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How Virtual Events Can Outperform In-person Events to Drive Sales

Biznology

Still, according to a 2021 Forrester study , most marketers admit to having a tough time replicating the “compelling storytelling and lead-generating aspects” of in-person events. Even traditionally schmoozy get-togethers like trade shows and conferences can be outperformed by online versions in important ways: More attendees.

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Survival of the Fittest: Adapt or Perish, a white paper by Forrester Research

Adobe Experience Cloud Blog

by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest. To avoid extinction and survive in the digital age, Forrester explains that you must take the following approach: employ Adaptive Brand Marketing. Identify weak links.

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Lead Generation vs Lead Qualification: The Dynamic Duo of Sales Success

Only B2B

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

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3 innovative ways to structure video content to support sales engagement

Biznology

That is, instead of producing videos that stand on their own, make video snippets that amplify or explain specific features and benefits featured on web pages, in white papers, slideware, or webinars. The “basic” requirements, as depicted by Forrester ’s Lori Wizdo , are shown below. You can animate diagrams and timelines.

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How to Market an Analyst Report

The Point

By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. However, in my experience, most tech companies don’t know how to market them.

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Case Study: Concur Travel Management and Expense System Interactive White Paper

The ROI Guy

Leveraging a Total Economic Impact (TEI) study and white paper by Forrester, Alinean created an interactive white paper for Concur, so that prospects not only received the TEI study results showing average opportunities and savings, but a customized analysis of their own unique business case for Concur.

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The Quest for Unified Marketing Measurement

B2B Marketing Directions

Last year, Google published a white paper that addressed three of the most important - and still unsolved - challenges relating to the measurement of marketing effectiveness. The Google white paper cited a 2018 survey conducted by ISBA (Incorporated Society of British Advertisers). of total marketing spending.