Zoominfo

OCTOBER 18, 2022

According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1. Demand creation Includes webinars, white papers, and product trials 3. Reputation Includes content assets such as blogs and press releases 2.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Full Circle Insights

SEPTEMBER 28, 2022

The Forrester B2B Revenue Waterfall is an excellent framework for B2B sales because the sale can be complex and most involve groups of buyers. Prioritized: Marketing measures multiple interactions that indicate serious intent at this stage, including activities like form downloads and webinar views. . Download eBook.

Account Based Marketing 52

Account Based Marketing ABM Full Circle Insights Bombora 52

Full Circle Insights

SEPTEMBER 22, 2022

Forrester developed a new B2B Revenue Waterfall based on ABM, and it illustrates why generating MQLs is no longer Job #1 for marketers — target account activation is. How to Measure Your B2B Revenue Waterfall Webinars. The Marketing and Sales Alignment Playbook White Papers. Download eBook. Additional Resources.

Activities 52

Activities Account Based Marketing Marketing Qualified Leads Top of Funnel 52

Only B2B

MARCH 27, 2024

Here’s a breakdown of common challenges and solutions to keep your funnel flowing smoothly: Alignment Between Sales and Marketing: According to Forrester Research, 73% of B2B businesses report challenges aligning marketing and sales on lead qualification. Utilize targeted advertising platforms to reach the right audience.

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Full Circle Insights

OCTOBER 1, 2022

The Forrester B2B Revenue Waterfall provides a helpful context for analysis, and from a marketing perspective, effective campaigns are those that move targeted accounts through the opportunity funnel to the prioritized stage, where the sales handoff occurs. How to Measure Your B2B Revenue Waterfall Webinars. Download eBook.

Account Based Marketing 52

Account Based Marketing ABM Sales Management Webinar Metrics 52

Brandpoint

MAY 18, 2020

Most customers prefer to check out your company’s digital content before taking steps to contact your sales department; Forrester points out that’s now common practice for 68% of B2B buyers. You may also wish to establish a Google Calendar that keeps both teams informed about upcoming email promotions, webinars, social media campaigns, etc.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Martech

DECEMBER 8, 2021

It’s come a long way from meeting the buyer on the phone or in-person; a long way from being able to assume the buyer is sitting in front of a desk-top computer from nine to five reading your white papers. Why we care.

Account Based Marketing 84

Account Based Marketing Buy Process Marketing Automation Services 84

Full Circle Insights

JULY 27, 2022

A 2019 Forrester survey found that organizational teams that focused on ABM marketing were 6% more likely to exceed revenue goals than those that didn’t. How to Measure Your B2B Revenue Waterfall Webinars. The Marketing and Sales Alignment Playbook White Papers. Top 10 Signs You Have A Marketing Data Problem White Papers.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

Martech

FEBRUARY 28, 2022

Its primary purpose is to qualify the reader to go to the website and convert, whether you want a macro conversion (requesting a sales contact), a micro-conversion (downloading a white paper or registering for a webinar) or a full conversion (purchase or renewal). A Forrester WAVE matrix of leading vendors is one.

Marketing Automation Services 130

Marketing Automation Services Intent Marketing Automation Email Marketing 130

Golden Spiral

APRIL 18, 2019

Such resources include courses, webinars, assessments, meetings, and publications. official publication of AHIMA featuring multiple articles published daily, white papers, and resources for patients and caregivers. podcasts, webinars, publications, and industry research materials. HIM Body of Knowledge TM. Reading Room.

Work Management 102

Work Management Marketing Management Research Organization 102

Vidyard

MAY 18, 2018

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Live webinars are facilitated through a webinar platform, and allow users to upload slides, video, or other visual content and present to an audience that has pre-registered for the event.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

Sana Commerce

MARCH 4, 2022

The most sophisticated companies are now offering webinars, online learning tools and other useful web content. According to one survey Forrester Consulting survey, the top barrier was back-office integration across channels — 44% of respondents cited this as a barrier. White paper. Online vs. in-person sales.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

KEO Marketing

JULY 31, 2017

Forrester projects that the global tech market will grow 5% this year alone. According to DemandGen Report, white papers, webinars, and case studies were the top three types of content that B2B buyers used to make buying decisions in the past 12 months. The technology industry worldwide is expanding at a rapid pace.

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

Kapost

JANUARY 3, 2017

Analyst Laura Ramos listed content as one of the four core imperatives in the Forrester report, “ Make Your B2B Marketing Thrive in the Age of the Customer.”. White paper. Let’s break down this definition step by step. Defining “Content Asset”. Content defines the entire customer experience. What is a content asset ?

Marketing Management 94

Marketing Management Touchpoints Forrester B2B Sales 94

Scoop.it

OCTOBER 29, 2019

According to Forrester , 62% of buyers prefer to finalize their list of vendors or even decide on a solution based solely on digital content they consume. After all, buyers are downloading content, attending webinars, reading social media posts, watching videos…You get the idea…This is no surprise. Why Do Salespeople Need Content?

Top of Funnel 54

Top of Funnel Buyer Personas Content B2B Thought Leadership 54

ANNUITAS

JANUARY 6, 2015

Typically these campaigns promote a singular asset or event like a white paper, webinar, or an eBook. Blog Buyer''s Journey buyer-centric Customer lifetime value Engage-Nurture-Convert Enterprise Demand Generation Study Forrester' The real question however, is what is next?

