The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 How fundamental is the shift from product / solution selling to value selling / marketing?

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. The more buying organizations are a forced to do-more-with-less they adopt different business patterns.”

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

B2B Digital Marketer

OCTOBER 19, 2020

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Okay, great. Raza Imam ( 03:39 ): I love it. Let’s talk. There’s a lot of branding.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

To help you find the good stuff, we recently put together a new site with B2B marketing tools and resources that collects a whopping 64 eBooks, whitepapers, webinars, podcasts and blog posts to help you learn all these best practices and more. Best Practices for Lead Nurturing — Blind Date to White Wedding (white paper).

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Webinar (84).

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40