Digilant

JULY 7, 2022

The biggest mistake healthcare advertising campaigns make is being too clinical. While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. What Mistakes Do Healthcare Advertisers Make?

Storytelling 52

Storytelling Advertisements Advertising Practices 52

Marketing Insider Group

AUGUST 30, 2019

This scenario is exactly what happened when I was asked to take on the job as SAP’s very first Vice President of Content Marketing. And uh, of course I accepted that challenge to move SAP from a product-centric to a more customer-centric company through inspiring, informative, and useful content. The Content Formula.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

Contently

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. Now, content marketing boundaries are stretching far beyond these traditional confines.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Contents 1. Video Storytelling Tips 3.1

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. About our guest: Kate is passionate about assisting brands in driving engagement through digital excellence, content, public relations, and analysis. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. Saksham Sharda: Hi, everyone.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Outbrain

JANUARY 12, 2023

2022 was a challenging year for everyone and no less for advertisers. When a user senses an ad interrupting their content consumption, they will likely close it or swipe away. What’s more, they may develop a negative feeling towards the brand, and this is definitely something that advertisers want to avoid. What does this mean?

Advertising Agencies 61

Advertising Agencies Advertisements Advertising Trends 61

Optinmonster

APRIL 12, 2024

In fact, case studies are often more effective than brochures and traditional sales collateral. This wisdom also applies to sales conversations and marketing. The stories you share paint pictures, evoke emotions and give your presentation a sticky power. Because everyone loves stories. Why Are Case Studies Important?

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Case Studies Case Study Studies Marketing Management 111

Outbrain

OCTOBER 2, 2018

Proponents of snackable content also claim that shorter content means higher engagement and that this applies to all forms of content – including video. Maybe it has to do with the content or the delivery – meaning advertisers simply need to tell better stories. Moving from advertising to storytelling.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. Demand generation efforts utilize sophisticated content marketing, conversation intelligence , and digital marketing techniques to build trust and confidence in your brand. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

Content4Demand

FEBRUARY 15, 2023

And be sure to check out the impressive B2BMX agenda to find the sessions that focus on your favorite topics to stay on top of what’s happening. We’ve identified eight must-see sessions ideal for content marketers to help you chart your course through our favorite event of the year. Are We Ready to Trust the Machines? to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

ClickZ

FEBRUARY 7, 2022

Award-winning branded content creator, Melanie Deziel shares advice on how to personalize connections as your audience grows. We gush over the Fortune 100s pumping out big-budget ads with big names for the big game and their big sale. What local media might be worth advertising in? What out-of-home tactics could have an impact?

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 81

Paid Search Agency Ads Campaigns Cable 81

Metadata

FEBRUARY 5, 2024

We’ve experimented with new forms of storytelling to really humanize the typically stale world of enterprise sales, SaaS, and B2B.” The brands that stand out—like ClickUp—are the ones that consistently think outside the box by being bold, colorful, and provocative with their content. So, what’s the alternative?

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Convince & Convert

FEBRUARY 1, 2016

However, the standout feature of Gen Z is that they get the majority of their content online. Gen Z is familiar with every marketing and advertising tactic there is. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. Journey Mapping. So what does this mean for the marketing world?

Top of Funnel 107

Top of Funnel Tips Digital Marketing Funnels Touchpoints 107

Digilant

SEPTEMBER 28, 2023

No advertising channel in the history of our industry has ever grown as quickly as retail media. At its most basic level, retail media advertising refers to advertising on retailer websites and apps. By effectively blending commerce and advertising, retail media enables brands to drive a seamless purchase experience.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

Outbrain

FEBRUARY 15, 2023

I recently attended IAB ALM & AdExchanger Industry Preview, two very important events allowing an open exchange about the challenges and opportunities we’re seeing in the digital advertising industry. The digital revolution has enabled companies to tie advertising to measurable and stricter metrics.

Advertising Agencies 49

Advertising Agencies Ad Exchange Funnel Advertising Lead Ranking 49

ClearVoice

APRIL 20, 2022

When most people think of content marketing, they think of creating content that serves a keyword strategy or data-based marketing plan. Marketers talk about key performance indicators, keyword strategies, and building sales funnels. But what if there was a stronger way to connect with customers?

Content Marketing 52

Content Marketing Top of Funnel Planning Content 52

Heinz Marketing

JUNE 1, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s episode is entitled “ What’s your Noble Sales Purpose?

Top of Funnel 68

Top of Funnel Thought Leadership Cross-Selling Work Management 68

Marketing Insider Group

JULY 11, 2015

We care about the content. We care about whether the content is funny, or helpful. We care about content that doesn’t try too hard to sell us and tries to actually help us. And start helping your customers with content that educates them or entertains them. Here are 12 questions and answers on content marketing.

