Zoominfo

OCTOBER 23, 2019

But, many businesses still question the effectiveness and practicality of AI. 72% of business decision-makers say AI can enable humans to concentrate on meaningful work ( source ). 37% of executives say an obstacle to AI initiatives is that managers don’t understand cognitive technologies and how they work ( source ).

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Martech

JANUARY 10, 2022

Marketers need to take account of five key trends in current consumer behavior as they plan for 2022 says a new survey from the Gartner marketing practice. Although they’re the focus of the Gartner survey, we think these trends will also be found, one way or another, among B2B buyers. Why we care. Not just consumers.

Gartner 108

Gartner Customer Surveys Planning Work Management 108

Martech

OCTOBER 26, 2023

One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months. As he rightly asks, the big question is: “What’s going on?” I remember working at an enterprise software company and being invited to a meeting by a colleague.

Enterprise Management 125

Enterprise Management Marketing Automation Services Budget Programs Gartner 125

ANNUITAS

NOVEMBER 15, 2021

Change in the working environment, change in the tools companies are using, and change in how buyers seek information and make purchases. No question about it: salespeople need to adapt (and quickly) to a digital-first approach that actually works. There’s been one constant over the last year and a half: change.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Only 6% of consumer respondents told Gartner that they were “very familiar” with the metaverse and that they “understand and can describe it to others.” Read next: Marketers look to upgrade their 3D digital experience.

Gartner 145

Gartner Paid Search Agency Opinions Internet Marketing 145

Vision Edge Marketing

OCTOBER 10, 2023

Gartner research stated that 80% of organizations conducting business process management (BPM) projects will experience an internal rate of return better than 15%. Question : Why don’t organizations map their processes? They believe they know how the processes work and that as long as it is working, why bother?

Process 229

Process Optimization Work Management Marketing Management 229

Smashmouth Marketing

AUGUST 6, 2021

Craig Rosenberg, Distinguished VP at Gartner : "If they charge less, be more skeptical – Believe it. Below are some appointment questions to ask the vendors you are considering -- and don't forget to ask me. What types of clients do you work with (Software/Tech, Financial, etc.)? Do you work from scripts? Monthly fee?

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. This is done instantaneously and allows marketing teams to work with more reliable, regularly updated data. Formulate a written AI policy.

Marketing AI 123

Marketing AI Work Management Marketing Management Automation 123

Content4Demand

AUGUST 24, 2022

Gartner says that 80% of B2B sales interactions between buyers and suppliers will be in digital channels by 2025. In short, we’re seeing an increased need for marketing and sales alignment, working together to optimize the buyer’s journey for digital and remote sales experiences. Good, old-fashioned “thank yous” still work.

Gartner 87

Gartner Advertising Agencies Paid Search Agency B2B Sales 87

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Source: Gartner. To develop your brand story, ask the following questions: Who are you? Despite the turmoil, many businesses remain optimistic heading into 2021.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

The ROI Guy

MAY 29, 2018

Your prospects need assistance in tallying Total Cost of Ownership (TCO) and Return on Investment (ROI), which is why most vendors work hard to develop calculators for their websites and sales teams. However, if all you provide is a couple of questions to come up with magical results, you’ll lose credibility.

Gartner 45

Gartner Work Management Marketing Management ROI 45

Martech

MARCH 14, 2023

As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. Be directed to ask questions from a persona’s viewpoint. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025.

Marketing AI 133

Marketing AI Enterprise Management Paid Search Agency Work Management 133

Martech

SEPTEMBER 3, 2021

Fewer outdoor leisure activities, fewer meetings with friends, very little travel and — in my case — working from home. Now the days fly by — but I guess we’re all getting work done. Ryan poses three questions to help you check your own interest in the latest novelty: Do I have a clear and defined KPI? Editorial Director.

