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Monday, November 30, 2009
I enjoyed this book excerpt by Grant McCracken in AdAge, "In His Nike Work, Dan Wieden Is the Prototypical CCO" (McCracken's forthcoming book is Chief Culture Officer: How to Create a Living, Breathing Corporation.)McCracken He tells of how Nike embodies this trend in a.
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Tuesday, September 29, 2009
With social media, you can build relationships and connections without the need to get past gatekeepers such as editors and traditional media. The new gatekeepers are your peers, where trust is formed by the idea of social proofing. As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing.
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Monday, August 30, 2010
Time 25:26 Making choices has become more difficult in an era of significant transformation – transformation in the economy from consumer obsessed to consumer cautious, from gatekeepers to. Hitting on a single topic in marketing, social media and business communications. Quick and to the point. In the [.].
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Tuesday, November 24, 2009
As I wrote in 5 Ways B2B Marketing Professionals Can Leverage Social Media , social media lets you publish your company’s best practices and expertise without the need to get past gatekeepers such as editors and traditional media. Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation.
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Thursday, May 7, 2009
generic set of buying roles might look like: Economic Buyer/Decision Maker: This person is the gatekeeper to the budget and evaluates projects from an ROI perspective. Understanding what role a buyer plays in the buying group is critical in effective B2B marketing. User Buyer: The user buyer represents the users of your product or service.
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Friday, June 27, 2008
Talk to the template gatekeepers and see if they can arrange a meeting for you with the Illuminati (or whomever it is that creates these rules). The Rapid Elearning Blog. Simple Steps to Create Background Images for Your Next E-Learning Scenario. June 24th, 2008. 15 comments. Needless to say not many of us did. 15 comments. June 17th, 2008.
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Saturday, March 14, 2009
The concept of Local Tone Radio is to feature local bands, allow website listeners to vote on the ones they like and essentially give greater exposure to bands who otherwise would have to work their way through the gatekeepers of radio stations. This concept of bypassing gatekeepers is something social media does very well. Time 12:32.
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Friday, June 27, 2008
Basically, they still need Us as jack-of-all-troubleshooting Gatekeepers to the Lost ARKives; at least for the next nanosecond or two. Search The Site. More options |. Back issues. Subscribe Day pass. Todays news. Current issue. Salary surveys. The Faculty. Research & Books. Government & Politics. Money & Management. Students.
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Tuesday, January 19, 2010
Send a Video Press Release – Because video releases are still relatively novel, you can really get attention and get past gatekeepers by sending a video message instead of, or in addition to, a traditional press release. Stand Out from the Marketing Crowd. Thanks to Lou Bortone , video marketing guru for this guest post.
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Monday, February 8, 2010
In this podcast, we chat with Jackie Huba, co-author of two books Citizen Marketer and Creating Customer Evangelists, about reaching the One Percenters as Huba calls them, and how they are the new gatekeepers to the mass market. Time 18:10. Alleluia the Mass Market is alive and well, we have rediscovered the masses. Re-Tweet Shout Outs.
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