Content Science Review

JULY 7, 2022

Gain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.

Content Marketing 52

Content Marketing Gartner Forrester Content 52

B2B Digital Marketer

MARCH 14, 2024

They kick off by highlighting a startling statistic: only 1% of marketing leaders believe their content planning and execution strategies are seamlessly integrated. Consider factors like ease of integration, cost, scalability, and user reviews. Identify gaps, redundancies, and areas for improvement.

Planning 52

Planning Marketing Management Allocation Marketing & Strategy 52

Outreach

DECEMBER 2, 2021

Almost a third of B2B sales leaders say they develop forecasts by referencing key deals and adding in qualitative analysis, according to a recent commissioned study conducted by Forrester Consulting on behalf of Outreach.*. The problem? This unscientific method makes it impossible to accurately manage your business.

Forecasting 52

Forecasting Outreach Forrester Analysis 52

ClickZ

APRIL 29, 2020

Forrester projections show spending on global marketing automation tech hit $13.4 As a result, Brickner cites the claim by a Forrester analyst that there could be a million software companies worldwide by 2027. In 2017, those percentages stood at 22 and 27 percent, respectively. The dollar amounts are impressive. billion, by 2023.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

ClickZ

SEPTEMBER 27, 2019

Driving Sales Enablement Success Through B2B Content Marketing Orchestration ” reviews how sales and marketing alignment is critical for a successful content marketing strategy. Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner. CMP use cases.

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. This is certainly not a statistically meaningful atrophy, but it paints a picture of a plateauing social Web, where the remaining holdouts are simply not going to jump on board.

Social Media 153

Social Media Facebook Forrester Media 153

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. Source : Forrester Research. 38% post brand or product reviews. 17 Compelling And Highly Usable B2B Marketing Statistics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. | [link]. Interactive spending will climb 9.2%, to $51.5

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

PureB2B

MAY 30, 2022

According to statistics, sales enablement’s adoption ballooned by a whopping 343% over the past five years. Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. Review your Ideal Customer Profile (ICP).

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Golden Spiral

MARCH 10, 2022

88% of consumers trust online ratings and reviews. Case studies are your most powerful reviews. A Statistic to Cite. If you can craft a statistic about how your solution improves your customer’s business or patient’s outcome that sticks in your prospect’s mind, you are bound to be discussed or quoted. A Vision to Cast.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. According to Forrester, 68% of people don’t think brands share interesting content. . Another powerful content format is customer reviews. Don’t think this only applies to B2C consumers — B2B shoppers want reviews, too.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

JANUARY 23, 2014

B2B Email Marketing – 2013 Statistics. In 2012, Forrester indicated that buyers could be up to 90 percent through their buyer’s journey before even reaching out to a vendor. Given the wealth of information, research, and reviews out there with which buyers can educate themselves, this statistic isn’t too surprising.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

Mereo

JUNE 29, 2023

Your buyers desire meaningful content that is shares keen insights and is backed by facts (statistics, client testimonials). In fact, Forrester estimates that 65% of produced marketing assets go unused because they are irrelevant. Content marketing is an important strategy but can be challenging to master.

Top of Funnel 36

Top of Funnel Content Marketing Case Studies Case Study 36

KoMarketing Associates

NOVEMBER 18, 2014

Based what we’ve seen and reported on, here are 10 benchmark reports and guides we recommend for review (including Software Advice’s report detailed above) in preparation for developing goals and objectives for the new year and beyond: DemandMetric’s Digital Marketing Landscape Benchmark Report.

Budget Programs 120

Budget Programs Marketing Report B2B Marketing Research 120

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. And that statistic tends to grow as virtual assistants become popular. User-Generated Content.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

nDash

JULY 22, 2021

Statistics reveal that, during 2020, 59 million Americans worked as freelancers—and has continued to increase since 2014 steadily. ” Forrester’s research shows us that, between 2019 and 2020, consumers using digital payment methods grew from 61% to 64%. What does this say about the freelance world?

Peer-to-peer 52

Peer-to-peer Enterprise Management Forrester eCommerce 52

Televerde

JANUARY 30, 2018

If you remember from the first post, a Forrester survey attributes superior results to companies that employ modern marketing techniques: ? The alternative—inside sales—costs 40-90% less, according to the Harvard Business Review, and can be incredibly effective. 2] Megan Heuer, “Three Myths of the ‘67 Percent’ Statistic.”

Lead Ranking 67

Lead Ranking Lead Scoring Lead Qualification Forrester 67

Walker Sands

AUGUST 8, 2022

to targeted survey respondents will result in more directly relevant buyer journey intel than broad industry market reports, like those from Gartner, Forrester or IDC. Aim for at least 500 respondents to ensure your data is statistically valid, though this threshold can vary according to your survey goals and population.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

Influitive

JANUARY 15, 2016

4 pages of content - For the sub-pages, we sourced advocate testimonials, analyst research statistics , and online reviews to combat each buying objection individually. Free Forrester Report: Advocate Marketing Is Critical To B2B Success. Customer videos - As advocate marketing experts, our advocates are our greatest assets.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

Content Science Review

JUNE 27, 2018

Gain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.

