Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Why Social Listening is Important.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Brandpoint

NOVEMBER 9, 2021

However, customers will still continue to get their news and information from social media platforms, so brands should be prepared to continue the pay-to-play model that most platforms have implemented. In 2022, content should be created with future search behaviors in mind so that a story isn’t a one-and-done deal.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Adobe Experience Cloud Blog

AUGUST 7, 2018

Social media is a prime example. Image searches that are combed and classified just for you have been around since Google’s dawn. As marketers, while it may seem obvious, it’s vital to use these search preferences to create better targeted ads. Facebook and Other Socials.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. In 2003, social networking website MySpace was launched. Facebook is currently the most used social media networking website in the world, with 1.5 Forbes Top 10 Social Media Influencer. WHAT ARE THE EXPERTS SAYING?

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. What is the right communication channel?

Conversion 121

Conversion Tagging Case Study Case Studies 121

Convince & Convert

AUGUST 24, 2012

This is Episode 30 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Eric Schwartzman , online social media training provider, entrepreneur and the best-selling co-author of Social Marketing to the Business Customer. The RSS feed is: [link].

Social Media 115

Social Media Media API Twitter 115

Kevin Indig

NOVEMBER 13, 2023

Chaser: Hours later, Google’s Search Liaison Danny Sullivan responded with 4,636 words. Many black hat SEOs who have played the game for a while are tired of constantly worrying and buying legit businesses. Most teams look only at search volume but not customer research anymore. The common denominator between all of this?

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Markempa

AUGUST 19, 2021

To determine whether or not your customer bases are similar, you can search for relevant keywords about your customers’ cares, concerns, and goals. Now, brand deals get made regularly with social media influencers, and it has changed the game in product marketing. To Summarize. Crazy, huh?

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

Convince & Convert

MARCH 23, 2010

RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg. That would be a fun discussion, right?

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

BenchmarkONE

DECEMBER 8, 2020

And while most of these changes are small enough to have no significant bearing on search results, some can have game-changing implications. . It’s important to keep in mind that search engine algorithms are, first and foremost, designed to connect readers with useful, high-quality content. Consider What the Search Engines Want.

Lead Scoring 90

Lead Scoring Lead Ranking SEO High Quality Lead 90

Onalytica B2B

SEPTEMBER 12, 2017

To put it simply; an influencer can be in theory be anyone – whether they’re an internal employee, external individuals, brands, publications or stakeholders. Technology can drastically lower your search time, however a level of human intelligence and judgement should always be used when dealing with other humans.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

SmartBug Media

MAY 4, 2022

Targeting messages based on customer awareness is a game of right place, right time, and right person. The idea that customers in different stages of awareness need different messaging that contains specific information comes from a theory developed over 50 years ago. The Five Stages of Customer Awareness. Solution Aware.

SMS 98

SMS Buy Process Paid Search Agency 98

Stevens & Tate

AUGUST 10, 2020

As part of its recent Enabling Dishonest Behavior Policy , Google Ads is banning any advertising for “spyware and surveillance technology” in both search and shopping starting August 11. Twitter has also taken action against QAnon content, suspending thousands of accounts for sharing or associating with any “conspiracy theory-ridden content”.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

seo.co

JANUARY 6, 2022

An SEO expert isn’t someone who works for Google or has some secret formula that takes advantage of a weakness in the search giant’s algorithm. Being an SEO expert is about understanding how the search engines work and knowing what it takes to grow organic search traffic on a consistent and repeatable basis.

SEO 98

SEO Advertising Agencies Paid Search Agency Work Management 98

Tiecas

MARCH 21, 2024

So, what can this post offer that you couldn’t find with a simple Google search? This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. Although, your display ad isn’t just confined to social media.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

seo.co

JUNE 4, 2021

Although they do contribute some benefits, link wheels are limited in their ability to improve your search engine rankings. Blog networks have been deemed illegal because they junk up the search results (if they rank), don’t provide long-term SEO benefits, and don’t offer value to visitors.

Work Management 75

Work Management SEO Lead Scoring Lead Ranking 75

Convince & Convert

MARCH 10, 2015

Why You’re Not Changing Your Editorial Calendar Even Though It Could Be Better There is a lot of research that goes into change, and there are several different theories. CoSchedule can do all of this for you: tasks, workflow, blogging, social media, events, and comments. Consolidate every calendar you have into one tool.

Best Practices 160

Best Practices Social Media Work Management Planning 160

Crimson Marketing

OCTOBER 15, 2015

Search algorithms change all the time — content and SEO strategies have to be revisited at least yearly to make sure they’re still effective.” “It’s true that a channel based on intent is not the right choice to acquire new customers; if they haven’t heard of you, they won’t search for you. ” 2. ” 11. .