Demand Generation 100

Demand Generation Demand B2B Marketing Marketing Automation Services 100

Vision Edge Marketing

NOVEMBER 12, 2013

Forrester defines the customer life cycle as follows: “The customers’ relationship with a brand as they continue to discover new options, explore their needs, make purchases, and engage with the product experience and their peers.” Steps they take (industry reports, product reports and reviews, white papers, demos, etc.)

Marketing Management 100

Marketing Management Ideal Customer Profiles Paid Search Agency Advertising Agencies 100

Thinkers360

FEBRUARY 28, 2024

All these influencers each contribute to B2B influencer marketing in their own way whether it’s through articles, blogs, books, courseware, education and training, media interviews, industry events and conferences, podcasts, social media channels, public speaking, videos, webinars, whitepapers, and much more.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

Only B2B

APRIL 13, 2022

Forrester Research. We advocate collaborating with marketing and tracking specific indicators to call the prospects that are getting closer to being qualified: Website Downloads: Do you have any white papers, webinars, or case studies available for download on your website? Demonstrate An Interest In Serving.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

E-Spirit

MARCH 12, 2013

Earlier this week we had the pleasure of presenting a joint webinar with Forrester Research Principal Analyst Stephen Powers. The webinar – Unlock the Secrets to a Better Multichannel Web User Experience – focused on what Forrester calls the “Age of Customer Obsession.”

Forrester 40

Forrester Paper Webinar Metrics Content 40

ANNUITAS

APRIL 10, 2014

A recent Forrester study showed that of 25 different tactics listed, B2B organizations are using on average 15 different tactics in their demand generation mix. A white paper is developed and marketing decides to launch a “campaign” around the white paper. Taking a tactical versus strategic approach.

Paid Search Agency 100

Paid Search Agency Enterprise Management Marketing Management Automation 100

Valasys

APRIL 10, 2020

Most marketers create offers to generate leads from webinars and white papers. According to Forrester, 75% of buying activity happens before a “hand raise” and thereby retargeting is a crucial part of the account-based marketing mix. Purchasing white papers and webinar leads for target accounts.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Ambal's Amusings

MAY 27, 2010

Your company decides to host a webinar with an industry expert. You add in some of your company’s expertise taking a position on the stance of the expert and turn the transcription into a white paper. Feature the white paper on your website and as an email offer. I call it the Rule of 5.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Ambal's Amusings

APRIL 29, 2010

Webinars and white papers are two content formats generally considered “meaty” enough for prospects to risk that filling out the form won’t cause unwarranted intrusion into their very busy lives. White papers. They only gate their whitepapers, e-books, and webinars. Blog posts. Newsletters.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Ambal's Amusings

JULY 22, 2010

With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. Forrester Blog for Interactive Marketing Professionals.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Industrial Marketing Today

AUGUST 3, 2010

Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. I don’t mean to suggest that you should ignore other channels of customer engagement such as your email opens, click-throughs, landing page hits, webinar sign-ups and Contact Us forms.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Adobe Experience Cloud Blog

MAY 7, 2013

You’ve seen the topic in countless blog posts, webinars, white papers – you name it. To learn more about Marketo’s agency offerings, register for our upcoming webinar with Peter O’Neill of Forrester to learn more about your agency can create new opportunities. Anyone who says it is isn’t telling the truth.

Lead Nurturing 48

Lead Nurturing Advertising Agencies Paid Search Agency Ad Agencies 48

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. Here’s a chart from Enquiro’s white paper, “Building Business Online: Your Digital Persuasion Portfolio” that shows how specific content from your website plays a role at different stages. Get Engineers Can Sell white paper now.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

B2B Digital Marketer

MARCH 23, 2021

For example, webinars, podcasts, white papers, power points, and slide decks. When you’re selling large-scale software products to the enterprise, you may want to invest your time and money into building this large presence, getting mentioned in the wall street journal, getting mentioned by IDC or Forrester Gartner, etc.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 How fundamental is the shift from product / solution selling to value selling / marketing?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

JANUARY 25, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Industrial Marketing Today

DECEMBER 7, 2010

Additional research from Forrester , CSO Insights , Brian Carroll and Marketo demonstrates that lead nurturing does produce measurable results as follows: Reduced the number of marketing-generated leads ignored by sales to as low as 25%. Of the remaining 21%, 70% are discarded by sales as not being qualified. How do you nurture leads?

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

Industrial Marketing Today

MAY 14, 2010

2) Engage those visitors’ attention with industry leading content (website copy, white papers, videos, podcasts). Our website contains a Resource Library of white papers, tools, videos and an extensive glossary, all covering Inbound Marketing Automation in more detail. Get Engineers Can Sell white paper now.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Adobe Experience Cloud Blog

MAY 17, 2011

It also can help hot leads move directly to sales, while allowing lukewarm leads to move quickly into lead-nurturing activities such as calls-to-action for white paper downloads, webinars or blog subscriptions. Commit to lead nurturing.

Sales Leads 48

Sales Leads Lead Scoring Lead Ranking Top of Funnel 48