Allocation 116

Allocation Gartner Budget Programs Paid Search Agency 116

Salesforce Marketing Cloud

MARCH 21, 2022

But to keep diversity, equity, and inclusion (DEI) efforts on track in a work-from-anywhere era, measuring the D alone may not be enough. Writing in Harvard Business Review, Gartner HR experts noted that inclusion unlocks the potential of a diverse workforce. “To Get to know who is working in the office and remotely.

Peer-to-peer 98

Peer-to-peer Webinar Metrics Gartner Demographics 98

Content Standard

APRIL 23, 2024

” While I agree with his argument for meaningful innovation, this shouldn’t overshadow the essential work CMOs do to ensure their brands and products hold a significant position in the hearts and minds of customers. A connected marketing engine and centralized view of customer data, led by the CMO, address this issue.

CMO 83

CMO Enterprise Management Planning Work Management 83

Salesforce Marketing Cloud

MARCH 4, 2024

Knowing it’s not realistic to improve everything at once, work to understand the specific data requirements needed to deliver your AI use cases in a phased approach. See Gartner’s top picks for customer data platforms Read the research on what ranks #1 — and why. Find what works 2.

Work Management 116

Work Management Trends Business Forrester 116

Top Rank Marketing

FEBRUARY 7, 2024

Marketing technology has taken hold According to recent research from Gartner , 68% of businesses have been replacing software more frequently since 2021. This signals that digital transformation has reached a high level of maturity, since companies have been using digital tools long enough to know what works and what doesn’t.

Digital Transformation 111

Digital Transformation B2B Advertising Benchmark Gartner 111

Biznology

AUGUST 30, 2018

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Answer a frequently asked question. Buyer Enablement Video.

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

chiefmartech

AUGUST 28, 2023

At least that’s the conclusion one draws from Gartner’s latest 2023 Marketing Technology Survey , which includes the above chart. ” The average response to that question has dropped steadily for the past four years, from 58% in 2020, to 42% in 2022, to a dismal 33% here in 2023. A Likert scale from 0 to 100?

Peer-to-peer 67

Peer-to-peer Gartner Paid Search Agency CRM 67

Webbiquity

OCTOBER 28, 2020

In response to working from home, mask wearing, social distancing, and limited travel, people are craving connection more than ever before. Don’t buy through “review sites” and give your money to Gartner. Feature behind-the-scenes photos of your employees at work on Instagram. Connect With People.

Top of Funnel 265

Top of Funnel Business Funnel Advertising Paid Search Agency 265

Webbiquity

AUGUST 3, 2021

98% of Internet users (globally, aged 16-64) say they use conventional search engines (the other 2% likely didn’t understand the question). ” Apparently, the rest don’t understand how the Internet works. More than 40% of Internet users access social media for work purposes. General Internet Use Statistics.

Social Media 170

Social Media Spyware Wikipedia Correlation 170

Oktopost

DECEMBER 20, 2023

AI has taken the world by storm, and especially since the launch of ChatGPT just over a year ago, it has significantly changed the way we work – and sales teams are no exception. Gartner predicts that by 2025, 75% of B2B sales organizations will incorporate AI within their traditional sales solutions.

Top of Funnel 75

Top of Funnel Lead Ranking Lead Scoring Ideal Customer Profiles 75

Tiecas

FEBRUARY 14, 2024

Table of Contents Unlocking AI’s Potential: Top 5 Questions Answered for Improving B2B Marketing for Industrial Companies How Can AI Improve Lead Generation and the Qualifying Processes? This allows marketers to identify broader topics and questions their target audience is exploring beyond exact keyword matches.

Marketing AI 98

Marketing AI Lead Ranking Paid Search Agency B2B Marketing 98

Zoominfo

JANUARY 23, 2021

In sales, reps work to close a high-volume of deals (from MQLS and sales prospecting). Let’s start with a question: What drives your account management growth? A Gartner analysis shows that with customer improvement activities, there’s a 48% change in likelihood for account growth. Revamp Your Sales Account Management Approach.