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Unbounce

MARCH 30, 2023

Game changer. AI content generation AI can help marketers create all sorts of content for social media, email marketing (hello, subject lines), and other communication channels. You know the drill: You search for something, leave it for a bit, and when you come back, the price has gone through the roof.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Planning 52

NuSpark Consulting

DECEMBER 29, 2013

The industry has taken notice that clicks and conversions from directly from display will never match search. When users see your display ad, but convert via another channel (like search, social, or email) within 30 days of seeing your ad. Google has changed the game again: Active View. View Through Conversions.

Click Rate 100

Click Rate Display Buy Cost Per Thousand 100

ClearVoice

FEBRUARY 25, 2019

However, the people delivering the hot takes tend to be entrepreneurs, media types, politicians and others in search of a spotlight. For the most part, executives are allowed to be intelligent on social media — but not in a way that may attract Twitter’s ire.

Brand Identity 74

Brand Identity Branding Planning Lead Scoring 74

Convince & Convert

DECEMBER 29, 2015

There is a lot of research that goes into change, and there are several different theories. CoSchedule can do all of this for you: tasks, workflow, blogging, social media, events, and comments. First of all, I’ve heard the folks say that traffic and social media shares don’t matter.

Social Media 99

Social Media Work Management Planning Custom Publishing 99

Convert

JANUARY 19, 2022

Based on your search, you’re likely an eCommerce entrepreneur. To understand what this means, let’s play a quick game. Look at what your customers are saying about your products online, on social media, in product reviews, and post-purchase feedback. Or SEO keywords that have been added only to appeal to search engines.

Product 52

Product Optimization Tips Paid Search Agency 52

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

Convince & Convert

MARCH 29, 2012

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social.

Enterprise Management 121

Enterprise Management Work Management Marketing Management B2B Thought Leadership 121

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. In this guide, I’ll show you exactly how to optimize your search engine ranking in 2020. Every time you key in a word or a phrase on search engines like Google, Bing or Yahoo, a list of websites related to the topic will be given to you. 2) Why is SEO Important.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Hubspot

DECEMBER 9, 2014

Confession: Back when Facebook first rolled out Graph Search , I was a little disappointed. In theory, it seemed like it could help me. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook''s awkwardly worded search queries, maybe they would find my Page.

Facebook 28

Facebook Social Media Keywords Display 28

Hinge Marketing

APRIL 27, 2015

How did this peripatetic marketing expert rise to the top of his game? In 1998, he discovered the world of paid search, a web-based marketing technique designed to heighten clients’ placement on search engines through click-throughs and ad views. “You only need to convert a few people to make the gig worthwhile.

Paid Search Agency 48

Paid Search Agency Paid Content Advertising Agencies Enterprise Management 48

Hinge Marketing

APRIL 27, 2015

How did this peripatetic marketing expert rise to the top of his game? In 1998, he discovered the world of paid search, a web-based marketing technique designed to heighten clients’ placement on search engines through click-throughs and ad views. “You only need to convert a few people to make the gig worthwhile.

Ideal Customer Profiles 48

Ideal Customer Profiles Paid Search Agency Paid Content Profiling 48

Hubspot

JUNE 1, 2015

We spend tons of time writing posts and optimizing them for search and social media. It’s a post that will stand the test of time because cover photos will be an essential part of social media profiles for years to come, and it is easy to update when a particular network’s cover photo size changes. It’s simple.

Traffic 28

Traffic Outreach Content Tips 28

SnapApp

JULY 21, 2015

Heck, 78% of Americans look forward to Super Bowl commercials more than the game. When you’re searching out the perfect match for your company, it is important to find a partner whose work you admire. And this isn’t theory, either. Since the first advertisement aired on television, we have been bombarded with commercials.

Webinar Metrics 48

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 48

Buzz Marketing for Technology

OCTOBER 4, 2008

If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." But Do They Work?

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Hubspot

OCTOBER 9, 2014

And people come -- they find your content in search results and in their social media feeds. The High Clickthrough Rate Game for Content Remarketing. Increase brand recall (and thus increase branded searches). Increase the effectiveness of search engine optimization (SEO) and content marketing. So, be bold!

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

SEPTEMBER 19, 2016

The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. And to help illustrate how brands are using this persuasive technique in their marketing, we've put together a roundup of social proof in action below.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Convert

SEPTEMBER 16, 2022

Everything from the tiny magnifying glasses for search to breadcrumbs and upsells. Get the theory and actionable tips to tweak your CRO programs. It’s rare to find someone on social media that consistently dishes out such incredible tips for conversion copywriting. It’s vicarious learning at its best.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52