promoting our solutions, and the value we can provide, through digital marketing has been a newer avenue for us but something we’ve had a lot of success with.

Enterprise Management 316

Enterprise Management Work Management Marketing Management Budget Programs 316

Martech Advisor

JANUARY 30, 2020

In the era of #deletefacebook, do marketers still need a strategy for this social media platform? In the last two years, there were several heated debates around Facebook marketing and what it means in an age when the social media platform is under heavy scrutiny. Facebook serves as a gatekeeper on that bridge.

Facebook 126

Facebook Paid Search Agency Marketing Management Marketing & Strategy 126

ConvertKit

NOVEMBER 20, 2020

Growing a social media following can feel like a bigger “win” for creators than amassing email subscribers because social media is so visible. Not everyone who visits your website or social media profile is immediately ready to buy. Compare this to other forms of marketing, such as social media marketing. Here’s why.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

EveryoneSocial

DECEMBER 17, 2020

We love providing educational material and insights into the value of social media, employee engagement, employer branding, employee communications, etc. Now, this data was pulled as of mid-December 2020 so remember that our social accounts and reach are certainly growing and have probably increased since this was written.

Thought Leadership 98

Thought Leadership Ideal Customer Profiles Paid Search Agency Network Marketing 98

Chris Koch

NOVEMBER 12, 2010

Most journalists have discovered social media as an important research tool. Gatekeeper. Examples of how you do this are: Make them visible on social networks. Get them twittering. Don’t require them to come to you before scheduling interviews or responding to customers and influencers through social media.

PR 100

PR Peer-to-peer Press Public Relations 100

NuSpark Consulting

JUNE 8, 2013

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. When I am not involved with business development, speaking, and my own social media marketing, I am usually on the computer with some sort of advertising, SEO, social media, or conversion optimization tool. Twitter Ads. Sprout Social.

Paid Content 100

Paid Content Marketing Automation Services Inbound Marketing Doubleclick 100

Biznology

APRIL 23, 2012

Several clients of mine have recently filled search marketing, social media marketing and community management positions. If you’re a social media guru, where can I connect with you? Do you have a website or a Twitter account or a LinkedIn profile? If you live your life in the social sphere, show me.

Ideal Customer Profiles 80

Ideal Customer Profiles Paid Search Agency Wikipedia Budget Programs 80

ConvertKit

SEPTEMBER 14, 2020

So when he heard about someone creating a website called “Twitter Should Hire Me” that got a ton of press and subsequent job offers, he thought, why not try something similar? Being a public figure in a world of social media basically means that you put on a face for your audience 24/7. The economy had just crashed. Srini's workspace.

Opinions 77

Opinions Communities Creativity Television marketing 77

EveryoneSocial

APRIL 5, 2022

In fact, they’re really the gatekeepers of support in any organization. So let’s take a look at how social media, employee influencers, and driving value connect. Social media is a megaphone. Every executive has the potential to generate massive value via social media. Why Should Executives Support Employee Influencers?

Lead Ranking 56

Lead Ranking Lead Scoring Paid Search Agency Mobile Marketing 56

Hubspot

JULY 23, 2018

For most salespeople, social selling on LinkedIn is a way of life. If you've had trouble getting past a gatekeeper or find it difficult to reach the right person at a prospective company, keep a close eye on their hiring. Use Alumni Search. See Who’s Commented On Your Prospects’ Posts. Browse Users Who Have Interacted With Your Posts.

Linkedin 101

Linkedin Ideal Customer Profiles Profiling Opt-out 101

Webbiquity

JANUARY 15, 2010

Detailed information about vendors and their offerings was still limited, enabling marketing and sales to act as gatekeepers of information. But it’s been the explosion of social media and user-generated content over the past three years that has really changed the sales process. This is not necessarily bad news for sales.

Sales Cycle 100

Sales Cycle Buying Cycle Social Media Marketing Management 100

Metadata

JULY 31, 2019

Alternative Social Media. Facebook is the big dog in social media, but it is not the only puppy in the advertising kennel. Some social media sites like Twitter and Linkedin have been around for over a decade. But other social media opportunities spring up regularly. The internet killed off gatekeepers.

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Sprout Social

JULY 20, 2016

Unlike social networks such as Facebook, Twitter or Instagram where users sign up for a variety of purposes, a majority of LinkedIn users are there for business. The best part about LinkedIn is you’re able to bypass gatekeepers. Generally speaking, social media is not the place to hard sell your products and services.

Lead Generation 97

Lead Generation Linkedin Paid Content Generation 97

Metadata

JULY 31, 2019

Alternative Social Media. Facebook is the big dog in social media, but it is not the only puppy in the advertising kennel. Some social media sites like Twitter and Linkedin have been around for over a decade. But other social media opportunities spring up regularly. The internet killed off gatekeepers.

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Hubspot

OCTOBER 5, 2017

Gatekeeper: Person in charge of communicating or preventing information from reaching a decision-maker; for example, receptionists or personal assistants. We usually have to go through a gatekeeper to reach them. Social spamming: Unsolicited social media messages to sell a product or service. Goal: Get to a connect.

Budget Programs 99

Budget Programs Top of Funnel Tools Work Management 99

Hinge Marketing

APRIL 2, 2014

The good news is that social media lets you reach your audience easily and cost-effectively. Like all of us, you’re concerned about ROI and, while we can prove otherwise, social media is often considered a bit of a waste. Social media is a perfect platform for sharing expertise. Here’s why: Visibility.

Social Media 48

Social Media Media Bandwidth Linkedin 48

Hubspot

MARCH 28, 2018

It's not the social network's first run-in with this particular federal agency -- in 2011 , it also had to settle FTC charges after failing to make good on several promises regarding user privacy. Twitter Has Officially Banned Cryptocurrency Ads. version might be on the horizon. So, why are we so intrigued by them?