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Convince & Convert

DECEMBER 6, 2023

54% of Customer Service Professionals Use AI or Chatbots According to Gartner, 54% of Customer Service specialists leverage a chatbot or AI tool for customer-facing applications. Image via Hubspot Mostly, customers ask these questions through the DMs. Image via Khoros 9.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Customer Experience Matrix

OCTOBER 27, 2019

This is probably a good choice: although they have considerable skill working with customer data, they have limited software development capacity. Assuming they continue to work with other vendors' technologies, the agencies represent a market for CDP vendors that won’t go away.

Enterprise Management 257

Enterprise Management Work Management Marketing Management Paid Search Agency 257

Webbiquity

JUNE 25, 2019

According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. Steve Olenski recently questioned if customer service is the same as CX. The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement.

Rules 227

Rules Optimization Cable Gartner 227

Heinz Marketing

FEBRUARY 22, 2018

Inc Magazines’ How I Work and Lifehacker’s This Is How I Work series are some of my favorite recurring posts. This week I’m excited to feature Kelly Blum , Senior PR Manager for CEB (now Gartner). Email and LinkedIn for work, followed by a little Instagram for my daily fashion, fitness and home décor inspiration.

Work Management 41

Work Management Gartner PR Marketing Management 41

Contently

AUGUST 11, 2022

Ads tend to be annoying disruptions that don’t work well but are very easy to track for ROI. With owned content marketing, you take that same $500 and work with a skilled creator who produces an asset that truly helps your audience. Prior to March 2020, Zoom calls and people working remotely were rare and few and far between.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Zoominfo

JANUARY 11, 2021

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision makers ‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the buyer group.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Zoominfo

JANUARY 11, 2021

For instance, according to Gartner, B2B buyers spend only 17% of the total purchase journey with sales reps. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision makers ‚ each armed with four or five pieces of information they’ve gathered independently and must deconflict with the buyer group.

Tips 130

Tips Work Management Gartner Top of Funnel 130

Marketing Insider Group

JANUARY 30, 2023

Interesting data from Gartner: “by 2025, data stories will be the most widespread way of consuming analytics, and 75% of stories will be automatically generated using augmented analytics techniques.” AI and Machine Learning (ML) and Business Intelligence (BI) are indeed game changers.

Thought Leadership 204

Thought Leadership Trends SME Paid Search Agency 204

Tomorrow People

JUNE 1, 2021

Imagine yourself in your customer’s place and answer the question, “What’s in it for me?” Work to clarify your product’s value proposition, messaging, and roadmap so you can take it to market effectively and with purpose. Make sure the answers to these questions are made clear through your messaging from the start. Magazine ).

Product 156

Product Ideal Customer Profiles Buyer Personas Gartner 156

Zoominfo

MARCH 10, 2021

market share in the CRM industry, according to prior analysis from Gartner. An interesting question arises as to whether 42,000 CRM implementations are truly necessary each year. An interesting question arises as to whether 42,000 CRM implementations are truly necessary each year. Salesforce holds about 19.5%

Work Management 246

Work Management Analysis Marketing Management Cost 246

Exo B2B

OCTOBER 10, 2023

When we attend events like these, we hope that many of the leading thinkers in B2B marketing will dazzle us with fresh, new or, better still, disturbing, destabilizing “food for thought” Content that forces us to question ourselves, to take nothing for granted, to shake our marketing certainties. Exciting, but also confronting.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

ClickZ

NOVEMBER 9, 2020

The Gartner survey revealed that two-thirds of Martech Leaders refresh their roadmap at least four times a year, with 14% indicating they refresh it monthly. Source: Gartner 2019 Martech Survey. This begs the question: who is spending so much time focused on monitoring, aligning, and updating the stack?

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

6sense

APRIL 13, 2016

“When Gartner first wrote about predictive lead scoring in August 2014, the practice was still in its early stages.” In their March Tech Go-to-Market report, Gartner notes that “predictive lead scoring is now a “must have” for B2B technology marketing leaders with high volumes of leads from inbound channels and events.”

Lead Ranking 48

Lead Ranking Gartner Marketing Qualified Leads Marketing Report 48