A/B testing, Gartner, Google and ROI

What to expect when you’re expecting #MarTech next month

chiefmartech

FEBRUARY 9, 2016

Brad Rinklin , CMO at Akamai , will present Marketers Driving IT Purchasing — sharing his experience at Akamai in leading the direction of the company’s marketing technology capabilities and how the company is leveraging them to make agile decisions, create insightful content for its target audiences, and prove ROI. Siri anyone?

Enterprise Management

Enterprise Management Marketing Automation Services Work Management Marketing Management

B2B Category Creators Episode 2 Transcript

Metadata

MARCH 18, 2021

We made a test of this for a 300, 500-person classes in Stanford and MIT. We’re using Google Analytics and still now that I’ve seen thousands of companies, many of them just don’t have analytics set up. ” Segment style, all data driven AB test. Guillaume left, but AB test was still there.

Marketing Automation Services

Marketing Automation Services Budget Programs B2B Work Management

B2B Marketing Zone

What to expect when you’re expecting #MarTech next month

B2B Category Creators Episode 2 Transcript

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