Spending 100

Spending Top of Funnel Mobile Advertising Paid Search Agency 100

Outbrain

NOVEMBER 24, 2021

The purchase journey in automotive requires multiple consumer interactions through digital touchpoints: car buyers visit 4.2 pieces of online content (2) before walking into a dealership. Online advertising is not only key to bringing in these leads, but also driving consideration to move consumers through the marketing funnel.

Paid Search Agency 29

Paid Search Agency Top of Funnel Optimization Ads 29

Marketing Insider Group

MAY 24, 2012

This is all at a time when marketing budgets are feeling the strain of sales’ expectations that marketing will produce more leads and better leads. So marketing leaders, marketers with a clue and the host of consultants and agencies are all talking about how to attract new customers with content. Benefits of Content Marketing.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

Onalytica B2B

NOVEMBER 15, 2018

On top of this, let’s assume all employees do join the program, not all employees’ hearts will be in it, so you won’t see the results you expect. Anyone this far right on the model will be actively out there creating their own content and formulating their own opinions. As ever, quality over quantity. Participators.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sprout Social

JUNE 7, 2023

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Effective communication Consistency in your content and communication across all touchpoints is crucial for a great brand experience. What is a brand experience strategy?

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. of communication professionals rely on branded content.

Paid Content 99

Paid Content Brand Identity Branding Top of Funnel 99

Choozle

JUNE 16, 2021

Digital advertising, and the various tactics available within it, have given some D2C brands the ability to reach consumers in a new way. So, that means we certainly heavy-up around top-funnel brand awareness strategies. Q: What are some of the challenges you face when implementing digital advertising?

Creativity 52

Creativity Tactics Brand Identity Branding 52

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. How can writing about people enhance your content? .” — Dr. Brené Brown. And their key resource?

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Content Standard

AUGUST 19, 2016

The digital world is at war these days, and content marketing trends suggest marketers are caught in the middle. Adblock and Facebook enter into an arms race over the filtering of native advertising content. And all the while, poorly made content continues to ruin content marketing for everyone.

Top of Funnel 40

Top of Funnel Trends Content Marketing Brand Identity 40

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Sprout Social

NOVEMBER 17, 2022

And it’s the most engaging type of in-feed social content, so short-form is definitely a crowd favorite. Sharing facts about issues your company cares about is an easy, effective way to present your brand values. Feed alumni’s nostalgia with content that makes them reminisce about their college days. But why add in Reener?

Brand Identity 113

Brand Identity Branding Advertising Agencies B2B Thought Leadership 113

Marketing Insider Group

AUGUST 31, 2021

At first glance, the phrase “data storytelling” seems like an oxymoron. Sure, your numbers people won’t be likely to suggest a thrilling hero’s journey story to market your company’s latest widget. Sure, your numbers people won’t be likely to suggest a thrilling hero’s journey story to market your company’s latest widget.

Storytelling 317

Storytelling Case Studies Paid Search Agency Top of Funnel 317

Heinz Marketing

FEBRUARY 19, 2018

If you missed us live on Sales Pipeline Radio (Thursdays at 11:30 am PST) you missed a past-paced conversation full of actionable advice, best practices and more for B2B sales & marketing pros. We cover a broad range of topics, with a focus on sales development and inside sales priorities. Storytelling.

Top of Funnel 58

Top of Funnel Banner Ads Paid Search Agency Banners 58

QuanticMind

OCTOBER 24, 2017

Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. Some statistics about online-to-offline conversions: 90% of retail sales take place at physical storefronts.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Outbrain

JUNE 16, 2021

Effective customer engagement increases brand loyalty, enhances the customer experience, and boosts sales funnel velocity. Video content is an effective way to grab consumers’ attention and boost engagement. The marketplace is saturated with video content. What kind of content do they want to see?

Video Marketing 29

Video Marketing Storytelling Mobile Advertising FAQ 29

Digital Marketing World Forum

DECEMBER 18, 2019

We focused these issues within 4 conference tracks; Content & Digital Brand Strategy, Data & Disruptive Tech, Digital Experience & Ecommerce Strategy and Influencer and Social Media Marketing. Content & Digital Brand Strategy. The key takeway from this session was how to shine in a generation of content overload!

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Content Standard

OCTOBER 27, 2017

Before I was interested in audience modeling and funnel analysis—before content strategies and keyword tactics—I was trained to be a writer. But expand out of the social world, and the energy needed to customize on a granular level becomes much heavier for content marketers. Brands have to do the same thing.”

Demographics 56

Demographics Work Management Funnel Advertising Top of Funnel 56

Bluetext

APRIL 8, 2020

.” More and more, valuable website real estate is being dedicated to highlighting thought leadership content. Blogs and other educational content are frequently cross-promoted throughout sites. Our clients recognize that users have come to expect this content, eager to consume and share. “We need to tell our story.”

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34