Facebook 66

Facebook Privacy Protection Product Paid Search Agency 66

The Effective Marketer

OCTOBER 14, 2009

How do you get pass that low level gatekeeper and get an introduction to the real decision maker at the company? By gathering information from your LinkedIn, Facebook, Yahoo, Gmail (not Hotmail, mind you), and other social media sites you belong, it maps out your connections and the connections of your connections.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

Zoominfo

MAY 21, 2020

If you don’t have their direct-dial phone number, you could plan to spend a lot of time negotiating with admins and other gatekeepers , or pressing buttons to navigate the phone tree. A look at Diego’s Twitter feed showed that he followed only a handful of people—all Golden State Warriors players. But he also needed a hook.

Outreach 113

Outreach Examples Ideal Customer Profiles Top of Funnel 113

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. Listen Now. The RSS feed is: [link].

Social Media 115

Social Media Media API Twitter 115

NuSpark Consulting

OCTOBER 28, 2011

Blog feeds can be linked in social platforms easily to expand reach. To name a few: In today’s social media landscape, business blogging has become a powerful marketing medium. Blogs are Fodder for Social Media. Serve a buffet of tasty content to drive prospects to your website from Twitter, LinkedIn and Facebook.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Adobe Experience Cloud Blog

NOVEMBER 24, 2009

This is where B2B social media marketing comes in, since it provides a way for any company, not just large multi-national corporations, to build strong brands that in turn generate quality inbound leads. Here are four key ways that social media builds brands. Social media can increase your awareness.

Lead Ranking 48

Lead Ranking Lead Scoring Social Media B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 12, 2012

The topic was that which no marketer can seem to get enough of these days, Social Media. It was interesting to see how social marketing has taken a profound shift from being about brand awareness to being about lead generation. Using Twitter to Drive Business and Generate Leads.

Social Marketing 48

Social Marketing Paid Search Agency B2B Thought Leadership Ideal Customer Profiles 48

Bluetext

MARCH 19, 2020

The answers aren’t coming from traditional media gatekeepers. Your website, your apps, your social, your display ads. Take a closer look at your social properties. Even social media sites like Twitter and Facebook, long a so-so impact for business-to-business at best, are a potential opportunity.

Paid Search Agency 34

Paid Search Agency Marketing Budget Planning Advertising Agencies 34

Adobe Experience Cloud Blog

SEPTEMBER 29, 2009

As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B marketers. Build a rock-solid reputation.

Social Media 48

Social Media Social Marketing B2B Marketing Peer-to-peer 48

Hinge Marketing

APRIL 7, 2014

She writes weekly articles for her blog, and she posts frequently on social channels like Twitter, where she has over 2,000 followers. And because of blogging, social media, and public speaking, people feel like they know me although they’ve never met me.” On Twitter or LinkedIn?

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Class Merchandising 48

Marketing Insider Group

NOVEMBER 27, 2023

A/B Testing Email Subject Lines The subject line is the gatekeeper of your email marketing campaign. Social Media Platform Performance Not all social media platforms are created equal, especially when it comes to engaging with your specific audience. This will help you decide where to focus your social media marketing efforts.

Planning 233

Planning Lead Ranking Lead Scoring Paid Search Agency 233

Online Marketing Institute

JULY 2, 2009

skip to main | skip to sidebar Home Frontpage Network Join here On Twitter? No other social media platform will enable you to contact VPs Directors and presidents of large B2B style clients. Changing their role from gatekeepers and anonymous holders of your CV, to trusted connections.) Follow Me The Author Who writes this?

Consulting 40

Consulting Linkedin Search Marketing Resources 40

Wondering Out Loud

JULY 27, 2009

Mark Schaefer, the proprietor, has been known to throw a bomb or two into the sanctified town of Social Media. That includes social media. I should add that I appreciate Mark’s instance on delivering to a hard ROI, but he might be asking for something that social media is not prepared to deliver at this stage.

Social Media 40

Social Media Web 2.0 Sales Qualified Leads Media 40

Hubspot

JUNE 9, 2011

He doesn’t have to deal with gatekeepers. Jump Into Social Media. By visiting GBTV, you will see that the channel already has a Twitter and a Facebook page. But Beck’s focus on social media doesn’t stop there. Marketers also need to realize the power of owning and controlling their online assets.

Webinar Metrics 28

Webinar Metrics Hubspot Marketing & Strategy Communities 28

Online Marketing Institute

OCTOBER 31, 2010

You or your colleague may be suffering from a significant case of Social Media Tool Exhaustion. How do you solve Social Media Tool Exhaustion? 2) A bit tactical, but as a tool user I write from experience – maintain a central repository (and gatekeeper) for the various log-on credentials needed for all these tools.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Hubspot

MAY 16, 2012

2) Mystery Links: Joy's hashtag really captures it all with this indication of subpar marketing -- if you're sharing links in social media without any context, your engagement will plummet. 4) Twitter Customer Service Fail: Marketing and customer service should work together. HubSpot Using QR Code as Twitter profile icon.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Planning Viral Marketing 28

Sword and the Script | B2B

DECEMBER 26, 2023

With so many shifts in communications platforms and disruption in the economy, politics and social justice, communicators will be calling on their GUT to direct their counsel. Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Hubspot

FEBRUARY 14, 2012

And as we collect more and more personally and socially relevant data, we have an opportunity, and maybe even an obligation, to maintain [our] humanity and tell some amazing stories. 12) Adam Ostrow: By the end of this year, there’ll be nearly a billion people on this planet that actively use social networking sites. Tweet This!

Social Networks 28

Social Networks Internet Marketing Broadcasting Marketing Proposals 28