Sword and the Script | B2B

MAY 30, 2023

That’s according to the latest Gartner 2023 CMO Spend and Strategy Survey : “CMOs have seen technology investments tumble into new lows of unproductivity, with utilization rates falling from 58% in 2020 to 42% in 2022.” Indeed, the only thing CMOs can invest in – in times like these – are levers that promise to drive productivity.

Gartner 54

Gartner Marketing Budget Creation Demand Marketing Budget 54

Tomorrow People

JUNE 1, 2021

Take B2B products to market more effectively with a purposeful plan. The number of products introduced each year in different markets around the world is vast. But it’s safe to say the figure might not encourage a B2B product marketer: Only 40% of products make it to market – and of those, only 60% will generate any revenue.

Product 156

Product Ideal Customer Profiles Buyer Personas Gartner 156

Marketing Insider Group

JANUARY 18, 2021

It’s now marketing’s job to build interest in a product or service, get into consumers’ minds, and persuade them to take desired actions. A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. Remote workers are more productive than in-office workers.

Top of Funnel 280

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 280

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

Email Marketing 99

Email Marketing Gartner Peer-to-peer Privacy Policies 99

Sana Commerce

AUGUST 17, 2022

[August 16, 2022, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2022 Gartner Magic Quadrant for Digital Commerce. For more information and the full report, Gartner subscribers please visit Gartner.com. Gartner Disclaimer.

Gartner 59

Gartner Vendors Opinions Organic Leads 59

6sense

JANUARY 14, 2022

Last week, we were recognized as a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms Report. 6sense’s no-compromises mission is helping customers transform their go-to-market and realize a substantial return on investment from our platform. Customer Testimonials from Gartner Peer Insights. Innovation.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Bombora 62

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. Everything from the support we have received since pre-purchase, to the product itself, 6sense has gone above and beyond our expectations.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Intent helps us further tighten our target accounts. Gartner Disclaimer.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. “Marketing analytics actually went from #2 to #4 in the last year,” said Hurley, citing Gartner’s CMO Spend Survey.

Analytics 98

Analytics Allocation Product Work Management 98

Salesforce Marketing Cloud

MAY 25, 2023

You can help your marketing team by getting your die-hard customers to spread the word about your offerings — sparking product-led growth. What is product-led growth? It puts your product at the center of the customer experience and buying journey. Watch & learn What is product-led growth?

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Valasys

FEBRUARY 5, 2019

On the 29 th of January, an announcement was made by Oracle ERP Cloud; they have been named the Leader in Gartner’s Magic Quadrant research report for Cloud ERP for Enterprises that are Product-Centric and Midsize. What is a Gartner Magic Quadrant report? Gartner Disclaimer. Who is a Leader?

Gartner 58

Gartner Enterprise Management Marketing Management Analysis 58

DealSignal

NOVEMBER 17, 2020

Good data improves productivity Budgets are tight and resources are scarce. Without high-quality data, sales typically will spend a portion of their time on LinkedIn, Crunchbase, and other sources looking for information to help personalize their outreach. Good data helps you rise to the occasion.

Work Management 98

Work Management B2B Sales Marketing Management Ideal Customer Profiles 98

Act-On

APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Senior manager visited your pricing page, downloaded a product comparison sheet, and watched a video demo? How does lead scoring work?

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. That’s Product Marketing 101. Developing Your Buyer Personas.

Buyer Personas 131

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 131

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. It also decreases the likelihood of losing customers.

Loyalty 312

Loyalty Lead Ranking Lead Scoring Budget Programs 312

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. The priorities included acquiring new customers, increasing the share of spend and revenues, launching new products, developing brand reputation, and increasing brand awareness. Image: MarketingCharts.com.

Planning 271

Planning Lead Scoring Lead Ranking Gartner 271

Salesforce Marketing Cloud

JUNE 21, 2022

To increase productivity, managers need to ask their teams how they want to work — and support that. autonomy, productivity goes up, burnout decreases, and wellbeing increases,“ said Carson Tate, managing partner at Working Simply , a consulting and executive coaching firm. Here, we discuss ways to put all of this into practice.

Work Management 98

Work Management Product Gartner Deliverability 98

B2B Digital Marketer

NOVEMBER 4, 2021

Product and service boundaries are being blurred. Despite your ability to handle competition and lead your space, productization still needs to be considered. By bundling your services into products, you can provide a better customer experience and serve more clients simultaneously while scaling your business. Scripps Company.

