Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. He further added that he believed that the market is accelerating quickly for the manufacturers as well as the distributors.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

Martech

SEPTEMBER 16, 2022

webpages, blog posts, e-commerce product pages, etc.). Digital experience platforms (DXPs) like Sitecore and Adobe Experience Manager provide robust content orchestration features including digital asset management, customer data management, personalization and testing and marketing automation.

Digital Asset Management 132

Digital Asset Management Paid Content Work Management Marketing Management 132

Valasys

AUGUST 14, 2019

Enhances the Digital Experience Platforms : . According to Gartner, a digital experience platform (DXP) has an integrated set of technologies, which are based on a common platform. The content hub architecture lies to the very core of implementing a successful headless CMS strategy.

CMS Development 40

CMS Development Enterprise Management Digital Asset Management Work Management 40

ClickZ

APRIL 22, 2020

30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. AI will be at the forefront of content curation (and perhaps even production) going forward. I started my career in public relations and I made the move over to product marketing while I was at Oracle.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

ClickZ

AUGUST 16, 2022

Once you’re comfortable with the idea of collecting data directly from consumers, it becomes much easier to build that personalized experience with the help of the very people who will benefit from it. Set up a digital experience platform (DXP). DXPs can feel similar to many traditional CMS or commerce products.

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

Valasys

JANUARY 14, 2020

It is an agile platform & amongst the best-breeds of Content Management Solutions (CMSs) available in the market. The platform is more advanced than a CMS and more flexible than a closed DXP (Data Experience Platform). ” COREMEDIA CONTENT CLOUD IS THE BEST CMS FOR E-COMMERCE.

Digital Asset Management 59

Digital Asset Management Digital Experience Platform Enterprise Management Marketing Management 59

Martech

DECEMBER 22, 2021

At the same time, independent CDPs, some of them well-established and well-known, are being gobbled up at an unprecedented rate by more comprehensive marketing suites or digital experience platforms. If you look at the 150-plus CDPs in the market, they’re trying to pitch their product primarily to the marketing department.

Enterprise Management 114

Enterprise Management Marketing Automation Services Work Management Marketing Management 114

Martech

APRIL 8, 2024

Nicole Greene is a VP, analyst at Gartner and an expert on AI, content and digital experience. As she mentions, Google’s Search Generative Experience (SGE) — which is still being tested — is very popular with users. Here’s a 20% off coupon or your complimentary product.” What does that do?

Marketing AI 110

Marketing AI Digital Experience Platform B2B Thought Leadership Paid Search Agency 110

chiefmartech

SEPTEMBER 29, 2019

I’m happy if martech is finally entering the trough of disillusionment on Gartner’s hype cycle, so we can move past the fantasy of martech and focus on reality and the real work to be done.). A product marketing team using a mobile video recording and editing tool. I propose the 8 P’s of self-service martech.

Marketing Automation Services 92

Marketing Automation Services Work Management CMS Development Marketing Management 92