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10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024!

Only B2B

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Given the tangible benefits- emphasis will be on deeper data sets and metrics directly correlated to pipeline success, rather than superficial awareness statistics.

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Content + Intent Data: Informing Content Based on Interest

Content4Demand

Keyword searches and topics expressing high interest could be gathered at the account level and then retargeted based on interests of that end user. Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. Some of this work should already be done with your SEM search.

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The Best Instagram Analytics Tools

Brandwatch Marketing

Furthermore, it is one of the best platforms to advertise on – a Forrester report has shown that engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and an astonishing 84 times higher than Twitter. in 2013 to 32.3% Top posts are displayed and sorted by engagement. Social Bakers.

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How Social Data Can Help You Develop Buyer Personas

Oktopost

We are all familiar with such statistics from people much smarter than I am, the likes of CEB, Forrester and Gartner. Some more interesting statistics: of the 7.81 Statistically, social media is the third largest engagement channel outside of the corporate website and email. billion, are active social media users.

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11 reasons SEO is a science; 14 reasons it’s an art

Biznology

If your brand has a website, more people are likely to come to it from search engines than anyplace else according to Forrester. SEO is a science because it operates according to mathematical laws that are statistical reliable and predictive of human behavior. #1 1 reason people come to your website (source: Forrester ).

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. Finally, 55% of search results for keyword searches in the U.S. Simply put, the numbers tell a compelling story.

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6 Tips to Scale Knowledge Base Content That Truly Helps Customers

BenchmarkONE

If you’re confused about why you should invest time and effort into creating one, look at the following statistics: As per Forrester , customers prefer knowledge bases over all other self-service channels. Pro tip : Make your knowledge base content SEO-optimized by using the right keywords.