Work Management 52

Work Management Marketing Management Product Service 52

Salesforce Marketing Cloud

JANUARY 26, 2024

Fortunately, knowing the right strategies and a few expert tips will help ensure sales success. An MQL is a lead that has shown interest in your brand and that marketing has deemed likely to become a customer based on preset criteria, like product-need fit and budget. That’s why it’s so important to get the handoff right.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Sales Management 59

The ROI Guy

MARCH 15, 2016

According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements. According to the survey of over 350 decision makers: > Almost three quarters (74%) say Providers focus too much on their product features and technology, rather than the benefits. >

Gartner 40

Gartner Demand Product Case Studies 40

Marketing Insider Group

APRIL 26, 2021

The challenges we are facing have changed how we communicate with consumers and market our products and services. Customer experience, trust, and product quality are quickly becoming top priorities for customers. 11 Ways CMOs Can Help Their Marketing Organizations Stay Agile in Crazy Times.

Organization 353

Organization Planning Marketing Budget Terms and Conditions 353

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. According to Gartner, enterprise buying efforts often take 12 months or more.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

B2B Marketing Directions

JUNE 6, 2021

In a 2020 survey of senior marketing leaders by Gartner, participants were asked to identify their company's primary strategy for fueling growth into 2021. Other research by Gartner explored what factors drive growth from existing accounts and how marketers can support this objective.

RFI 52

RFI Effectiveness Gartner Paid Search Agency 52

Zoominfo

FEBRUARY 16, 2021

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products.

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

Act-On

FEBRUARY 16, 2024

Email nurture campaigns help you build affinity with both customers and prospects. Imagine a known prospect visiting your product page but not performing the desired action. Email nurture campaigns can help you go deeper with your existing customers and grow your CLV. Here’s a few ideas: Segmented product recommendations.

Lead Nurturing 190

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 190

The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes.

Gartner 45

Gartner Differentiation Paid Search Agency Features 45

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. So much “normality” has spiraled out of control that it’s challenging to know where to turn for helpful advice, truth, direction, and empathy. Thought Leadership. 55% of U.S.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Vision Edge Marketing

OCTOBER 10, 2023

They orchestrate the harmony between people, technology, and business results and driving revenue, improving profit margins, and increasing employee productivity. Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Today there is software that can help streamline the process.

Process 233

Process Optimization Work Management Marketing Management 233

Markempa

FEBRUARY 6, 2018

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” Brent Adamson: I work with an organization formerly known as CEB and has now been acquired by Gartner. In fact, the traditional approach is no longer working.

Gartner 40

Gartner Research Cross-Selling Work Management 40

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

eTrigue

JANUARY 16, 2024

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results. Clean data helps you understand your market. Clean data helps you: Identify your prospects’ intentions.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Martech

APRIL 24, 2024

When Gartner surveyed CMOs in 2023 about the state of their marketing technology stack, most admitted to using only one-third of their martech stack. This will allow teams to see the pain points that technology can alleviate and understand how it can help improve processes themselves. Identify the purpose of each platform (e.g.,

Process 99

Process Top of Funnel Work Management Marketing Management 99

Outreach

APRIL 18, 2019

The Outreach team is excited to announce that we have been recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation. Our team at Outreach takes great pride in this distinction, as customer feedback continues to shape our products and services. Required Disclaimer. All rights reserved.

Gartner 40

Gartner Enterprise Management Outreach Peer-to-peer 40

Zoominfo

OCTOBER 23, 2019

Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Only 23% of businesses have incorporated AI into processes and product/service offerings today ( source ). But, many businesses still question the effectiveness and practicality of AI.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Hubspot

DECEMBER 13, 2022

A 2021 Gartner report revealed that 44% of millennials prefer interactions online with no sales representative in B2B purchase settings (and 100% of authors of this post). Adapting to Customer Needs With the Right Products. Figuring that out starts with thinking about how your products and services impact your customers.

Digital Transformation 65

Digital Transformation Hubspot eCommerce B2B Sales 65

Martech

SEPTEMBER 22, 2023

GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of useful productivity. That’s a big obstacle.

Marketing AI 118

Marketing AI Generation Gartner Telemarketing 118

Contently

MAY 1, 2018

For the first time ever, Gartner, a leading research and advisory firm for technology companies, released a Magic Quadrant on the content marketing platform (CMP) space. That alone says a lot about current state of marketing and content—and the Gartner CMP report says a lot more about where it’s going.

Marketing Management 153

Marketing Management Gartner Vendors Paid Search Agency 153