As I wrote in 5 Ways B2B Marketing Professionals Can Leverage Social Media , social media lets you publish your company’s best practices and expertise without the need to get past gatekeepers such as editors and traditional media. Yesterday, I described the important role that strong, risk-mitigating brands plays in inbound lead generation. MORE >>

How To Get Through Gatekeepers When Cold Calling. Gatekeepers hold their positions at companies because they are very good at their job – a side from overseeing all aspects of general office coordination, they know exactly how to monitor and manage inquiries from sales professionals like us. Good Afternoon! Monday February 28th. MORE >>

Gatekeeper. Thanks for the great comments on last week’s post, “Is the Era of PR Over.&# Okay, so if the traditional model for PR is failing, what do we do instead? Most journalists have discovered social media as an important research tool. m not saying we fire all PR people. to prepare them to be public representatives of the company. MORE >>

In his article, “ For Publishers, Who Are the Gatekeepers of Social Media? ”,  Kinsman quotes Hearst’s Matthew Milner as asking whether all stakeholders should “be given the capability to tweet.” In Folio: today, Matt Kinsman reports on an MPA conference session called “Who Controls Social Media at Your Magazine Brand?”  To MORE >>

With social media, you can build relationships and connections without the need to get past gatekeepers such as editors and traditional media. The new gatekeepers are your peers, where trust is formed by the idea of social proofing. As I wrote way back in 2007, there are plenty of things wrong with social media for B2B marketing. MORE >>