Content Marketing 40

Content Marketing Gartner Forrester Content 40

QuanticMind

OCTOBER 12, 2016

Register for the webinar featuring Forrester Research and receive a free copy of the full report. What were the best & worst of search engine advertising in 2016? Search engine advertising remains a challenging field that is constantly changing.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Simply put, the numbers tell a compelling story. Rank Higher in Search.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Seismic

APRIL 30, 2019

Asking pointed questions of people in various positions across both Sales and Marketing will give you the big picture of the gaps in content creation, content management, engagement analytics, or usage statistics. Step #4: Building Your Business Case Presentation.

Marketing Management 49

Marketing Management Ad Building Business Forrester 49

ClickZ

JULY 23, 2020

According to a recent study by Forrester , “60% of B2B buyers prefer not to interact with a sales rep as the primary source of information.”. Let’s revisit the earlier statistic showing 87% of shoppers start the hunt for solutions online. Turn your virtual “open” sign on by creating an multichannel brand experience.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

Vidyard

OCTOBER 27, 2019

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Simply put, the numbers tell a compelling story. At a Loss Without Physical Events?

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

Valasys

NOVEMBER 6, 2019

Forrester Research predicts that over the next 6 months starting October 2019, Instagram will continue to experiment with algorithmic updates. Furthermore, Instagram’s analytics tool fetches statistics about the impressions & reach of the posts. Instagram is a paradise for visual marketers.

B2B Marketing 51

B2B Marketing Multivariate analysis B2B Marketing Management 51

Launch Marketing

MAY 8, 2018

However, time and time again we see executive leaders investing in martech solutions without properly reviewing and identifying their marketing needs. testimonials and product reviews) as part of your content marketing strategy. They are putting more trust in customer reviews and referrals from friends, colleagues and peers.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Top of Funnel Demand 48

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. And that statistic tends to grow as virtual assistants become popular. UGC could include comments on your blog posts or product reviews on your site. Know which channels work for you. User-Generated Content.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. The Media Audit gives yet another set of statistics on time by medium. Where are marketers moving their budgets?

Spending 120

Spending Media Mobile Advertising Forrester 120

B2B Digital Marketer

MARCH 23, 2021

Have an outside objective set of eyes review. If you have a team and have the budget, resort to the traditional marketing cycle where you’re doing advertising and running retargeting ads, getting people into your funnel, and tracking all the ads and statistics. It doesn’t matter if it’s 75 pages, a hundred pages, 150 pages.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

KEO Marketing

MARCH 30, 2017

Source: Forrester Research). Here are a few statistics: 81% of shoppers conduct online research before making big purchases. To learn more or receive a complimentary review of your program, contact KEO Marketing or call us at 888-702-0679. Source: Demand Metric). Source: iMedia Connection). Retailing Today, 2014).

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Marketing Qualified Leads 48

ActiveDEMAND

OCTOBER 21, 2019

Forrester’s research revealed that only 38% of marketers have a holistic view of how customers interact with digital content along their purchasing journey. These statistics showed that a lot of marketers are not tracking their marketing campaigns from the beginning to the end. This is a unique problem for businesses today.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

Webbiquity

DECEMBER 11, 2013

”) and five guidelines (among them, “Review Your Data to Develop Great Content”). 2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). Content marketing: What is more important than strategy? by GO Marketing. Failing Distribution Strategies Smother Great Content by MediaPost.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Content Marketing Planning 100

Valasys

JANUARY 9, 2020

The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. The statistics related to YouTube Usage Demographics & Age of the Users: YouTube continues to grow every year. YouTube Usage Statistics. Generation X (39 – to 53 – year-olds) watch more than 1.5

Youtube 64

Youtube Statistics B2B Marketing B2B 64

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. But remember, these statistics are about popular use, not about what works and what doesn't.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Adobe Experience Cloud Blog

MARCH 23, 2011

The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. B2B Sales and Social Media. Social Media in Business.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

Hubspot

MARCH 25, 2014

But that wasn''t big enough to get them much attention from big market research firms like Forrester, Gartner, and IDC, and the team became frustrated trying to build awareness among enterprise customers. And we could incent them to provide high-quality reviews and make themselves public?’” Gaining Momentum.

Enterprise Management 28

Enterprise Management Marketing Automation Services Marketing Management Research 28

Sword and the Script | B2B

JULY 19, 2022

Buyers of B2B software want published pricing: according to a study by McKinsey, 68% want prices published online without negotiation (and other useful B2B marketing statistics). In the meantime, below are some B2B marketing statistics and cliff notes from seven such reporters. Case in point? That’s up from 17 interactions in 2019.

Statistics 59

Statistics Marketing Report B2B Marketing B2B 59