Only B2B
FEBRUARY 6, 2024
Read on, this blog provides you with a step-by-step guide for increased sales and marketing ROI. First-Party Intent Data Collection: Website Analytics: Utilize tools like Google Analytics to track website visitor behavior, identify high-engagement content, and understand buying signals. So, how will you leverage intent data?
Marketing Insider Group
SEPTEMBER 28, 2021
Meeting those goals and overcoming those challenges is critical to achieving ROI from your efforts. In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. The Gartner survey focuses on big picture goals across the marketing organization. External Challenges.
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Marketing Insider Group
DECEMBER 29, 2020
73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Follow Google’s E-A-T criteria as you create your content. Source: Google. Now, Google’s changed the game. It offers the highest ROI, too. 55% of U.S.
KoMarketing Associates
DECEMBER 16, 2020
Gartner recently conducted the “Marketing Data and Analytics Survey 2020,” and statistics showed that 54% of senior-level marketers believe that analytics hasn’t had the influence that they expected, and about 37% of mid-level marketers said the same. Marketing with Analytics for the Future.
Parse.ly
OCTOBER 7, 2021
Here are a few of the highlights from our webinar discussing the challenge of measuring content ROI and proving the impact of your content marketing teams’ work : How do you expect your marketing budget to shift next year? How can we use content to remove friction from our customers’ buying process? about how we can help.
BOP Design
OCTOBER 8, 2019
Gartner showed that “measuring satisfaction on customer journeys is 30 percent more predictive of overall customer satisfaction than measuring happiness for each individual interaction.”(Source: Source: Gartner ) Intuitive B2B web design creates a seamless, consistent experience throughout your website. ? Speedy Load Times.
Content Standard
JULY 14, 2021
While some content marketing partners leverage cloud-based software such as Google Drive to manage content creation and content planning, others may utilize propriety platforms where content is created, edited, reviewed, and managed all through the same interface. Does the partner offer strategy and consultation, content creation, or both?
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